- The past few years haven't been too good for Chipotle, with E. coli scares, lackluster menu additions, and a weakened reputation.
- But there's something better than Chipotle: Qdoba.
- With a more interesting menu, better pricing, and an inimitable queso, Qdoba beats Chipotle across the board.
Chipotle isn't the shining star it used to be.
It announced in November that its founder and CEO, Steve Ells, would be stepping down as the chain works to recover its reputation in the wake of its 2015 E.coli outbreak. Yet in spite of — or, perhaps in some cases, because of — its numerous failures, Chipotle lingers in the public consciousness and maintains its grip on the Tex-Mex fast-casual market.
Merely two years after Chipotle was founded in Denver, Colorado, in 1993, another Tex-Mex chain, called Qdoba, sprung up in the same city.
While it has labored more or less in Chipotle's shadow, Qdoba is, without a doubt, superior in nearly every way. It has a more interesting menu, less fuss, and a sterling reputation — not to mention free guac.
Having recently revisited Chipotle to see how the chain is doing, I decided to go back to my one true Tex-Mex chain love to compare.
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Qdoba is a national chain with over 700 locations — a far cry from Chipotle's 2200-plus restaurants, but nothing to sniff at. It's the same idea as Chipotle: fast-casual assembly line with burritos, burrito bowls, tacos, and the like. Qdoba also has taco salads, quesadillas, and soups, though — a key difference.
Source: Qdoba
I decided to get a simple chicken burrito to compare to my recent Chipotle burrito review. Nothing fancy, and almost exactly the same ingredients: chicken, cilantro rice, black beans, pico de gallo, salsa verde, guac, queso, cheese, and lettuce.
But before even tasting the burrito, I noted that Qdoba already has a huge advantage over Chipotle: the guac and queso are free add-ons. That's right, free. Chipotle's guac can cost over $2 as an add-on, and so does the queso. Tacking nearly $4 on to your burrito, just for some delicious cheese and cool, refreshing guacamole? That's heinous.
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