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Meet the richest American athletes competing in the Winter Olympics

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Shaun White

  • American athletes are paid $37,500 for winning a gold medal at the Winter Olympics.
  • But the best athletes earn much more money from endorsement deals.
  • Shaun White is the richest American athlete competing at the 2018 Winter Olympics.

 

Faster, higher, stronger, richer.

The 2018 Winter Olympics begin on February 9, and athletes from all over the world will compete to win gold. The top medal comes with a $37,500 check, but the biggest athletes are worth much more money than a few Olympic medals.

In between Olympic games, athletes earn money when they clinch event and championship titles in their sport and rake in cash from endorsement deals and sponsorships.

GoBankingRates found the six athletes competing in Pyeongchang with the highest estimated net worth. Check them out below:

SEE ALSO: The 25 most popular athletes of 2017

DON'T MISS: Here's how much winning a gold medal is worth

6. Gus Kenworthy

Sport: Freestyle skiing

Net Worth: $300,000

Kenworthy, a freestyle skier, won a silver medal in Sochi. He also came out as gay shortly after the 2014 Olympics and then signed a load of sponsorship deals with companies like Visa and Proctor & Gamble



5. Lindsey Jacobellis

Sport: Snowboarding

Net worth: $1 million

The 2018 games will be Jacobellis' fourth trip to the Olympics where she'll compete for her first gold medal. She's already a 10-time gold medalist at the X Games and a five-time world champion snowboarder, and a spokeswoman for Dunkin' Donuts and Paul Mitchell hair products. 



4. Mikaela Shiffrin

Sport: Alpine skiing

Net Worth: $2 million

Shiffrin competed as an 18-year-old in the 2014 Olympics and became the youngest gold medalist in slalom skiing. The Colorado native endorses Red Bull and has been named "Ambassador of Elegance" by Longines, a luxury watch company.



See the rest of the story at Business Insider

Here’s how to play HQ Trivia, the smartphone game from a red-hot startup rumored to be worth $100 million

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  • Vine's creators are behind HQ Trivia, a unique trivia-style app that around 60,000 people play twice a day.
  • HQ Trivia is run like a game show, with two live game sessions each day at 3pm ET and 6pm ET. Winners are allotted real cash prizes, and it's free to participate.
  • The company behind the app is reportedly raising $15 million at a $100 million valuation from Peter Thiel's VC firm, Founders Fund.

HQ Trivia is quickly becoming one of the most buzz-worthy gaming apps on the market: a trivia-styled, fast-paced mashup of 'Who Wants to Be a Millionaire' and 'Jeopardy' for the internet age. On Friday, Recode reported that the company behind the app was raising $15 million at a $100 million valuation from Peter Thiel's venture capital firm, Founders Fund.

HQ Trivia doesn't work like other gaming apps you might have played: it's free to play, but hands out real cash prizes if you win. Another big difference from its competition is that you can't play whenever you'd like: You can only play HQ Trivia twice a day, when the app streams a video with a live game show host who rattles off questions in real time against a swirling polka-dot background 

firstimageThe app sends push notifications when the game is about to start; everyday at 3 p.m. ET and 9 p.m ET. There's a countdown, and then the round begins with a series of multiple-choice questions that draw from historical events, literary devices, celebrity knowledge, and more. The few times I played, I wasn't able to get beyond the fifth question, but other players were luckier: one game divvied up $1,000 between 8 winners (that's $125 per person), and the app's co-founder, Rus Yusupov, has plans to up the ante. "I'd love to give away a million dollars someday," Yusupov told Business Insider.

This isn't Yusupov's first foray into video apps ―  he was a key player in the development of Vine in 2012. One of Vine's co-founders, Colin Kroll, also joined Yusupov's venture into gaming, and Yusupov says the hype surrounding HQ Trivia is similar to the success Vine experienced early on. 

You'll typically find about 60,000 players tuning into a single game on HQ Trivia, with varying cash prizes awarded. 

Here's how HQ Trivia works:

All you'll need to sign up for HQ Trivia is a unique username and your phone number. The app will prompt you to allow notifications when you sign up, which is recommended if you don't want to miss out on future games.



Each day at 3pm ET and 9pm ET, there's a notification and a countdown begins. Players can participate in the strolling chat at the bottom of the screen while they wait for the game to begin.



You'll find the number of participants indicated in the upper left of the screen. When the game is about to start, the host welcomes the players Wheel of Fortune-style.



See the rest of the story at Business Insider

15 musicians who would have been better Super Bowl halftime performers than Justin Timberlake

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Justin Timberlake

  • Justin Timberlake is an extremely talented performer. He can sing, dance, and play both guitar and piano.
  • However, he's a pretty safe and boring choice for the Super Bowl halftime show (he's performed twice already).
  • From Kendrick Lamar to Lorde, there are many other musicians that could have delivered a more exciting and relevant performance on Sunday.


The Super Bowl halftime show is part of the most-watched TV event of the year.

Sometimes, it's viewed more than the game itself, which is why the choice of performer is important: it's the biggest stage in the country.

This year, Justin Timberlake was chosen to perform for the third time. He appeared once with NSYNC in 2001 and again alongside Janet Jackson in 2004.

The decision left some people less than thrilled. After a year that was so politically charged (especially within the NFL), the choice of Justin Timberlake seemed like a miss.

Here are 15 artists that we think would have been a better choice for the stage this weekend.

After his explosive opening performance at the Grammys, Kendrick Lamar proved that there's no stage too big for him.

Kendrick Lamar's most recent album "DAMN." was a smash success — the lead single "Humble" was the second most-searched song on Google in 2017.

Lamar would have been a great choice for the Super Bowl, though he most likely would have referenced the #TakeAKnee movement.

#TakeAKnee dominated the football conversation this season after Colin Kaepernick chose to kneel during the "Star Spangled Banner" at games in response to police brutality in the US. Many players and famous figures chose to support him, while others chastised him for disrespecting the flag, including President Trump.

The NFL may have wanted to avoid any potential controversy.



It's surprising that Taylor Swift, arguably the biggest musical artist in the US, has never headlined the halftime show.

Everyone knows Taylor Swift can put on a show, whether you love her or hate her. Her star-studded "1989" tour was an endless parade of her famous friends and fellow performers, for example. Just imagine what guests she would have been able to get on a Super Bowl stage with her.

Swift is also known for her cross-genre music — she could have performed songs that would have appealed to everyone.



Jay Z released his critically acclaimed 13th album in 2017 — he has no shortage of material.

To be fair, HOV might make an appearance this year — he's gone on tour with Justin Timberlake, and the duo collaborated on songs "Holy Grail" and "Suit & Tie," so it wouldn't be that shocking if he showed up.

But Jay should be given the opportunity to star in his own performance — he does have the most number one albums by a solo artist, according to Billboard. Plus, he could have brought wife Beyoncé on stage with him. 



See the rest of the story at Business Insider

A day in the life of Facebook CEO Mark Zuckerberg, who works up to 60 hours a week and has a squad of 12 employees to help him with social media

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Mark Zuckerberg Facebook CEO Harvard speech

• Business Insider took a look at the daily routine of Facebook founder and CEO Mark Zuckerberg.

• Facebook is the most desirable place to work, according to Glassdoor— and Zuckerberg is especially popular with employees.

• His schedule includes exercise, family time, and lots of travel.



Mark Zuckerberg has a lot on his plate.

The 33-year-old runs Facebook, the social-media giant with a market cap of $547 billion.

This year Facebook snagged the top spot in Glassdoor's annual rankings of the most desirable places to work. Reviewers on the career site specifically said Zuckerberg himself was a big draw to the company.

While the tech CEO dedicates a ton of time to the company, he still makes the time to exercise, travel extensively, and spend time with his family.

He stays productive and balanced by eliminating nonessential choices from his life and setting ambitious goals for himself.

Here's a look at a typical day for Facebook CEO Mark Zuckerberg:

SEE ALSO: Vladimir Putin's hard-core daily routine includes hours of swimming, late nights, and no alcohol

DON'T MISS: A look at the demanding schedule of Elon Musk, who works in 5-minute slots, skips breakfast, and largely avoids emails

After waking up at 8 a.m., the Facebook founder immediately checks Facebook, Facebook Messenger, and WhatsApp on his phone, he told Jerry Seinfeld in a Facebook Live Q&A.

Sources: The Telegraph, Inc.



Once he's gotten his morning updates, it's time to work out. Zuckerberg exercises about three times a week.

Source: Business Insider



Sometimes he brings his dog, Beast, along. The tech CEO says running with his pet has the "added bonus of being hilarious" because it's "basically like seeing a mop run."

Sources: Time, Business Insider



See the rest of the story at Business Insider

12 high-paying jobs Amazon's HQ2 will likely bring to its future city

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woman laptop computer work tech

• Amazon will decide on a location for its second headquarters sometime this year.

• Amazon has said it would bring in up to "50,000 high-paying jobs" to whatever city it's based in, according to Business Insider's Hayley Peterson.

• Business Insider looked at some of the high-paying roles at Amazon's current Seattle headquarters to get a sense of what jobs could come to its second headquarters.


Amazon is one step closer to establishing its second headquarters.

Business Insider's Hayley Peterson reported that, as of January 18, 2018, the online retail giant is deciding between 20 cities in North America. Amazon is set to make its final choice sometime this year.

For better or worse, Amazon HQ2 will likely fundamentally change whatever area it's established in. Critics have predicted traffic snarls, rising rent prices, and gentrification, while proponents are expecting a surge of jobs and economic opportunities.

To figure the exact kinds of jobs Amazon HQ2 might bring in, we took a closer look at Amazon's first headquarters in Seattle, since it stands to reason that many jobs commonly-found at Amazon's current headquarters would be in demand once a second headquarters is established.

Business Insider sifted through the 14,000 Seattle-based occupations and salaries Amazon employees shared on Glassdoor to find jobs that earn over $90,000 a year and received reviews from more than 10 Seattle-based Amazon employees.

Based on that analysis, here's a look at some of the most lucrative jobs Amazon HQ2 might bring to it's future home city:

SEE ALSO: 11 Amazon jobs that will let you work from anywhere

DON'T MISS: Amazon, Dell, and 23 more companies that will let you work from anywhere

Data engineer

Data engineers construct and maintain data pipelines and systems.

Average annual salary, according to 64 Glassdoor reviews: $94,640



Operations manager

Operations managers oversee teams that handle inventory management, purchases, and work flow at an organization.

Median annual salary, according to 32 Glassdoor reviews: $99,338



Business intelligence engineer

Business intelligence engineers work with data to help organizations become more efficient and better understand the market.

Average annual salary, according to 70 Glassdoor reviews: $100,732



See the rest of the story at Business Insider

9 habits of unsuccessful people

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upset man sad stress

• Nobody's perfect — most of us have picked up a bad habit or two at some point.

• Most of the time, a bad habit won't wreck your whole life.

• Still, it's probably best to avoid these success-sabotaging tendencies.



Bad habits may not seem like a big deal on their own, but sometimes they can seriously drag you down in your life and career.

Of course, no one is perfect. In most cases, bad habits only result in relatively minor problems. So if you recognize one of these compulsions as your own, you probably have nothing to worry about.

However, in more extreme cases, certain tendencies can actually thwart you dreams of success.

Here are the top nine habits of unsuccessful people:

SEE ALSO: I spent a week skipping breakfast and working out for 2 hours a day just like Gwyneth Paltrow — and it helped me break some of my worst habits

1. You're always tardy

Sure, things happen, but consistent tardiness is typically unacceptable in a professional setting. Showing up late makes you look careless and unreliable.

As Laura Schocker wrote for the Huffington Post, one San Francisco State University study linked " chronic lateness and certain personality characteristics, including anxiety, low self-control and a tendency toward thrill-seeking."



2. You hold grudges

You don't need to walk around singing kumbaya. It's fine and normal to dislike and distrust certain people in your life.

But holding intense grudges is just a waste of your valuable time and energy. In an article for Web MD, Mike Fillon cited one Hope College study that found that holding a grudge can even have negative health effects.

So learn to let things go.



3. You conform

Conforming was a survival tactic in middle school, but you're an adult with a career now. Stop caring intently about what others think and falling in line just for the sake of getting along. Do what works for you.

If you devote all your time to blending in, you'll never stand out.



See the rest of the story at Business Insider

11 mind-expanding TED Talks to watch if you only have 10 minutes

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Bill Gates TED Photo_RyanLashTED

Big ideas can come in small packages.

Take TED talks, the beloved lectures on technology, entertainment, and design. Some of the most insightful talks take up less than 10 minutes of the viewer's time.

They're perfect for when you want to expand your horizons and still get to that thing you've been meaning to do.

Here are some talks to turn to if you want to get smarter in a hurry.

SEE ALSO: These 6 TED Talks have completely changed how I make decisions

"How to speak so that people want to listen" by Julian Treasure


Business consultant Julian Treasure remarks on the downsides of gossip, negativity, and excuses, and highlights the values of speaking honestly and nonjudgmentally.

Treasure also outlines six tools to consider when speaking, including pitch, volume, and timbre. The talk reminds people that anyone can marshal the power of words, so long as they do it intentionally.

Duration: 9:58



"Get ready for hybrid thinking" by Ray Kurzweil


Ray Kurzweil, a futurist and inventor, argues that in two decades, human thought will be a mixture of biological and nonbiological processes.

According to Kurzweil, the brain would operate the same as it does today, but if you needed some extra juice you'd be able to connect to the cloud for external neural connections — all thanks to nanobots that would live in your brain and connect to that cloud.

Duration: 9:52



"I listen to color" by Neil Harbisson


In 2003, Neil Harbisson, an artist who was born colorblind, had an antenna implanted in the base of his skull. A sensor on the end of the antenna picks up incoming light and translates it into sound waves.

This puts Harbisson in the unique category of people known as cyborgs — part human, part technology. His talk offers a strange glimpse into his futuristic life.

Duration: 9:35



See the rest of the story at Business Insider

We tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imagined

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Tom Brady and Rob Gronkowski

Rob Gronkowski, in an effort to extend his NFL career, spent this past offseason working on a new training program.

To do that, he turned to two people who know a thing or two about a long NFL career — Tom Brady and his fitness guru, Alex Guerrero.

In addition to resistance bands to strengthen Gronk's core, and deep-tissue massages to help with blood flow, Gronk incorporated elements of Brady's strict diet, according to Karen Guregian of the Boston Herald.

One of the key elements for the famous party boy was an alcohol diet that lets you keep drinking, but with a big catch.

We tried the plan, and it worked. But it was also a lot harder than we ever imagined.

Here's how it works:

Guerrero runs Brady's "TB12 Sports Therapy Center at Patriot Place" and the pair are behind Brady's new book, "The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance," a book that is being described "the athletes' bible."

READ MORE: Tom Brady's first book is being described as 'The athletes' Bible' and is expected to outline Brady's formula for success



While Gronk incorporated elements of Brady's strict diet, he was not quite to Brady's level. So no avocado ice cream yet.

Source: Boston Herald



One twist to the regimen was that Brady does not drink alcohol, so they had to come up with a plan that would allow Gronk to keep drinking.



See the rest of the story at Business Insider

We tried loaded fries from major fast-food chains to see who does it best — and the winner is shocking

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Shake Shack Bacon Cheese Fries

  • Many fast-food chains have some form of loaded fries on the menu. 
  • We ranked loaded fries from the major chains that offer them.
  • Amazingly, Taco Bell was found to have the best loaded fries, despite only just launching french fries in January.


Loaded fries are the very definition of decadence.

Strips of fried potato topped with copious unhealthy, yet delicious, additions like cheese, bacon, chili, beef, or gravy — the breadth of options is limited only by the scope of the imagination. 

But as with any fast-food item, there's a fine line to walk between decadence and disgusting. Too much cheese, and they can become a soggy morass; too many toppings, and a gilded lily can become a gilded mess.

Most fast-food chains have offered some form of loaded fries over the years as a limited item, and a handful have them on the menu permanently. Of the six fries we tried from four chains — Arby's, Shake Shack, Taco Bell, and Wendy's — only one was a limited item. 

Six cheese-slathered, bacon-filled orders of loaded fries later, we managed to rank them from worst to best — and the results were pretty surprising.

SEE ALSO: Every item on Taco Bell's new $1 menu, ranked from worst to best

6. Wendy's Baconator Fries

With the Baconator fries, a fork is 85% necessary. The topping coverage is lackluster, and lots of bare fries are unearthed just below the surface. Wendy's fries are typically on the floppy side anyway, so the heat and moisture of cheese and condensation building in their little fries greenhouse play only a partial factor in their sogginess.



On the plus side, they do manage to retain heat for a fair amount of time. But they do not live up to the storied Baconator name, for all its grease and glory. There's nothing to temper the extreme richness of cheese and bacon — at least a Baconator has ketchup. 



5. Shake Shack Cheese Fries

Shake Shack's cheese fries are decadent at best and wanton at worst. The cheese tastes like a fancy version of that nacho cheese that comes out of a pump — that's a good thing in this instance. It's velvety smooth, rich, and kind of buttery.



See the rest of the story at Business Insider

22 celebrities who used to be cheerleaders

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reese witherspoon

Cheerleaders are full of pep and team spirit, so it should come as no surprise to learn that some of your favorite celebrities were cheerleaders growing up.

From Reese Witherspoon to Halle Berry, these celebs used their bubbly personalities to pump up their fellow students. 

Here are 22 celebrities who used to be cheerleaders. 

Miley Cyrus

While growing up in Franklin, Tennessee, Cyrus was active on the local Premier Tennessee All-Stars cheerleading team.  



Chrissy Teigen

The hilarious model showed her spirit as a high school cheerleader at Snohomish High School in Snohomish, Washington. 



Blake Lively

"The Sisterhood of the Traveling Pants" star was very active while attending high school in Burbank, California, including serving as class president and being on the cheerleading squad. 



See the rest of the story at Business Insider

I scheduled my days like Donald Trump for a week — and it gave me new respect for his energy

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Donald Trump Salute Salutes

On Wednesday, January 17, 2018, I officially became the president of the United States.

Well, not officially. That day marked the first in a one-week experiment in which I tried out Donald Trump's daily routine.

Axios and The New York Times had reported on different aspects of Trump's schedule. I scoured the articles for details about what time he wakes up and goes to bed, what time he starts work, and how he spends the time when he's not in meetings — then tried to copy everything for five workdays.

Now that it's all over, I'm left wondering how Trump has so much energy — both physically, because he reportedly only sleeps four hours a night, and mentally, because he reportedly watches at least four hours of cable news every day.

Here's how my week went:

SEE ALSO: I tried Trump's daily routine for a week — and I don't know how he does it

The experiment

Trump's daily schedule breaks down into a few different components.

  • Sleep: Trump reportedly rises at 5:30 a.m. after sleeping about four to five hours, meaning he goes to bed after midnight.
  • Starting the workday: He's said to take his first meeting of the day at 11 a.m.
  • "Executive time": Trump reportedly starts his day with executive time, which includes watching cable news (either "Fox and Friends" or MSNBC's "Morning Joe"), making phone calls, and tweeting.
  • Watching the news: After dinner at 6:30 p.m., Trump may watch another few hours of cable news, meaning he consumes at least four hours a day.

It didn't seem like such a taxing routine. But it was.



Wednesday

I woke up like a champ to a 5:30 a.m. alarm and promptly set myself up with my laptop on the couch. Unlike the president, I don't have cable TV, so I'd planned to watch the news online. CBS has a livestream, so that was my first stop.

About an hour later, I woke up again. Apparently I'd fallen asleep again while watching the news. Fail. I brewed a big cup of black tea and returned to my presidential duties.

Though I wasn't technically due at the office until 11 a.m., I had a call at 10:40, so I scurried in just before.

A recurring theme throughout this experiment was guilt — specifically, about coming in later and leaving earlier than all my coworkers. On the first day of the experiment, I didn't leave the office until about 6:30 p.m., partly because I still had work to do and partly because most of my teammates were still working.

After dinner with a friend, I returned home and set myself up on the couch for another few hours of news-watching. This time, I tuned into Fox. Somewhere around 11:30 p.m., I drifted off with my computer still on my lap.

 



Thursday

I sprung out of bed when my alarm went off at 5:30 a.m. and immediately went to make tea. Falling asleep on the job is for slackers, right?

The dose of caffeine was, it turns out, just the kick in the pants I needed. For the next few hours, I toggled between watching "Fox and Friends," preparing a to-do list for the workday ahead, and reading The New York Times.

Call me a stereotypical millennial, but I found it difficult to resist multitasking while the news was on. Maybe if Ainsley Earhardt had been talking about me instead of Trump, I would have paid closer attention.

The workday went surprisingly smoothly. I cranked out a few articles, transcribed an interview, and had a phone call with a source.

At 6 p.m. I really did need to leave — not only was I on Trump time, but I had to make a 6:30 p.m. appointment in midtown. Panic struck. I frantically messaged my editor asking if it was OK for me to head out — to which she replied "of course."

By the time I got home, I was exhausted, so I watched about 30 minutes of Fox and went to sleep, feeling guilty about that, too.



See the rest of the story at Business Insider

The 10 most valuable brands in the world (AMZN)

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Amazon CEO Jeff Bezos

  • Brand Finance, a brand consultancy firm, released their ranking of the most valuable brands in the world in 2018.
  • The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company. 
  • Amazon took the top spot this year.
  • Tech companies in general dominated the list, with Apple, Google, and Facebook all ranking in the top 10. 


Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm. 

Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector. 

Here are top 10 most valuable brands, according to the firm's rankings:

SEE ALSO: Amazon is tightening its 'iron grip' online

10. ICBC

Brand value: $59.2 billion

Percentage change from last year: +24%

Last year's rank: 10

Since 2008, China’s share of global brand value has increased from 3% to 15% , with ICBC (Industrial and Commercial Bank of China) holding its 2017 rank of the 10th most valuable brand in the world.



9. Walmart

Brand value: $61.5 billion

Percentage change from last year: -1%

Last year's rank: 8

Walmart is losing value compared to 2017, with the future looking uncertain as the brand started 2018 by closing more than 60 of its Sam's Club stores.

 



8. Verizon

Brand value: $62.8 billion

Percentage change from last year: 7

Last year's rank: -5%

Verizon is down 5% from where it was last year, and a big part of that is because it's losing customers to smaller companies like T-mobile.



See the rest of the story at Business Insider

I tried Tom Brady's vegan meal-kit delivery service and learned I don't have what it takes to cook for the greatest quarterback

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Tom Brady

Tom Brady, 40, is the greatest quarterback in football history, according to the NFL, sports bloggers, and this New England-bred sports fan. The five-time Super Bowl champ didn't reach peak condition at an age when most players have already retired by eating chips and dip.

Brady owes his longevity to an intense diet and workout plan, which the GOAT touts in his new book, "The TB12 Method." Vegetables make up 80% of what he and his supermodel-wife Gisele Bündchen eat, along with whole grains, nuts, and lean meats.

In 2016, Purple Carrot, a meal-kit delivery service that serves 100% plant-based foods, partnered with Brady to bring meals based on the way he eats to customers. Using the guidelines laid out in his book, TB12 Performance Meals deliver aim to "help athletes and active individuals stay at their peak"— just like the GOAT. (Though Brady is not a vegan.)

For $78 a week, subscribers receive three meals with two servings of each. I recently tried the TB12 Performance Meals for two weeks. Here's what it was like.

SEE ALSO: We tried the clothes Tom Brady uses to help him sleep better and recover faster after games — and they work surprisingly well

SEE ALSO: We tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imagined

My first delivery from Purple Carrot and TB12 came with its own locker-room pep talk plastered on the side of the box.

"What we get out of our bodies is a direct result of what we put in. Food is your fuel, and we believe that food can help you achieve and sustain your peak performance," the box read.



When I opened it up, I found this "hand-written" note from the Super Bowl champ himself.



I was feeling jazzed. I'm a carnivore, but I've been wanting to cut down on my meat consumption for animal welfare-related reasons. This seemed like the perfect opportunity.

While Brady eats lean red meat and chicken in limited quantities, Purple Carrot offers only plant-based, vegan meals. Andy Levitt, CEO and founder of Purple Carrot, hopes that the partnership with the football player turns more everyday consumers on to plant-based diets.

"Tom has shown the world what is possible by being a part-time plant-based eater," Levitt said.

I was about to find out.



See the rest of the story at Business Insider

This year's Super Bowl commercials are more expensive than ever — here's your complete guide to all the ads that will air

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Pepsi Super Bowl

The Super Bowl isn't the Super Bowl without its ads, but luckily you don't need to wait until Sunday to watch them.

This year, NBC is reportedly charging $5 million per 30 seconds of commercial showing time. Some of the world's biggest companies have spent millions on a premium spot for Sunday night's show. 

Find out what we know so far, based on a list put together by iSpotTV and what we've seen so far online:

This year's game will be broadcast on NBC at 6.30 p.m. ET, Sunday, February 4. 

SEE ALSO: The price of a 30-second Super Bowl ad has exploded — but it may be worth it for companies

Amazon

Amazon's 90-second, star-studded ad for its Alexa-enabled devices could have cost the retailer around $15 million, based on NBC's estimate of each 30-second ad costing $5 million.

In the ad, Alexa loses her voice and is replaced by a host of celebrities, including Rebel Wilson and Sir Anthony Hopkins. Amazon founder and CEO Jeff Bezos also makes an appearance. 

The video currently has over 7.9 million views on YouTube after being posted Wednesday. 

Watch the ad here



Avocados from Mexico

Avocados From Mexico returns to the Super Bowl for its fourth consecutive year. In this year's ad, the company creates a utopian world full of avocados, but all hell breaks loose when people realize that there are no chips. 

Watch the ad here.

 

 

 



Bud Light

Bud Light is bringing back its popular Dilly Dilly ads for the Super Bowl.

In 2017, the company launched a series of ads that went viral thanks to their constant appearances during commercial breaks in NFL and college football games. 

The brand didn't expect them to be so successful.

"It didn't test that well. We did that ad, actually, because of – the new season of 'Game of Thrones' coming, but when we tested, it didn't test that well. We said, 'Consumers will get it,'" Chief Marketing Officer Miguel Patricio of parent company Anheuser-Busch InBev told Business Insider in December.

Watch this year's ad here.

 

 



See the rest of the story at Business Insider

The best shaving brushes you can buy for a great shave

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The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

shaving brush 4x3

The Insider Pick:

  • Shaving brushes make it easy to work up a good lather for shaving, The Edwin Jagger pure badger brush is our top recommendation for any man who's looking to add a bit of luxury to his wet shaving routine.

More and more men are discovering the simple, masculine joy of traditional wet shaving, and if you’re reading this, you’re probably one of them. You may have already completed the first part of your wet shave journey — selecting a good blade — but after you’ve already upgraded your routine with a double-edged safety razor, your next step is to hunt down a high-quality shave brush.

A good brush is an essential part of your shaving ritual. When used with a good soap or cream (one that, unlike canned foam, is made for wet shaving) a nice bristle brush is the key to getting a rich, creamy lather that lubricates your face well for a smoother shave. Your brush is used both to generate a proper lather and to apply it to your skin, and the bristles of the brush, arranged into what’s called a “knot,” also help to soften and stand your whiskers up before your razor does its thing.

Ideally, bristles should be soft enough at the ends to not feel scratchy or prickly on the skin, yet feature good rigidity or “backbone” so that they’re not too floppy to work up a lather. The purpose of a brush is also to transfer heat and water to your face, and the different kinds of bristles each have distinct properties that help or hinder this. Shaving brushes are thus categorized by their bristles, which come in four main types:

  • Badger: Badger hair is the generally the softest bristle material used in shaving brushes and is further broken down into four grades (in ascending order of quality): pure, best, super, and silvertip. “Pure” badger bristles come from the belly, “best” bristles are the finer and softer hairs from other parts of the badger’s body, and “super” bristles are softer still. “Silvertip” bristles are the rarest badger hairs that are naturally white at the ends, are extremely soft, and have excellent water retention and lathering capabilities.
  • Boar: Boar is less favored by wet shavers, at least in the United States and England, but nonetheless remains the second-most popular brush material in use today. Boar brushes aren’t graded by bristle quality like badger hair and are considerably less expensive. Boar bristles are also noticeably stiffer than badger hair — something favored by many shavers and ideal for hard soaps — but boar is unique in that the bristles split at the ends over time to result in a soft brush once properly broken-in.
  • Horsehair: Horsehair is the least common animal material used in brush knots and is somewhere in between boar and badger bristles when it comes to softness and pliability. Horsehair brushes are very popular in Spain, and high-quality examples typically hail from that country. Horsehair is a great “Goldilocks” option on the rigidity spectrum for shavers who find boar bristles too stiff and badger too soft.
  • Synthetic: Shaving brushes made with synthetic bristles are growing in popularity and have gotten much better in recent years, with modern examples boasting impressive softness and flexibility (although never as good as animal fibers when it comes to water retention). Synthetic bristles are the best option for anyone looking for an animal-free brush as well as those who are allergic to animal hair.

Although the bristles are by far the most important component of a shaving brush, there are other quality considerations. Good handle construction and a solid handle-to-knot connection are important for comfort and longevity. Poor construction here may result in the handle separating from the knot due to the moisture eroding the glue that’s holding the bristles. A poor-quality knot will also shed bristles excessively. However, almost all animal hair brushes, especially badger, exhibits minor shedding at first which is normal.

All of our recommendations are, of course, well-made with high-quality bristles and nicely-designed handles. With all brushes, no matter the materials used, you still want to invest in a good drip stand that orients the bristles upside-down after use so moisture evaporates properly and doesn’t soak down into the base of the knot. Spending a little extra to ensure you get a quality brush and a solid drip stand will greatly extend the life of your bristles for years of regular use.

Read on in the slides below to learn why the Edwin Jagger best badger shaving brush is our top pick and why you should also consider the Omega boar bristle brush, the Vie-Long horsehair brush, the Fendrihan synthetic brush, and the Maison Lambert silvertip badger bristle shaving brush.

SEE ALSO: The best shaving cream for men

The best badger bristle shaving brush

Why you'll love it: Edwin Jagger's mid-sized shaving brush has an excellent build, a timeless design, and soft badger bristles that produce a rich lather and feel great on your skin.

Badger bristle brushes remain the favorite choice among wet shavers, so it’s only fitting that our top pick should fall into this category. It’s easy to see why the fur of these little animals is so popular: Prized for its softness and water absorption, badger hair seems purpose-built for shaving brushes owing to its great feel and ability to quickly work soaps and creams into a velvety lather without a lot of effort.

Not all badger hair is created equal, however: Like the term “genuine leather,”“pure badger bristle” means very little, denoting only the lowest grade of the animal’s fur. If you’re going to go cheap, go with a boar or maybe a horsehair brush. If you want the softness of badger bristles and don’t want to pay out the nose for super or silvertip, then stick with “best badger.” This grade of bristles hits the sweet spot between quality and price, and our pick from English company Edwin Jagger exemplifies this perfectly.

The Edwin Jagger best badger shaving brush has a medium-sized handle and loft (referring to the height of the knot) and its bristles cleave towards the middle range of softness and rigidity. This results in a brush that lathers extremely well with creams and softer solid soaps, but it’s perfectly suitable for harder soap pucks as well without requiring too much extra wrist work. Badger brushes like this one are also the best choice for shavers who like to make a lather directly on their face rather than in a mug or bowl.

Nothing’s perfect, and the Edwin Jagger best badger brush does have a few minor quirks: First, the bristles shed a bit at first, but this is normal and temporary. Second, as an animal product, the brush has an aroma to it when you use it the first handful of times. Think of a “wet dog” sort of smell. This eventually fades and is not quite as pungent as that of a boar brush (something I can personally attest to).

But those quibbles notwithstanding, the Edwin Jagger best badger brush is an excellent choice for any wet shaver looking to upgrade his routine. It’s made in Sheffield, England, just like Jagger razors, and includes a must-have drip stand. This makes the price tag of $41 very attractive (a brush stand usually sets you back around 10 bucks by itself) given the quality of the brush’s bristles, its excellent construction, and its “just right” mid-range size and softness.

Pros: Best badger bristles hit the sweet spot between rigidity and softness, made in England, great water retention, the mid-sized loft and handle are ideal for most users, and it includes a stand to properly dry and extend the life of your brush

Cons: Badger bristles shed more at first than other animal fibers

Buy the Edwin Jagger best badger bristle shaving brush on Amazon for $42



The best boar bristle shaving brush

Why you'll love it: Italian design, quality materials, and an unbeatable price make the Omega Professional boar brush the best choice for budget-conscious buyers.

Although badger hair is typically the most highly regarded material for shave brushes, boar bristles can still claim the silver medal and have some distinct advantages. In fact, boar bristle brushes are still heavily favored by many men in Italy, a country where old-school barber-style wet shaving never really went out of style. The stiff bristles are great for solid soaps and are especially ideal for whipping up a rich lather in a mug or shaving bowl.

If you’ve already dipped your feet in the world of wet shaving, then you may have noticed a couple Italian brands that stand out. Proraso is one such Italian company that makes a wide lineup of highly-regarded shaving soaps, creams, balms, and aftershaves (I personally use and recommend Proraso’s menthol shaving soap and cream), but the biggest Italian shave brush manufacturer is Omega.

The company today offers boar, badger, and even synthetic shaving brushes, but being the most popular choice among Italian wet shavers, boar bristles remain Omega’s bread and butter.

I’ve been using the Omega Professional boar bristle brush myself for a couple years now, having replaced my old badger brush. I opted for boar as I like the ability of the rigid bristles to build a great lather with solid soaps which I typically favor. The low price point didn’t hurt, either. At $13, this Italian-made brush is an incredible value.

I especially love the way the boar bristles have broken-in over time while remaining rigid. This didn’t take long: After just a few shaves, I was already noticing the bristles splitting at the ends. My well-used brush is now surprisingly plush at the tips without becoming a fluffed-out mess that’s too delicate to use with hard soaps. It’s a big brush, too, at over five inches tall, so it feels great in the hand and the knot holds a lot of lather.

One final note regarding boar brushes: Wild hogs tend to cultivate a certain musk. I’m sure pigs find it alluring, but humans do not. I never found the Omega Professional brush to be offensive but a mild aroma was noticeable for awhile before eventually dissipating altogether. Now, my brush just smells like my soap.

If you find the initial odor bothersome, however, then wash the brush out with shampoo a few times or lather it up with shaving soap and let it sit overnight before washing it out.

Pros: Rigid bristles break in nicely with regular use, great for hard soaps and for making a lather in a bowl or mug, sheds less than a badger bristle brush, made in Italy, a large and comfortable handle, and it’s an unbeatable value

Cons: Not all shavers will prefer the stiffer boar bristles, and the brush can initially give off an unpleasant odor

Buy the Omega Professional boar bristle shaving brush on Amazon for $13

Buy the Omega Professional boar bristle shaving brush from Walmart for $13



The best horsehair shaving brush

Why you'll love it: Hailing from Spain, the Vie-Long 12705 horsehair shaving brush is a fantastic and 100% humane “middle option” for those seeking something in between badger and boar bristles.

Horsehair is something of a niche choice in the world of shaving brushes yet retains a vocal crowd of dedicated fans. You’ll find quite a lot of them in Spain, in fact, where horsehair brushes are still favored and manufactured today. Horsehair represents a nice middle ground between boar and badger bristles, featuring some added rigidity over badger while being a bit softer and easier to break in than boar.

Given the suitability of horsehair for shaving brushes, you almost wonder why it isn’t more prevalent. It also offers one big advantage over other animal materials in that it’s entirely humane: Boar and badger bristle generally come from dead animals, while horsehair is taken from the tails and manes of living horses. This makes horsehair a prime option for buyers who may have ethical concerns regarding boar and badger bristles but don’t want to use a synthetic brush.

The top maker of horsehair brushes today is Vie-Long, based in — you guessed it — Spain. The unique color of the horsehair and the different handle materials of Vie-Long products create a distinct style that sets these brushes well apart from those of pretty much all other brands. Vie-Long manufactures its excellent shaving brushes in Valencia, and the striking 12705 is a prime example of Spanish flair with its mid-brown bristles and rust-colored acrylic grip.

Horsehair is known for its durability and springiness, featuring impressive backbone relative to badger bristles while feeling noticeably softer on the ends than boar brushes. This blend of rigidity and flexibility makes the Vie-Long 12705 a great alternative to other natural brush materials if you want something more pliable than boar bristles yet more suitable for hard soaps and mug-lathering than a plushier badger brush.

Being cheaper than most high-quality badger brushes, the Vie-Long 12705 hits another sweet spot – price – at around $28. Note that the handle on the Vie-Long 12705 is a bit small, but this won’t be a problem for most users as its squarish shape helps considerably with grip.

Expect an initial odor and shedding period with horsehair, roughly on par with those of a good badger brush, both of which should cease to be a problem after a handful of shaves.

Pros: The horsehair inhabits a nice middle ground between boar and badger bristles, it’s crafted in Spain of quality materials, the hair comes from living animals, a very attractive bristle and handle color, and it’s cheaper than most badger brushes

Cons: The handle is somewhat small

Buy the Vie-Long 12705 horsehair shaving brush on Amazon for $28

Buy the Vie-Long 12705 horsehair shaving brush from Walmart for $20



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The 17 most expensive skyscrapers built in the last 30 years

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antilia

Over the last few decades, skyscrapers' heights — and thus their costs — have continued to climb.

Business Insider rounded up the most expensive towers built in the last 30 years, defining a skyscraper as a building that measures at least 500 feet tall. As you will see, not all skyscrapers feature a slender design.

Check them out below, in order from lowest to highest construction cost.

SEE ALSO: The 22 most beautiful buildings in the world, according to architects

In Hong Kong, the Bank of China completed its 1,204-foot-tall headquarters in 1990.



The $1 billion building thins toward the peak and features sharp edges.

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The Petronas Twin Towers, located in Malaysia, was constructed in 1999.



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These before-and-after photos show how much McDonald's has changed over the years

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McDonald's Ronald McDonald Before

  • The first McDonald's franchise was opened by Ray Kroc in 1955 and had only nine items on its menu.
  • Kroc had acquired the franchise rights from two brothers, Dick and Maurice "Mac" McDonald, who had opened a small hamburger stand in San Bernardino, California, in 1940. Kroc later acquired exclusive rights to the McDonald's name. 
  • We collected photos from the earliest McDonald's stores to see how much they've changed over the past 70 years.

 

McDonald's is one of the biggest fast-food chains in the world. To stay on top, the fast-food chain needs to be constantly changing to stay up-to-date with current trends. From adding healthier menu items to offering an app to order and pay for food online, the chain is constantly evolving to maintain its international dominance in fast food.

In just over 70 years, McDonald's has grown from a local restaurant in California to an internationally known chain servicing over 69 million customers every day. 

Keep scrolling to see some photos of how the brand has changed over the years: 

SEE ALSO: What 9 items were on McDonald's original menu

Back in the chain's early days, this is what most McDonald's stores looked like. This photo was taken in 1985, but it shows one of the few "old style" McDonald's restaurants that were still operating at the time.



Since then, the iconic yellow arches have become more of an accent piece on contemporary buildings.



Some stores have chosen to revamp the original store design.



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The Super Bowl halftime show performance the year you were born

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Super bowl halftime performances

When we think of Super Bowl halftime shows today, we think of A-list pop stars and flashy spectacles.

But for many years, the halftime show was reserved for marching bands and dance groups in more modest performances. 

To find out just how much it has changed, we rounded up the Super Bowl halftime shows from history so you can see just how different it looked the year you were born. 

1967: University of Arizona Symphonic Marching Band and Grambling State University Marching Band

On Jan 15, 1967, The University of Arizona Symphonic Marching Band and Grambling State University Marching Bandplayed



1968: Grambling State University Marching Band

On Jan 14, 1968, the Grambling State University Marching Band played



1969: Florida A&M University

On Jan 12, 1969, Florida A&M Universityplayed.  



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'The global leader in cloud computing:' Here's what Wall Street is saying about Amazon's impressive quarter (AMZN)

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Jeff Bezos

Amazon's fourth-quarter earnings report topped analyst expectations as its web services business continued to explode. Shares soared 6% on the news, and are trading north of $1,450 Friday.

The ecommerce behemoth posted earnings of $3.75 share, beating the expected $1.83 by a wide margin. Revenue of $60.5 billion topped the $59.85 billion that Wall Street was anticipating. Amazon Web Services posted sales of $5.1 billion, up 44.6% year-over-year. 

Amazon's impressive report has Wall Street analysts excited. They see AWS as a key driver of the company's future growth while there seems to be minimal concern about the tech giant's advertising and ecommerce businesses. 

Here's what the analysts on Wall Street are saying:

SEE ALSO: CRYPTO INSIDER: Bitcoin stages a comeback

Morgan Stanley: BULLISH

Rating: Overweight

Price Target: $1,500

Comment:"We see AMZN's ability to invest and execute in new categories (expanding the TAM as they have been), leading to faster and more sustained gross profit growth."



UBS: BULLISH

Rating: Buy

Price Target: $1,620

Comment:"We continue to reiterate our stance that Amazon is a core holding to gain exposure to secular growth trends in eCommerce (driven by geographic expansion & category expansion), cloud computing media consumption, digital advertising & AI voice assistants."



Davidson: BULLISH

Rating: Buy

Price Target: $1,800

Comment:"Considering the outperformance in AWS and third-party unit sales, which we believe represent two of highest margin businesses, we were not surprised by the better-than-expected adj. EBITDA and EPS. Amazon faces significant succession risk. AWS accounts for a majority of its revenue growth and profits, and is facing increasing competitive pressure from Google and Microsoft."



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The 15 most controversial Super Bowl halftime performances of all time, ranked

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nipplegate super bowl janet jackson justin timberlake 2004

While the Super Bowl halftime show is the most-watched event on television every year, it wasn't always the massive institution it once was.

Until the 1990s, the show was pretty lame. The NFL just booked a local marching band or some other kind of wholesome entertainment. There's a lot of Elvis Impersonators and trombones in halftime history.

But in the current era, the event is so big that the NFL has enough leverage to make performers pay to be there. And with scale comes a lot of uncontrollable factors. Year after year, the NFL struggles to entertain tens of millions of people and make a gigantic 12-minute show run smoothly.

The most famous Super Bowl performance is from 2004, where an "indecent exposure" from Justin Timberlake and Janet Jackson changed the direction of the show forever. But it's not the only halftime show controversy.

Here are the 15 most controversial Super Bowl halftime show performances of all time.

SEE ALSO: The 50 best TV show seasons of all time, according to critics

15: The Who was aggressively mediocre in 2010.

For whatever reason, the NFL hired a way-past-their-prime The Who to perform. The whole time, they seemed nearly bewildered to be onstage and were seemingly unprepared. The band never managed to connect to the audience, mumbled through a medley of some of their old songs, and Pete Townshend's stomach was visible for much of the show.



14: The Rolling Stones played some old stuff in 2006.

In the wake of the Justin Timberlake and Janet Jackson fiasco of 2004, the NFl instituted a five-second tape delay that allowed them to censor phrases like "you made a dead man come."

For the most part, the Rolling Stones show was a mixed affair, with just three songs — one of them a new one, so no one could sing along. It was also a strange choice for the NFL not to have any black artists given that the game was set in Detroit.



13: The New Kids on the Block were so tepid that they were bumped till after the show in 1991.

In the early days of the glitzy halftime show tradition, boy band New Kids on the Block put on some slow songs, draining the room of all its energy, and performed "It's a Small World (After All)," making approximately the entire the stadium roll their eyes. ABC News opted to give a news report on the Gulf War instead of airing their entire show live, bumping it to after the game.



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