Betty Crocker's iconic identity was created in 1921. Since then, Betty Crocker's advice, cookbooks, and cake mixes have become a staple in households around the world.
Here are some surprising things you didn't know about Betty Crocker.
The Betty Crocker identity is not based on a real person.
Her persona was created in 1921 by the Washburn Crosby Company during a promotion for Gold Medal Flour. The company published a puzzle in The Saturday Evening Post, offering home cooks a pincushion that looked like a sack of flour if they correctly completed it.
Along with submissions, the company received tons of questions on common household topics. The company wanted to use a woman's voice to answer the questions, so they created the moniker "Betty Crocker."
"Crocker" is a nod to honor the retired director of the company, William G. Crocker and "Betty" was chosen because it sounded friendly.
Her signature was created by a female employee.
Washburn Crosby Company executives asked female employees of the company to create Betty's signature and the chosen signature is the basis of the one seen on packaging today.
Betty got a face in 1936.
In 1936, General Mills commissioned Betty Crocker's first portrait to be drawn by the prominent artist Neysa McMein, who was known for her portraits of women in war and the painting "All American Girls."
The portrait was a blend of features from Washburn Crosby Home Service Department's female employees and it made its way onto a package of Softasilk cake flour the next year.
Later renditions of Betty Crocker have also been inspired by real people. The Minnesota Historical Society revealed that the 1996 face of the brand was a blend of the previous Betty Crocker portrait and features from 75 contest winners.
Betty's portrait has been updated several times to reflect modern clothing, hairstyles, and brand personality, but she is always dressed in red with a pop of white at her neck.
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