London is arguably the financial capital of the world.
Though recent banking and market scandals have rocked the city's standing atop the Global Financial Centres Index, its small business scene has exploded in recent years — giving a good name to the capital city of the U.K.
Europe's rival to Silicon Valley has sprouted a digital wardrobe concierge service, a cat cafe, a monster supply store, and a grungy bar with a nationally trending hashtag. Even Business Insider is opening an office in London later this spring!
The 22 coolest small businesses in London are model examples of how to carve out a niche market, get people talking, and create an unforgettable experience for your customers.
Alice Through The Looking Glass
What it is: An "Alice in Wonderland"-themed shop.
Why it's cool: At Alice Through The Looking Glass you'll find all sorts of Wonderland-inspired knick-knacks and curios, from framed illustrations to Victorian top hats to chess pieces. The store is also home to the resident white rabbit, Harley, who lives in a little burrow in the shop's front window.
Archipelago
What it is: An exotic meats restaurant.
Why it's cool: Archipelago invites you on a sensory culinary journey amid the glow of golden Buddhas, dwarf palm trees, and giant peacock feathers. This dimly lit, exotic dining destination serves crocodile, wildebeest, kangaroo, zebra jerky, alpaca, and other fare you might recognize from a Disney animated film.
Channel your inner "Survivor" contestant and top off the evening with a memorable dessert: Chocolate Covered Locusts.
The Bowler
Follow them on Twitter for locations
What it is: A meatball-peddling food truck.
Why it's cool: Greasy hamburgers and limp hot dogs, be gone. This restaurant on wheels, nicknamed the "Lawn Ranger," specializes in meatballs made with love— containing free range meats and fresh, seasonal veggies.
And when in London, do as owner Felwick says customers do: stroke the van's "grass-fed," astroturf exterior while you wait for your food to be prepared.
See the rest of the story at Business Insider