Some people should be very grateful that everyone knows the old saying, "Never judge a book by its cover."

The genius behind the Tumblr blog Kindle Cover Disasters has collected and curated a bunch of  the most hilariously awful Kindle cover art on Amazon.com. 

Although he asked to remain anonymous, he told Business Insider that what started as shock and disbelief at the range of bad artwork turned into a deep appreciation.  

"As a reader with an appreciation for indie publishing, I've strayed into some pretty murky parts of Amazon," the blog's creator told Business Insider.

Buy these books here and here. 

He started filling a folder with the "most deranged and poorly conceived covers" and then decide to turn his findings into a blog.

Buy it here. 

"At first I was just agog at how many terrible covers there were out there, but the deeper I delved and the more I saw, the greater my appreciation became."

Buy here and here. 

The S&P 500 climbed just 1% in the first quarter.

"We expect the S&P 500 will reach 2100 by year-end, representing a 2% price gain from the current level," Goldman's David Kostin wrote.

Kostin notes that the health care and consumer discretionary sectors have been two of the best performing this year.

Kostin's new quarterly chartbook includes a list of 40 S&P 500 stocks offering the most upside relative to Goldman Sachs analysts' price targets.

We've ranked the stocks from those with the least upside to those that have the biggest potential gains relative to Goldman's target. 

Marathon Petroleum

Ticker: MPC

Price as of March 31: $102.39

Upside to target: 19.2%

Comment: The company returned $2.7 billion to shareholders in 2014, including $820 million in the first quarter.

Source: Goldman Sachs

Vertex Pharmaceuticals

Ticker: VRTX

Price as of March 31: $117.97

Upside to target: 19.5%

Comment: In Q4, Vertex Pharmaceuticals' net income fell 499% to -$176.66 million, from $44.29 a year ago.  

Source: Goldman Sachs

Phillips 66

Ticker: PSX

Price as of March 31: $78.60

Upside to target: 19.6%

Comment: The company cut its CEO's bonus by 35% last year as the oil crash weighed on revenues. 

Source: Goldman Sachs

As any "Mad Men" fan knows, Don Draper is truly one of a kind, a man with perfect style and a seemingly infinite number of complexities.

But despite his many distinct traits, fans and critics have spent countless hours over the past seven seasons trying to figure out which real-life ad men inspired Draper's creation and helped forge his unique personality.

From our research, four candidates have sprung up repeatedly as the advertising executives people think Draper is most likely to be modeled on. Here's what we know about them.

This post was originally compiled by Aaron Taube.

SEE ALSO: A bunch of ad execs told us the truth about the drinking, sex, and whether the business is still like ‘Mad Men'

Draper Daniels

Don Draper gets his name from Draper Daniels, a Chicago advertising executive who created the famous Marlboro Man campaign during the 1950s. Like his namesake Mad Men character, Draper Daniels was something of a smooth operator with the ladies, persuading a female business partner to marry him, even though she was already engaged.

Draper Daniels' wife, Myra, has said her late husband became a one-woman man once they were married, and even quit drinking at her request. It's perhaps for these reasons that Mad Men creator Matthew Weiner told New York Magazine that Daniels was not related to the show. "I just saw the name," Weiner said.

Draper Daniels died of cancer in 1983.

Albert Lasker

Albert Lasker is considered by many to be the "father of modern advertising" because he was one of the first ad men to write copy that persuaded people to buy a product rather than merely informing them of what it did.

As owner of the Chicago ad agency Lord & Thomas during the first half of the 20th century, Lasker helped sell American Tobacco's Lucky Strike brand to women by promoting it as a weight-loss method. He was also at the helm of the account when it began its famous campaign describing its cigarettes as "toasted," an idea Draper is credited with on the show.

Lasker essentially invented several consumer products that have since become household staples, including orange juice (first sold to the public because the California Fruit Growers Exchange were growing more oranges than they could sell) and tissues (which were originally being sold as a cosmetics remover before Lasker started marketing them as disposable handkerchiefs).

Lasker died in 1952.

Emerson Foote

Emerson Foote, the "F" in modern-day agency FCB, famously resigned from his post as chairman of McCann-Erickson in 1964 because he didn't want to promote the sale of cigarettes. This bold move was later copied (sort of) in Mad Men's fourth season, when Don Draper took out a full-page ad in the New York Times to explain why Sterling Cooper Draper Pryce would no longer accept clients that sold tobacco.

Of course, Draper's declaration came shortly after his firm lost its big tobacco account, Lucky Strike, while McCann Erickson was still advertising cigarettes in international markets when Foote decided to step down. Earlier in his career, Foote had worked on the Lucky Strike account, just like Draper.

Foote was also once director of the American Cancer Society, an agency whose fictionalized counterpart began working with Draper's firm after being impressed by his letter in the Times. The show even went so far as to have Draper's secretary let him know "someone named Emerson Foote" had called for him after the letter ran.

Foote died from complications related to appendicitis in 1992.

We each see tons of TV ads every month, but only a few really grab us. 

In a quarter with the biggest annual TV advertising event, The Super Bowl, advertising analytics company Ace Metrix has pulled out the top-performing ads in 30 categories, including retail, fast food chains, insurance, and mobile devices. Ace Metrix analyzed ads in the three months to March 31, 2015.

Skip straight to the ads>>

Ace Metrix tested 1,700 ads with  more than 150,000 consumers, giving each commercial a score (between 1-950) based on 96 measures such as watchability, desire, relevance, change, attention, information, likeability, and persuasion. Facebook uses Ace Metrix to pre-screen its video ads to make sure its users will actually watch them.

Stand-out ads in the first quarter came from Google's Android, McDonald's, Budweiser, Dove, and Prudential Investments. This list is not a definitive top 30 of 2015 so far, but the winner in each category (so the number two ad in the "video games" category, for example, may have received a higher score than the top "pets" ad), which still gives a rounded indicator of some of the great work that has been produced in the year to date. 

Pinnacle — "The Book Club Club." Ace Score: 537. Category: Spirits, flavored malts, and wine.

Almay — "C. Underwood: The Spirit of America." Ace Score: 562. Category: Cosmetics.

H&R Block — "Nine Nine Tee Nine." Ace Score: 572. Category: Tax services.

A hedge funder and his wife are selling their massive penthouse apartment in Brooklyn Heights for $32 million because it's "just a little bit too spread out,"they told the Wall Street Journal.

The penthouse at One Brooklyn Bridge Park is the most expensive condo on the market in Brooklyn.

The sellers are Stuart Leaf, founder of fund-of-funds Cadogan Management, and his wife, Claire Silberman Leaf, a philanthropist and former lawyer.

Stuart Leaf told to the Journal that one time he received a phone call from his wife asking when he would be home. He was already home, though. It turned out that they had both been in the apartment for three hours and neither one knew it.

The apartment was originally three separate units, but the Leafs renovated and turned the 10th, 11th, and 12th floors into one large home. The penthouse features 14 rooms, including six bedrooms and six full baths, with many of them offering spectacular views of Brooklyn Bridge Park, the Statue of Liberty, and downtown Manhattan.

The home is listed by Karen and Alan Heyman of Sotheby's International Realty. 

Alyson Penn contributed to this report.

Welcome to the penthouse at One Brooklyn Bridge Park.

It has spacious foyers.

And the landscaped terrace is right off the oversized living room, making it perfect for parties.

The village of Johnsonville, Connecticut is back on the market for $2.4 million after a potential deal fell through and the buyer disappeared, according to Curbed.

Though the bidder won the property's auction for $1.9 million, the deal wasn't able to close for an unspecified reason, according to The Hartford Courant.

Johnsonville has been a theme park, a textile mill, a movie set, and a ghost town. 

Johnsonville's founding dates back to the 1830s, when it was a mill town for the twine industry in Connecticut. Fast forward to 1960, when, according to Curbed, aerospace millionaire Ray Schmitt bought up all the buildings in town. He also brought his own buildings to Johnsonville, including a Victorian-era stable and a chapel from Massachusetts, opening a quaint theme park. 

By 1994, after a fight with local officials and a few fires, the park closed. Save for the movie "Freedom" being filmed there as well as a Billy Joel music video, the 62 acres have been left abandoned ever since. 

A hotel developer did purchase the property in 2008, and tried to unload it in 2013 for $2.9 million.

Many of the original buildings from the 1800s are still standing, though they are in terrible shape.

The structures, though dilapidated, feature authentic and original colonial and Victorian design.

Fires destroyed some of the original structures, but at least eight still remain on the property.

It should be comforting that no matter how much you hate your boss, they can't possibly be as bad as the Pointy-Haired Boss.

The idiot middle manager is central to the popular Dilbert comic series, which was the first syndicated comic that focused primarily on the workplace when it launched in 1989. The character embodies the time-wasting, circular-reasoning, and ignorant mentality of bad bosses that many workers are all too familiar with.

"If you've ever had a boss, this probably hits home for you," Dilbert creator Scott Adams tells Business Insider.

To celebrate National Boss Day on Oct. 16, Adams shared his 10 favorite Pointy-Haired Boss strips from the archives of Dilbert.com. 

August 2001

July 2009

August 2009

"If you were asked to unload a 747 full of jellybeans, what would you do?"

(The real question is: If you were asked this question in an interview, what would you do?!)

If you apply for a job at Bose, the popular audio equipment company based in Framingham, Massachusetts, you might actually have to answer this odd query. 

The online jobs and career community Glassdoor just unveiled its sixth annual list of the toughest and most bizarre questions faced by job seekers. To find them, the company combed through tens of thousands of interview questions shared by US-based job candidates on the Glassdoor website over the past year.

"If you were asked to unload a 747 full of jellybeans, what would you do?"—Bose IT Support Manager job candidate

"Why is the Earth round?"—Twitter Software Engineer job candidate

"Who would win in a fight between Spiderman and Batman?"—Stanford University Medical Simulationist job candidate

When former Google employee Will Scott had the chance to visit the Pyongyang University of Science and Technology, he also purchased a copy of North Korea's "Red Star 3" operating system before returning to America.

Little was publically known about Red Star 3.

North Korea used to use Windows, but it has since created Red Star 3, which is designed to look a lot like Apple's Mac OS X operating system.

From stunning and picturesque wallpapers to removing South Korea from the available time zones, here's what it's like to use a computer in North Korea.

This is the startup screen when you first boot up Red Star 3.

When installing Red Star 3, you're prompted to select a city for your time zone. Interestingly enough, Seoul, South Korea, isn't an option.

This is the login screen.

The Masters you see on TV is a very pretty sight, but it's nothing compared to what it's like being there in person.

I was able to attend the Tuesday practice round of the Masters in 2014, thanks to a buddy who won the ticket lottery and had an extra ticket.

My buddy grew up in Augusta and had been to the tournament many times. It was great having a local tour guide.

Words and photos don't really do Augusta National justice, but I'll try my best to explain what it's like walking around there.

I'd been to a few golf tournaments before. In 2013, I went to the Thursday round of the U.S. Open at Merion. I also covered the Barclays in Jersey City for Business Insider.

Those are both nice events, but they're nothing like the Masters. It's a completely different experience, from the food to the crowds to — most important — the course. If you like golf at all, you owe it yourself to go there at least once.

Let me show you why …

Here are the practice-round tickets. We (my friends and I) started the day in Atlanta and drove 2.5 hours out to Augusta.

As we got closer to the course, we saw people looking for tickets. I was told that there is some weird law that says you can't say you're buying or selling tickets, but you can say you need tickets.

After parking the car in the front lawn of someone's house near the course, we walked up.

April 7 marks National Beer Day, which commemorates the legalization of beer sales in the US following the end of prohibition. 

These days, there are dozens upon dozens of different styles of beer out there, from pale ales to stouts to bocks.

There are so many styles, and so many exceptions to the rules, that it's incredibly difficult (not to mention time-consuming) to get to know them all, but having an idea of your favorites will make drinking a lot more enjoyable.

We've created a taxonomy of most major beer styles to help you put your favorite cold ones into context. Start in the center and see where each style of beer falls.

SEE ALSO: 12 craft alternatives to the beer you always order

DON'T BE ANTISOCIAL: Follow @BI_Life on Twitter!

Join the conversation about this story »

NOW WATCH: Is draft beer better than bottled beer?

In the summer of 2014, Jason Storbakken distributed disposable cameras to 10 homeless residents of New York City.

Storbakken, the director of chapel and compassionate care at The Bowery Mission and author of "Radical Spirituality: Repentance, Resistance, Revolution," directed each photographer to capture "things they hoped others might see."

Here, Storbakken has allowed us to run 17 photos from the project, along with the photographers' statements.

For more information on the project, visit OneGlimpse.org, and for more information on the Bowery Mission, visit Bowery.org.

'Pam'

The photos from this project have been curated into a show called "Through My Lens," which will spend the next year in various locations around New York City.

"That dog always runs up on me. But she's nice. Her name is Pam."– Robert Perry

'Mom'

First, the show will be displayed at the Bowery Mission Dining Hall as a counterpart to the Lower East Side Art Drive, a silent auction of professional artwork held next door at the New Museum’s ground-floor space at 231 Bowery on Sunday, December 14.

"This reminds me of my mom — the lady leg and the big splotch over the rest of her. She left me when I was two."– Robert Perry

'Bed'

The show is dedicated to Robert Perry, the photographer who took the photo below and the two previous, who was hit and killed by a New York City driver earlier this fall.

"I've been homeless on and off since I was twelve. I never really had a bed. This bed looks beautiful … like a dream. I usually sleep in The Bowery Mission or on a park bench or I take the A train to Far Rockaway and back three times and that gets me some sleep. I’m 57 now."– Robert Perry

The Large Hadron Collider (LHC), the largest machine ever built, restarted on April 5, and it's powering up to uncover some potentially game-changing discoveries in physics.

The LHC brought us the Higgs boson during its first run in 2012, and now in it's new and improved state, physicists think it has the potential to uncover even more exciting particles.

Physicists first proposed the idea for the LHC in the 1980s and construction was finally completed in 2008 at CERN — the European Organization for Nuclear Research in Geneva, Switzerland. It's one of several particle accelerators at CERN, but it stole the limelight with its discovery of the Higgs boson in 2012 and the documentary "Particle Fever" that detailed the discovery. Now it's second run has again captured world wide attention.

But what does this $10 billion machine do? And what does it actually look like on the inside? 

Simply put, the LHC is a 17-mile underground ring-shaped tunnel lined with supercooled magnets, accelerator tubes, and huge cameras that snap photos of proton beams crashing into one another at nearly the speed of light. It's so huge you can fit the whole of central London inside its ring.

The LHC is located near Geneva, Switzerland. It was first proposed in the 1980s and the idea was ridiculed by many for being too grandiose. However, the proposal eventually gained traction and the LHC was completed in 2008.

There's no machine on Earth quite like it. “The first time I ever saw it I remember walking in and just being stunned,” Monica Dunford, a physicist who works at the LHC, said in the trailer for the documentary "Particle Fever."“Five stories completely filled with custom-designed, hand-soldered microelectronics.”

Mike Tyson seems to be enjoying something of a comeback these days. With his acting career and popular one-man show that tours the country, the former boxing champ finally seems to be getting some positive press.

Of course things were not always so good for Iron Mike, who was jailed in 1992 for rape and went to jail again in 1999 on assault charges, after which he was broke and struggling. Because of his financial problems, Tyson was forced to sell his 19,500-square-foot mansion on 58 acres in Southington, Ohio, where he'd lived since the 1980s. It was purchased by a TV marketer for $1.3 million, but the guy never moved into it (he's in jail for money laundering). The house sat vacant for years.

Photographer and urban explorer Johnny Joo tells Business Insider he knew about the estate for years, but it wasn't until 2013 that he attempted to venture inside. First stopped by police, Joo later obtained permission from the new owners who purchased the mansion last year.

What Joo (pronounced "yoo") found when he finally got inside the house was striking. Tyson's grand estate lay in disrepair, a shadow of its former '80s glitz and glamour. Still, it was impressive, and Joo shared his images with us. You can see more on his site or on his Facebook page. A new book of his urban-exploring photography is out now.

The first time Joo attempted to enter Tyson's abandoned mansion, he and a friend were arrested and given fines before they even got inside.

The second time around they got permission to explore the place.

The mansion, which Tyson lived in in the 1980s and '90s, sat vacant since 1999, until late last year when it was finally sold. "I had obtained permission from the current owner to document restoration progress," Joo says. "It's still in very good shape."

"BioShock" is one of the best video games of all time.

It's universally beloved by fans and critics, but it's the game's opening sequence that helped make it so iconic and memorable.

If you haven't experienced "BioShock" on the Xbox 360, PlayStation 3, or PC — or even if you have — the opening sequence sets the tone for the entire game: It's thrilling, eerie, utterly beautiful, and masterfully directed.

If you don't know much about the game, or even if you do, it's best to go into the opening sequence without knowing what's about to happen. 

It's the 1960s, and you're on an airplane. Your name is Jack.

Suddenly, your plane crashes. You avoid the sinking wreckage and swim to the surface.

Your plane is in pieces. You're the sole survivor. Now what? ... Ooh, a lighthouse!

Online ads can be effective when targeted right.

But they can easily backfire when unintentionally placed next to the wrong content.

Do fembots cry too?

What would Jesus do?

Apple makes mistakes too.

HBO's explosive new Scientology documentary, "Going Clear," has shed a new light on the controversial church.

In the film, director Alex Gibney is especially critical of famous church members Tom Cruise and John Travolta for allegedly turning a blind eye to the reported harassment suffered by church members.

But many celebrities weren't afraid to leave the church and later speak out against it.

Leah Remini

After 30 years as a devout Scientologist, actress Leah Remini abruptly left the church in July 2013, and she didn't go quietly. 

At the time of her exit from the church, Remini explained to People magazine:

"I believe that people should be able to question things. I believe that people should value family, and value friendships, and hold those things sacrosanct. That for me, that's what I'm about. It wouldn't matter what it was, simply because no one is going to tell me how I need to think, no one is going to tell me who I can, and cannot, talk to." 

After viewing HBO's Scientology documentary "Going Clear," Remini released a statement thanking fans for their support:

"I wish to share my sincere and heartfelt appreciation for the overwhelming positive response I have received from the media, my colleagues, and from fans around the world. I am truly grateful and thankful for all your support."

More on Remini's history with the church here.

Lisa Marie Presley

Elvis Presley's daughter broke from the church in May 2012, removing all traces of Scientology from her official website soon afterward.

She then released her third album, "Storm & Grace," where it was suggested she dissed the religion on several tracks.

From single "You Ain't Seen Nothin' Yet":

“This here is a city without lights / Those are all the people without eyes / Churches, they don’t have a soul / Soup for sale without a bowl / Religion so corrupt and running lives / Farewell, fair weathered friends / I can’t say I’ll miss you in the end."

After watching HBO's Scientology documentary "Going Clear," Presley tweeted: "Sometimes… The S##t hitting the fan is a damn nice sound ;)."

Paul Haggis

Film director and screenwriter Paul Haggis ("Million Dollar Baby,""Crash") spoke out in the New Yorker about his decision to leave Scientology in 2009, saying it horrified him. 

"I was in a cult for 34 years,"said Haggis. "Everyone else could see it. I don't know why I couldn't."

After reading an article by the St. Petersburg Times that reported physical violence committed by church members, Haggis was extremely bothered.

"They were ten years old, twelve years old, ... scrubbing pots, manual labor—that so deeply touched me,"Haggis told the New Yorker. "My God, it horrified me!"

Haggis ultimately left Scientology after the church refused to publicly denounce Proposition 8 — the ballot that banned same-sex marriage in California. 

Haggis, who sent Leah Remini a letter commending her "brave" decision to leave the church, is featured prominently as a talking head in director Alex Gibney's "Going Clear" documentary about Scientology.

Militaries around the world are creating and testing futuristic guns that are like something you would see in a James Bond movie. 

From rifles that can shoot underwater to guns that require a fingerprint to fire, here are some of the most sophisticated weapons being developed right now.

15. CornerShot guns are known for their extraordinary ability to shoot around corners. CornerShot guns can either be used as a semi-automatic pistol or a grenade launcher.

14. The ADS is an assault rifle that is designed for use underwater. It's used by Russian special forces, and can fire 700 rounds per minute at a range of up to 25 metres.

13. The Magpul FMG-9 is a submachine gun that folds up into a rectangular block the size of a laptop battery. It's mostly made of a lightweight polymer rather than metal.

Politicians are always looking for a way to hijack new trends for their own end, and selfies are no different.

Here are some of the best efforts from politicians around the world, showcasing some who have mastered the art and others who have failed miserably. 

French President Francois Hollande is the master of the dull political selfie. In pictures like these, it actually looks like he's trying not to be interesting.

Here Hollande's selfie-mate is smiling but he looks somewhere between bored and startled, and it's really not a good look.

London mayor Boris Johnson, who's often touted as a future Prime Minister, takes an OK selfie, but we know he could do so much better.

The first reviews for the Apple Watch came out Wednesday. 

The general consensus is that most people shouldn't buy the watch in its current form, even though it can do a lot of cool stuff.

Here's a look at the most important features in the Apple Watch.

The most important thing: The Apple Watch is a watch first and foremost. You can choose from a bunch of different watch faces.

Fitness is a big part of the Apple Watch. It can read your heart rate from those four sensors on the back of the device.

The fitness app will encourage you to meet certain goals in different categories like exercising and standing.