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I've trained over 14,000 people and businesses to use LinkedIn — here are my 6 best tips

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alex pirouz portrait

In today's business world, people connect with people, not companies.

The stronger your personal profile, the easier it is to have business success on LinkedIn.

In order to create a brand that is a reflection of who you are as a business owner, you need to identify your core skills and those that differentiate you in the market. You also need a great understanding of your target market and how to communicate with them.

To achieve this result, ask yourself these two questions:

  1. What are the key challenges my product or service solves?
  2. What are the key objections I usually face throughout the selling process?

When you start using LinkedIn to attract more clients, you need your profile to be compelling enough to convert them into business. 

Answering the questions above and re-writing your profile to address those points will steer you in the right direction.

Remember: When writing your profile, it's important to always think about what's in it for the customer.

Below are my top six tips to help you leverage LinkedIn for business success:

1. Customize your URL

The first and simplest thing you can do to develop your personal brand is to have a custom URL in your profile. I see far too many people with long, number-based profile URLs on LinkedIn. Change it to your name — it's not hard!

Simply pick a name that aligns with your brand and use that name as your key identifier on LinkedIn.

Keep it personal — stay away from company URLs. To change the URL, simply go to the 'Contact Details' section of your profile and click on the URL link to the bottom left of the section.



2. Turn your career into a professional story

People buy into stories. Stories engage and create rapport. Rather than just a dry read about your past, make your experiences a professional story that engages your perfect client.

Within the 'Summary' section of your profile, share with people where your business/career journey started, what led you to where you are, and what you are working on moving forward. In this section, you also want to include your achievements, key endorsements, and media appearances.



3. Create an outstanding headline

Your headline is the area your viewer will see first when they land on your profile. It's also the most critical element of your profile for your search rankings on LinkedIn.

Most use it for their job title, but really, it should be used to attract and engage your prospects.

Think about ways you can be creative and memorable whilst still being true to what you are trying to achieve in business.

Make sure you use keywords that you think your client would search to find you, so you rank high for their searches. For example, if you are an executive coach, speak with an SEO expert to find out what keywords people use when searching for executive coaches online.

Then jump into your LinkedIn profile and use those keywords in your profile header, summary, and experiences section. This will help you rank better when people search for you on LinkedIn.



See the rest of the story at Business Insider

What some of the NBA's biggest stars looked like when Tim Duncan won his first NBA title

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Tim DuncanThe San Antonio Spurs announced on Monday that Tim Duncan is retiring, ending one of the most prolific careers in NBA history.

In 19 seasons, Duncan won two MVP awards and five NBA championships, and he won his final championship 15 years after his first. In fact, it has been so long since Duncan won his first title that most of today's biggest NBA stars were either in grade school or high school at the time. 

Below we take a look at where those other stars were in their lives in 1999.

Today, Tim Duncan has a little more grey.



In 1999, Duncan was in his second NBA season, but didn't look much different than he does today. However, his first championship team did look a lot different, with David Robinson as the other star.



Duncan spent most of his career with Tony Parker, Manu Ginobli, and Gregg Popovich, including his final season.



See the rest of the story at Business Insider

Apple computers are expensive — here’s how to build your own superfast Mac at a fraction of the price

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mac pro

Apple computers are great, but they're often very expensive.

So what's the solution if you want a super-powerful Mac computer without paying that high price tag? Build your own, of course!

Do-it-yourself Mac computers are called "Hackintosh" computers by the people who build them. And you can absolutely build your own.

Jesse Guardiani from the createthis YouTube channel has a pretty good walkthrough on how to make your own Hackintosh with a clear and useful step-by-step guide.

Some of these steps and concepts might seem a bit foreign, especially if you're unfamiliar with the ins-and-outs of computer technology, but we encourage you give it a shot if you're in need of a new Mac. It might seem a bit complex, but it's a rewarding activity and the end result is a super powerful computer that's cheaper than a normal Mac, and one you can say you built yourself! 

Check out how Jesse Guardiani built his Hackintosh.

For his Mac Pro Hackintosh, Jesse used these parts bought from Amazon. He looks pretty stoked!

Here's the list of parts Jesse used:

Case: Corsair Vengeance Series Black C70 Mid Tower Computer Case (CC-9011016-WW): http://amzn.to/1Tix0gT

MotherboardGigabyte GA-Z97-HD3 LGA 1150 Z97 HDMI 2-Way CrossFire ATX: http://amzn.to/1NMBicO

CPU: Intel Core BX80646I74790K i7-4790K Processor (8M Cache, up to 4.40 GHz)http://amzn.to/1NMB4SU

RAM: Crucial Ballistix Sport 16GB Kit (8GBx2) DDR3 1600 MT/s (PC3-12800): http://amzn.to/1Tix4gS

SSD: Samsung 850 EVO 120GB 2.5-Inch SATA III Internal SSD (MZ-75E120B/AM): http://amzn.to/1NMAGDY

Hard drive: Seagate 3TB Desktop HDD SATA 6Gb/s 64MB Cache 3.5-Inch Internal Bare Drive (ST3000DM001): http://amzn.to/1klmXeP

Power supply: Corsair RM Series 650 Watt ATX/EPS 80PLUS Gold-Certified Power Supply - CP-9020054-NA RM650: http://amzn.to/1NMBadd

Graphics cardEVGA GeForce GT 740 Superclocked Single Slot 2GB DDR3 Graphics Cards 02G-P4-2742-KR: http://amzn.to/1Tiy9oX (Jesse recommends you use the GTX 970, which you can find here).



One of the best parts of building your own Mac computer is that you can pick pretty much whatever case you want.



To add all the parts, you just pop open the case's side panel. This is where all those parts will fit.



See the rest of the story at Business Insider

Here's how to see a fun trick that's hidden inside the Google app

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There's a fun secret hidden inside Google's mobile app.

A former Google employee recently revealed to us that Google hid an unexpected feature — also known as an Easter egg — inside its main app, and that it's surprisingly easy to find. All you have to do is open the Google app, tap the Google logo, and watch while it transforms into cute, colorful animations.

It looks like there are five different versions of the animations, and we were only able to find this on Google's main app — we couldn't find a similar trick in Maps, Photos, Drive, Mail, Google+, or Chrome.

But if anyone else spots more or knows of similar tricks in other apps, let us know.

Here's what it looks like in action:

The Google logo will first turn into four dots. Here, they leapfrog each other before reforming into the logo

 



This one swings like pendulum.

 



Here, the dots stack on top of each other and wobble uncertainly before taking the shape of Google again.

 



See the rest of the story at Business Insider

9 things people can figure out about your personality just by looking at you

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mean girls cafeteria

Looks can be deceiving.

Except sometimes, they're not.

A growing body of research suggests that people are pretty good at guessing what you're like — how smart you are, your sexual orientation — just by glancing at you.

We dug up some of that disconcerting data and presented it below. Read on to find out what you're unconsciously communicating, whether you like it or not.

SEE ALSO: What your mindless daily habits reveal about you, according to science

How open to new experiences you are

In 2015, scientists asked students at a Chinese university to look at selfies and try to evaluate the personalities of the people pictured. Meanwhile, the people pictured completed personality assessments.

For the most part, the students were wrong in their assumptions. But the one accurate observation they did make was that positive emotion in a selfie generally predicted the person's openness to experience.



Your sexual orientation

In a small 2008 study, 90 male and female undergrads looked at photos of men's faces. Half the men were straight; half were gay.

Results showed that, on average, participants accurately judged the men's sexual orientation in one twentieth of a second about 57% of the time, which is 7% better than chance.



How smart you are

Science suggests that observers can accurately judge your intelligence from a brief interaction — but only if you're actively trying to seem smarter.

In a 2007 study, 182 college students were asked to discuss an assigned topic in pairs for five minutes. Half the participants had been told privately to act intelligent and competent; others weren't given these instructions. All the interactions were filmed.

Partners then rated each other on how smart they seemed. So did 20 men and women who watched video recordings of the conversations.

As it turns out, participants generally weren't able to accurately judge their partners' intelligence. On average, the people who watched the recordings were — but only when they were evaluating participants who had been told to act intelligent.

By way of explanation, the researchers write: "[B]ehaviors that signal high or low intelligence in a social interaction may be magnified in an impression management setting. Perhaps motivation to convey a particular impression amplifies naturally occurring behavior."



See the rest of the story at Business Insider

8 mindbending tricks that seem to shatter the laws of science

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Screen Shot 2016 07 08 at 2.51.27 PM

Science is a funny thing. It provides a sense of order to this crazy world we live in, explaining things that we never even knew needed to be explained.

But every now and then, it can turn on itself. Throw together the right elements under the right conditions, and things will happen that, until now, seemed impossible according to science.

Check out some of the craziest tricks that will make you second guess the laws of science.

SEE ALSO: Check out how strangely water and fire behave in space

DON'T MISS: 13 ways you can cheat death by using your ashes to become something awesome

A frozen spiral of water

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In this video, water seems to freeze in time as it spirals through the air. In actuality, the hose is attached to a speaker that is vibrating the hose at the same rate as the video camera is recording frames per second. This tricks your brain into seeing a motionless spiral of water.



A roaming flame

RAW Embed

Here, a flame seems to travel from the tip of a lighter to the wick of a candle. That's because when you light a candle, the heat from the flame vaporizes the wax. When you blow the candle out, the vaporized wax lingers in the air. If you apply a heat source before the vapor dissipates, it will ignite and relight the wick of the candle.



A vortex of fire

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All you need to produce a fire tornado like this one is a turntable, some cotton swabs drenched in denatured alcohol, a soup can, and a mesh garbage can to contain it. Just light the cotton swabs on fire, set the turntable in motion, and watch as the flame shapes itself into a spiraling vortex of fire.



See the rest of the story at Business Insider

Take a tour of the Mars Chocolate office, where life-size M&M's greet you at the door with free candy

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Mars, chocolate, M&Ms, office space

Working for a candy company can be pretty sweet— especially if your employer is Mars.

According to employees at Mars Chocolate — a segment of the $33 billion Mars candy, pet care, and beverage company — the free Snickers and M&Ms aren't even the best part of their job.

"Mars Chocolate is a truly unique place to work," one associate told Business Insider during a recent visit to the Hackettstown, New Jersey, office. "Everyone is passionate about the work they are doing — and the people are incredible. We are one big family and that's not something you get everywhere."

Mars — which was ranked on Fortune's "100 Best Companies To Work For" list in 2013, 2014, 2015, and 2016 — employs 72,000 people (who they call "associates") worldwide and over 25,000 in the US. About 16,000 of those global associates work for Mars Chocolate.

Here are some photos from our tour of the Mars Chocolate North America office in Hackettstown:

SEE ALSO: Meet the woman who makes a living taste-testing chocolate for a $33 billion candy company

Four friendly M&Ms greet you at the main entrance of the building.



Of the 16,000 Mars Chocolate associates around the globe, about 1,200 of them are in Hackettstown.



Mars Chocolate produces 29 candy brands in total, including the billion-dollar global brands M&M's, Snickers, Dove, Milky Way, and Twix. The Mars Chocolate North America campus is also home to the M&M's factory, where 50% of all M&M's sold in the US are made. When you walk through the front doors of the office building, giant M&M's greet you with bins of complimentary candy.



See the rest of the story at Business Insider

There's a simple way to defeat any gym in 'Pokémon GO'

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So you've been playing a lot of "Pokémon GO." You've reached level 5 and your Trainer is ready for action in one of the many gyms scattered around the world. It's all happening! 

You head out to a gym and — WHAM! — your carefully-trained Pokémon get obliterated by the occupying force of whatever stupid team.

Pokemon GO

Now, instead of that reality, let's imagine one where you show up to the gym — regardless of the level of the gym or the strength of the Pokémon therein — and completely annihilate the competition.

Pokemon GO

Here's how to do just that every time.

First things first: Go to a Gym that's currently owned by an opposing team.

I'm on Team Valor (GO TEAM VALOR WOOOOO!), and this gym is owned by Team Mystic. A perfect candidate for TAKEOVER.



Next up: Make sure all your Pokémon are up to the challenge. Maybe they got knocked out in a previous battle? Now's the time to use your Revive and health potions.



And finally: Choose your Pokémon wisely for battle. Even though this method does work with any level Pokémon, it'll make your life easier to load up the battle with bruisers.



See the rest of the story at Business Insider

The richest people in 19 countries around the world

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Tadashi Yanai

As the march of globalisation continues, the number of very rich people all over the world is increasing

While the United States still dominates the top 50 rich list — created by Forbes — "outlier" billionaires in nations like Spain, Mexico, and France are competing in the money stakes. 

Many of the billionaires on this list are self-made, while others inherited their fortunes but had the business acumen to greatly increase it. 

Almost every industry makes an appearance here, be it fashion, energy, supermarkets, investing, or chocolate spread. 

Keep scrolling to see the richest people in 19 different countries around the world.

Denmark — Kjeld Kirk Kristiansen, $13.1 billion (£9.85 billion). We start with the former President and CEO of the company behind everyone's favourite childhood toy: Lego. As a boy, Kristiansen worked with his grandfather Ole Kirk Christiansen to test the tiny bricks — and the rest is history.



Austria — Dietrich Mateschitz, $13.2 billion (£9.9 billion). The co-creator of the Red Bull energy drink, Mateschitz has used his vast fortune to create his own Formula One racing team, and he even owns a hangar where he keeps his collection of planes.



Russia — Leonid Mikhelson, $14.4 billion (£10.8 billion). Mikhelson is the CEO and Chairman of gas company Novatek. He began life as a foreman at a construction company before working his way up to become Russia's richest citizen.



See the rest of the story at Business Insider

Inside 1Rebel, the trendy London gym with live music and an alcohol license

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1Rebel

1Rebel, a new chain of gyms opening in London, brands itself as the "anti-gym"— but a more apt description might be the house music hipster gym.

There are currently two sites in London and they look more like underground clubs or futuristic film sets inside than a traditional gym. 

The interiors are artfully disheveled in a way only possible through extensive interior design. The gyms also have trendy perks like cold press juice bars, music playlists curated by top DJs, and even free beer.

Check out what it's like inside below. 

Here's the outside of one of the sites. Looks normal enough — but what's that sign you can see through the window — free beer? Seems odd...



Once you go down the stairs you get to the front desk, which looks more like a hotel lobby than a traditional gym. 1Rebel is pay as you go, unlike most gyms, meaning you don't have to sign up for a long contract. One session is £20, but you can buy a bundle of sessions to get a better deal.



There's plenty of branded swag you can buy at the front desk if that's your thing.



See the rest of the story at Business Insider

The 19 best people in European tech to follow on Instagram

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Natalie Massenet

Getting to know the personalities of the high fliers in the European tech community isn't easy. They're busy people and constantly on the move. 

Thankfully, many of the top founders, CEOs, and investors have Instagram accounts that they use to document their day-to-day lives as they jet around the world, attend swanky dinners, and rub shoulders with government leaders. 

We ranked some of Europe's best tech Instagrammers according to how good their photos are, how regularly they post, and what they post snaps of.

See the ranking:

19. Dailymotion CEO Cedric Tournay. WHY? Tournay enjoys experimenting with a filter while travelling to Asia and beyond.

Instagram Embed:
http://instagram.com/p/BFNN5HfNuz2/embed/
Width: 658px

 



18. Mike Butcher, editor at large of TechCrunch. WHY? Butcher posts snaps from tech conferences around the world.

Instagram Embed:
http://instagram.com/p/BCaD5NRPSDS/embed/
Width: 658px

 



17. Eileen Burbidge, partner at Passion Capital. WHY? Burbidge's Instagram is a snapshot of her family life, and the glamorous parties she attends.

Instagram Embed:
http://instagram.com/p/BHTrwXWDa2-/embed/
Width: 658px

 



See the rest of the story at Business Insider

A punk singer showed us how he injects himself with snake venom — and how it could save thousands of lives

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Steve Ludwin

Steve Ludwin, a 49-year-old semi-retired punk musician who looks no older than 35, has been injecting himself with potentially deadly snake venom for nearly 30 years.

"While other people are out there wasting their money in gyms lifting weights, I'm at home injecting snake venom and exercising my immune system," Ludwin told Business Insider.

Ludwin says that he feels a huge energy boost for six to eight hours after he has injected himself with the reptilian saliva. He also suggested that the regular injections could be slowing down the aging process in his body, but these are not the only reasons he uses it.

At least 100,000 people die from venomous snake bites each year, and three times as many are left permanently disabled, according to the World Health Organisation, which calls the problem a "neglected public health issue."

Currently, the only anti-venoms available are synthesised from horse blood, which can be problematic inside the human body. Ludwin is being monitored by teams of scientists from Denmark and the start up VenomAB, who are assessing whether it is possible to create a new more effective anti-venom, based on his own partially self-immunised blood. If this was proven possible, thousands of lives could potentially be saved.

Business Insider watched how Ludwin collects and injects venom, while he explained what he believes are the potential benefits of the masochistic hobby for the production of anti-venom and slowing down the aging process.

DISCLAIMER: Do not try this at home. It is incredibly dangerous and could easily kill you. None of the rumoured advantages of snake venom have been scientifically proven.

And do not scroll down if you are uncomfortable with needles.

I visited Ludwin at his flat in Highbury, north London, where he lives with 18 snakes, various rare lizards, a cat, and his commercial banker girlfriend. Ludwin offered me some Kettle chips and ice water, before beginning to explain how he got into injecting himself with snake venom.



Ludwin said his most formative early experience came aged 10, when his father took him to visit Bill Haast's Serpentarium in Florida: "Bill Haast came out and draped an indigo snake around my neck. I was aware that he had been injecting himself with snake venom and I just thought it was the wildest thing I had ever heard."



The memory stayed with Ludwin when he moved from his hometown in Connecticut to London in the late 1980s to pursue a music career. His first job was at a Vivarium in Walthamstow, where he handled snakes and other reptiles. "I was like a kid in the candy store: I had f------ snakes," Ludwin said. "My boss was really cool and let me take them home. I guess it was illegal. It certainly wasn't licensed."



See the rest of the story at Business Insider

These Google Food employees are using high-tech, dirt-free shipping containers to grow organic herbs

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Google Green Machine   3

Google's Mountain View Googleplex headquarters is famous for feeding its nearly 20,000 employees free breakfast, lunch, and dinner.

Feeding a small city of employees is a huge undertaking. There's an entire "Google Food" team that staffs more than 185 cafes globally and serves over 108,000 meals each day, with about 30 cafes at the Mountain View Googleplex headquarters alone.

The idea is to nourish employees with food that energize them, not carby low-nutrition foods that bring on afternoon lethargy.

And, because this is Google, the Food Team doesn't just buy and cook the food. They also run programs to grow food in sustainable, high-tech ways. Which means that Google has on its payroll all kinds of people involved with the cutting edge of organic gardening and food. 

One such program is called "Farm to Table." Google has a lot of gardens, but this program looks for ways to educate people about the food industry.  One highlight of that program is a shipping container at the Googleplex called the Leafy Green Machine. Take a look:

Meet Christa Essig, global program manager of Google's Farm to Table program (pictured right) and Ben Kutchur, a sustainable horticulture specialist at Google and organic gardener. Before Google, Essig worked at the CDD, crafted food policy for public health organizations, and has a background in nutrition. Kutcher was a student and organic gardener.



Despite Essig's impressive credentials, it still took five interviews before she landed the job at Google. It's a big job. "The Farm to Table program at Google is about engaging Googlers and our partners about where food comes from, how it's grown and why that matters," she says. The goal is to have people learn about "growing food, or technology and food, or innovations in food." They are standing in front of one of those technologies, the "Leafy Green Machine," a hydroponic garden in a shipping container made by Freight Farms.

Freight Farms is based in Boston.



The idea for food education and technology programs at Google came from several people. Michiel Bakker, who heads the Global Food team, was one of them. He came to Google in 2012 from the hospitality industry.



See the rest of the story at Business Insider

13 signs that your coworker is undermining you

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Regina George Mean Girls

A recent University at Buffalo School of Management study found that those who feel undermined at work are more likely to sabotage their coworkers, according to Phys.org.

That's bad news. Professional undermining is like a toxic gas: Its presence will render any workplace uninhabitable.

Still, even if you feel like a colleague is out to get you, then it's important not to let your suspicions make you paranoid.

Before you can take steps toward mitigating the situation, you need to know for sure that you're being targeted.

Here are 13 signs that a colleague is undermining you at work:

SEE ALSO: 7 signs that you can't trust your coworkers

They're more than just competitive

According to an article from Fast Company, competitiveness and outright sabotage are often difficult to tell apart, but the latter is comparatively rare.

Before you label someone as an underminer, make sure they're not just hypercompetitive. If your coworker is overly competitive, then they will want to beat out everyone. If they are actively undermining you, then they want to see you fail in particular.

The two aren't mutually exclusive, but it's still an important distinction.



They put you on the defensive

You never argue with this particular colleague, but he or she always manages to put you on the defensive.

If someone's making you feel like you're on trial, then that's not a good sign. They might be baiting you and waiting for you to slip up.



You're not alone

Underminers typically don't stick to just one victim. If you hear that your colleague has burned others in the past, then it's probably best to hold them at arm's length.

Don't kid yourself thinking that they'll make an exception for you.



See the rest of the story at Business Insider

8 surprisingly common causes of death that sound like freak accidents

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A general view of the Centers for Disease Control and Prevention (CDC) headquarters in Atlanta, Georgia September 30, 2014.  REUTERS/Tami Chappell

The Centers for Disease Control keeps exhaustive records detailing how Americans die. It's morbid and fascinating.

The top killers aren't surprising — cancer, heart disease, and other familiar causes of death are all up there.

But scroll further down, and some strange things start to appear, including several sub-categories devoted to deaths related to three wheeled motorcycles. The list tells us a great deal about the ways we describe and categorize death, sometimes with hyper-specificity and other times with puzzling vagueness. 

We put together a list of some of the most unusual causes of death (complete with their codes used in the database and their toll between 1999 and 2014) that are still surprisingly common. While extremely rare, these are not the one-time occurrences you might expect — they've claimed thousands of lives. Most bring up more questions that answers.

W28: "Contact with powered lawnmower"— 951 deaths



W02: "Fall involving ice-skates, skis, roller-skates or skateboards"— 1,139 deaths



W14: "Fall from tree"— 1,413 deaths



See the rest of the story at Business Insider

What Netflix CEO Reed Hastings and 24 other business visionaries were doing in their 20s

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Reed Hastings

Where some might see failure, others might see opportunity for success — and when you're in your twenties, it can be hard to distinguish which is which. 

Salesforce founder Marc Benioff made his first $1 million at 25. At the same age, Spanx founder Sara Blakely was a door-to-door office supply salesman. 

Both entrepreneurs are now billionaires running game-changing companies that are featured on our first ever edition of the Business Insider 100: The Creators —  a nod to some of the most successful and visionary business leaders who are changing the world for the better. 

To show that no two success stories are alike, we put together 25 stories of what people from our Creators ranking were doing in their twenties. 

SEE ALSO: BI 100: The Creators

DON'T MISS: Interview with TOMS founder Blake Mycoskie

Salman Khan was in business school

By the time Khan graduated the Massachusetts Institute of Technology in 1998, he had three degrees under his belt — two bachelors in mathematics and computer science and a masters in engineering. When he was 25, he was pursuing an MBA at Harvard Business School.

Khan spent the following years as a hedge fund analyst, and it wasn't until he started tutoring his cousin in 2004 that the idea for Khan Academy: online videos aimed to help provide low-income students with free tutoring and test preparation.



Mark Zuckerberg's Facebook was cash positive for the first time and hit 300 million users.

Zuckerberg had been hard at work on Facebook for five years by the time he hit age 25. In that year — 2009 — the company turned cash positive for the first time and hit 300 million users. He was excited at the time, but said it was just the start, writing on Facebook that "the way we think about this is that we're just getting started on our goal of connecting everyone." The next year, he was named "Person of the Year" by Time magazine. 



John Lasseter was a newly hired animator at Disney

Right before Pixar was created, Lasseter was a graduate fresh out of the California Institute of Arts. In 1979, when he was 22, he immediately landed a job as an animator for Walt Disney Feature Animation. After a couple of years, he was fired from the company because he, "felt so strongly about computer animation and wouldn't take no for an answer."

Luckily in 1983, he was hired by George Lucas for the Lucasfilm Computer Division. Three years later, the group eventually turned into Pixar when it was purchased by Steve Jobs.



See the rest of the story at Business Insider

These are STRATFOR's disconcerting predictions for the third-quarter of 2016

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european union flag brexit

The Brexit referendum, and the fallout from it, will be among the most heavily scrutinized themes of the next quarter. And though it may have been the most visible confirmation of the European Union's disintegration, it was May 1, 2004, that sowed the seeds of London's departure.

On that day, a day that came to be known, perhaps ironically, as the "Day of Welcomes," the bloc admitted 10 countries — the Czech Republic, Hungary, Latvia, Lithuania, Estonia, Poland, Slovakia, Slovenia, Malta and Cyprus — into its ranks. It epitomized an era of unprecedented EU expansion and honored the promise of prosperity that sold the European project to so many countries that were all too eager to buy it, particularly those that for decades had been bridled by the Soviet Union.

The European Union now had 10 more members, each with its own set of policy priorities, national identity, rules of law, economic irregularities and methods of regulating them. Their accession created differences that simply could not be reconciled, for no country can be expected to subordinate its own well-being to another's.

Twelve years later, the United Kingdom — a country unique not for its inclusion in the Continental bloc but for the tepidness with which it joined — voted to leave the European Union altogether. It was always clear that it would be among the first EU members to leave, even if it was unclear precisely when it would choose to do so. But leave it will, and the next three months will be messy as the United Kingdom sorts itself out and as a general air of uncertainty impairs the British economy and the European Union at large.

The United Kingdom's departure is Germany's nightmare. Members from every corner of the Continental bloc will submit proposals on how to re-engineer the European Union according to their respective interests. Southern European countries will increase spending and push for deeper financial integration to nurse their structural wounds. Poland and Hungary will lead an eastern bloc of countries trying to repatriate their rights from Brussels.

Germany will try to focus its proposals on the uncontroversial aspects of integration, such as security and job creation, to at least give the impression that the union is still in fact a union, but the government in Berlin will be pressured to place tighter limits on financial assistance to the European Union's more profligate members. As divisions deepen and economic panic rises, the Netherlands will gradually nudge Germany away from France and the southern belt.

Russian President Vladimir Putin attends a news conference after a meeting with Italian Prime Minister Matteo Renzi at the St. Petersburg International Economic Forum 2016 (SPIEF 2016) in St. Petersburg, Russia, June 17, 2016.   REUTERS/Grigory Dukor

Russia is one of the few countries that can take delight in Europe's fragmentation. After all, Moscow can more effectively ease the financial pressure against it, advance economic deals and limit Western encroachment on its periphery when Europe is divided and distracted. Russia always meant to leverage its involvement in Syria to strengthen its negotiating position with the United States. This quarter, Moscow will actually have some success in coaxing Washington into a dialogue as the United States tries to clear obstacles in its fight in Syria against Islamic State.

The White House will use the common threat of the Islamic State to keep Russia engaged on tactical matters, but it will resist making bigger concessions. (In any case, there is only so much the Kremlin can get out of the White House in an election year.) The United States, moreover, will be counting on a recent reconciliation between Turkey and Russia to deconflict the battlefield, something that will end up giving Turkey more breathing room to hedge against Kurdish expansion in northern Syria.

No major shift in energy markets can be expected this quarter. Iranian oil production will rise more slowly than it did for the first six months of the year, and while some members of the Gulf Cooperation Council could modestly increase output in months of high summer demand, the Saudi-led bloc is still waiting out a gradual market correction with US production in decline. Nigerian oil production will also remain volatile as the government struggles to tame militancy in the oil-rich Niger Delta region.

Xi Jinping

In the meantime, the markets will continue to be volatile as the world comes to grips with the Brexit. The appreciation of the yen and dollar will apply downward pressure on the yuan, but Beijing still has the means to manage the rate of decline. Its efforts to reduce industrial overcapacity in China will be limited as local governments hold out for central government promises of readjustment aid. China's economic situation may be stagnant, but its political situation is more animated, and the power struggle that underlies it will be something to watch in the third quarter.

There are, however, some signs of encouragement coming from Latin America. In Colombia, the government will proceed to the demobilization phase of its agreement with the Revolutionary Armed Forces of Colombia, and in doing so, will stabilize the country. Brazil will conclude its impeachment saga this quarter and move ahead with austerity measures to rein in spending.

Economic forces, meanwhile, are pushing Brazil and Argentina to at least start discussing the easing of trade constraints on Mercosur, South America's free trade bloc. But talks will remain in the rhetorical stage for the next few months as Brazil tries to tie up the impeachment process and as Argentina tries to balance structural reform with social stability. Having Venezuela, which is beset by so many problems and already a polarizing member, chair the bloc will not help things either.

SEE ALSO: Here are 4 major unintended effects of Brexit on the Middle East

The Impact of the British Referendum

During the third quarter, the European Union will deal with the consequences of the British referendum on EU membership.

The victory of the "leave" camp and Prime Minister David Cameron's decision to resign have triggered a political crisis in the country, with the ruling Conservative Party and the opposition Labour Party struggling with internal disputes.

The United Kingdom will not start formal negotiations to disconnect from the European Union this quarter because a new prime minister will have to be selected first. This will delay the process of Britain's withdrawal from the European Union by a few months but will do little to ease the economic and political consequences of the referendum.

The United Kingdom will gradually move to accept the result and focus on how to effectively negotiate an exit. Officially, the European Union will continue to refuse to start negotiations until London formally announces its decision to leave. But informal contacts between British officials and their European counterparts will start once a government is in place in the United Kingdom.

Brussels will give London time to appoint a new government but will stand firm in its demand that preserving access to the common market also means allowing the free movement of EU workers.

The uncertainty generated by the Brexit will continue to produce volatility in the British economy and, to a lesser extent, hurt the economies on the Continent. Effects on the bloc could include rising bond yields for countries in the eurozone periphery, delayed decisions on spending and investing in the European Union's main economies, and depreciations of the euro and Eastern European currencies. 

The United Kingdom's territorial integrity will also be debated, but the government in Scotland probably will not make any drastic unilateral moves this quarter. The Scottish government will try to negotiate with Brussels over ways to remain connected with the bloc. But Scottish authorities will wait for the political situation in London to become clear before making any definite moves. The announcement of an independence referendum this quarter is unlikely.

The British situation will also test the stability of the French-German alliance. In the third quarter, Paris and Berlin will make proposals to strengthen the European Union. Considering that both countries will hold elections in 2017, those proposals will probably focus on areas where an agreement is possible instead of issues such as the functioning of the eurozone.

These will include EU-wide initiatives on issues such as security and terrorism, protection of the bloc's external borders, and migration as well as employment and economic growth. Even if there is room for agreement in these areas, implementation will not happen this quarter.

Those proposals on less controversial issues will not stop other EU members from putting forth their own ideas on how to reshape the union. Nor will it stop the political debate in some countries about whether to hold referendums on aspects of their memberships in the bloc. Different regions in the European Union will put forth different proposals on how to prevent the bloc's disintegration, but those ideas will come from fundamentally opposing directions.

For example, countries in Southern Europe, led by Italy, will push for more EU spending on social policies and more flexibility on fiscal targets for member states. Northern countries, led by Germany, will oppose these moves. Countries such as Poland and Hungary, on the other hand, will push to give a greater role to national parliaments in decision-making. Most EU members oppose changing the Lisbon treaty, so that will not be on the table.



Political Volatility in the Eurozone

Some of the largest eurozone members will see a quarter of political volatility, with social tensions over labor reforms in France, financial and political uncertainty in Italy, a long process of forming a government in Spain and political divisions in the German government.

In France, the government's authority will continue to erode, and social unrest will remain strong. Despite popular protests, the French government is likely to pass labor reform legislation. But this will probably be the last significant policy introduced by President Francois Hollande, as the controversial reform will leave his Socialist Party weak and divided.

The Elysee is likely to announce some reductions in taxes and increases in public spending in a bid to regain popularity, but right-leaning opposition parties are likely to retain popularity. Influenced by the events in the United Kingdom, French politicians will seek to position themselves for the 2017 presidential election by promising various referendums on EU-related issues.

In Germany, the ruling center-right/center-left grand coalition will also be under domestic pressure. Regional elections in Berlin and Mecklenburg-Vorpommern in September will probably result in growing support for emergent opposition parties on both ends of the political spectrum, such as the progressive Greens and the right-wing Alternative for Germany.

With Germany's ruling coalition pulled in different directions as elections draw closer, Berlin will find it increasingly difficult to fill its role as the European Union's political center of gravity.

In Italy, the government of Prime Minister Matteo Renzi will try to regain the political initiative after the poor performance of the ruling Democratic Party in municipal elections in June and before a key referendum on constitutional reforms in October. The main opposition parties, including the anti-system Five Star Movement and the anti-immigration Northern League, will campaign against the reforms. To win back popular support, Renzi will promise lower taxes and higher public spending.

Brexit-induced volatility in financial markets will continue to hurt Italian banks, increasing the probability of government intervention. Italy will seek authorization from Brussels to provide state support for its banks, but Germany is likely to oppose such a move. Should pressure on Italian banks become too strong, Rome and Brussels will reach a compromise.

In Spain, the country's main political parties will spend the first part of the quarter negotiating the formation of a government after the fragmented parliament produced in June 26 elections. Once a government is formed, the next administration will announce increases in public spending and cuts in taxes, regardless of the EU Commission's recent threat to sanction Madrid.

The fiscal situation in countries such as Spain and Portugal will create another source of friction between north and south in Europe. Southern countries will press for more flexible fiscal targets, while northern countries will push for sanctions against those that fail to meet commitments.

Countries in Southern Europe will avoid sanctions, or receive only symbolic punishment, in exchange for promising to introduce reforms in the future. This will lead only to more north-south frictions.



Europe's East-West Divide Continues

The next three months will also see the continuation of Europe's east-west divide, as countries in Central and Eastern Europe continue to resist Brussels' influence and introduce measures that alienate their western neighbors.

For countries in the region, Brexit removes a significant counterweight to the French-German influence on the bloc and a defender of the interests of the nations that are outside the eurozone. In the coming months, countries in Central and Eastern Europe will become the loudest defenders of national sovereignty in the European Union.

In Hungary, the government of Prime Minister Viktor Orban will proceed with plans to hold a referendum in October on a proposal by the European Commission to distribute asylum seekers across the Continent. The authorities in Brussels will criticize the referendum, but the government in Budapest will use that to consolidate its domestic popularity. 

Poland will remain committed to its membership in NATO, request a greater allied presence in Eastern Europe and defend a tough stance on Russia.

At the same time, the government in Warsaw will continue to introduce measures that will cause concern in the West. During the quarter, for example, Warsaw will start collecting a tax on retailers, a sector dominated by foreign companies, and pass a plan to convert foreign-denominated loans into zlotys.

The final version of the conversion plan will be less costly for banks than the original proposals, but it will still force banks, most of which are controlled by foreign firms, to face losses. The Polish economy will see strong growth this year, but those moves will progressively erode business confidence and weaken the Polish economy.



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6 ways to play 'Pokémon GO' while having a positive impact on the world

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It's easy to poke (poké?) fun at "Pokémon GO" for the ridiculous news stories it's spawned, but it can be a catalyst for some seriously amazing things, too.

Here are six ways you can play "Pokémon GO" and have a positive impact on the world.

Use the Charity Miles app.

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Having freakishly toned calves is great and all, but don't you want to put all that walking you're doing to good use? 

Start by downloading the Charity Miles app, which will donate 25 cents for every mile you walk or run to a charity of your choice. You can choose from over 30 different charities, including Habitat for Humanity, ASPCA, Operation Smile, The World Wildlife Fund, and (RED).

According to The Huffington Post, the app has experienced a huge surge in usage since the release of "Pokémon GO," so join in!



Drop lure modules with purpose.

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Since "Pokémon GO" requires players to travel around their neighborhood, some people are feeling a bit left out. 

One Reddit user suggested dropping lures at places like children's hospitals, since there are probably lots of kids who would love to be out and about hunting Pokémon, but are stuck in a hospital bed. Be a good citizen and bring the Pokémon to them!



Don't be a jerk.

Sometimes, having a positive impact just really means not having a negative impact. Luckily, we have a whole guide of do's and don'ts to help you out.



See the rest of the story at Business Insider

Tesla has big, big plans for the next 4 years (TSLA)

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Elon Musk Tesla Portrait Illustration

Elon Musk's plans for the coming decade are nothing short of ambitious.

Among other things, Tesla's CEO has promised to dramatically increase car production, launch one (or possibly two) completely new cars, and conquer self-driving vehicles by 2020. 

Here’s a closer look at what exactly Musk has promised Tesla will accomplish during the next few years. 

Complete its giant Gigafactory.

Elon Musk’s giant battery factory in Nevada is absolutely key to Tesla's future because it will help the company cut the cost of its batteries.

The Gigafactory, which is some 5.5 million square feet, will help the company dramatically cut the cost of its batteries by “using economies of scale, innovative manufacturing, reduction of waste, and the simple optimization of locating most manufacturing process under one roof.”

Tesla estimates the factory will help it reduce the cost of its batteries by as much as 30% once it is fully operational in 2020.

In fact, Tesla said it will create more battery cells at the Gigafactory than all of the lithium-ion battery makers combined in 2013.



Bring the Model 3 into production and possibly a Model Y by 2017.

The batteries created at the Gigafactory will enable Tesla to produce its first mass market car, the Model 3.

The Model 3 will be priced at about $35,000 and have a range of more than 200 miles per charge, Musk said in March when he revealed the car. 

Tesla plans to begin production of the Model 3 in late 2017, with deliveries beginning in 2018. 

But Tesla could also reveal another car to follow the Model 3. 

In October, Musk said via Twitter that Tesla would also reveal a Model Y, which is rumored to be a crossover version of the Model 3, but then he deleted the tweet.

So it’s possible Tesla could be pushing out two new vehicles before 2020.



Increase the range of Tesla cars to 1,000 kilometers per charge in three years.

Tesla’s cars already boast the best range on the market, but by 2017 Musk aims to dramatically increase how far Tesla’s cars travel on a single charge.

“The record right now for the Model S is 800 kilometers (497 miles), that is the furthest that anyone has driven a Model S… we are pretty close,” Musk told the Danish news site Borsen in September. “My guess is probably we could break a 1,000 kilometers (621 miles) within a year or two. I’d say 2017 for sure.” 

Musk added that by 2020 Tesla will likely be able to make its cars go as far as 745 miles per charge.

It should be noted that while the record for hypermiling in a Tesla is almost 500 miles, the official range of Tesla’s Model S is about 265 miles per charge, according to ratings by the Environmental Protection Agency.



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The 25 coolest women in Silicon Valley

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Sheryl Sandberg speaks at the American Institute in DCThe tech industry has a reputation for being male-dominated, but women are carving out a growing and increasingly important presence. Our recently released edition of the Silicon Valley 100, our annual list of the people who matter most and define what it means to be in Silicon Valley, is still largely male, but it also features 25 women who have changed the game in the past year.

From household names like Sheryl Sandberg and Marissa Mayer to new faces like the founders of Project Include, a nonprofit aimed at diversifying tech companies, these women are taking charge and proving Silicon Valley isn't just a boy's club.

Read on to learn about 25 of the coolest women in Silicon Valley right now.

Additional reporting by Kaitlyn Yarborough, Tanza Loudenback, and Alexa Pipia.

Edited by Alex Morrell and Matt Rosoff.

SEE ALSO: THE SILICON VALLEY 100: The most amazing and inspiring people in tech right now

Michelle Zatlyn

Cofounder, CloudFlare

Along with Matthew Prince and Lee Holloway, Zatlyn founded CloudFlare in 2009. The company handles 10% of the internet's traffic, giving it a lot of quiet control over the web. In April, the startup became the first company to widely activate a technology that lets webpages and apps load as much as 15% faster, potentially shaving precious seconds off of your search time. It will take a year for the speed boost to come to full fruition, but it could usher in a new class of web applications when it does.

CloudFlare's internet dominance has attracted the eyes of investors. In September the company raised $110 million in a round led by Fidelity and joined by Google Capital, Microsoft, Baidu, and Qualcomm Ventures. 



Jess Lee

Cofounder and CEO, Polyvore

Yahoo bought the social shopping site Polyvore last July reportedly for a price of about $200 million, saying the company's expertise in community-driven experiences and retailer-supported commerce paired with Yahoo's premium content showed "amazing potential." Lee said Yahoo CEO Marissa Mayer had a part in shaping her career when she interviewed Lee for Google's elite associate product manager program back in the early 2000s. Since it joined the Yahoo family, Polyvore expanded in February to include a new menswear category, an area that Pinterest is also aggressively going after.



Stacy Brown-Philpot

CEO, TaskRabbit

After Leah Busque stepped down from the role of TaskRabbit CEO for a second time, Brown-Philpot took over in April, becoming the first black female CEO in Silicon Valley. The former Google employee studied startups and played a lead role in global consumer operations before joining TaskRabbit in 2013. She took unpopular but necessary steps — including layoffs — to get the startup on track toward its goal of profitability this year.



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