For many schools, sports are now generating more than $100 million annually. Much of that money is from the ever-growing revenue generated by conferences through television deals.
On the next few pages we will take a look at the 25 athletic departments that generated the most revenue during the 2011-12 school year.
And it is easy to see why schools are fighting over invitations to the Big Ten and the SEC. Of the 25 schools on this list, 16 are from one of those two power conferences.
(data via AL.com and Business of College Sports).
#25 Florida State — $81.4 million
Conference: ACC
2010-11 Revenue: $86.9 million
2011-12 Revenue: $81.4 million
Percent Change: -6.3%
#24 Nebraska — $81.6 million
Conference: Big Ten
2010-11 Revenue: $83.7 million
2011-12 Revenue: $81.6 million
Percent Change: -2.5%
#23 Washington — $82.6 million
Conference: Pac-12
2010-11 Revenue: $70.2 million
2011-12 Revenue: $82.6 million
Percent Change: +17.7%
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