These Are The Best (And Worst) Ad Agency Twitter Accounts

Advertising agencies constantly stress the importance of a social media presence to their clients.

Whether it be Facebook, Twitter, Instagram, or Pinterest, agencies hope their clients realize the strong potential of these important resources.

We took a look at the Twitter accounts of the top ad agencies in the world -- ranked by revenue, per Ad Age -- to see if they practice what they preach. Do they use social media effectively? Do they communicate with followers in a meaningful way?

It turns out, some agencies want their clients to do as they say, not as they do. Many agencies let weeks go by between tweets. Think about that: How can an agency recommend an "always on" social media campaign if it can't handle its own Twitter account?

We ranked agencies by total number of followers. Because large agencies have an advantage over smaller ones in terms of collecting followers, we then gave each shop a separate, subjective percentage score based on how useful and interesting their Twitter stream was.

Zimmerman Advertising (@ZimmermanAdv) Score 5

Followers: 434

Sample tweet: "Black Friday is no longer about waiting in line, it’s about going online. Over $1 billion spent on Black Friday this yr http://bit.ly/Re1GEG"

Zimmerman, part of Omnicom, has a very small follower base compared to the other agencies on our list. The few hundred that subscribe to its page receive information about the advertising world, but not about Zimmerman itself.

Lowe and Partners Worldwide (@LoweandPartners) Score 7

Followers: 1,314

Sample tweet: "Move over, in-flight movies: YouTube content coming to Virgin America flights http://ow.ly/fXIrC"

Lowe offers its followers a good balance of company updates, industry news, and "behind-the-scenes" tweets that give insights of what is going on in the Lowe's office. For example, one tweet mentioned the company's holiday Christmas party.

Team One (@TeamOneUSA) Score 5

Followers: 2,047

Sample tweet: "It's almost like we were there... Some of the best #2012Olympics moments showcased in our hallways http://instagr.am/p/RyRriiQDSD/"

Team One, part of Publicis, gives its followers a good sense of what it's like behind-the-scenes in their office, which most of the other agencies on our list do not do. But while they excel in this aspect, they fall behind in providing information about their work and the ad world in general.

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