It's time for back-to-school shopping, and the National Retail Federation predicts this will be a strong year.
So the retailers are coming out with the promotions full force. It's this barrage of marketing that helps determine what kids and teens will be wearing this fall.
Every store is different, but some key trends include brightly-colored jeans, denim jackets and layering.
We went to all the major websites to see what they're pushing for the back to school season.
Target is having promotions on colored denim, sweaters, graphic t-shirts and button-ups.
For juniors, skinny jeans, flowing skirts and bright sweatshirts are in.
Wal-Mart sells a lot of nondescript clothing that could work for a uniform. They're also promoting t-shirts.
See the rest of the story at Business Insider