As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.
We might not know what teams are playing yet, but this is one of the most watched television events in the world, so there's already a pretty solid advertiser lineup.
These are the companies that shelled out $3.8 million for each 30-second time slot that will play to 111 million people.
From Kate Upton for Mercedes to Skechers famous French bull Mr. Quiggly, here's what you have to look forward to.
If you have any Super Bowl ad updates, email LStampler@businessinsider.com.
Anheuser-Busch InBev
The Budweiser parent company has a lot planned as the Super Bowl's exclusive beer advertiser. In fact, hip hop legend Jay-Z will appear in a spot that he actually did some of the creative work on for Black Crown. This isn't a huge surprise considering that A-B dumped McGarry Bowen on its Bud Light accounts in favor of Translation, which is run by Jay-Z's friend Steve Stoute. Last year, Anheuser-Busch InBev had four minutes and thirty seconds worth of ads.
Audi of America (VW)
All we know so far is that Audi bought a 60-second commercial that will be made by agency Venables, Bell and Partners. The shop was also responsible for the car company's vampire-inspired spot last year. After the vampires were killed by the S7's LED headlights, the ad ended with the hashtag #SoLongVampires. So expect a social component this year, too.
Axe (Unilever)
Axe is another newcomer to the Super Bowl this year. BBH London will create a 30-second spot in a TBD quarter. Although Axe has relied heavily on risqueé ads in which women jump men after one spritz of body spray, it has recently produced more complex work. It got attention for a spot in which Keifer Sutherland laments the one that got away (screenshot of ad on right). The press release reminds fans to follow Axe on Facebook and Twitter for more updates.
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