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Android Is Huge Now, But It Faces A Harrowing Future (GOOG, AAPL, MSFT)

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Google logo giant Android

This is a modified version of a presentation from Business Insider Intelligence. Subscribers can download a PowerPoint or PDF version of the presentation with many more charts, plus the Excel spreadsheets used to create the charts. Sign up for a free trial here.

Google's Android platform has been on a tear since 2010. In that time, its global smartphone market share has risen from the single digits to just over 50 percent.

However, clouds are gathering -- platform fragmentation and lower spend by users are frustrating  developers, Google's purchase of Motorola is making hardware partners nervous, and Apple is gaining market share in the U.S. Meanwhile, Microsoft is stepping up its tablet ambitions as well.

This presentation highlights Android's market opportunity, its position in the market, and its weaknesses as a platform, and how Google's mobile announcements at the recent I/O conference play into the landscape.

Last year, smartphone sales outstripped PC sales for the first time. Mobile will soon be the dominant mode of computing.



Smartphone sales are just starting to make a significant impact as a percentage of global mobile phone sales. So the upside is huge.



Android is winning the race globally, accounting for more than 50 percent of the market as of Q1 2012.



See the rest of the story at Business Insider

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