Vine is a startup that was acquired by Twitter before it even launched.
It's a mobile app that makes it easy to create and share animated GIFs. Since the acquisition was announced, a lot of people have started to play with the app, including a few big name brands and media organizations.
Need some inspiration before making your first Vine? Check out 13 interesting ways big brands are getting attention with the app.
Urban Outfitters was the first brand to make a Vine. It was smart and took a video of puppies.
The most important Vine you'll ever see. #uodogsvine.co/v/b5HEYV0IQPJ
— Urban Outfitters (@UrbanOutfitters) January 24, 2013
iJustine appeared to be scared of a mouse.
WHERE U GOIN MOUSE??!! vine.co/v/b5jEeX70Pw7
— iJustine (@ijustine) January 25, 2013
Gap zoomed through a few decades worth of ads in just a few seconds.
A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj
— Gap (@Gap) January 25, 2013
See the rest of the story at Business Insider