With 2012 receding in the rear-view mirror, what are the major trends shaping the mobile narrative this year?
We looked over the year-end data to highlight the trends we think will underpin the mobile industry in 2013.
- Tablet sales will skyrocket, driven by mini-tablets and falling prices.
- Smartphone penetration will slow in large, developed markets.
- Mobile app developers have yet to effectively monetize a huge and engaged user base; monetization will see renewed focus in 2013.
- Mobile advertising won't emerge as a viable monetization stream for most publishers until the ecosystem consolidates and streamlines.
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