About 108.4 million people watched the Baltimore Ravens defeat the San Francisco 49ers 34-31 in the 2013 Super Bowl at the Superdome in New Orleans last night.
Ads cost up to $4 million per 30-second unit.
So, was it worth it?
For many brands — such as Budweiser — the answer is already a resounding yes. The early data shows their ads resonated deeply with viewers.
But for others, such as Go Daddy, it was a mixed bag. People noticed their ads but didn't like them.
And plenty of companies just didn't move the needle at all.
Oreo owned Twitter: This chart from Salesforce Marketing Cloud shows how effective the cookie brands opportunistic tweet was when the lights went off in the stadium — "Power out? No problem. You can still dunk in the dark." It was retweeted more than 14,800 times.
But Go Daddy really screwed up: Of these major brands, it was the only one to emerge with mostly negative sentiment among viewers.
All publicity is good publicity: Brands get social media mentions just for being one of the game's advertisers, even before the game.
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