Retailers can't afford to ignore tablets any longer. They're becoming an increasingly popular part of the shopping experience.
Fiona Swerdlow, the head of research at the National Retail Federation's digital division Shop.org, gave a presentation on tablets and shopper's habits at Business Insider's Social Commerce Summit 2013 in New York City today.
"One of the most challenging things for a retail exec is where do you start?" said Swerdlow. "I think they all do believe that tablet shopping is here to stay and has a lot of growth ahead."
With technology and the behavior of consumers constantly changing, retailers have to do a lot work to get things right.
"This is not something for the faint of heart," said Swerdlow.
Swerdlow's peek into the state of tablets in shopping looked at last year's holiday season, along with what's to come in 2013.
Retailers aren't naive. They know that tablets are here to stay.
But they don't know where to start.
See the rest of the story at Business Insider