There are Academy Awards for the best actors in movies, but where's the recognition for best brand spokescharacters?
E-Poll Market Research says that while Americans can't stand Progressive's headband wearing Flo and the Aflac duck, there are 11 spokescharacters they just can't get enough of.
Every month, E-Poll surveys 1,500 Americans between 13 and 49. The participants rank character appeal on a six point scale, from "dislike a lot" to "like a lot." E-Poll then calculates character awareness, appeal, and who Americans want to see more of.
While Dos Equis' "Most Interesting Man in the World" is a no-brainer, some others (remember Twinkie the Kid?) were more surprising.
23 percent of Americans want to see more of the M&M's characters.
Awareness: 29 percent
Appeal: 60 percent
26 percent of Americans want more of the T-Mobile Girl, who went from girl in pink to bad girl in biker gear.
Awareness: 16 percent
Appeal: 47 percent
28 percent of Americans want more of Twinkie the Kid.
Awareness: 14 percent
Appeal: 46 percent
Don't remember him? Here's an ad from 1985:
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