Last year, we told you how cinemagraphs — GIFs in which only a small part of a still photo is animated, creating an eerie effect — would become the hot new creative vehicle for advertisers.
In March, the new Nicole Kidman psychological thriller "Stoker" will launch, and a huge chunk of its marketing revolves around creepy shareable cinemagraphs and GIFs. Mashable notes that there's already a trailer out on YouTube that consists entirely of GIF imagery.
The Stoker web site itself, though, is more devoted to cinemagraphs.
Here's a selection of them: Give them a few seconds to load on each page.
The movie's marketing concept is "Letters to India," the name of the central character.
This is India.
At the beginning of the movie, India's father dies.
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