Facebook recently redesigned its news feed so users can look at its Timeline feature in a bunch of different ways.
Many of the photos and videos brands currently use on their pages are going to appear even bigger and brighter.
Yet some advertisers have yet to take full advantage of the large-scale palette they've been offered, as we noted last year.
Here are 18 big, brand-name advertisers who aren't using Facebook's Timeline to its full advantage. (See also our list of the best Timelines here.)
DISNEY has 43 million fans so it must be doing something right. Nonetheless, it would be nice to get a little more info on items from the company's archive. This appears to be a draft sketch of Wendy from Peter Pan, but the post never actually said that.
SMIRNOFF: It's harder to be an alcohol brand on Facebook because of the age restrictions. But even so, Smirnoff's page underperforms. Almost every post is a self-serving promotion using generic product beauty shots.
Brooks Brothers: Last year, we hailed Brooks Bros for using Timeline to show off its historical archives. This year we're putting the brand in the 'must try harder' category — its Timeline was cluttered with these repeated discount offers. This one garnered only 14 likes. In general, people on Facebook want to be entertained, not sold.
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