Sex sells, and not just to adults.
Victoria's Secret has gotten attention recently for its increased marketing for teenagers, a younger clientele than the bare-it-all models the line is typically associated with.
But the lingerie brand isn't the only one that has stepped up its risqueé advertising aimed at teens and tweens. And it's for a good reason.
American teenagers spend an average of $4,000 a year overall, and $1,150 of that typically goes toward apparel. Some reports say teen spending could rise, as more jobs should be available for teens this summer.
Victoria's Secret
Victoria's Secret's popular PINK line is aimed at the college girl crowd, but teens several years younger can often be spotting perusing their bras and panties.
The brand featured young singers like Justin Bieber at its most recent fashion show, showing its appeal for teen and tween consumers.
And the ads on its website clearly are intended to draw in the younger teen market.
Urban Outfitters
A good chunk of boho brand Urban Outfitters' customers are teenagers. And the brand also is ramping up its intimates line, aiming to make it worth 10 percent of total sales.
Last August, Urban launched a T-shirt line focused on drinking, drugs, and sex. In 2011, a teenage model sued the brand for using suggestive photos of her taken when she was just 15.
Wet Seal
Wet Seal's "Going Out" line features a host of bustiers and tube tops that the company hopes scream "teen."
The brand also signed a deal with Carly Rae Jepson last fall for a holiday ad campaign, further honing in its teen and tween consumers.
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