The price tag for some of the most iconic logos of all time vary drastically.
While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing.
A good logo is crucial for a company's branding strategy.
While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million.)
Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos.
But you'll be surprised which companies spent millions and which spent the cost of a movie ticket on their iconic images.
Microsoft: $0
The company used its own in-house design team to update its logo in 2012.
Google: $0
Although Google's famous, rainbow logo has gone through minor alterations over the years, the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP. Then Ruth Kedar, a mutual friend of Brin and Larry Page from Stanford, got to work on other logo prototypes.
Coca-Cola: $0
Coke's famous logo was created by its founder's partner and bookkeeper, Frank M. Robinson, in 1886. According to the soft drink's website, Robinson "suggested the name Coca‑Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time."
The best things in life are free.
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.