In fast food, the best way to beat the competition is to release very similar menu items.
McDonald's recently introduced the Chicken McWrap and called the item the "Subway buster" in an internal memo.
McDonald's also said that customers 'have told us that if we did not offer McWrap, 22 percent of these incremental customers would have gone to Subway,'"AdAge reported.
The Chicken McWrap isn't the only item released in order to crush competition.
Subway, Pizza Hut, Burger King, and more have all tried the same thing.
McDonald's Chicken McWrap
The competition: Subway
McDonald's added this chicken and veggie wrap to its lineup in late March, likely to take on Subway. The wrap are essentially bigger versions of the company's snack wrap and come in Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch varieties.
The wrap is also eerily similar to Chick-Fil-A's Chargrilled Chicken Wraps and KFC's Chicken Twisters, which are served in the chain's international restaurants.
Taco Bell Cantina Bowls
Competition: Chipotle's Burrito Bowls
Taco Bell's Cantina Bowls are very similar to the item offered at Chipotle: fresh guacamole and all. But the bowls weren't generally seen as a threat to Chipotle because the product quality was so different.
McDonald's Frappes
Competition: Starbucks
Can you say Frappuccino? These chilled drinks have the same essential ingredients as Starbucks mocha and caramel varieties. But they cost about a dollar less.
McDonald's offers an entire line of speciality coffee drinks that aim to compete with the more expensive brands.
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