With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.
Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use.
Brands are always talking about advertising on Facebook, but these campaigns are the ones to emulate:
- Co-create lists what it feels are the five best campaigns that appeared on Facebook,none of which required actual Facebook ads.
- How a Facebook campaign helped increase sales by 35% and get free PR worth €200,000.
- Econsultancy looks at whether Facebook promoted posts work or not.
- Cadbury’s experiments with its content saw it gain 40,000 new fans on its Facebook page and 350,000 people were actively involved in the campaign.
- Coca-Cola used face recognition technology in Israel by placing machines around theme parks. People could log in to its Facebook app using nothing but their face.
Oreo isn't the only brand to rule Twitter:
- A behind the scenes look at Oreo’s real-time Super Bowl slam dunk.
- Back in 2010, KLM used Twitter to identify customers flying with them and gave certain passengers small, but useful gifts, resulting in one million impressions on Twitter alone.
- How Optify used Twitter’s Promoted Tweets to increase engagement and generated leads by over 700%
- Four B2B marketing case studies that shows how tweets leads to business.
- Here are five creative campaigns that used Twitter in a different way.
- Social Media Today keeps it brief by showing three brands that are successful on Twitter, each one having its own unique approach.
- Being Your Brand gives three different examples of brand success that you can learn.
- AllTwitter has a handy infographic which shows how much Twitter helped five large brands in their campaigns.
And now advertisers have to start paying attention to LinkedIn:
- This case study shows you how you can grow a LinkedIn group to 35,000 members.
- How Volkswagen India used LinkedIn to get 2,700 car recommendations in four weeks.
- How you can use LinkedIn for lead generation and branding building.
- How Vestas, a wind energy company, used LinkedIn to build up business.
- LinkedIn has its own collection of case studies and research which you can view here.
See the rest of the story at Business Insider
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