In December, Ford announced it was rebranding its luxury brand Lincoln, which is languishing in eighth place in the American luxury segment.
That plan involved a name change, a big marketing push, and the 2013 MKZ, the first of four new Lincoln cars Ford plans to debut over the next four years.
Lincoln has made some iconic, amazing cars in its day. It has made some truly terrible ones.
This MKZ is neither.
It's based on the Ford Fusion, with different bodywork. The Fusion is a great $21,000 car. But, even with a sexier body and luxury features, it is not a great $37,815 car.
The new MKZ is certainly a step forward for Lincoln, but it reveals how far the brand has to go to put itself on the level of the top luxury brands it hopes to compete with.
Read my full review, or click through for a photo tour of the 2013 MKZ.
We drove a very well-equipped, ruby red MKZ, with a total price tag of $51,185.
It's a great-looking car, especially from the outside.
Lincoln says it focused on simplicity, elegance, and newness in the 2013 MKZ. From this point of view, they did an excellent job.
See the rest of the story at Business Insider
Please follow Getting There on Twitter and Facebook.