The best advertising can take
a product that's not all that awesome and make it seem extremely appealing, even within the confines of a humble classified listing.
Mashable noted a great example from freelance advertising copywriter, Ryan Kutscher, who wrote this passionate, 750-word ad for a beaten-up, 12-year-old bicycle that begins, "Grab a paper bag, breathe into it and calm your ass down. You're hyperventilating because you ain't never seen a deal like this before ..."
By the time you arrive at the final line, "Now buy this bitchin' ass bike," you can't imagine doing anything but.
Here are some more awe-inspiring Craigslist ads.
This multi-page collage for a 1999 Toyota Camry rivalled the Bayeux Tapestry in the scale of its ambition. Scroll down ...
This sexy father-daughter car ad will turn your stomach.
At first glance, Kim Ridley's pics of model Lexxa, 20, standing legs splayed — with the car on view in the distance between her thighs — look like many CraigsList ads that use sex to sell.
Until you learn that Kim is Lexxa's father. And, as we noted last year, that he's not apologizing for his photos.
This photographer's retouching skills are just $2 per photo.
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.