Marketers take notice. Even if your brand is not an active Instagram user people are still posting about you, and tagging your brand name with a hashtag.
Take McDonald's as an example, while the company's official Instagram account only has 38,000 followers, there are more than 700,000 images on Instagram running with the hashtag #McDonald's. That's a lot of people McDonald's could be reaching daily if they could get all of them to follow the brand Instagram account.
Despite the fact that Instagram has more than quadrupled its user base in less than a year, for some reason brands still tend to undervalue its marketing power.
In a recent report, SimplyMeasured found that only 40 brands that made Interbrand's Top 100 have Instagram accounts, and of that portion, only 38 have active accounts with photos posted.
But, the question facing marketers now is, how does just posting pictures get more customers? To answer this question, we have compiled a slideshow of the Top 10 brands on Instagram, based on the SimplyMeasured analysis, with a few thoughts on why these Instagram strategies are so effective.
10. McDonalds — 38,141 Followers: McDonald's has no idea of the possibility that Instagram holds for them! They have 717,026 photos posted using #McDonalds. If they just spent a few minutes a day posting a couple of the images they run on their Facebook page to Instagram, this account could be amazing.
Title: "#mcdonalds #chickenmcbites"
Number of Photos: 7
9. General Electric (GE) — 138,329 Followers GE dropped from #5 to #9 on this list in just two months. While the picture is very nice and sort of interesting, the description is just a line of hashtags that don't say anything about the company. Instagram users need to feel like they are stepping into the world of the brand/photos.
Title: "generalelectric #GE #Aviation’s CF34 #engine on a #Bombardier Challenger 604. #technology #avgeek"
Number of Photos: 162 Photos
8. Hermes — 142,722 Followers: Though they don't say much, unlike GE, Hermes is much more active. By posting at least once a day they keep followers up to date on all the latest styles and fashion events.
Title: "hermes_paris #hermes 1mon"
Number of Photos: 575
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