Earlier today, we took a look at some hot celebrities making a quick buck by endorsing brands. The perfect example: Pop diva Beyonce’s monster deal with Pepsi (PEP).
But let’s be honest — celebrity endorsements are often chosen without rhyme or reason. They’re just a quick way to boost a brand and make stars some extra cash. The choice of Beyonce, for example, is just a vague grab at coolness on Pepsi’s part.
Beyond that, Danica Patrick’s GoDaddy commercials make me want to root again the racing star, while Tiger Woods’ partnership with Nike (NKE) makes sense, but is also plain old boring.
Meanwhile, countless celebrities out there are actually perfect marriages for select companies.
With that in mind, let’s take a look at five honest celebrity endorsements that we would love to see … but probably never will.
Joseph Gordon-Levitt: Men’s Wearhouse
Joseph Gordon-Levitt has more than just acting skills — he has style. The onetime awkward child star has matured into a sophisticated, well-dressed swag machine. In fact, readers of Esquire voted him the “Best Dressed Man” just last year.
While good style, good looks and his simple “cool factor” could make Gordon-Levitt the face of just about any company, I think it would make far more sense to pair him up with one that actually cares about helping you look good.
Enter Men’s Wearhouse (MW). The retailer has been running the same ad campaign for years — a gray, bearded George Zimmer telling shoppers: “You’re gonna like the way you look. I guarantee it.” Until this month, that is, when the founder/spokesperson got the boot.
If you ask me, this is the perfect opportunity for a little rebranding. If you want to guarantee that I like the way I look, make me look like JGL.
Taylor Swift: eHarmony
First things first, before Taylor Swift lovers go crazy like they did over Abercrombie & Fitch‘s (ANF) recent t-shirt, let me clarify: I don’t mean this one in a bad way.
It’s just that … well … Taylor Swift simply has to be the spokesperson for eHarmony. No one represents love, or at least the desire for it, more than the break-up-song writer.
And we all know her past relationships — from Joe Jonas to Harry Styles to John Mayer to … OK, you get the point — simply haven’t worked out because they weren’t matched on 29 levels of compatibility!
Plus, Swift could be a face of inspiration to even the most desperate online daters. If eHarmony can keep find Taylor Swift a lasting love, it can work for any of us. All Swift needs to do is embrace her status as jilted young lover ready for an online dating fairy tale.
Seth Rogen: Medical Marijuana Inc.
Seth Rogen is best-known for two things: making funny movies and smoking weed. Well, or just one thing: making funny movies about smoking weed. Either way, why the heck is he one of the faces of Samsung (SSNLF)?
Instead, the two-time “Stoner of the Year” winner would be better off promoting Medical Marijuana Inc. (MJNA). He makes no secret of his use (and indeed his love) of the drug and can be found on Bro Bible demonstrating joint-rolling techniques.
Plus, Medical Marijuana Inc. sure could use some better marketing. On the company’s website, it explains its purpose:
“Our mission is to be the premier cannabis and hemp industry innovators, leveraging our team of professionals to source, evaluate and purchase value-added companies and products …”
Proud pothead Rogen would be much better at getting the message across: ”Let’s get high.”
See the rest of the story at Business Insider