Walmart, America's biggest employer, is merely the 10th biggest brand advertiser in the U.S. according to data gathered by Kantar and supplied to Ad Age.
Some of the usual suspects have also made the top 10 — McDonald's, Macy's and T-Mobile for instance.
But there are a few big brands who didn't make the cut.
Apple was merely the 12th biggest spender, at $662 million. Samsung spent $597 million, and came at No. 15 in the ranking.
10. Walmart: $690 million. Walmart is a nimble juggernaut, and seemingly nothing can stop it. It most recently severed ties to Paula Deen to maintain its squeaky clean brand image.
9. Macy's: $762 million. A huge portion of the department store's branding is around entertainment, such as Macy's July 4 fireworks in New York.
8. T-Mobile: $773 million. The wireless service recently ditched the beloved T-Mobile girl in pink to hitch its wagon to the iPhone 5 and a no-contract deal for new signups.
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