In a new campaign encouraging drivers to reduce their speed and avoid deadly accidents, the Motor Accident Commission (MAC) of South Australia wanted something striking and different.
They hired artist Emma Hack, best known for her work on Gotye's "Somebody I Used To Know" music video, to create a sculpture of a wrecked car, made up of 17 men and women.
To show how Hack designed and executed the attention-grabbing ad, the MAC produced a "Behind the Scenes" video. Watch it on YouTube, or click through to see.
Hack worked on Gotye's hugely popular music video for the song "Somebody That I Used to Know."
She began the MAC ad by sketching human figures onto a photo of a wrecked car.
Then she added detail and finalized the positions.
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