When we published our list of the 30 most powerful women in advertising, we also asked agencies and people in the marketing biz to tell us which women at competing shops they most admire or would love to hire, given a chance.
Click here to see who made the list>
From those confidential nominations, we've compiled this poach list of the most-wanted women in creative, management and account management.
Some of the names on our list are big-hitters who control major agencies, like Susan Gianinno, chairman and CEO of Publicis. How likely is it that she could be tempted to leave for another agency?
Well, consider that a select few big shops are looking to bolster their top talent. Earlier this month, we reported that DraftFCB CEO Laurence Boschetto is looking outside his agency for a new chief creative officer.
Furthermore, things have been in flux at McCann NY since Lori Senecal moved on to what's now Kirshenbaum Bond Senecal + Partners in 2009. Thom Gruhler stepped into her shoes as McCann's NY president for two years, before he exited to take on another role in the company. Colleagues told Ad Age he would be out by spring, which proved to be true when he moved on to Microsoft.
These women could fill any power vacuum.
20. Farrah Bostic, founder and creative strategist at The Difference Engine
Before starting her own company, Bostic worked at Digitas (as vp/group planning director), OTX, W&K, and Hall & Partners.
The Difference Engine is a mobile and web digital strategy and innovation company.
She has also been vocal about increasing women in the advertising industry. Her blog can be read here.
19. Colleen DeCourcy, CEO of Socialistic
Formerly the chief digital officer at TBWA, DeCourcy is currently the CEO of Socialistic, a company made up of content creators and technologists to deliver a "social agency model to clients."
More recently, however, DeCourcy made headlines for publishing a brutal confessional on of the advertising industry for Digiday, explaining the rampant sexism she faced earlier in her career. She now speaks regularly about fighting discrimination in the workplace.
18. Jen Neal, EVP of marketing for E! Entertainment
Neal comes from the agency side of things. She previously worked at PHD and was then CMO of BBDO NY.
Neal began working for E! as a consultant and she helped the network roll out a new logo and brand campaign. Neal was quickly hired and appointed EVP of marketing.
See the rest of the story at Business Insider
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