What deals to expect from Amazon's Black Friday 2019 sale — and the best early deals you can start shopping now

• While Amazon has Prime Day to offer great deals in the summer, it's certainly not going to hold back during Black Friday.
• On Black Friday, expect discounts sitewide on products from top brands and small businesses alike.
• Of course, all of Amazon's popular devices and services (Echo, Fire TV, Ring, Whole Foods, Audible, etc.) will prominently be on sale. The latest Echo will be $60 ($40 off) and the Fire TV Stick with Alexa Voice Remote will be $20 (50% off).
• You can already start shopping early holiday deals at Amazon. We show you the best ones below. 
• We're also keeping tabs on the best deals available online at Walmart, Best Buy, Target, Nordstrom, The Home Depot, and more stores.

Black Friday is a big time of year to shop kitchen appliances, TVs, smart home devices, and other tech. You can shop Black Friday sales at a large variety of retailers, but more likely than not, you'll find yourself lingering on one specific online shop: Amazon.

Amazon has already released early holiday deals on its HoliDeals page, which updates every day with new, limited-time deals. You can learn more about Amazon's Black Friday deals and shop the best early holiday deals below. 

What is Amazon's Black Friday Deals Week? 

Though Black Friday is technically on November 29, the holiday is part of a five-day period that Amazon calls "the Turkey 5." Every year, it smashes previous sales records during the Turkey 5 — last year, Amazon sold more than 180 million items and the Echo Dot was the number one bestseller globally. 

Throughout this period, Amazon will be releasing deals, including Lightning Deals, across a wide range of categories. 

Why should you shop on Amazon on Black Friday 2019? 

The promises of free same-day and two-day shipping for Prime members make it all too tempting to stick to shopping on Amazon this Black Friday for all your personal and gifting needs. If you need a product at your door quickly, try looking for it on Amazon first. 

What Black Friday deals can you find on Amazon? 

In addition to deals from top brands and small businesses, Amazon is sure to offer can't-miss discounts on its own line of products and services. These include:

• Echo speakers
• Fire TV streaming devices
• Ring smart security cameras
• Whole Foods groceries
• Audible audiobook memberships

Big brands will have the same deals across all the major retailers (Target, Walmart, Best Buy), so where you shop those deals might come down to a matter of personal preference. Where Amazon sets itself apart is on the exclusive products and services above, as well as quick-moving, limited-time Lightning Deals and exclusive deals on its collection of Handmade items.

Amazon Black Friday deals: Our predictions based on previous years

Below is a sampling of the best Black Friday deals from Amazon last year. We expect similar deals and featured brands during Black Friday 2019. Note: All prices reflect last year's Black Friday deals. 

1. Amazon device: Kindle Paperwhite and six months of Kindle Unlimited, $129.99 (originally $189.93) [You saved $59.94]
2. Amazon device: Amazon Echo (2nd Gen) $69 (originally $99.99) [You saved $30.99]
3. Amazon service: Kindle Unlimited, $0.99 for 3 months (originally $29.97) [You saved $28.98]
4. Media streamer: Roku Streaming Stick, $29.99 (originally $49.99) [You saved $20]
5. Speaker: Harman Kardon Onyx Studio 3 Speaker, $154.95, (originally $449.99) [You saved $295.04]
6. Speaker: Sonos One Smart Speaker with Alexa, $174 (originally $199) [You saved $25]
7. TV: Sony 65-inch 4K Ultra HD Smart LED TV, $998 (originally $1,398) [You saved $400]
8. Curved TV: Samsung Curved 65-inch 4K  Smart LED TV (2018), $1,097.99 (originally $1,799.99 ) [You saved $702]
9. Smart lights: Philips Hue White and Color Ambiance A19 Smart Light Bulb Starter Kit, $79.99 (originally $149.99) [You saved $70]
10. Gaming laptop: Gigabyte Aero 5-inch Ultra Slim Gaming Laptop, $1,899 (originally $2,299) [You saved $400]
11. Smartphone: Samsung Galaxy S9, $519.99 (originally $719.99)[You save $200] AND Samsung Galaxy Note 9, $799.99 (originally $999.99) [You saved $200]
12. Headphones: Bose SoundSport Wireless Sport Headphones, $169 (originally $199) [You saved $30]
13. Headphones: Bose QuietComfort 35 Wireless Headphones II, $299 (originally $349) [You saved $50]
14. Smartwatch: Fitbit Versa Smartwatch, $149 (originally $199.95) [You saved $50.95]
15. Mattress: Rivet Queen Mattress, $399 (originally $499) [You saved $100]
16. Kitchen appliance: Instant Pot DUO60 6-Quart, $69.95 (originally $99.95) [You saved $30]
17. Kitchen appliance: ChefSteps Joule Sous Vide, $143 (originally $179) [You saved $36]
18. Robot vacuum: iRobot Roomba 960 Robot Vacuum with Wi-Fi, $449 (originally $699) [You saved $250]
19. Personal care: Oral-B Pro 5000 SmartSeries Electric Toothbrush, $79.94 (originally $159.99) [You saved $80.05]
20. DNA test kit: AncestryDNA Test, $59 (originally $99) [You saved $40]
21. Camera: Panasonic Lumix GX85 Camera with 12-32mm and 45-150mm Lens Bundle, $497.99 (originally $999.99) [You saved $502]

Here's everything else you should know about Black Friday: 

• The 5 best things to buy on Black Friday — and 6 things you should skip
• When is Black Friday 2019?
• The best tech deals and sales to expect on Black Friday 2019
• Is Black Friday or Cyber Monday better?

Amazon has released early holiday deals ahead of Black Friday, including a preview of soon-to-be-released deals on many Amazon devices. Shop the best ones below, and keep this page bookmarked to stay updated on more early and anticipated deals. 

Tablet and Kindle deals

• Fire HD 8, $50 (originally $80) [You save $30] - available November 22
• Fire HD 8 Kids Edition, $80 (originally $130) [You save $50] - available November 22
• Fire 7 Tablet, $30 (originally $50) [You save $20] - available November 22
• Fire 7 Kids Edition, $60 (originally $100) [You save $40] - available November 22
• Fire HD 10 Tablet, $100 (originally $150) [You save $50] - available November 22
• Kindle Paperwhite, $85 (originally $130) [You save $45] - available November 22

Echo deals

• Amazon Smart Plug, $5 when purchased as a bundle with Echo Dot, Echo Dot with Clock, Echo, Echo Show 5, or Echo Studio [You save $20] - available November 27
• Echo Dot with Clock, $35 (originally $60) [You save $25] - available November 28
• Echo Dot, $22 (originally $50) [You save $28] - available November 28
• Echo (3^rd gen), $60 (originally $100) [You save $40] - available November 28
• Echo Show 5, $50 (originally $90) [You save $40]  - available November 28
• Echo Show, $150 (originally $230) [You save $80] - available November 28

Security camera deals

• Ring Video Doorbell Pro + Echo Show 5 bundle, $189 (originally $239) [You save $50] is $149.99 off – just $189.00 - available November 22
• Blink XT2 3 Camera Kit, $185 (originally $250) [You save $65] - available November 27
• Ring Indoor Cam 2 Pack, $100 (originally $140) [You save $40 off] - available November 27

Fire TV deals

• Fire TV Stick 4K with Alexa Voice Remote, $25 with code "4KFIRETV" (originally $50) [You save $25]
• Fire TV Stick with Alexa Voice Remote, $20 (originally $40) [You save $20] - available November 24
• Fire TV Cube, $90 (originally $120) [You save $30] - available November 24

23andMe DNA Test - Health + Ancestry

23andMe DNA Test - Health + Ancestry, $99 (originally $199) [You save $100] 

Nikon D3500 DSLR Two Lens Kit

Nikon D3500 DSLR Two Lens Kit, $447 (originally $597) [You save $150] 

Dyson Cyclone V10 Vacuum Cleaner

Dyson Cyclone V10 Vacuum Cleaner, $349 (originally $499) [You save $151] 

Quility Weighted Blanket

Quility 60" x 80" 15-Pound Weighted Blanket, $93.24 (originally $129.70) [You save $36.46] 

TP-Link N300 WiFi Range Extender

TP-Link N300 WiFi Range Extender, $15 with coupon (originally $30) [You save $15]