- Black Friday 2019 is quickly approaching. We're covering deals from big-box retailers like Amazon, Walmart, Target, Best Buy, and Kohl's, but we haven't forgotten about smaller online startups.
- This year, some of the best startup deals include 20% off sitewide at Dagne Dover, Brooklinen, Potluck, and more.
- To potentially save more on Black Friday deals this year, visit Business Insider Coupons to find the most up-to-date coupons and promo codes.
When it comes to Black Friday savings, large retailers tend to dominate the conversation. Target and Best Buy will be opening their stores as most people are sitting down for Thanksgiving dinner, at 5 p.m. on Thursday. Last year, Walmart had to rearrange its stores to accommodate the slew of sale-seeking shoppers.
This year, don't forget about the little guys. We love startups for their innovative ideas and problem-solving products, whether they're changing the way we eat, sleep, or get dressed. And, while they may not be publicized as much as their larger counterparts, plenty of these brands are offering great deals this Black Friday.
We've created a big list of the best Black Friday deals from all of our favorite startups. Whether you're looking to try a cool new product yourself or searching for a unique holiday gift for someone else, these should help. Make sure to check back through the week as we update this article with more deals.
The best startup deals for Black Friday 2019:
- Save 20% on sheets, bedding bundles, and more at Brooklinen
- Save up to $350 on a Leesa mattress and get free pillows with your mattress purchase
- Save up to 30% on gold jewelry from AUrate
- Save 20% on workbags, backpacks, and more at Dagne Dover
- Save up to 30% on cookware from Made In
- Get 15% off couches, love seats, and more furniture from Burrow
Keep reading for 30 more great Black Friday startup deals:
*Note: Sale prices are calculated based on single-item purchases. You may be able to save more on some items if your order qualifies for a larger discount.
Brooklinen: Luxury bedding for less
Shop Black Friday deals at Brooklinen
The deal: 20% off everything now through December 3
What to buy:
- Luxe Hardcore Sheet Bundle, from $175.20 (originally from $219) [You save $43.80 or more]
- All-Season Down Comforter, from $239.20 (originally from $299) [You save $59.80]
Read more about Brooklinen:
Leesa: Pressure-relieving foam and hybrid mattresses
Shop Black Friday deals at Leesa
The deals:
- $275 off a Leesa Hybrid mattress and two free pillows ($60 value) [BI EXCLUSIVE]
- $150 off a Leesa mattress and two free pillows ($60 value)
- $250 off a Leesa Hybrid mattress and two free pillows ($60 value)
- $350 off a Legend mattress and two free pillows ($60 value)
- 15% off Leesa accessories
What to buy:
- Leesa Mattress (Queen), $849 (originally $999) [You save $150]
- Hybrid Mattress (Queen), $1424 (originally $1699) [You save $250]
Read more about Leesa:
Bombas: Comfortable, technical socks that also give back to those in need
Shop Black Friday deals at Bombas
The deal: 20% off sitewide with code "HOLIDAY20"
What to buy:
- Men's Merino Wool Gift Box, $62.40 (originally $78) [You save $15.60]
- Women's All-Ankle Sock 12-Pack, $97.92 (originally $144) [You save $46.08]
Read more about Bombas:
- Meet Bombas, the cult-favorite sock startup that has donated millions of pairs to homeless shelters
- Bombas hiking socks review
- Cult-favorite sock startup Bombas is ending the plague of missing socks by promising to send a replacement pair if one gets lost
- Bombas is having a 20%-off sale right now that lasts through Black Friday and past Cyber Monday
Dagne Dover: Handbags and backpacks that keep you both organized and fashionable
Shop Black Friday deals at Dagne Dover
The deal: 20% off sitewide from November 26 through December 4
What to buy:
- The Dakota Backpack, Medium, $140 (originally $175) [You save $35]
- The Allyn Tote, Medium, $260 (originally $325) [You save $65]
Read more about Dagne Dover:
- Allyn tote review: The ultimate work bag for professional women
- A popular handbag startup is behind the perfect office-appropriate gym bag for men and women alike
- This $155 laptop bag is one of the smartest we've ever carried to work
- Dagne Dover's Black Friday sale starts next week and everything will be 20% off — here's what you should buy
Filippo Loreti: Italian-inspired luxury watches with a history of Kickstarter success
Shop Black Friday deals at Filippo Loreti
The deal: Up to 70% off sitewide, plus free shipping
What to buy:
- Ascari Deep Blue Steel Link, $169 (originally $239) [You save $70]
- Asea Cream Gold, $129 (originally $199) [You save $70]
Read more about Filippo Loreti:
Casper: All the products to give you a better night's sleep
Shop Black Friday deals at Casper
The deal: 10% off orders with a mattress now through December 2
What to buy:
- Casper Wave Mattress (Queen), $2,o66 (originally $2,295) [You save $229]
- Casper Mattress (Queen), $896 (originally $995) [You save $99]
Read more about Casper:
- Casper Wave mattress review: It's truly a marvel of engineering
- Review: Casper's affordable pillow totally exceeded our expectations
- Casper sheets review: They're actually really impressive
- Review: Why I switched to a Casper adjustable bed frame
- Casper has a new line of dog beds — I got one for my new puppy, and he's in love with it
Tommy John: Incredibly comfortable and well-designed underwear
Shop Black Friday deals at Tommy John
The deal: 25% off all orders of $100 or more, now through Cyber Monday
What to buy:
- Men's Second Skin X Air Boxer Brief 3-Pack, $78.75 (originally $105) [You save $26.25]
- Women's Air Mesh Thong 5-Pack, $87.75 (originally $117) [You save $29.25]
Read more about Tommy John:
- Tommy John clothing review: You'll want to wear it all the time
- Tommy John women's collection review: They're worth every penny
- Tommy John men's leggings review: Really comfy for cold-weather runs
- Tommy John men's dress shirts review: They won't come untucked and they fit like a glove
- Tommy John is offering 25% off all orders of $100 or more, from November 24 through Cyber Monday
MVMT: Stylish and affordable premium watches
Shop Black Friday deals at MVMT
The deal: 20% off sitewide, 30% off select styles, with code "HOLIDAY19"
What to buy:
- Men's The 40 Bronze Age 40mm Watch, $90 (originally $120) [You save $30]
- RB3 32mm Watch, $80.51 (originally $115) [You save $34.49]
Read more about MVMT:
- MVMT automatic watch review: It proves that you don't need deep pockets to get a luxury timepiece
- MVMT men's watches review
- MVMT women's watches review
Made In: High-quality cookware for avid home cooks
Shop Black Friday deals at Made In
The deals:
- 15% off orders of $0 - $250, plus a $15 gift card
- 20% off orders of $250 - $500, plus a $20 gift card
- 30% off orders of $500 or more, plus a $30 gift card
What to buy:
- The Starter Kit, $226.40 (originally $283) [You save $56.60]
- The Executive Chef Kit, $699.30 (originally $999) [You save $299.70]
Read more about Made In:
Mott & Bow: Premium denim for under $150
Shop Black Friday deals at Mott & Bow
The deals:
- 25% off sitewide with code "BF19"
- 30% off orders of $250 or more with code "BF19"
- $35% off orders of $400 or more with code "BF19"
What to buy:
- Women's Jane High-Rise Skinny Jean, $81 (originally $108) [You save $27]
- Men's Crosby Straight Jeans, $81 (originally $108) [You save $27]
Read more about Mott & Bow:
- We tried the skinny jeans the internet has been raving about — and they really are that slimming
- This denim startup makes a universally flattering pair of "Mom Jeans"— and the internet has taken notice
- Mott & Bow's cashmere sweaters are affordable mainstays that you'll want in your winter wardrobe
- Mott & Bow's Black Friday sale starts this week with discounts up to 35% — here's what you should buy
AUrate: Affordable and sustainably produced fine jewelry
Shop Black Friday deals at AUrate
The deal: 25% off orders below $400 and 30% off orders over $400 with code "GOLDFRIDAY"
What to buy:
- Huggie Earrings with White Diamonds, $112.50 (originally $480) [You save $37.50]
- 14-karat Diamond Bezel Necklace, $240 (originally $320) [You save $80]
Read more about AUrate:
FanChest: Curated gift boxes for ultimate sports fans
Shop Black Friday deals at FanChest
The deal: 25% off sitewide with code "BF2019"
What to buy:
- Fanchest Deluxe, $74.25 (originally $99) [You save $24.75]
- Baby Fanchest, $51.75 (originally $69) [You save $17.25]
Read more about Fanchest:
- These super affordable boxes of team gear are perfect gifts for the sports-obsessed
- This gift box has everything the sports fan in your life wants for Valentine's Day
Bear Mattress: The best mattress for hot sleepers and athletes
Shop Black Friday deals at Bear Mattress
The deal: 25% off everything plus two free pillows with code "GIFT"
What to buy:
- Bear Mattress (Queen), $630 (originally $840) [You save $210]
- Bear Hybrid (Queen), $1,042.50 (originally $1,390) [You save $347.50]
Read more about Bear Mattress:
Indochino: Custom-made suits you can really afford
Shop Black Friday deals at Indochino
The deal: Get custom suits for $150 off, shirts for $45, coats from $299, and more of the best prices of the year
What to buy:
- Heywood Khaki Trench Coat with Detachable Lining, $295 (originally $345) [You save $50]
- Slate Blue Check Suit, $249 (originally $399) [You save $150]
Read more about Indochino:
Shop Black Friday deals at Parachute
The deal: 20% off sitewide from November 29 through December 2
What to buy:
- Classic Bathrobe, $79.20 (originally $99) [You save $19.80]
- Percale Sheet Set (Queen), $103.20 (originally $129) [You save $25.80]
Read more about Parachute:
- I sleep on sheets from Parachute, a popular online bedding company — and they're 100% worth their high price tag
- 8 online bedding startups that make some of the most comfortable sheets we've ever tried
- Home startup Parachute sells more than sheets and towels — you can now buy handwoven, responsibly made rugs starting at $89
- Cozy bedding startup Parachute is now making eco-friendly, plush mattresses — here's what they're like to sleep on
- All of Parachute's bedding and home essentials will be 20% off on Black Friday — even its new mattress
EyeBuyDirect: Amazingly affordable eyeglasses frames
Shop Black Friday deals at EyeBuyDirect
The deal: Buy one pair of frames and get the second free, plus an extra 15% off, with promo code "GOBOGO"
What to buy:
Read more about EyeBuyDirect:
- This online company makes stylish prescription eyewear for as low as $6
- I tried blue light glasses to see if they helped with my computer-induced headaches — here's what I thought
Frank And Oak: Well-made closet basics
Shop Black Friday deals at Frank And Oak
The deals:
- Save 30% on everything from November 27 through December 3 with code "BF30"
- Frank And Oak will plant a tree for every order placed within Black Friday and Cyber Monday
What to buy:
- Monthly clothing subscription box, price varies
- Yak Wool Crewneck, $90.30 (originally $129) [You save $38.70]
Read more about Frank And Oak:
- I found a men's style subscription box that's full of great basics — and for the first time ever, I wanted to keep everything in it
- This women's clothing subscription box is the first I've tried that I kept everything from, and it's a nice bonus that its clothes are sustainable
- This startup is recycling old denim to make new pairs of jeans for under $100 — here's what they're like to wear
Greats: Cool leather sneakers that were born in Brooklyn
Shop Black Friday deals at Greats
The deal: 25% off sitewide with code "PASSWORD123"
What to buy:
- Men's Royale High, $134.25 (originally $179) [You save $44.75]
- Women's Royale Knit, $89.25 (originally $119) [You save $29.75]
Read more about Greats:
- A Brooklyn-based startup is making luxury sneakers regular people can afford
- The best white sneakers you can buy
M.Gemi: Modern Italian shoes, made the traditional way
Shop Black Friday deals at M.Gemi
The deal: Up to 40% off everything, including sale, now through December 2
What to buy:
- The Corsa, $275 (originally $348) [You save $73]
- The Esperto, $195 (originally $278) [You save $83]
Read more about M.Gemi:
- Online luxury startup M.Gemi only makes limited quantities of all its shoes, and its cult-favorite suede flat is sure to sell out again this fall
- You may know footwear startup M.Gemi for its colorful loafers — but here's why its ankle boots are the real standout
- 5 cool online startups that drop new products every single week of the year
Snowe: Essentials for your bed, bathroom, and dinner table
Shop Black Friday deals at Snowe
The deal: 20% off orders of $75 or more and 25% off orders of $750 or more now through December 2
What to buy:
- Classic Bathrobe, $78.40 (originally $98) [You save $19.60]
- The Complete Eat Bundle, $671.25 (originally $895) [You save $223.75]
Read more about Snowe:
Senreve: Luxury leather bags that are worth the price
Shop Black Friday deals at Senreve
The deals:
- Get a free Bracelet Pouch or Carte Folio with purchases of $500 or more
- Buy an Aria or Coda Belt Bag and receive a free Chain Strap
What to buy:
Read more about Senreve:
- This Instagram-famous convertible backpack and shoulder bag is $900 — I thought the price was ridiculous until I actually used it
- This startup's luxury leather bags are all over Instagram — here's why women love them so much
Burrow: Easy-to-assemble furniture
Shop Black Friday deals at Burrow
The deals:
- Get 15% off everything with code "EARLY" now through November 27
- Use code "BLACKFRIDAY" to take 15% off orders up to $1,499, $250 off $1,500 or more, $300 off $1,800 or more, $400 off $2,000 or more, $500 off $2,500 or more, $600 off $3,000 more, and $800 off $4,000 more
What to buy:
- Burrow Nomad Sofa, $1185.75 (originally $1395) [You save $209.25]
- The Mid-Century Ranch Set, $191.25 (originally $225) [You save $33.75]
Read more about Burrow:
- This startup makes sofas that sound almost too good to be true — they're easy to move and only take 10 minutes to build
- We compared online sofas from Campaign and Burrow to determine which couch startup deserves a spot in your living room
- Burrow's Black Friday sale has started and everything is 15% off — here are the 5 best deals
Naadam: Soft and sustainable cashmere
Shop Black Friday deals at Naadam
The deals:
- 30% off sitewide with code "BF30" now through December 2
What to buy:
- Men's Ribbed Wool Cashmere Sweater, $136.50 (originally $195) [You save $58.50]
- Women's Cashmere Ribbed Turtleneck Sweater, $115.50 (originally $165) [You save $49.50]
Read more about Naadam:
Nisolo: Ethically made leather goods
Shop Black Friday deals at Nisolo
The deals:
- Every Monday and Thursday now through December 20, save 20% on best sellers and buy one, get one up to 50% off
- Save an extra 25% on your order from November 27 through November 30 with code "BUSINESSINSIDER25"
What to buy:
- Men's Luca Chukka Boot, $104.25 (originally $198) [You save $93.75]
- Women's Chelsea Boot, $171 (originally $228) [You save $57]
Read more about Nisolo:
- This socially responsible footwear startup sells high-quality leather goods for prices you can actually afford
- These Instagram-famous chukka boots are ethically made — and they require zero break-in time
- The one shoe every guy needs to add to his closet this fall
- I'm convinced this $168 leather tote is going to last me forever — it keeps getting better with time
Pact: 100% organic cotton clothing
Shop Black Friday deals at Pact
The deal: Up to 70% off sitewide sitewide
What to buy:
- Women's Pocket Legging, $20 (originally $35) [You save $15]
- Men's Classic Zip Hoodie, $19 (originally $45) [You save $26]
Read more about Pact:
ButcherBox: Premium meat subscription boxes
Shop Black Friday deals at ButcherBox
The deals:
- Get two pounds of 100% grass-fed ground beef and two packs of bacon when you order your first box
What to buy:
Read more about ButcherBox:
United by Blue: An outdoor brand with a conservation mission
Shop Black Friday deals at United by Blue
The deal: Save up to 60% off sitewide
What to buy:
- Men's Bison Snap Jacket, $148 (originally $248) [You save $100]
- Women's Bison Puffer Jacket, $128 (originally $228) [You save $100]
Read more about United by Blue:
- This $228 slim puffer jacket is filled with bison down — a surprisingly sustainable material that's seriously warm
- Danner Boots partnered with a small outdoors startup to give its classic pair of hiking boots a sustainable facelift — here's why they're worth the cost
Primary Goods: Innovative bedding designs
Shop Black Friday deals at Primary Goods
The deals:
- $10 off orders of $199+ with code "DREAM10"
- $30 off orders of $149+ with code "DREAM30"
- $100 off orders of $299+ with code "DREAM100"
- $200 off orders of $449+ with code "DREAM200"
What to buy:
- Linen Duvet Cover (Standard), $199 (originally $229) [You save $30]
- The Silver Pillow (Standard), $89 (originally $99) [You save $10]
Read more about Primary Goods:
Briogeo: Clean hair-care for every hair type
Shop Black Friday deals at Briogeo
The deal: Save 20% sitewide with code "HOLIDAY"
What to buy:
- Scalp Therapy Essentials Kit, $68 (originally $85) [You save $17]
- Be Gentle, Be Kind Superfoods Hair Pack, $38.40 (originally $48) [You save $9.60]
Read more about Briogeo:
Potluck: High-quality cookware without the markups
Shop Black Friday deals at Potluck
The deal: Save 20% on the entire line from November 29 through December 2
What to buy:
- Essentials Bundle, $216 (originally $270) [You save $54]
- Utensil Kit, $64 (originally $80) [You save $16]
Read more about Briogeo: