Just in time for Halloween, Appinions tracked the 10 most influential brand ambassadors ... from beyond the grave.
This list answers the burning question: Who has more commercial influence on Twitter and the blog world, Jesus or Steve Jobs?
Appinions, which recently raised $3 million in funding, uses algorithms developed by Professor Claire Cardie at Cornell over a decade, to measure which individuals' opinions carry the most clout. Appinions digests 100 million opinions from 5 million English-speaking sources (from blogs to Twitter to New York Times articles to speech transcripts to any other written word that appears on the Internet). But it doesn't just measure frequency of mentions. Appinions looks at the context of the opinion and the impact it had on a surrounding audience (in the form of retweets, reblogs, and articles written).
And it turns out that it isn't just the living who rule conversation on the web.
10. David Ogilvy
Brand: Ogilvy & Mather
June 23 1911 - July 21, 1999
Wisdom: "The consumer isn't stupid, she's your wife!"
9. Pete Rozelle
Brand: NFL
March 1, 1926 - December 6, 1996
Wisdom: "There are a lot more TV sets in use on Monday night than on Sunday afternoon."
8. Ian Fleming
Brand: The James Bond Franchise
May 28, 1908 - August 12, 1964
Wisdom: “Men want a woman whom they can turn on and off like a light switch.”
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.