Perhaps one of the most overlooked aspects of branding is what industry insiders like to call an "audio logo."
Good brands tend to have distinctive music or sounds, which they put a lot of time and money into creating. Sure, people recognize the Nike swoosh logo, but how many people get fry-cravings once they hear McDonald's "Ba-da-ba-ba-ba"?
Click here to take the quiz>
Katz Media Group recently did a study that polled how well people recall sonic branding—"or using sound to communicate brand messaging via a well-established audio signature, music, or character voice."
Some companies do a fantastic job, and others leave a lot to be desired.
Test your skill to see if you can match the jingle to the brand.
34 percent of listeners correctly identified this brand.
That's the Duracell jingle.
According to the study, the vivid image of the “copper top” battery is inspired by this sound.
32 percent of listeners correctly identified this brand.
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