The most powerful PR professionals are the ones you never hear about -- they're working behind the scenes, advising CEOs and presidents. Often they would prefer to stay out of the limelight.
Many factors went into our ranking of the nation's top spinmasters: from size of their PR company's global revenue to the creativity of the campaign they produce.
We also looked at clients and overall influence among peers and on the media.
Lastly, for each exec we've included fun facts from first jobs to early brushes with fame.
No. 25: Meredith O'Sullivan, head of west coast talent department at 42 West
O'Sullivan was deemed BI's second most important publicist in Hollywood this year.
Representing A-list talent including Reese Witherspoon, Will Smith, Rachel McAdams, and Halle Berry, it's easy to see why. O'Sullivan oversees all of 42 West's West Coast staff.
Fun fact: Client Jessica Biel made headlines when she attended O'Sullivan's wedding.
No. 24: Brandee Barker, Freelance
Barker was named one of BI's most effective PR people in tech, and it's for good reason.
The now freelancer worked as the director of global communications at Facebook for more than four years, and she has now taken her knowledge to her clients as a private consultant.
With over 15 years of experience, she led communications for startups that have blown up, including Square, Spotify, AirBnB, and Quora.
No. 23: Eric Dezenhall of Dezenhall Resources
Dezenhall is a crisis management specialist -- the man corporate America hires after everything has gone completely wrong. His client list includes: ExxonMobil, former Enron CEO Jeffrey Skilling, Michael Jackson, and Eli Lilly. He is known for his belief that traditional crisis relations -- in which companies admit wrongdoing and try to "get ahead" of the problem -- is wrong.
Rather, he believes, companies should fight fire with fire.
Fun fact: He almost always declines to reveal who his clients are.
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.