Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.
In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.
Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.
Here's the overall ecommerce market, broken down by share of traffic from shoppers' devices. The U.S. is ahead of the rest of the world when it comes to tablet adoption.
Both mobile formats are increasing their share of ecommerce traffic. Note that tablet share is keeping pace with smartphones for shopping — even though there are fewer tablets in the market.
Maryland has the highest percentage rate of mobile device traffic in ecommerce. Wisconsin has the least.
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