Most major automakers depend on just a few models to drive sales.
Morgan Stanley is out with its US Auto Product Guidebook, which takes a closer look at just how important those top models are.
From the report:
Isolating just the top 10 best selling nameplates alone accounted for nearly 25% of total US volume last year. The top 20 nameplates accounted for nearly 40% of sales, while the top 30 accounted for just under 50% of the market.
We've collected the three best selling US-models for each of the major car manufacturers. We also included what percent each car represents of total US sales for each manufacturer.
Chrysler: Dodge Ram
Dodge Ram Pickup
- Price: $22,120
- Units: 138,581
- % of US Volume: 16.6
Jeep Grand Cherokee
- Price: $27,195
- Units: 75,117
- % of US Volume: 9
Jeep Wrangler
- Price: $22,045
- Units: 70,871
- % of US Volume: 8.5
Source: Morgan Stanley
Ford: F-Series
Ford F-Series
- Price: $23,500
- Units: 301,141
- % of US Volume: 26.4
Ford Fusion
- Price: $21,700
- Units: 136,849
- % of US Volume: 12
Ford Focus
- Price: $16,200
- Units: 131,423
- % US Volume: 11.5
Source: Morgan Stanley
General Motors: Chevrolet Silverado
Chevrolet Silverado
- Price: $22,195
- Units: 194,508
- % of US Volume: 14.8
Chevrolet Malibu
- Price: $22,110
- Units: 141,437
- % of US Volume: 10.7
Chevrolet Cruze
- Price: $17,130
- Units: 113,895
- % of US Volume: 8.7
Source: Morgan Stanley
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