At Business Insider's IGNITION conference today, CEO and Editor-in-Chief Henry Blodget discussed the future of digital.
The team from BI Intelligence put together a great deck covering the future of media, mobile, and apps.
Here are some key takeaways from Blodget's presentation:
- There are more than 2 billion people online.
- Future smartphone buyers will be older and poorer.
- 1/7th of the world's population now use Facebook.
- Mobile is still a tiny fraction of digital ad spending.
- Apple is dominating app revenue.
- App store downloadsm are on track to hit 60 billion by mid-2013.
- Freemium is the dominant model.
- The future of media is digital and mobile, but it's not mobile-only.
- We're evolving toward a four-screen world.
BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.
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