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We toured the offices of millennial media sensation theSkimm, where employees survive long days with free snacks and Champagne

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The SkimmAs we wait with anticipation for the elevator doors to open at the New York City headquarters of theSkimm, we're immediately greeted by heart-pumping music. 

The playlist: songs that were popular in 2012, the year that Carly Zakin and Danielle Weisberg sent their first email newsletter as theSkimm. 

These days, theSkimm has more than six million subscribers to its daily sum-up of the news. It has raised more than $15 million from investors including 21st Century Fox, RRE Ventures, Greycroft Partners, and The New York Times.

The office, located in New York City's Flatiron District, houses all 50 full-time employees. The walls are painted bright teal, hundreds of books line the walls and serve as makeshift tables or stools, and comfortable couches populate meeting spaces. Champagne and snacks are present in equal amounts. 

The team at theSkimm assures us the decorations and music are not typically this overwhelming, but the office does enjoy a good celebration. This time around, they were celebrating the fifth anniversary of the startup's founding. 

Here's what else we saw during a recent tour: 

SEE ALSO: Tour The Boston Consulting Group's stunning New York office, which has an in-house cafe and workout rooms

Zakin said that her favorite part of the office is the way it's set up. "When you get off the elevator, you have no idea who’s the most senior and who is the most junior," she said. "One of our values [is] that every voice at the table counts."



Weisberg (left) and Zakin (right) sit out in the newsroom with the rest of the team.



On this wall, you'll see a cutout of the "theSkimm girl," which the founders say is the embodiment of their audience. Together, the startup has come up with a list of theSkimm girl's preferences: she drinks spicy margaritas, works out in the morning (though she sometimes skips to sleep in), and likes a great read.



See the rest of the story at Business Insider

One of the world’s largest Nazi bunkers has been transformed into a museum — take a look inside

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tirpitz nazi bunker

During World War II, about 200 concrete bunkers for Nazi soldiers were built along the Danish coast. 

Denmark's largest was the Tirpitz Bunker, which measured 7,500 square feet and was located in Blåvand. Named after a German battleship, the bunker never saw military action. Nazi soldiers abandoned its construction in 1945.

For decades, it sat empty — a dark reminder of Nazi-occupied Denmark.

But the bunker has recently taken on a new life. Architecture firm Bjarke Ingels Group (BIG) transformed the partially subterranean building into the Blåvand Bunker Museum, where visitors can learn about the history of WWII and the Danish West Coast.

Take a look inside the museum, which opened in June.

SEE ALSO: The 'elevator of the future' uses the same technology as Japan's bullet train

The Tirpitz Bunker's construction began in August 1944 in Blåvand, Denmark, located about 200 miles west of Copenhagen, and was expected to last a little over a year. At the time, Nazi Germany occupied the country.

Sources: The Guardian and Politiken



The bunker was meant to defend the seaport city of Esbjerg near Blåvand. However, the project was abandoned a few months later in May 1945, when Germany surrendered.



The bunker was designed to house two towers containing two 111-ton naval guns each. As you can see in the photo below, the structures were never finished.

Source: Spangsberg



See the rest of the story at Business Insider

10 photos that prove that Celine Dion is slaying the fashion game

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celine dion hat

The INSIDER Summary: 

  • Celine Dion has been serving some major looks lately. 
  • Her stylist Law Roach has helped her take her fashion game to the next level.
  • Celine is known for her theatrical style — and her fashion is now appropriately over the top.


We need to talk about
Celine Dion. Okay, so she basically invented the word “diva” and has been known for her theatrical style — but lately we’ve noticed the songbird, with the help of her stylist Law Roach, is serving up some seriouslymajor lewks. Queen Celine’s flair for the dramatic is well-documented, but recently she is taking OTT style to the next level (wherever that is), and we are here for it. Just have a scroll through some of her latest and greatest styles and enjoy. Here’s to always doing the most and loving every second of it. 

1. Couture chick

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Here’s Dion prepping for the Paris couture shows in DSquared, Gianvito Rossi, and Fendi. You know, real casual-like.



2. Belt babe

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Only the diva herself could make a kimono style dress and giant bejeweled belt (by Reem Acra) look daytime. Iconic.



3. Shoulder show

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Here she is just being Celine, in all satin everything. We’re not sure how that shirt stays up but we’ll just assume it’s magic.



See the rest of the story at Business Insider

5 reasons Tesla's music-streaming service is the best idea Elon Musk has had this year (TSLA)

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Tesla Model 3

Last month, Tesla revealed that it was working on a music-streaming service for its vehicles (and, presumably, other environments, such as smartphones).

Tesla has a lot going on now, from the initial rollout of the $35,000 Model 3 mass-market to CEO Elon Musk's apparent plans to support a Hyperloop route between New York and Washington, DC. But the streaming service is particularly notable, mainly because it's so plausible.

The service is unnamed, but we're going to suggest "Tesla Tunes" over "Tesla Music." Regardless of what it ends up being called — and whether Musk, evidently a fan of classic rap and hip-hop as well as certain Rolling Stones numbers, hosts his own show — it is one of the best ideas the company has had in a while.

The streaming-service concept follows on the heels of some questionable ideas, chief among them the 2016 acquisition of SolarCity, which loaded up Tesla's balance sheet with debt and created a transportation-and-energy conglomerate that is now difficult to accurately value.

Here's a breakdown of the brilliance of Tesla Tunes:

SEE ALSO: Uber and Tesla are showing ominous signs that the era of auto disruption may be about to come to an abrupt end

1. Subscription services are lucrative.

The classic problem of the auto industry is that you sell the car once and then have to wait at least a few years before the customer returns to buy again.

For decades, car companies have worked to sell owners various add-ons, such as extended-service warranties. Since the mid-1990s, General Motors has developed OnStar, a suite of connectivity features that predates the modern infotainment system and is GM's main way to leverage its fleet-wide 4G LTE Wi-Fi offering.

Now, with touchscreens and computers in almost every new car, the logic of offering more services linked to data and entertainment is impossible to resist. For Tesla, the model here is obviously Apple, which created a device — the iPod — and then linked it to a music service, iTunes, in which it took a 30% cut on every song sold.

That was the prestreaming world. Tesla could simply partner with Spotify or Pandora or Tidal — or some combination of all of them — or make a deal with SiriusXM, a near-ubiquitous in-car satellite radio service. There's ample precedent for this, with many vehicles' infotainment systems offering streaming integration.

It's worth noting that Apple and Google are also in on the act, with CarPlay and Android Auto allowing users to connect their smartphones to their vehicles and access streaming via that route.

But under all these scenarios, Tesla would be sharing. And maybe Musk doesn't want to share. Or perhaps he doesn't want to concede that Tesla, in many ways a software company, can't develop its own proprietary service and keep the entire profit margin, which could be considerable even given the hefty costs of licensing a large library of music and audio entertainment.



2. A lot of music labels would want their content in Tesla vehicles.

Regardless of what you think about electric cars or Musk himself, there's no denying that Tesla cars are cool.

They always have been, from the early days of the first high-performance Roadster, which demonstrated that EVs could be much more than glorified golf carts.

The 400,000 preorders on the forthcoming Model 3 prove that a lot of people want in on the Tesla experience and are willing to put down $1,000 apiece for the privilege of spending $35,000 to buy the entire car two years later.

Even before the Model 3, Teslas were the favored vehicles of the Silicon Valley elite. Tesla's cars are rolling validation of the high-risk tech ideology and evidence that a new car company could be created in the US, a feat not achieved in decades before Musk and Tesla came along.

Music streaming is very techy and very Silicon Valley: Don't own music, subscribe. Control the platform, get other people to produce the content, and then take a fat cut of the revenue because you own the largest distribution channel and can call your shots.

This could just be the beginning for Tesla's subscription services. Music makes for an abundantly cool start, but hundreds of thousands of customers on the road — many with respectable net worths who won't balk at a $25-a-month charge for something desirable – are likely to have other addressable wants and needs.



3. Music streaming would enable Tesla to own another marketable flow of data.

What you listen to is a flow of data points, and that flow can be organized, monitored, diced-and-sliced, and then sold to marketers. 

Tesla already keeps track of its vehicles, largely for safety reasons. But the expectation in the auto industry is that car-related data could be a huge future business with double-digit margins (building and selling vehicles yields at best 10% in good times for most carmakers) and low capital costs. 

Ancillary businesses are already part of Tesla's program, so this wouldn't be anything new. The carmaker racks up zero-emission credits, thanks to producing no vehicles that produce tailpipe pollutants, and Tesla can sell them. Musk, however, has often complained that his company doesn't earn as much from these sales as it should.

A subscription music business could also provide Tesla with an advertising platform, keyed to tiered pricing. For example, a basic service might host ads, whereas a higher tier would eliminate them.



See the rest of the story at Business Insider

We lived in an Airbnb tiny home for a week — and it was completely different than what we expected

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Tiny Home AirBnb 18

One week. One tiny home. Two oversized personalities. 

The latest Bravo reality show? No, just a work trip with two Business Insider reporters looking for a place to rest their weary heads after a long day of dedicated and strenuous fast-food investigating. 

When we booked a tiny home through Airbnb in Charlottesville, Virginia, we didn't know what to expect: a quirky miniature respite, or a tiny home of terror

Would the small space be inhabitable, or unspeakably cramped and uncomfortable? Could two colleagues co-inhabit such close quarters and still remain on speaking terms? And there's a bathroom, right?

What we discovered shattered our expectations in more ways than one. 

SEE ALSO: Southerners swear by this regional chicken chain's breakfast menu — we went to see if it lives up to the hype

ALSO READ: We visited the regional chain that beat Trader Joe's for the title of best grocery store in America — here's what it's like

The tiny home was in the backyard of our Airbnb hosts, at a comfortable distance from their house. Walking up, we were immediately impressed by the charming cottage — but a pang of anxiety arose. Would there be room for two in this tiny home?



Our initial fears were assuaged as we entered and took in the clever use of space. Although the tiny home was essentially an open concept (apart from the bathroom, luckily), there were four distinct sections.



Immediately upon entering, we found ourselves in the "living room" area. The tiny home was smartly decorated in bright, clean colors and sharp furniture.



See the rest of the story at Business Insider

27 celebrity baby photos that show how much they've changed over the years

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selena gomez baby

It's always fun to see what your favorite celebrity looked like as a kid.

Luckily, a lot of celebrities share their awkward and adorable photos on their social media. Stars from Miley Cyrus to Beyoncé are fans of posting these "throwback" photos, so we dug through some accounts to find some of the best. You might not need the side-by-side to recognize many of them!

Here are 27 celebrities and some of the baby photos they've shared: 

Bruno Mars still makes the same expression.



Mandy Moore shared a humorous baby photo with an empty beer bottle.



Reese Witherspoon had a dress with her name stitched on the front.



See the rest of the story at Business Insider

12 shopping hacks that can save you money at Target

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fancy target store

Whether you're a longtime coupon user or are just beginning to dabble in the sale section, Target is a great place for bargain-hunting.

Many people know that Target is affordable and carries a wide range of items including home goods, clothing, food, and school supplies. But a lot of people don't know that there are hacks that can save you money while shopping there.

The store has a secret sale schedule, color-coded discounts, and generous policies that save shoppers money. Here are 12 shopping secrets to remember for your next trip to Target.

Follow Target's markdown schedule.

According to All Things Target, markdowns happen by department on a pretty standard schedule, though it can sometimes change depending on the store you're shopping at.

Here's the schedule from the All Things Target website: 

"Monday — Electronics, Accessories, Kids Clothing, Books, Baby, and Stationery 
Tuesday — Domestics, Women’s Clothing, Pets, and Market (food items)
Wednesday — Men’s Clothing, Health and Beauty, Diapers, Lawn, Garden Items, and Furniture 
Thursday — Housewares, Lingerie, Shoes, Toys, Sporting Goods, Decor & Luggage 
Friday — Auto, Cosmetics, Hardware, & Jewelry."



Look out for competitor prices — Target will match them.

If a local store or online retailer (like Amazon) carries an item for a lower price than Target does, the store will match that price, according to SHEfinds.

Bring in an ad or online listing that shows your item with a lower price from another retailer, present it to Guest Services, and you'll cash in on the discount.



Use Target's app Cartwheel to access exclusive perks.

Cartwheel, Target’s mobile app, gives customers access to exclusive coupons. When you get to the register, you can present the coupon screen to the cashier to get discounts.

The app also lets you know about additional discounts ranging from five to 50% off.



See the rest of the story at Business Insider

If you love 'Game of Thrones,' you should watch these 10 shows too

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game of thrones season three finale Daenerys

"Game of Thrones" is finally back on Sundays, but what do hardcore fans do with the six other days in the week between episodes? 

INSIDER worked with Taykey, an advertising technology company that can pinpoint specific audiences and analyze what's trending for them, to discover which shows "Game of Thrones" fans talk about (when they're not talking about the HBO hit).

Some of these shows are no-brainers, while others will probably be a surprise. Here are the 10 most talked-about shows among "Game of Thrones" fans, according to Taykey.

10. "Shadowhunters" (Freeform)



9. "Curb Your Enthusiasm" (HBO)



8. "American Horror Story" (FX)



See the rest of the story at Business Insider

Meet the key players who are shaping the US's energy and environmental future for years to come

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scott pruitt rick perry ryan zinke trump pence energy environment

President Donald Trump and his Cabinet members have slowly been filling open positions in top jobs that will shape the country's environmental policy and energy decisions for years to come.

While the three Cabinet-level hires are in place, Trump has only nominated seven of the remaining 29 positions that require Senate confirmation, leaving 22 key jobs vacant.

We've compiled a list of the energy and environmental leaders we do know about, including the heads of Senate and House committees, since they too play a heavy roll in developing policy.

Here's the who's-who of energy and environment in Washington, DC right now:

SEE ALSO: RANKED: The 10 worst US senators for the environment

DON'T MISS: RANKED: The 10 best US senators for the environment

Environmental Protection Agency: Scott Pruitt, administrator

Climate change position: Asked on CNBC whether climate change was caused by carbon dioxide emissions from human activities, Pruitt answered: "I think that measuring with precision human activity on the climate is something very challenging to do and there's tremendous disagreement about the degree of impact, so no, I would not agree that it's a primary contributor to the global warming that we see." He has repeated variations of this answer before and after taking office as the EPA administrator. That view contradicts the preponderance of evidence on climate change.

Served in government before: Yes, Pruitt served as the attorney general for the state of Oklahoma, and as a state senator.



EPA staff

Of the 10 other positions in the department that require Senate confirmation, Trump has only nominated one under secretary (Susan Bodine), who hasn't been approved yet. Nine top positions are vacant with no nominee, including the deputy secretary job, according to an analysis from The New York Times.

Business Insider also compiled a list of Pruitt's 45 recent political hires — seven of whom have direct ties to the coal, oil, or chemical industry. They are:

  • Troy Lyons, Associate Administrator for the Office of Congressional and Intergovernmental Relations — industry: crude oil, natural gas, and petroleum; position: manager of federal government affairs at Hess Corporation.
  • Tate Bennett, Deputy Associate Administrator for Intergovernmental Relations — industry: coal; position: utility lobbyist for National Rural Electric Cooperative Association.
  • Christian Palich, Deputy Associate Administrator for Congressional Relations — industry: coal; position: president of the Ohio Coal Association.
  • Liz Snyder Bowman, Acting Associate Administrator for Public Affairs — industry: chemicals/pesticides; position: Director of Issue and Advocacy Communications for American Chemistry Council.
  • Patrick Traylor, Deputy Assistant Administrator for Office of Enforcement and Compliance Assurance — industry: chemicals/pesticides; position: law clerk for American Chemistry Council.
  • Erik Baptist, Senior Deputy General Counsel — industry: oil and natural gas; position: senior counsel for the American Petroleum Institute.
  • Dr. Nancy Beck, Deputy Assistant Administrator for Office of Chemical Safety and Pollution Prevention — industry: chemicals/pesticides; position: senior director of regulatory science policy for American Chemistry Council.

You can find other hires here »



US Department of Energy: Rick Perry, secretary

Climate change position: Asked on CNBC whether carbon dioxide emissions from humans is the primary cause of climate change Rick Perry answered: "No, most likely the primary control knob is the ocean waters and this environment that we live in. The fact is this shouldn't be a debate about, 'Is the climate changing, is man having an effect on it?' Yeah, we are. The question should be just how much, and what are the policy changes that we need to make to effect that?"

Served in government before: Yes, Perry was the longest-serving governor of Texas from 2000-2015. Before that he served as the lieutenant governor, and a state representative.



See the rest of the story at Business Insider

Here's what a deadly earthquake did to the Greek holiday island of Kos last night

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Kos earthquake

A powerful earthquake hit a Greek holiday island and mainland Turkey on Thursday night, killing at least two people and injuring more than 100.

The quake, which measured 6.5 on the Richter scale, did the most damage on Kos, an island in the Aegean popular with tourists.

Emergency services on the island said that the tremor collapsed part of the White Corner Club bar at 1:30 a.m., killing a Swedish and a Turkish man who were inside.

Photographs from around the island, as well as images from the Turkish coastal city of Bodrum, show how the quake collapsed and cracked buildings.

Greek seismologists said the epicentre of the quake was 6 miles (10 kilometres) south of Bodrum, Turkey, and 10 miles (16 kilometres) north east of Kos with a depth of 6 miles (10 kilometres).

Officials said two died in the White Corner Club, a Turkish man and a Swedish man. Many more were injured.

Firefighters are shown above clearing rubble away from the building. Greek officials said the club was an old building, dating to the 1930s, and that most structures on the island were now built to withstand similar tremors.



Tourists hoping for a night of uninterrupted partying were left surveying the scene after the quake hit.



Roads near the coast on Kos were flooded by waves from a tsunami triggered by the quake.



See the rest of the story at Business Insider

10 gadgets that solve some of our most annoying tech problems

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The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

71EeqzVm HL._SL1500_In the mobile tech accessory world, AUKEY is a name that comes up fairly often.

They make many of the standard accessories many of us rely on every day, but they also make some unique products I haven't seen elsewhere.

I'm primarily focusing on those unique products, because they fill different niches than accessory makers I've covered before.

Whether you're looking for a way to take better iPhone photos, or want to keep your tech and non-tech products alive simultaneously, you'll find what you're looking for here.

DON'T MISS: 5 great tech brands you’ve probably never heard of

SEE ALSO: 20 must-have tech accessories under $20

A magnetic car mount for your phone

You should never hold onto your phone while driving. 

It's a major safety risk, especially if you're taking your eyes off the road to check for directions or read a text. 

Instead, pick up a mount for your car that keeps your phone at eye level. You'll be able to glance over for directions (although if you enable your GPS app's voice feature, you won't need to) without losing as much focus.

This car mount attaches to the air vent of your car, which gives you plenty of placement options without taking up too much space.

AUKEY Car Mount Air Vent Magnetic Phone Holder, $7.99, available at Amazon



A suction cup dashboard mount

If you'd prefer to keep your car's air vents free from tech accessories, you can opt to pick up this dashboard car mount instead. It performs the same functions as the phone mount I just recommended but can be attached to any flat surface by a suction cup on its base.

AUKEY Dashboard Car Mount, $12.99, available at Amazon



A high-capacity portable battery

Those looking for the highest-capacity battery on the market should pick up AUKEY's largest portable battery pack. 

At 30,000mAh, this battery is capable of recharging an iPhone 7 10 times, which is more than I can say about any other battery I've seen. 

You can use this battery to charge two devices simultaneously, and charge the battery itself via MicroUSB or a Lightning cable. It's pricier and heavier than the batteries I usually recommend, but it's also significantly more powerful.

AUKEY 30000mAh Portable Charger, $59.99, available at Amazon



See the rest of the story at Business Insider

7 red-flag phrases that could mean it's time to break up with your partner

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couple love

There are a lot of phrases that you never want your partner to utter. "We need to talk" is one that always puts a pit in peoples' stomachs. For me, it's when my boyfriend says "I ate the last of the ice cream." But sometimes dreaded phrases can actually be part of a larger and scarier problem in your relationship.

First, let me say that mental abuse or threats of physical abuse are never okay. If your partner's words are becoming abusive, that should not be tolerated. 

That said, even some seemingly normal phrases are also a bad sign for your relationship. If your partner is using one or more of these phrases regularly, it may be time to get help or seriously examine how you both communicate. 

If you or someone you know is in an abusive relationship please seek help or call the National Domestic Violence Hotline at 1-800-799-7233.

"I will never let you down."

Setting expectations is key in a relationship. If your partner swears over and over that they will not screw up or fall short in some way, they're just plain wrong. 

You're going to screw up and so are they. If they say this, they're setting expectations no one can keep and maybe even showing that they won't be so willing to admit their mistakes when they make them. 

"Partners will let each other down because we are human and it happens," therapist Karol Ward told INSIDER. "Often the hurt is unintentional, but sometimes it happens out of anger.  Stay away from this dramatic promise and it will give you much more room to be a real person in your relationship."

 

 



"You are too emotional."

When I hear someone utter this phrase, I get the vision of someone pouring gasoline on a five-alarm fire: telling someone that they're too emotional when they're already upset is only going to make things worse. 

Not only that, if your partner says this to you, they are invalidating your concerns and making them all about feelings. They are saying to you that they won't listen when you feel passionately about something and will dismiss it if they don't like the way you're saying it. 

 



"I will stop [drinking, gambling, spending, etc.] for you."

If your partner has a vice or a toxic habit, they shouldn't promise you that they'll quit it "for you." 

For one, any end of a bad habit should be for life. Not all relationships last and life choices shouldn't be hanging in the balance based on a relationship status. 

"While the fear of losing someone may prompt this promise, it will never work," Ward said. "You can only stop these behaviors for yourself and not for someone else."

And if they fall off the wagon, then their failure becomes a breaking of your trust and can be seen as them not "caring enough" about you to stop doing it. 



See the rest of the story at Business Insider

8 unexpected ways to decrease your risk of Alzheimer’s

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brain

As we age, our brains can begin to get less sharp, making it harder to learn new things or remember key events.

For some people, that cognitive decline could be significant — in some rarer cases leading to Alzheimer's disease.

When it comes to Alzheimer's, there are more drug failures than successes. On average about 99% of all drugs in clinical trials never actually make it to approval.

But there are other ways to decrease your risk of getting the disease. We spoke with Neurotrack CEO Elli Kaplan, whose company recently launched an online assessment that helps people understand the state of their memory health, to learn about some of the ways you can potentially decrease your risk for Alzheimer's and cognitive decline more broadly. And a recent report from the journal Lancent found that avoiding certain lifestyle risk factors could possibly delay or prevent one-third of dementia cases around the world. 

Here's what the science has to say about the best ways to lower your risk of Alzheimer's and cognitive decline.

SEE ALSO: There’s a simple way to understand how your diet might influence your risk of Alzheimer’s disease

DON'T MISS: Here's what everyone in the drug industry is talking about right now

Pay attention to the food you eat.

The right diet can contribute to lowering your risk of cognitive decline — in particular a diet called the MIND diet, short for "Mediterranean-DASH Intervention for Neurodegenerative Delay"

It's a hybrid version of the Mediterranean and DASH diets, focusing on the aspects of those diets that have to do with the brain. Berries, olive oil, nuts, and dark, leafy greens are staples of the diet, which was designed based on large-scale studies of cognitive decline and ranked third on US News and World Report's annual best diet list.

A study of almost 1,000 seniors found the diet appeared to lower the risk of Alzheimer's by 35% for those who followed it moderately and by 53% in people who followed it closely.

Plus, it fits in with what Dr. Maria Carrillo, chief scientific officer of the Alzheimer's Association told Business Insider in July 2016: "Have fun, eat healthy meals that are good for you, and you may end up helping your brain as well as your heart."



Maintain your hearing.

According to a new report in the journal Lancet, losing your hearing can increase your risk of Alzheimer's. While the reason for this isn't entirely clear, the researchers suggested it could have to do with the social isolation that comes from losing your hearing and how that affects the brain when it's not able to work at processing sound. 

Avoiding loud noises, and wearing protective earplugs could help stave off this hearing loss. 



Stay active.

Citing intervention-based trials and epidemiological studies, the National Institute on Aging found that exercise can also play a key role in reducing your risk for Alzheimer's and general cognitive decline. Neurotrack's program recommends strength training and cardiovascular exercises, said Kaplan.

Exercise can have additional health benefits as well, adding to the idea that what's good for your heart and body may also be good for your brain.



See the rest of the story at Business Insider

The best storage shelves you can buy

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The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

shelves 4x3

The Insider Pick:

  • You can get storage shelves in many different styles to suit any room, whether you need sturdy garage shelving, better kitchen storage, or small decorative shelves. One of the most versatile shelves you can buy is the Seville Classics 5-Tier UltraZinc Steel Wire Shelving With Wheels. It's a strong shelving unit that'll get your stuff in order.

When you see a room in your house that permanently looks like someone is attempting to convert it to a garbage dump, you may just close the door and wish for the cleaning fairy to pay a visit. 

Sooner or later, though, you have to come to terms with the fact that there’s no cleaning fairy and you have to open that door. We’d suggest that you only open the door when you’re armed with the right tools to truly have success fighting this battle. Shelves can help you organize the clutter, whether you’re looking for practicality, style, or both in your storage shelving. With shelves, you’re sure that every object in the room has a place, which helps with the organization in your home. 

Types of shelving

Different types of storage shelves work better in certain areas of your home than others, as Ideal Home discusses. For example, Overstock says storage shelving units like bookshelves work great for storing books and displaying items, but they don’t work well for storing large, heavy items.

  • Bookshelves: Although bookshelves work primarily for storing books, you also can use them to store pottery, knickknacks, and digital media.
  • Door shelving:Some shelves hang over the top of a door, allowing you to gain a little more storage space in a closet or pantry by taking advantage of the space behind the door. Because most people naturally open a closet or pantry door slowly, you don’t have to worry about objects flying off the shelves as the door moves.
  • Hanging shelving: Hanging shelves will be placed on a wall, usually by screwing brackets directly into wall studs. The boards of the shelves then rest on or attach to the brackets.
  • Metal shelving: Rectangular shaped metal shelves have vertical supports on all four corners that also serve as support legs. The solid metal shelves attach to the vertical supports. These metal shelves can hold a lot of weight. Most metal shelving units contain at least four shelves.
  • Plastic shelving: A plastic type of shelving is similar to the metal shelving in terms of design, but it is entirely made of plastic. The molded plastic shelves snap into the plastic support columns. Plastic shelving is surprisingly strong, but it’s not as sturdy as metal shelving.
  • Wire shelving: Wire shelving is similar to metal shelving in design, and the thick wires are made of metal. However, because wire shelving has gaps in the shelves, it only works for larger objects. Smaller objects would fall though the gaps. The metal in wire shelving can handle heavy objects well, as Home Advisor says, but not quite as well as solid metal shelving. Some wire shelving units use wheels on the base of the support columns, making them easy to move.
  • Shelving in furniture: Some pieces of furniture have storage shelves built into them, such as TV stands, coffee tables, or entertainment centers.

Certain types of shelving handle weight better than others, so consider the type of weight the shelf must hold before picking a shelf design.

Installing shelving

According to This Old House, Pottery Barn, and All You, installing storage shelving is a job most people can handle themselves with the right tools. Here are some ideas you need to think about for installing shelving.

  • Secured to a wall stud: A floating or hanging shelf on a wall must be secured to a wooden wall stud. If you don’t know where the wall studs are behind the drywall in your room, you’ll need a stud finder to ensure the screws go into the studs, as drywall alone cannot support the weight of the shelf.
  • Brackets secured: Some larger types of shelves, such as bookshelves, must be attached to a wall stud through a bracket that’s also attached to the back of the bookshelf. This ensures the bookshelf will not tip over easily. It's a safe means of securing a bookshelf.
  • Free standing:If your shelf will be free standing, such as a metal or plastic shelf, be sure that it is properly leveled. You don’t want a wobbly shelf because one support leg is not firmly on the floor.

Once you've decided which type of shelf will best suit your needs, it's time to find it. We've gone over expert and buyer reviews to find the best storage shelving you can buy online. We've included a few different types of shelves to suit different needs. Read more about our picks below.

If you're on an organization streak, check out our guides for the best clothes hangers and the best shoe racks.

Although the Seville Classics 5-Tier UltraZinc Steel Wire Shelving is our top storage shelving pick, for various reasons laid out in the slides below, you should also consider the Kiera Grace Sydney Wall Shelf With Hooks, the ClosetMaid Adjustable 8-Tier Wall and Door Rack, the Homdox Large Floating U Shelves, and the Muscle Rack 5-Shelf Steel Shelving Unit.

SEE ALSO: The best clothes hangers you can buy

The best storage shelving overall

Why you'll love it: The Seville Classics 5-Tier UltraZinc Steel Wire Shelving With Wheels can hold a surprising amount of weight, and you can wheel it around to the perfect spot in your home.

The Seville Classics 5-Tier Steel Wire Shelving With Wheels isn’t the most beautiful type of storage shelving for your home, but it’s certainly effective. The wired shelf can sit on wheels or on leveling feet and has a versatile design that’s appropriate for a kitchen or a garage.

The shelf is simple and no fuss with an all-metal design in a standard silver color. You can get the shelves in two sizes: 18 by 24 inches or 18 by 36 inches. The entire unit is 75 inches tall or 72 inches without the wheels. When using the wheels, the shelving unit supports 500 pounds total. Swapping out the wheels for leveling feet allows the unit to support 3,000 pounds.

Best GR9 says the zinc-plated steel used in the shelf’s construction yields a high-quality product. The site considers it one of the best storage shelves you can have. The Z9 review points out that the UltraZinc Steel Wire Shelving unit stands up to either residential or commercial shelving needs. The fact that it's strong enough to handle commercial use is a testament to its sturdy design and practicality.

One Amazon customer reviewer loves the sturdiness of the Seville Classics shelves, as well as the ability to roll the shelf unit around for cleaning behind it when things get dusty. Easy cleaning is particularly important if you use this shelf in your kitchen.

The Bool Pool review says the Seville 5-tier shelf is easy to assemble and holds plenty of weight. If you’re going to install the wheels, though, it’s recommended that you evenly distribute the weight across the shelves to avoid problems with the wheels.

A common complaint among Amazon customers is portions of the shelving arriving damaged from Seville Classics. If that happens, contact Amazon or the seller directly to get a replacement.

Pros: Strong shelving design using UltraZinc plating, wheels make shelf easy to move, shelf can hold extremely large amounts of weight with leveling feet instead of wheels, easy to assemble, very sturdy design

Cons: Some customers report problems with shelving arriving damaged

Buy the Seville Classics 5-Tier UltraZinc Steel Wire Shelving With Wheels on Amazon for $82.15 (18x24 inches) or $77.09 (18x36 inches)



The best wall-mounted storage shelving

Why you'll love it: If you have a small area near your home’s entrance, the stylish Kiera Grace Sydney Wall Shelf With Hooks provides a great space for keeping keys, jackets, and outgoing mail.

The Kiera Grace Sydney Wall Shelf performs more functions than a typical hanging shelf. Beyond the single horizontal shelf in the Kiera Grace’s design, this unit also contains a basket for mail and three hooks for lightweight coats, hats, bags, or scarves.

It's the perfect entryway shelf for storing the things you need to grab on your way out. It comes in white and black to match almost any decor you have in your home. One Amazon buyer appreciated the fact that this wall shelf ships completely assembled, so you don't have to cobble it together. You only have to attach it to the wall. Once it's attached, the shelving unit is sturdy enough for holding thin jackets or lightweight purses on its hooks.

Another Amazon reviewer appreciated the small size of the Kiera Grace Sydney shelf, saying it’s perfect to place near the exterior door of your home for holding keys and outgoing mail.

The most common complaints among Amazon buyers is that the shelf arrived damaged and is much smaller than they expected. If you do get a defective unit, contact Amazon or the seller.

The Kiera Grace Sydney Wall Shelf ships with included bracketing hardware, but its maximum weight capacity is only 10 pounds. The shelf measures 24 inches in length, 4.25 inches in depth, and 6 inches in height.

Pros: Shelf ships fully assembled, multi-functional shelf with hooks and basket for mail, all wood construction, mounting hardware included, stylish and functional for the right space

Cons: Extremely small shelf, only holds 10 pounds, customers report some units arrive damaged

Buy the Kiera Grace Sydney Wall Shelf With Hooks on Amazon for $44.99 (White) or $55.99 (Black)



The best door hanging storage shelving

Why you'll love it: The thin ClosetMaid Adjustable 8-Tier Wall and Door Rack adds valuable storage space in an otherwise tight spot.

If you’re looking to gain a little extra space in a closet or along an unused wall, the ClosetMaid Adjustable 8-Tier Wall and Door Rack gives you the storage space you need. The storage shelf offers a mix of wire shelving and baskets that hold the items on the shelf, while keeping it lightweight enough to easily hang over a door.

The spacing gaps between the wires in the baskets and on the shelves is small, which prevents items from falling through, making it perfect to hang on the door inside a pantry. Some Amazon buyers report having good success with this shelf inside a bathroom closet door, too. You can adjust the positioning of the individual shelves, allowing for storage of some taller items.

One Amazon customer loved the ClosetMaid shelf for storing light and small items from the pantry. The shelf opens up the larger pantry shelves to hold heavier items. However, this reviewer, along with several others, said assembly was tricky.

Some Amazon reviewers reported that the shelving would not stay together once it was holding items. In response to the problem, one Amazon buyer suggested using sturdy plastic zip ties to secure the shelving to avoid this problem.

Two versions of hanging shelving are available: One that’s 12 inches wide and one that’s 18 inches wide. Both shelf versions are 77 inches tall and 5.2 inches in depth. All mounting hardware is included.

Pros: Handy for adding shelf space inside closet doors, wire shelving is sturdy, baskets and adjustable sized shelves hold items in place well, shelf is more than 6 feet tall for plenty of storage space

Cons: Some customers report the shelving doesn’t stay together, assembly is tricky

Buy the ClosetMaid 1233 Adjustable 8-Tier Wall and Door Rack on Amazon for $48.38 (18-inch width) or $37.99 (12-inch width)



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What it's like inside Airbnb's most popular listing

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treehouse bedroom

Tiny homes have been taking the internet by storm.

Better for you wallet, more sustainable for the environment, and, above all, beyond charming, tiny homes seem to be the perfect getaway for the minimalist lifestyle.

It is no surprise, then, that the most sought-after abode on Airbnb is such a home — and, even better, it's in a tree.

The Atlanta treehouse's listing gets 300,000 site visits every month, and has been added to over 147,000 people's Airbnb wish list.

Keep scrolling to see what makes it so popular.

The dreamy treehouse has a bedroom, living room, and a deck, all connected by rope bridges.



It is super secluded, and surrounded by greenery.



The bright and airy bedroom sleeps two.



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11 gorgeous roads in Europe you need to drive in your lifetime

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Stelvio pass

A road trip is an amazing way to disconnect from the monotony of your daily work life.

There are plenty of beautiful driving options in the US, but for those itching to go overseas, consider Europe.

Here are 11 European roads you should drive in your lifetime:

SEE ALSO: 17 stunning roads in the US you should drive before you die

AUSTRIA: Nockalm Road

The 21-mile road cuts through the Eastern Alps in Carinthia. It's closed in the winter, but the winding highway has stunning views of the mountainous landscape and surrounding pine forests.



FRANCE: Route Gentelly

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This highway in the South of France is absolutely gorgeous. Route Gentelly provides drivers (and bikers) sweeping views of the Côte d’Azur while cutting through picturesque carved tunnels.

Unlike roads further up north, Route Gentelly isn't subject to harsh winter weather and is open year round. 



GERMANY: Fairy Tale Route

This is a great one if you're looking for kid-friendly road trips. It runs for 370 miles between Hanau and Bremen and has tons of stops along the way. You can see the castle of Trendelenburg, the inspiration for Rapunzel, or Steinau, where the Grimm brothers grew up. 



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The 10 most popular prescription drugs in the US

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tongue pills vitamins supplements mouth

Dozens of prescription drugs — from Advil to the EpiPen — have become household names.

But some are more prevalent than others.

GoodRx, a startup that lists drug prices and sells prescription drugs at discounted rates, compiles a list of the 10 most popular prescription drugs in the US. The company compiles the data by looking at claims that are reported by pharmacies. 

All of the drugs have gone generic and cost less than $15 for a month's prescription.

SEE ALSO: The CDC mapped out where people with diabetes live in the US — here's what it found

DON'T MISS: The 10 most expensive drugs in the US

10. Motrin (ibuprofen) - used to treat fever and inflammation - $14

The over-the-counter medication treats aches by reducing inflammationwhich can consist of symptoms like heat, fever, swelling, pain or losing movement. Ibuprofen, alongside naproxen (Aleve), and aspirin, are all part of a class of medications called non-steroidal anti-inflammatory drugs. 200 milligram doses are available over the counter, while stronger doses are available via prescription. 



9. Zofran (ondansetron) - used to prevent nausea - $13

Zofran, known generically as ondansetron, is an anti-nausea medication used by people who have undergone chemotherapy, radiation, or surgery. It works by blocking serotonin, a chemical in the body that can cause nausea. 



8. Glucophage (metformin) - used to treat diabetes - $5

Metformin is a type 2 diabetes medication that's used to regulate blood sugar levels by cutting back on glucose production in the liver. 



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11 answers to your most embarrassing questions about bras

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bras in underwear drawer

Many people wear bras every day, but don't know a lot about them. Sometimes, the simplest questions, like how often you should really wash your bras, can be embarrassing to ask.

INSIDER spoke to Kim Caldwell, a professional bra fitter and blogger at Hurray Kimmay, to get to the bottom of questions many people have about bras that they may not feel comfortable asking. Caldwell assured us that there's nothing to be ashamed of.

"There’s nothing to be embarrassed about when it comes to bra questions. If you’re curious about something, ask a fitter. Don’t be shy," she told INSIDER.

Below, Caldwell answered 11 of our most basic and embarrassing questions about bras.

Do you have to wear a bra?

To put it simply: No. "You don’t have to wear a bra, you don’t have to do anything," Caldwell said.

That said, many women wear bras for support, comfort, and coverage.



How many bras should you own?

“Women should have five to seven good, basic bras," Caldwell said. She said that whenever you reach into your drawer for a bra, it should make you think, "Oh yeah, this is a good one. I like wearing this one."

"If you have two good bras and the rest are like, ‘Ugh, do I have to?’ it doesn’t count," she said.

She added that specialty bras, like a strapless bra that you only wear with one specific outfit, also “don’t count.”



How often should you wash your bras?

You should wash your bras every five to seven wears, according to Caldwell.

“Bras are similar to jeans. You don’t have to wash them every single time you wear them. In fact, if you over-wash your bras, you can really harm them,” the bra specialist said.

Caldwell noted a few exceptions to this rule.

“If you’re at a festival, walking around NYC, or doing anything where you sweat, give that bra a good wash after you wear it," she said. "You do have to wash sports bras every time you wear them because you probably sweat in them."



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I was tremendously disappointed by 'Destiny,' but I'm really enjoying 'Destiny 2'

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Three years ago, the beta for the first "Destiny" launched. It was a big deal — the first chance for the public to play the brand-new blockbuster franchise from the folks who created the massive "Halo" series. Hype levels were sky high, as were fans' hopes.

When the beta arrived on July 17, 2014, it was... underwhelming. When the game came out a few months later, it was clear that the beta content was much of the full game. "Where's the rest of the game?" some players wondered (myself included).

In the case of "Destiny 2," the story is much different.

Destiny 2

The beta for "Destiny 2," which went live on the PlayStation 4 and Xbox One earlier this week for those who pre-ordered, has been met with near-universal praise; and now, it's available today for everyone on both consoles, for free.

I've been playing the beta since Wednesday, and am glad to say that it's convinced even me — a spurned "Halo" fan who was tremendously disappointed by the first "Destiny"— that "Destiny 2" could be something special.

Allow me to explain.

SEE ALSO: After just 24 hours, players have very strong feelings about 'Destiny 2' already

The promise of an actual story, with setpieces and characters and dialog, is at the forefront.

One of the biggest complaints about the first "Destiny" was that the story was a mess. It's barely there, the dialog was full of clichés, the voice acting was done poorly, and it was hard to follow. To further confuse things, much of the game's story was offloaded to a website, where you could presumably read about it if you even knew it existed.

The very first thing in the "Destiny 2" beta is the game's opening campaign mission, and it feels like an honest-to-goodness story mission. Major characters are introduced, the plot of the game is laid out, and environmental storytelling is everywhere — the foundational stuff for any good video game campaign mode. 

We're still talking about a blockbuster video game here, so the dialog isn't exactly comparable with David Simon screenplays — think second-tier Marvel movie.



The game is prettier than ever before, and it's even better-looking in action.

There are a few different things you can do in the "Destiny 2" beta.

- The game's first campaign mission, which is the very first thing you'll do when you start it up. It automatically booted for me before I could choose anything else.

- A "strike" from "Destiny 2," which is a co-operative mission that you take on with other actual humans over the internet. 

- The game's "Crucible" mode, which is online multiplayer. There are two different options here, each of which offers its own map and game type. 

Of the trio, the beta's strike mission is by far the most impressive. It's a lengthy mission that you play co-operatively with other actual human players (the game matches you up easily and quickly). It's got vast areas where you'll need to navigate insane jumps while avoiding enemies. It's got huge boss fights that demand team cooperation. 



Most importantly, the strike mission delivers on the promise of "Destiny" from the start: It feels as though you're actually venturing out into the wild with a crew of friends, in a massive world with hostile alien creatures.

In the first "Destiny," there was a lot of replaying missions. In order to get better gear, you had to replay missions to "grind" your character's level up. As your level increased, the better the gear you'd find while playing those missions. It's a loop.

That concept is likely to return in "Destiny 2," but the strike in the beta was the first "Destiny"anything I've played that I wanted to immediately play again. There were areas I hadn't explored! Maybe we could beat the boss faster next time! What if I want to play it with friends instead of random internet people? 

If the strike in the beta is anything like what the full "Destiny 2" has, that's great news. It's a lengthy and thrilling strike, and a dozen or so of those would make a pretty killer game.



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We gorged ourselves on IHOP's All You Can Eat Pancakes — and the personal cost far exceeded the final bill

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IHOP All You Can Eat Pancakes 7

We at Business Insider love a good bargain — especially when it comes to food. 

So when we heard about IHOP's All You Can Eat pancake promotion, we immediately began dreaming of syrupy stacks. 

Little did we know, our flapjack fantasy would fall into pancake perdition. 

Here's what it's like to spend five hours in a Manhattan IHOP — and why this delicious deal may not be as sweet as it seems. 

SEE ALSO: We went to Red Lobster for its 'Endless Shrimp' promo and stayed for 8 hours — here's what happened

We arrived at 10 a.m., ready to pile on the pancakes.

This 14th Street location is open 24 hours, which means that you could roll in at 3 a.m. and tackle the All You Can Eat challenge. The deal ran for the entire month of January, continuing into mid-February. 

After our triumphant Shrimpsgiving at Red Lobster, we were feeling confident about this day. How could a day full of pancakes possibly go wrong?



We settle in and prepare to order.

While you can order just pancakes, the promotion offers five different combo plates to start. Kate decides on the egg combo, which comes with two eggs of your choice and a side of hash browns... plus infinite pancakes. Hollis chooses the sausage and egg combo, consisting of four sausage links, two eggs, and hash browns — and of course, pancakes galore. 

Interestingly enough, ordering simply pancakes would cost $9.99, the same price as Hollis' sausage combo, and a dollar more than Kate's egg combo. 

While perhaps this should have raised suspicions, we brushed it off and concocted a brash motto for the day: you stack 'em up, we knock 'em down. 



While waiting for our order, we took in the scenery.

Above us was a rather eerie and foreboding image of a child dwarfed by an absurd totem of pancakes. It was interesting to say the least.

The soundtrack pumped us up with countless '80s power ballads and anthems, and we felt like we could take on the world — or at least ten pancakes. 

Our friendly and attentive waitress told us that the most impressive All You Can Eat showcase she had personally witnessed was ten flapjacks. However, the man who completed this astonishing feat "looked bad" by the end. 

"What do mean?" Kate asked with a hint of anxiety.

"Bad."



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