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A few weeks after I moved into my apartment in Brooklyn, I gave video tours of the space to my groups of friends back home. Someone always inevitably noticed our dining table. "Hey that table's from IKEA, isn't it?" they would say.
I get the implication: The home goods in my apartment are virtually indistinguishable from any other young working professional's. I would love to come home to an apartment with nice, luxurious goods, but I shop at the big retailers because high-end boutiques, while great for beautiful inspiration, aren't so friendly on the wallet.
Rachel Cohen and Andrés Modak were two recent Wharton MBA grads who moved to New York. They, too, struggled to make their apartment their own with unique, inexpensive home goods. Shopping at traditional retailers was also overwhelming and confusing — a classic example of the paradox of choice, when more options actually paralyze decision-making.
This experience led to an idea: creating an exceptional home can be refreshingly simple.
Cohen and Modak started Snowe in 2015, which offers simple and accessible luxury goods that bring a little something extra to your home, whether you're hosting a dinner party or just carrying about your daily activities. Unlike our parents' generation, who brought out the coveted dinnerware and drinkware only once or twice a year for special occasions, the cofounders believe in the power of everyday luxury.
In an interview with Bond Street, they said, "We believe your nicest products should be used on a daily basis. That glass of wine at the end of the day, that cup of coffee you have in the morning. You want those small moments to feel luxurious." It's like the feeling of wearing a really nice but simple piece of jewelry. It makes a difference in how you carry yourself, and you actually care for that gold ring or necklace instead of throwing it around like the piece of jewelry you could've gotten anywhere.
Cohen and Modak didn't want to settle when it came to building their home, and you don't have to either.
Learn more about Snowe and why it's a favorite among millennial home shoppers, below.
SEE ALSO: The 10 best purchases I've made to save space in my small apartment
The shop is divided into five categories.
Eat: Dinnerware, flatware, table linens, sets, and accessories
Drink: Drinkware, serveware, sets, and accessories
Sleep: Sheets, pillows, pillowcases, duvets, shams, comforters, sets, and accessories
Bathe: Towels, sets, and accessories
Clean: Candles and diffusers
As you browse products and images, you'll notice that Snowe's aesthetic is clean and pleasant to look at.
It gives you a taste of the look and feeling you can bring to your own home. Since all of Snowe's products come in neutral colors, they're easy to incorporate into your dining room, bedroom, and bathroom setups.
The quality of design and craftsmanship is apparent, but the prices are actually reasonable.
Snowe's dinnerware is made from lightweight but durable porcelain and is oven-, microwave- and dishwasher-safe. You can grab an 18-piece Dine and Serve Set, which includes plates, bowls, and serving platters, for $295. Its dishwasher-safe glassware is made from lead-free crystallized glass, and individual pieces cost $12 to $15.
For the bedroom, Snowe offers crisp yet breathable percale and sateen sheets, duvet covers, and shams, as well as down pillows for $38 to $228.
Its soft and quick-drying towels are made with 100% long-staple cotton and cost $8 to $48 per piece.
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