There's no doubt about it: military style is in.

Heavy wool great coats, fishtail parkas, thinner bomber jackets, and four-pocket fatigue coats are everywhere these days. It's even infiltrated color palettes, and we see a lot more muted navys, olives, and beiges on the runway. The trend is transcending seasons and even gender boundaries.

If you need proof, look no further than the US Department of Defense contractor Alpha Industries, who claims a 30% increase in revenue for 2015, according to Esquire. Alpha makes a large number of authentic military-inspired garments, including the now super-hot bomber jacket.

In the most recent men's fashion week, which highlighted styles for fall and winter of 2016, a number of designers — including Burberry, Balmain, and Dries Van Noten — showed off heavily military-inspired looks.

The best part about this trend? Military style is incredibly easy to wear and is already quite pervasive in popular wear. (For example, the modern peacoat is derived from a naval style that was used to keep sailors warm.)

Here's how to rock it:

SEE ALSO: 13 essentials every guy should have in his wardrobe for spring

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Field Jacket

The field jacket is a four-pocket jacket style that is the civilian equivalent to the fatigue jacket.

It usually comes in olive and navy, and it's a great casual alternative to the dressier trench coat. 

Slap it on over a chambray or Oxford shirt, and you've got a perfect Saturday outfit.

Pictured to the right is J. Crew's take on the field jacket in olive. ($198)

Bomber Jacket

We've already told you that the bomber jacket is the one you need for spring.

We love its silhouette and casual style. Put them on over a t-shirt or button-up shirt for a super-easy casual look.

Pictured to the right is Alpha Industries' authentic model, known as the MA-1 Flight Jacket in 'stratos' ($135).

Great Coat

The great coat is the overcoat's military-inspired cousin, and the two share a similar DNA.

The great coat is different, however, with its larger collar, button stance, and double-breasted style. It's also thicker, less fitted, and often comes in military-inspired colors like olive.

Look for them to take the world by storm next fall and winter, where they'll be a fine stand-in for many men's overcoats.

This model pictured was included in J. Crew’s Fall/Winter 2016 presentation, and will hit stores later this year. 

When you think of things rich people buy, you might picture fancy Masaratis, lavish homes and designer wardrobes. Yes, most wealthy people do have extravagant tastes, but many are actually quite mindful of their spending habits.

What's the main reason for all their excess cash? Generally speaking, successful people function differently than the average Joe. For one, they don't purchase, pay for or act on things they consider a waste of money. They also live on a lot less than you might think.

Here's a list of seven things you won't catch rich people forking over cash for — and why you should also drop these wasteful spending habits.

Related: 9 Reasons Successful People Are in Better Shape Than You

SEE ALSO: 5 Surprising Habits of the World's Wealthiest People

1. Bank fees 

If you pay bank fees, you might as well just flush your dollar bills down the toilet. Successful, rich people are much too money savvy to waste precious dollars on fees that can often be avoided.

Like many businesses, banks charge fees for their services. For instance, many banks will charge monthly or annual maintenance fees for certain accounts. Avoid these fees by playing by the rules. For example, Bank of America's Core Checking account charges a $12 monthly fee, but you can get the fee waived if you meet one of several requirements, such as maintaining a daily balance of at least $1,500 or having direct deposit set up.

According to David Henderson, a certified financial planner with Client One Securities, another good tip is to "request an account review with a banker to see if you have the right accounts for your particular situation and to see if you can reduce or eliminate any fees on your accounts. If you are a good customer, many times they will accommodate your request to reduce costs,” he said.

2. Credit card interest

A credit card can be similar to eating from a tub of ice cream. You might feel a little guilty for overindulging afterward, but it's just too convenient. Sure, it's easy to swipe plastic money, but you won't catch wealthy people accruing high credit card interest because it's a waste of money.

To avoid accruing interest, you can try transferring or consolidating your debt to a card with 0% introductory APR — just be mindful of the promotional period. Henderson said another option is to "consolidate any non-deductible debt into a second mortgage or home equity line of credit, which may be deductible depending on your particular situation.”

Once you're out of the red, Henderson suggested trying to live on less than you earn. "If you can train yourself to regularly and systematically put away money for your future, you can build wealth steadily and not need to rely on credit cards or other non-deductible debt.” Now that's truly living like the rich.

3. Extended warranties

Somewhere along the line — such as when you bought your flat-screen TV — you were probably asked, "Would you like to purchase an extended warranty?” A financially successful person has a simple answer when asked the question — no.

Although people want the most value from purchased products, generally, extended warranties don't give you more bang for your buck. They more often than not put more money in the pockets of large companies.

People with well-endowed bank accounts want to hold onto their money as much as possible — so they do the research. According to U.S. News Money, manufacturer warranties are more than sufficient. Plus, extended warranties have many stipulations. So the next time a salesperson tries to sell you on that extended warranty, shut the conversation down fast.

As a born and bred New Englander, I'm woefully inexperienced when it comes to some regional restaurant chains.

In-N-Out remains a mystery to me, and the wonders of Chick-fil-A have only recently entered my life thanks to its aggressive national expansion.

Whataburger has been an enigma for some time now — nearly every Texan I meet extols its many virtues, yet I've never set foot in one.

With over 790 locations across 10 states, Whataburger is a Southern fast-food powerhouse.

It has been family-owned since the first humble burger stand in Corpus Christi, Texas, in 1950.

The chains ranks seventh on QSR Magazine's Top 50 Burger roundup, raking in $1.8 billion in system-wide sales in 2014, and it's expanding rapidly.

So when I found myself heading down to the Lone Star State, I decided a visit to the celebrated burger joint was a mandatory stop on my itinerary.

This location in Port Lavaca is one of a whopping 655 Whataburgers in Texas. It's built in the classic A-frame design that Whataburger is known for — one of the founders had a fondness for aviation and subsequently worked it into the chain's design.

On the windows, decals proudly proclaim their burgers to be 100% beef, ordered just the way you like it. Also, a dash of patriotism for good measure, apparently — what's more American than a burger?

No line at the register — I must have beat the lunchtime rush. Of course, most Whataburgers are open 24/7, so a late-night burger is always an option.

Mosquitoes have long been a worldwide menace.

And people are paying particular attention to them now since they're behind the rapid spread of the Zika virus, which scientists have linked to problems ranging from birth defects to a disorder that can cause temporary paralysis.

But it's not just Zika. Illnesses transmitted by mosquitoes kill more than a million people each year and infect more than a billion, causing debilitating pain, brain damage, blindness, and other serious effects.

There's a good reason they're often called the most dangerous animals on the planet. 

Here are 12 reasons why mosquitoes are — scientifically — the worst creatures on Earth.

1. Mosquitoes put 40% of the world at risk for dengue, which causes "the feeling of broken bones."

In some ways, Zika has distracted the world from the fact that Dengue fever — which hurts so much that it's commonly referred to as break bone fever — continues to rapidly spread in many of the same places affected by Zika.

Dengue is the most rapidly spreading mosquito-borne disease in the world, with 40% of the globe currently at risk. Between 50 and 100 million people get dengue every year, and even though it's not usually fatal, it still is a leading cause of death for children in certain Latin American and Asian countries.

The disease can also develop into severe dengue, a hemorrhagic condition that is much more dangerous, causing bleeding, organ impairment, and persistent vomiting.

There's no medicine or vaccine for dengue. Treatment generally involves just trying to keep patients hydrated.

2. Mosquitoes spread yellow fever, which the WHO calls "the original viral haemorrhagic fever."

Yellow fever infects around 200,000 people a year and kills 30,000. It's a viral hemorrhagic fever that has no treatment. After a period of severe illness, most patients recover, but about 15% enter a toxic phase, when they start to bleed internally and organs begin to fail. About half of patients who enter the toxic phase die.

Cases of yellow fever have been increasing since the 1980s due to declining human immunity, deforestation, climate change, increased air travel, and higher infection rates in cities due to a particular breed of mosquito called the Aedes aegypti.

There is an effective vaccine for the fever, however. One dose provides life-long immunity, and many countries won't permit travelers to enter without proof of vaccination.

3. Mosquitoes are behind recent outbreaks of chikungunya, which can lead to agonizing pain.

The painful and potentially debilitating virus chikungunya has been around for centuries, but just appeared in the Americas for the first time at the end of 2013.

The disease's name comes from a word in a Tanzanian language that means "to become contorted," referring to the severe joint pain that it causes, which lasts for weeks, and in some rare cases, even months and years.

"I've been in Africa and seen and heard children just screaming for days on end because of the pain," American Mosquito Control Association technical advisor Joe Conlon told Business Insider last summer.

The first cases in the Americas were reported on the island of Saint Martin, but since then, cases have occurred in Martinique, Guadeloupe, Saint Barthelemy, the British Virgin Islands, and the Dominican Republic.

Humans have very little natural immunity to chikungunya, which has allowed mosquitoes to spread the virus quickly throughout populations. In 2005, an outbreak sped through the island of La Reunión, sickening 200,000 of 750,000 residents, despite the fact that the only mosquitoes there, the Asian Tiger Mosquitoes, should not have been able to transmit the virus. Experts realized that it had mutated, allowing Asian Tiger mosquitoes to spread the disease.

Maserati unveiled its all-new Levante SUV this week at the 2016 Geneva Motor Show. The Levante will be the first SUV in the history of the century-old Italian brand known mostly for its exotic sports cars.

In recent years, Maserati's parent company, Fiat Chrysler Automobiles, has worked hard to revive the brand that had all but died out in the US. The company made a big splash in 2014 with the introduction if its Ghibli sedan, but the momentum surrounding the brand has tapered off since then.

With the Levante, Maserati hopes to reignite the company's flagging sales by tapping into the surging luxury SUV market. The Levante will join Maserati's existing lineup, which includes the Quattroporte and Ghibli sedans along with the GranTurismo and GranCabrio GT models.

SEE ALSO: 33 hot cars that stole the spotlight at the Geneva Motor Show

Maserati Levante made quite a splash when it was unveiled in Geneva. It's arguably the most important vehicle the company has ever built.

For car companies, luxury SUVs are veritable cash cows. They offer high profits margins and sell in large volumes. (Large volume is relative to the exclusivity of the brand.)

In a market that craves SUVs, the Levante finally allows Maserati to compete with luxury off-roaders from rival brands, such as ...

When my father encouraged me to study finance in college (because it seemingly offered the best return on investment), I had no idea how far that path would take me.

While I didn't end up working behind a trading desk or managing portfolios, my career as a financial journalist and now speaker, author, and podcast host provides me with the most incredible experiences and relationships.

Along the way I've discovered several unshakable facts and words of wisdom that have helped carry me through my life with financial success.

Here are my favorite nine.

SEE ALSO: I spent nearly 15 years in banking, and here are my 10 best pieces of advice about money

You don’t get what you deserve. You get what you negotiate.

I live by these words each time I strive to earn and save more. A story I often share is the one about doubling my salary when changing jobs back in 2006. I was up for the senior video correspondent role at TheStreet.com.

At the time, I was earning around $45,000 at my TV news job as a producer and sometimes-on-camera reporter. And, crazy as it sounds, I asked to more than double my salary with the new gig. I asked for $100,000.

My manager offered $85,000 (which would have been an incredible raise!). But I replied, "How about we agree to $90,000 right now and I don't bother you in six months?" Next thing I heard? "We've got a deal. Welcome to TheStreet!"

Nobody cares more about your money than you.

Not your financial planner. Not even your family. And it’s not because the world is against you. It’s not because they’re out to get you. It’s for the simple fact that money is personal. The depth of pain and excitement around your money is yours and yours only. The difference between making money and losing it is in your hands, which is pretty empowering.

This is a major financial philosophy of mine. It encourages me to speak up, ask questions, negotiate, and take responsible steps to protect and grow my hard-earned money.

Ask questions. Even the dumb ones.

I learned from life and business strategist Tony Robbins a vital key to success: staying curious. Embrace the fact that you don’t know everything and always seek answers, he told me.

Even as I surround myself with talented, smarter individuals who help me with decisions related to my investments, taxes, and real estate, I never trust they have all the right answers. In fact, their ability to give me sound advice depends on me constantly asking “Why is this like that?” “How come we can’t do this?” and “Can we save more money somehow?”

Apple's fight with the FBI is just heating up.

On Thursday, dozens of the tech industry's most influential companies will file court briefs backing Apple in the case involving the iPhone used by San Bernardino shooter Syed Farook.

Google, Microsoft, Facebook, and Twitter are among the names of companies expected to voice their support for Apple's stance that it shouldn't be forced by the Department of Justice to hack the iPhone's encryption.

We'll be updating this story with more information as companies file their briefs supporting Apple throughout the day.

Seven leading experts say the FBI's request would weaken the iPhone's security and create a tool that hackers and foreign government's could easily exploit.

Seven of the world's top security, forensics, and cryptology experts (one of whom has worked for the NSA) filed a brief saying they're "strongly opposed" to the court's order that Apple help the FBI break into the contents of Farook's government-owned iPhone 5c.

The experts argue that the FBI's demand for a back door "endangers public safety."

"For practical reasons, the security bypass this Court would order Apple to create almost certainly will be used on other iPhones in the future," the brief reads. "This spread increases the risk that the forensic software will escape Apple’s control either through theft, embezzlement, or order of another court, including a foreign government. If that happens, the custom code could be used by criminals and governments to extract sensitive personal and business data from seized, lost, or stolen iPhones, or it could be reverse engineered, giving attackers a stepping stone on the path towards their goal of defeating Apple’s passcode security."

You can read a PDF of the full brief here.

Twitter, Airbnb, Reddit, and others say the FBI's request of Apple has "no legal basis" and "threatens the core principles of privacy, security, and transparency that underlie the fabric of the Internet."

In a "friend of the court" brief filed on Thursday, 16 major tech companies collectively backed Apple.

Names of companies in the brief include Twitter, Square, Reddit, Airbnb, GitHub, Medium, Kickstarter, LinkedIn, and Squarespace.

"The government in this case has invoked a centuries-old statute, the All Writs Act, to force Apple, Inc. to develop software to undermine its own carefully constructed security measures, which were designed to protect its customers’ data from hacking, misuse, and theft," the brief reads. "This extraordinary and unprecedented effort to compel a private company to become the government’s investigative arm not only has no legal basis under the All Writs Act or any other law, but threatens the core principles of privacy, security, and transparency that underlie the fabric of the Internet."

You can read the brief in its entirety here.

Like Apple, AT&T wants Congress to decide on the encryption debate.

"This case involves two interests that all Americans share: keeping our citizens safe and protecting our personal privacy,"the carrier said in a court brief. "As a company committed to both, the critical issue to AT&T is whether those interests will be balanced on an ad hoc basis by judges presiding over individual cases or by Congress providing a clear, uniform legal framework for all participants in the new digital economy. We felt it important to add our voice to this conversation because we believe that, as a matter of law and policy, Congress is the right body to decide this balance."

It takes more than martial-arts training and a cool cape to protect Gotham City. Over the years, Batman has relied on an evolving series of vehicles to help bring down his most infamous enemies.

The Batmobile has changed a lot since the 1941 original. It now has a more imposing, military-influenced design, as seen in "The Dark Knight" trilogy and the upcoming "Batman v Superman: Dawn of Justice."

Read on to see how the Batmobile has kept pace with Bruce Wayne's quest to keep Gotham safe:

The first car to be referred to as a "Batmobile" appeared in Detective Comics No. 48 in 1941. It was far more subtle than any of its successors. The car, which appears to be inspired by the Cord Roadster, had a small gold bat on the hood.

The first drivable Batmobile came from Adam West's 1966 live-action "Batman" adaptation. Based on the Lincoln Futura, legendary designer George Barris dreamed up the car in 15 days.

Source: Business Insider

Rather than the red and black of previous iterations, the Batmobile from the 1970s "Super Friends" series was blue and black, with yellow details to highlight the more prominent bat insignia.

Drones are everywhere these days.

Chances are you've a seen one buzzing overhead at a park or above neighborhood streets, and companies like Intel and GoPro are rushing to cash in on the trend. 

But not everyone is a fan of the remotely-piloted devices, especially when drones go places they shouldn't to surreptitiously shoot video footage of private events or to cause other potential security concerns. 

A group of engineers in England has come up with a way to thwart the drone menace: A shoulder-fired air-powered bazooka known as the Skywall 100 that can down a drone from 100 meters away. Rather than obliterate the drone in the sky, the SkyWall's missile traps the drone in a net, bringing it down to the ground intact.

A spokesperson for OpenWorks Engineering, which makes the Skywall 100, wouldn't provide a price for the device, noting that price will depend on quantity purchased and other factors. In development for seven months, the SkyWall 100 is expected to be in some customer hands by the end of the year, he said.

The company has created a video to show off how it works. Check it out:

SEE ALSO: The rise of Bill Gates, from Harvard dropout to richest man in the world

Airports are a no-go zone for drones, given the safety problems that arise when the little quad-copters enter the airspace of commercial airliners.

An unauthorized quad-copter drone is clearly going someplace it shouldn't.

Security is quickly alerted to the drone intruder and rushes to the scene.

Ever wonder how many hours of activity you need to do in order to burn off a fast food meal?

HomeRemedyShop.com, a US based health website, developed a fast food calculator that will tell you.

The website uses an equation that will estimate the length of time you need to spend doing a variety of activities to burn off your meal.

Then, it will show you a list of healthier options with the same caloric intake, that you could eat instead.

We developed a list of meals from the top seven fast food chains, plus Chipotle.

The weight we used is based off of the average weight of an American male (195.5 pounds) and female (166.2 pounds), according to the CDC. It does not take into account body fat and muscle. 

SEE ALSO: What 2,000 calories looks like at every major fast-food chain

NOW WATCH: We did a blind taste test of popular french fries — the winner was clear

Subway — Female

Subway — Male

Taco Bell — Female

Facebook is betting big on live video.

The social network recently tweaked its News Feed algorithm so that it showcases live broadcasts front and center. And Facebook has reportedly been offering six-figure checks to convince some celebrities to broadcast live video streams on its service.

Data from the video-intelligence software company Tubular Labs shows that, since Facebook's product launched about six months ago, people have created more than 246,000 live streams, which have garnered over 5.7 billion views. The majority of those streams were posted in the last 60 days.

That might sound tiny compared to the 8 billion overall video views on Facebook per day, but apparently CEO Mark Zuckerberg is "obsessed" with turning the live-video service into a success. Live video has already proved popular on other services, such as the Twitter-owned Periscope. Now Facebook wants in on the action.

So, what kind of things are people actually using Live videos for so far?

There's no dedicated "live" video search function in Facebook yet, but here's a taste of what you can find:

SEE ALSO: How an 'oddball' team created one of Facebook's biggest threats to Google

You can say hello to Esther the Wonder Pig! Her owner says that after his first Facebook live stream, he got 120,000 new followers on her page.

Check out the 700-pound pig, and learn more about her adorable story, here.

A tattoo artist named Liz Cook broadcasts her work while she inks her customers.

"I thought it'd be a good way to get a little more interactive with fans," she tells Business Insider. "It's definitely drawn some people to my page that typically might not have looked at just photos."

One hitch: You need a pretty good internet connection to make it work, which her shop doesn't always have, Cook says.

See her work.

"RuPaul's Drag Race" contestant Christopher Caldwell recently went live while preparing for an appearance in LA.

Check out his videos.

Looking for a unique travel experience? Staying in a one-of-a-kind, high-tech hotel is a pretty solid way to get one.

Whether you want robots checking your bags or virtual golf simulations, we've rounded up the 14 most high-tech hotels from all around the world — some of which are very cost friendly!

Take a gander:

CALIFORNIA: Aloft Cupertino

Aloft Cupertino comes with a robotic butler that will deliver you towels at the pool!

Called Botlr, the robot will also stop by with little snacks and can deliver things to your room.

It gets around by taking the elevator and can call your phone to alert you when it has a delivery.

The rooms also look pretty swanky and come with an Apple TV.

Rooms start at $130.

NEW YORK: The Yotel

The Yotel has a robot, aptly named the Yobot, that will safely store your luggage in one of its 150 bins. To get it back, simply give the robot a pin number you receive upon arrival and your last name.

Every year luxury estate agent Knight Frank and Wealth-X, the research firm that concentrates on high net worth individuals, release a comprehensive report about the world's wealthiest people, and most expensive things.

It features all sorts of insights, including what super rich people are spending their money on, what they're most worried about, and where they're flying their private jets the most (seriously!)

The report also includes a look at the cities where the price of so-called "prime property"—  basically swanky apartments and houses — is increasing the most, using data from Knight Frank's global network of estate agents.

You might think that property prices in London, where average house prices are as much as 38 times higher than earnings in some places, would be right at the top of Knight Frank's list, but it doesn't even make it onto our ranking, coming in 54th.

Other major cities to miss out include New York, Moscow, Rome, and Tokyo, all of which saw prime properties gain less than 2.5% in value during 2015.

You can check out the cities where prime property prices are rising the most below.

29. Barcelona, Spain — 3.3%: Prices in Spain's second city, home to celebrities and world class footballers, jumped in 2015. However in terms of price increases, it only ranked third in Spain.

28. Tel Aviv, Israel —3.7%: Knight Frank says that there are 29,000 millionaires living in Tel Aviv, and obviously they all need a nice place to live. The city has just 400,000 people in total so supply is short, pushing prices higher.

27. Boston, US — 3.8%: New York and Washington both miss out on being cities where prime property prices have risen the most, but Boston just makes the cut.

Real cars aren't the only thing to feature at this year's Amelia Island Concours d'Elegance, one of the country's premier collector car events.

Among some of the finest automobiles in the world, memorabilia, posters, and toys all connected with car culture shine.

This year the Bonhams Auction house will sell a collection of antique pedal cars that are certainly a more affordable option than, say, examples from comedian Jerry Seinfeld's Porsche collection.

Take a look at this list of ways your toddler could ride in classic style.

SEE ALSO: Disney is adding two more cruise ships to its fleet — and they're going to be big

Curtiss Hawk airplane $2,800 - $3,500

1958 Atomic Missile $1,500 - $2,500

1937 Auburn Pedal Car by Steelcraft $2,500 - $3,500

Entrepreneurship is how many "first-generation rich" millionaires got their wealth, according to Jamie Masters, author of "The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup."

Masters, who wrote her book under the name Jamie Tardy, studied and interviewed over 100 millionaires to get insights on how to change her own life. She was 24 years old, over $70,000 in debt, and in a job she hated.

She learned that many millionaires did not want to be committed to working for someone else. And it wasn't just about the money — it was about the lifestyle as a whole. So instead, they went on to be their own boss. 

But millionaires didn't just come up with one idea or one product they were passionate about to get rich. They came up with lists of things they knew and had skills for and knew there was a need for. 

"A good business is something that solves a problem for someone that needs it solved. The value to the end customer is enough that they want to pay for it," writes Masters.

So how do you know if you have an idea that could potentially earn you a fortune? Based on her research, here are the three tests Masters suggests to decide which of your ideas could be the one worth pursuing. By putting your idea through these three stages of evaluation, she explains, you can figure out which "fits best for your life, your wallet, and the market."

SEE ALSO: A woman who studied over 100 millionaires came up with 18 questions to predict wealth

1. Your life: the lifestyle test

"Some millionaires didn't understand what commitments, schedules, and requirements were necessary before they started. If your business doesn't fit within your life plan, then you may come to resent it," writes Masters. 

Recognizing the type of lifestyle you want is different from acknowledging the type you should want, writes Masters. For instance, she sees two ways a business generally fits into an entrepreneur's lifestyle: working insanely and selling for a big payout, or creating a lifestyle business from the start.

Neither is better, but different people would prefer each.

In order to figure out what type of lifestyle might be best for you, she recommends you ask yourself:

What does your ideal day look like? Be detailed, from when and how you wake up to what you eat for lunch, what you see in your bank account, and what your attitude is like.

How does each idea fit into that ideal day? Write a quick synopsis of what that business would require of you, and rate it on a scale of 1-10, one being those that come closest to your ideal lifestyle. Now, you can cross off the ones that don't fit.

"I know this sounds like common sense, but many of us start on a path and don't realize where that path is leading," she writes. 

2. Your wallet: the circumstances test

Coming up with an idea is great, but it doesn't predict whether you will succeed ... or even able to afford it. 

Masters suggests asking yourself two questions to estimate its impact on your wallet:

What are your start-up costs?

Consider factors such as:

• buildings/real estate/leasing

• equipment, location/administrative expenses

• opening inventory

• marketing/advertising expenses

• other expenses

• contingency fund

What does the industry look like for your business?

This is done through what's called a SWOT analysis: predicting the strengths, weaknesses, opportunities, and threats to your idea.

Strengths are the characteristics of the business that give it an advantage over others; weaknesses are characteristics that place the business at a disadvantage relative to others; opportunities are the chances to improve performance in the environment; and threats are the elements in the environment that could cause trouble for the business.  

Once you've done this for your idea or ideas, Masters suggests doing it for at least five of your top competitors, to get an idea of what they are and aren't doing well, and how it compares to your prospective business.

3. The market: feedback

To pitch an idea, it's important to determine the cost, revenue, and value of your product. You also have to identify your target to find your potential customer — someone who might need and would buy what you're selling. These people should not be your family or friends. 

After identifying your potential customers, you have to see what they think of your product. The questions she suggests to ask when you're trying to get feedback from potential customers are:

• Under what conditions would you buy it?

• What price would you pay?

• Make-it-or-break-it question: When can I expect that you and I would sign a letter of intent for that purchase?

"As a new business owner, you need to know if a customer is willing to pay for the solution before you invest a lot of money or time," writes Masters.

If you can't get through all three tests, the product might not be a good one, she says. You'll have to tweak it or move on to the next idea on the list. 

From the factory, the Tesla Model S is a pretty decent looking car, but there aren't really any options for owners who want a little more of an aesthetic shock out of their electric luxury sedan. Brabus, a German tuning company known for their work with Mercedes-Benz vehicles, has just stepped up to fix that.

There are no changes to the drivetrain or with reguard to power output, but thanks to Brabus, the Model S finally has the aggressive looks to match the Tesla Model S P90D's already insane ludicrous mode.

Check it out.

With the Brabus Model S, more aggressive styling means some extra carbon fiber-y bits.

Like that aggressive front splitter and those fog light surrounds. 

The mean-looking carbon fiber aero bits also continue on the back.

Those forged 21" wheels make all the difference.

You're in the hot seat. The conversation is going well, and you feel confident that you've made a great first impression. Then, just as you think you've crushed it, the interviewer asks the dreaded "What's your greatest weakness?" question.

If you're not prepared, it can trip you up and throw you off.

Bernard Marr, a global enterprise performance expert and best-selling business author, writes in a LinkedIn post that the reason some interviewers like to ask about weaknesses is to gain insight into how self-aware you are.

"The most cliché answers I have heard are 'I am a perfectionist' or 'I work too hard,'" he writes. "Don't give those answers, they just show that you haven't really prepared to find a good answer."

Here are four strategies to consider when faced with this difficult interview question — and some examples of what not to say:

SEE ALSO: 25 tough interview questions you'll hope you never have to answer

Talk about weaknesses that don't relate to the job

Marr suggests talking about minor weaknesses that don't really matter to the job you are trying to land.

"It acknowledges that you are self-aware and have weaknesses, like all of us, but none that are any real concern because they don't really matter for the job," he says.

For example, if you are applying for a job as a medical transcriber, you might say that you struggle with public speaking — not that you can't meet deadlines.

Avoid general statements

Try to provide specific situations in which your weakness might surface or be problematic. For instance, instead of saying, "I'm bossy," explain that you sometimes come across as bossy when there's a lot of pressure on you.

"This way you show that it is not a weakness you have all the time but one that you are aware of in that situation," Marr says.

Turn the conversation to the skills needed for the position

Marr says that you can try to avoid the question by saying something along the lines of, "Of course we all have strengths and weaknesses," before explaining how the skills you do have align perfectly with the job description.

If there's a skill needed for the job that you don't currently possess, Marr recommends saying:

With my new role will come new responsibilities such as X, and in my previous job I have had limited opportunities to fully develop these. However, I am a fast learner and will focus on developing these areas.

But be warned: If you try to get out of answering the question, the hiring manager might ask it again.

His name is Storm Sondors, and he's made a fat-tire electric bicycle that sells for $499.

Sondors launched the bike in February 2015 after successful campaigns on crowdfunding sites Kickstarter and Indiegogo. He raised a combined $12 million, and still holds the record for the second-most-funded project on Indiegogo.

As for fat-tire bikes, they've become popular, and they're great off-road, especially in snow and sand — and look badass. With the Sondors, fat tires meet e-bike at a surprisingly low price.

Before we go any further, a note on the price: While the bike launched at $499, shipping will cost another $200. The price will also rise in future campaigns. But even then, the price of his bike seems out of place — if not impossible — in a market crowded with models that can cost 10 times what Sondors is charging.

By comparison, Specialized, a maker of popular road and mountain bikes, produces electric models that will set you back between $3,000 and $7,000. There's Pedego, which has been producing pretty e-bikes since 2009. Their entry-level models will cost about three grand.

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A good deal of controversy surrounded the project, fueled in large part by a cease-and-desist order from another manufacturer that had already produced an e-bike called the "Storm" (Sondors' original name for his product) as well as a lawsuit from Sondors' own PR agency for breach of contract.

Internet crowdfunding brings with it a great number of prying eyes, and when these suits were posted online a debate erupted over whether people would ever get their bikes.

There have certainly been lengthy delays; there are more than a few stories about owners receiving their bikes almost a year after contributing to the campaign. But let's not forget: The internet liked Sondors' idea so much it gave him 12 million bucks. In one year, Sondors has turned that into a production reality — and the man was happy to report that all ordered bikes from the original campaign have now been delivered.

Sondors, an avid surfer, spent much of his career making children's toys, including, he told me, designing toys for McDonald's Happy Meals. He also said he recently purchased his first smartphone.

"I like something, and when I can't afford it, I try to make it myself," Sondors said, "and being into mass market [production] I started to ask myself, 'Could this be done better?'"

By "better" Sondors means cheaper. He claims his two decades in the toy industry helped him figure out how to produce the bike while avoiding major costs. He has evaded spending much on marketing, benefiting from the free press surrounding his record-smashing crowdsourcing campaigns and word of mouth.

The giant box showed up in our office in early February, and assembly was a simple affair. Anyone who's ever ridden a bicycle and would feel comfortable assembling a piece of IKEA furniture would be more than OK tackling this task.

There are directions online, in the form of official YouTube videos. I'd have preferred paper instructions, though, because handling the bike while watching and pausing videos is a pain.

The packaging could have been better, too: Damage during shipping included a bent front dropout, and the front brake took a hit. I was able to fix it myself, but some would probably have wanted to consult a bike shop.

Spring Grove cemetery in Cincinnati, Ohio is slated to open a "green burial" section — the first of its kind in the region, according to a blog post by the Heritage Universalist Unitarian Church.

(The cemetery asked the church to take down its blog post, but you can read an archived version online here.)

While the definition of a "natural" or "green" burial varies, the general idea is to allow the body to recycle back into the earth naturally.

Green burials usually forgo chemical preservatives, such as formaldehyde (used in the embalming process), or unnecessary materials, such as metal (for caskets) and concrete (for burial vaults).

Jerry Wantz, vice president of operations at the cemetery, told Tech Insider that they don't have any specific details on the plot at the moment, and that they'd be making a more official announcement in the summer.

Either way, this marks a big step forward in the natural burial movement — and environmental stewardship. Here's why.

An outdated tradition

The ritual of burying a dead body is so deeply ingrained in religious and cultural history that few of us take a moment to question it.

But when you dig into the statistics, the process of preserving and sealing corpses into caskets and then plunging them into the ground is extremely environmentally unfriendly.

Toxic chemicals from the embalming, burial, and cremation process leach into the air and soil, and expose funeral workers to potential hazards. And maintaining the crisp, green memorial plots is extremely land-and-water-heavy.

For this reason, scientists and conservationists have been looking into more eco-friendly ways to die.

"The best way is to allow your body to feed the earth or ocean in a way that is sustainable for future generations," Susan Dobscha, a professor of marketing at Bentley University and editor of an upcoming book about the green burial industry called, "Death and a Consumer Culture," told Tech Insider via email.

The embalming process is toxic

Embalming is the process of pumping a chemical cocktail of formaldehyde, phenol, methanol, and glycerin into the body through an artery to delay the body's rate of decay. This could be used for display purposes during funerals, long-distance transportation, or for use for medical or scientific research. It is also said to give the body a life-like appearance for public viewing.

Formaldehyde is a potential human carcinogen, and can be lethal if a person is exposed to high concentrations. Its fumes can also irritate the eyes, nose, and throat. Phenol, similarly, can irritate or burn the flesh, and is toxic if ingested. Methyl alcohol and glycerin can irritate the eyes, skin, nose, and throat.

According to an article published in the Berkeley Planning Journal, more than 800,000 gallons of formaldehyde are put into the ground along with dead bodies every year in the US. That's enough to fill one and a quarter Olympic-sized swimming pools each year.

Burials waste a lot of materials

According to the Berkeley Planning Journal, conventional burials in the US every year use 30 million board feet of hardwoods, 2,700 tons of copper and bronze, 104,272 tons of steel, and 1,636,000 tons of reinforced concrete.

The amount of casket wood alone could build several thousand 2,400-square-foot single-family homes.

T-Mobile released a video in late February showing a product specialist named Des unboxing Samsung's new Galaxy S7 underwater.

It's actually not the first phone to get an underwater unboxing video, as the Carphone Warehouse mobile phone chain in the UK unboxed Sony's water-resistance Xperia Z3 underwater way back in September 2014.

Check it out as Des dives us in the first Galaxy S7 unboxing.

This is Des from T-Mobile. He'll be unboxing the Galaxy S7 underwater for us today.

Des gets right to work as he rips off the S7's the water-sodden box. The box's cover nearly floats away, but fast-hands Des has everything under control.

RAW Embed

Here's the S7 in its box! We wish Des' hands were out the way, but he's holding the S7 in its place.