Since its inception in 1955, the Guinness World Records serves as the highlight real of remarkable skill by ordinary citizens. The "global authority on record-breaking," the "Guinness World Records" is currently the world’s best selling copyrighted book ever.

While there are single record-holders, the Guinness committee has no limitations on how many records one can break.

Currently, Ashrita Furman holds the record for breaking the most world records. With 600 (and counting) records to his name, the New York native has opened the most bottles with a chainsaw (24), caught the most grapes in his mouth (86) and can inflate 28 balloons in three minutes.

Ashrita is in sole company of that accomplishment; however, many others have bragging rights when it comes to holding multiple world records. We rounded up some few notable recipients. 

Charlotte Guttenberg has broken multiple ink-related records.

Charlotte Guttenberg holds the record for the most feathers tattooed on a body, with a whopping 216 feathers inked on her body. 

And though she didn't get her first tattoo until her 50th birthday, this US-native also holds the record for "Most tattooed senior citizen" in the female category.

She also broke the record for the most tattooed woman ever. This record measures surface area covered by tattoos on an individual and Guttenberg's body is 98.75% covered in ink, according to Guinness World Records. 

Tuedon "Tee" Omatsola Morgan is the proud owner of multiple records.

Tuedon "Tee" Omatsola Morgan, who is an accountant by day, wanted to leave an unhealthy lifestyle behind. The Nigerian marathoner knew she had to make changes not only for herself but also for her four children. As of January 2016, Tee has completed 44 full marathons in 34 countries, plus two Ultramarathons.

Guinness also confirmed that in January 2016, Tee had a set an all-new record for the fastest time to complete a half marathon on each continent and the North Pole (female) with 62 days 12 hr 58 min 49 sec.

Frances Quinn and Hambleton Bakery baked their way into the record books.

Frances Quinn and her team at the UK-based Hambleton Bakery baked the largest jam-filled biscuit that came in at a whopping 58 pounds and 15 ounces. The biscuit was tennis-shaped to celebrate the 2017 Wimbledon Championships. 

Quinn and her Hambleton Bakery team also created the world's largest Jaffa cake. This chocolate-covered sponge cake creation had a surface area of over 13 feet. 

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

The Insider Pick:

• A good food steamer helps you prepare delicious, healthy food without extra oil or fat. Plus, steamers help preserve the nutrients, vitamins, and minerals in your food.

• The Hamilton Beach Digital Food Steamer is our favorite electric food steamer because it's affordable, steams all kinds of foods, and is super easy to use.

Unlike boiling, where the food is actually submerged in hot water, steaming involves cooking food in the water vapor rising off the boiling water. This means your fish, vegetables, or fruits will be moist and tender, but not soggy or mushy, as long as you don’t overdo it. Plus, there’s no need to add oil, butter, or fat to your recipe, which lowers the calorie count. 

Plus, steaming — unlike boiling — doesn’t reduce the vitamins, minerals, and other nutrients in your food as it cooks. It’s a quick cooking method, as well, compared to many other kitchen techniques such as baking, roasting, or stewing.

While you might think that the only foods you can steam are vegetables, this easy cooking technique is also perfect for turning out many tasty dishes. Steaming is commonly employed in Asian cuisine to prepare delicious rice, spring rolls, dumplings of all sorts, and fish.

Turning out perfectly steamed foods requires a steamer of some sort, of course, and that’s where we come in. We did the research for you and whittled down your choices to the best food steamers in six categories. 

Here are the best food steamers you can buy:

• Best food steamer overall: Hamilton Beach Digital Food Steamer
• Best budget electric food steamer: Oster Double-Tiered Food Steamer
• Best steamer basket insert: OXO Good Grips Stainless Steel Steamer
• Best stovetop steamer: Farberware Classic Stack ‘n’ Steam Set
• Best microwave steamer: Sistema Microwave Steamer
• Best silicone steamer basket: Kitchen Deluxe Premium Silicone Steamer Basket

Read on in the slides below to check out our top picks.

The best electric food steamer overall

Why you'll love it: You can steam your entrée and side at the same time with the two-tiered Hamilton Beach Digital Food Steamer.  

The Hamilton Beach electric food steamer takes away just about all of the guesswork of cooking, and makes steaming super easy. Just put your food into one or both of the food containers, fill the reservoir with water, set the timer, and walk away.

Once the time is up, the Hamilton Beach Digital Food Steamer automatically switches to the “Warm” mode to keep your dinner ready, but not overdone.

The appliance also has a delayed start setting, an alert if the water reservoir runs low, and an easy-to-use touchpad. It includes two food containers that hold a total of 5-1/2 quarts, but you can remove the center divider to create one extra-large container, if desired. You’ll also get a rice steamer insert, so you can make perfect rice.

The Spruce chose this steamer as the best overall food steamer, and Amazon buyers seem to agree; the steamer has more than 750 reviews and a four-star average.

Pros: Stackable food containers let you cook two separate dishes at the same time, or remove divider for oversize items like corn on the cob. Count down timer, keep-warm setting, low-water alert, and reasonable price make this steamer a winner. Includes rice steamer.

Cons: Food containers are not dishwasher safe

Buy the Hamilton Beach Digital Food Steamer on Amazon for $39.99 (originally $45.99)

The best budget electric food steamer

Why you'll love it: The Oster Double-Tiered Food Steamer isn’t fancy, but its reasonable price and solid performance more than make up for the lack of frills.

Like our top pick, the Oster Double-Tiered Food Steamer has two tiers, so you can steam two different dishes at the same time. Unlike the Hamilton Beach steamer, however, you cannot remove the divider in the Oster food containers to create one oversize container. Nor does the Oster Double-Tiered Food Steamer have a digital display or a keep-warm function.

Instead, there’s a 60-minute timer, which automatically turns the steamer off once it reaches zero. It will also automatically switch off if the water reservoir runs low. You won’t get a warning beep, however.

But if you want a quality electric steamer at a low price, it’s hard to go wrong with Oster’s steamer. It holds a total of five quarts of food, and when you’re done cooking, you can clean the food containers in the dishwasher, and then nest them for easy storage. You’ll get two food containers, but no rice steamer insert is included.

The Spruce liked this food steamer as well, writing, “If you’re not sure you’ll be steaming enough food to warrant a high-priced appliance, this 5-quart steamer has plenty of features and a budget-friendly price.”

Pros: Great price, double food containers, dishwasher safe

Cons: No keep-warm function, no delay start function, no warning beep if water runs low, cannot be used to steam rice

Buy the Oster Double-Tiered Food Steamer on Amazon for $22.38 (originally $29.99)

The best steamer basket insert

Why you'll love it: If you just steam vegetables occasionally, the OXO Good Grips Stainless Steel Steamer makes it oh-so-easy, and folds away for storage afterward.

If you don’t steam often, or don’t want to be bothered with using and storing an electric steamer, the OXO Good Grips Stainless Steel Steamer lets you convert any pot that’s eight inches or smaller into a stovetop steamer. It can also be used in the Instant Pot.

The steamer is simple — It’s a folding, stainless steel “basket” with small wire legs that hold the food above the water level, so that your veggies, fish, eggs, or dumplings are bathed in steam, not water. The handle makes it easy to lift the steamer basket in and out of your cookpot, but if you need more space in the basket for larger foods, such as corn on the cob, the handle easily unscrews for extra room.

Quiet Hut chose the OXO Good Grips Stainless Steel Steamer as a top vegetable steamer, praising its sturdy construction, easy use, ability to go in the dishwasher, and ease of storing. Amazon buyers like it as well. The OXO steamer has nearly 700 reviews and an average of 4.5 stars.

Pleased buyer Ivaluevalue sums up the sentiments of many, writing, “Has everything I want and need in a steamer. It fits in my Instant Pot as well as regular pots on the stove. Love the collapsing handle and the slot in which you can put a fork when removing it from a pot so you don't have to muck around with a bulky potholder. Feet are so cute, and they also fold in for easy storage. Works very well.”

Pros: Easy to store, no electricity required, fits in Instant Pot and other pressure cookers, dishwasher safe

Cons: A few buyers complained that the handle was flimsy, and some said the steamer rusted

Buy the OXO Good Grips Stainless Steel Steamer on Amazon for $17.95

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

REI is home to literally everything you need for an enjoyable adventure into nature. As summertime comes to an end, REI is getting a head start on Labor Day with a huge sale that every outdoors lover should take advantage of.

Now through September 3, you can save up to 40% off outdoor apparel, gear, footwear, and accessories. 

The limited-time sale includes discounts on jackets, trail shoes, socks, tents, sleeping bags, bikes, car roof racks, kayaks, and so much more. 

Whether you're loading up on gear for an upcoming trip, shopping for a fall jacket, or looking for a very specific item, you're likely to find it here. Since the sale is so massive, these product categories can help you find exactly what you need.

• REI Co-op Brand items up to 40% off
• Apparel from top brands up to 40% off
• Camping deals up to 30% off
• Hiking and trail footwear up to 25% off
• Arc'teryx clothing and footwear 30% off
• Bikes and cycling clothes and accessories up to 30% off

Shop the REI Labor Day Sale now.

Check out some of the best deals included in the sale, below:

Men's REI Co-op Essential Rain Jacket

$33.99, available in six colors (Originally $69.95) [You save 51%]

Women's REI Co-op Essential Rain Jacket

$33.99, available in seven colors (Originally $69.95) [You save 51%]

Men's Patagonia Galvanized Jacket

$188.83, available in three colors (Originally $379) [You save 50%]

Editor's Note: Astrology is just for fun and is not supported by scientific evidence.

If you've wondered if your horoscope determines how smart you are — this is the list for you.

GoCompare analyzed 900 Nobel Prize winners since 1901 to determine which star sign is the smartest, based on the amount of winners.

Obviously, no sign is that much smarter than the others. The gap between the highest and lowest amount of winners is just 40 people. Geminis come out on top — but just barely.

Keep scrolling to see where your zodiac sign falls.

12. Capricorn — 57 winners

Martin Luther King, Jr., born on January 15, 1929, won the Nobel Peace Prize in 1964. He was the youngest man to ever win it, at 35 years old.

11. TIE: Scorpio and Leo — 64 winners

Theodore Roosevelt, born October 27, 1858, won the Nobel Peace Prize in 1906"for having negotiated peace in the Russo-Japanese war in 1904-5."

Barack Obama, born August 4, 1961, won the Nobel Peace Prize in 2009, due to "his extraordinary efforts to strengthen international diplomacy and cooperation between peoples."

9. Aquarius — 65 winners

Toni Morrison, born February 18, 1931, won the Nobel Prize for Literature in 1993. She became the first black woman to receive the honor.

• The 2018 Pebble Beach Concours d'Elegance kicked off this week in California at the Pebble Beach Golf Club. 
• Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, is presenting a particularly impressive fleet of automobiles on Friday, August 24 and Saturday, August 25. 
• Some of the cars in Gooding & Company's fleet include a 1935 Duesenberg SSJ, a 1949 Alfa Romeo 6C 2500, and a 1956 Mercedes Benz 300 SL Gullwing.

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The 2018 Pebble Beach Concours d'Elegance kicked off this week in California with antique car enthusiasts and collectors the world over flocking to place bids and see some of the most expensive vehicles on Earth. 

Since it began in 1950, the Pebble Beach Concours has been the top-ranked car collector competition in the world. It has evolved over time, from its initial focus on collector cars in the 1950s to emphasizing sports racing and eventually preservation techniques in the 1990s. 

Those in attendance bid on some of the finest and rarest cars around, coined by Business Insider's Matthew DeBord as "rolling sculptures," to the tune of many millions of dollars. 

Aside from car aficionados and dealers, the event is primarily of interest to the investor class, who choose to park their money in vintage cars (along with fine art, expensive wine, antiques, and historical artifacts). 

Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, is presenting a particularly impressive fleet of automobiles this year. On Friday, August 24 at 5:00 p.m. and Saturday, August 25 at 11:00 a.m., eighteen Gooding & Company vehicles will grace the auction stage. 

The public preview of the vehicles began on Wednesday and will last until Saturday, with general admission costing $40 and auction catalogs going for $100. Bidder registration is $200. 

Here's a preview of the cars that will be sold for auction this weekend by Gooding & Company. 

SEE ALSO: Jaguar Land Rover just unveiled its E-type Zero electric car and it's breathtaking

FOLLOW US: on Facebook for more car and transportation content!

1955 Ferrari 500 Mondial Series II (Estimate: $5,500,000-$7,500,000)

With only one owner since 1960, this superb 1955 Ferrari 500 Mondial is in excellent condition despite being raced 35 times.  Noted Ferrari historian Marcel Massini says, "It also must be the best documented competition Ferrari ever."

1952 Bentley R Type Continental Fastback (Estimate: $1,500,000-$2,000,000)

This classic 1952 Bentley R Type Fastback features alloy bumpers, lightweight bucket seats, a manual gearbox, and custom appointments. The car's Antelope brown exterior mixes well with its brown leather interior, signifying both a bygone world as well as a still essential luxury. 

1956 Mercedes-Benz 300 SL Gullwing: (Estimate: $1,100,000-$1,300,000 without reserve)

This blue-chip collector car was previously owned by an original Hollywoodland developer, L. Milton Wolf, and remained in his family for six decades. The Gullwing is unrestored, keeping with it the original red-leather seats.  

When the apocalypse arrives, life goes on.

That's the possibility some are preparing for, at least.

In 2008, Larry Hall purchased a retired missile silo (an underground structure made for the storage and launch of nuclear weapon-carrying missiles) for $300,000 and converted it into apartments for people who worry about Armageddon and have cash to burn.

Fortified shelters, built to withstand catastrophic events from viral epidemic to nuclear war, seem to be experiencing a wave of interest in general.

Hall's Survival Condo Project, located in Kansas, cost about $20 million to build and accommodates roughly a dozen families. Complete with food stores, fisheries, gardens, and a pool, the development could pass as a setting in the game "Fallout Shelter," wherein players oversee a group of post-apocalyptic residents in an underground vault. 

Take a look inside one of the world's most extravagant doomsday shelters.

SEE ALSO: A doomsday shelter for the 1% is being investigated by the FBI as a possible front for a Colombian money laundering scheme

The Survival Condo Project is no ordinary condo development.

It lives inside a missile silo built during the height of the Cold War. The structure housed a nuclear warhead from 1961 to 1965 and was built to withstand a direct nuclear blast.

Larry Hall, who previously developed networks and data centers for government contractors, got the idea to convert the base after the attacks on September 11, 2001, when the federal government began reinvesting more heavily in catastrophe planning.

Source: The New Yorker

Fast food chains know how to make their food look good in advertisements.

Real life, however, is a different story.

In honor of all the times you've salivated over a Big Mac you saw on a billboard only to be disappointed by the Big Mac you actually received at McDonald's, we compared fast food ads to their IRL counterparts.

Keep scrolling to see the difference.

The way the mound of roast beef on this Arby's Beef 'N Cheddar sandwich is folded is impressive to say the least.

No fancy folding here — and no oozing cheese either.

This Taco Bell Quesalupa is bursting with meat and melted cheese.

The NFL is back, and with it comes new opportunities for every player in the league.

Each year, new stars are born in the NFL — players who have grown from the year before, given a new chance on their team, or simply come out of nowhere.

We went through each team in the league and tried to identify players who could be set up for breakout years. In many cases, they're second- or third-year players who have a chance to improve as they get used to the league. In others cases, there are veterans who finally have a chance to shine or rookies who look to be immediate contributors to their teams.

Here are our picks for a breakout star from each NFL team:

Arizona Cardinals — Budda Baker, S

Age/Experience: 22, second season

One thing to know: Baker had a solid rookie season, starting seven games and compiling a sack, seven pass defenses, and two forced fumbles, earning a respectable 72 grade from Pro Football Focus. With Tyrann Mathieu departing this offseason, Baker should have a bigger role this year.

Atlanta Falcons — Calvin Ridley, WR

Age/Experience: 23, rookie

One thing to know: Yes, it's a bit cheap to pick rookies (spoiler: there will be others on this list), but Ridley is set to make an impact on the Falcons. Atlanta's passing attack fell off a bit last season, but Ridley joins Julio Jones and Mohamed Sanu as another big, versatile target for Matt Ryan. He's impressed so far in training camp and should profit off the attention defensives give Jones.

Baltimore Ravens — Marlon Humphrey, CB

Age/Experience: 22, second season

One thing to know: The Ravens' 2017 first-round pick started the final four games of last season and is slated to start this season following the suspension of cornerback Jimmy Smith. At 6-0, 197 lb, Humphrey is a big corner who allowed a passer rating of just 46.7 last season, per Pro Football Focus.

There are over 50 movies coming to theaters for the rest of the year.

INSIDER waded through the superhero movies, sequels, and potential indie darlings that will be coming to theaters and streaming from now through December.

From award buzzworthy movies about space and a country singer to a "Tranformers" spin-off, here's what you should head to the theaters to see for the rest of the year.

"Peppermint" (September 7)

What it's about: After her family is killed in a drive-by shooting, Riley North (Jennifer Garner) goes after her family's killers to seek revenge.

Why you should see it: "Peppermint" sounds a lot like a female version of Keanu Reeves’ "John Wick" franchise and we’re here for it. We’re excited to see Garner ditch the rom-com and mom roles and get back into the action of her "Alias" days. If you liked the first "Taken,""Peppermint" comes from the same director behind the Liam Neeson thriller. — Kirsten Acuna 

Watch the trailer here.

"A Simple Favor" (September 14)

What it's about: Mom blogger Stephanie (Anna Kendrick) befriends the rich and extravagant Emily (Blake Lively), but when Emily goes missing, a mystery ensues surrounding her disappearance.

Why you should see it: It's a thriller about a woman who appears to have her life together and her friend who is thrust into solving a mystery and uncovering secrets from her past. And if Blake Lively and Anna Kendrick aren't enough of a cast draw, Henry Golding, the breakout star from "Crazy Rich Asians," plays Emily's husband. It's definitely a step into darker territory for director Paul Feig, known for "Bridesmaids," but just as exciting. — Anjelica Oswald

Watch the trailer here. 

"Colette" (September 21)

What it's about: Set in the early 1900s, "Colette" tells the story of a woman who ghostwrites novels for her husband. After the fictional stories gain great acclaim, their marriage is put under strain when Colette pushes back against continuing to write for no credit and makes her extra-marital desires known.

Why you should see it: The movies is based on a true story and stars Hollywood power hosues Kiera Knightley and Dominic Cooper. It's a period piece that is forward thinking, highlighting the story of a brilliant woman who pushed back against the notion that her voice and desires were not worthy of notice or admiration. — Kim Renfro

Watch the trailer here.

Whether you’re a vegetarian or you just like to have a vegetarian meal every once in a while, many people enjoy a good veggie burger.

What’s great about veggie burgers is the huge variety available to you — the flavor combinations seem endless, and between the availability of bases, from black bean to rice to straight-up vegetables, it’s impossible to get sick of them.

While it’s hard to argue that the best veggie burgers aren’t homemade, the ease of popping in a frozen veggie burger can’t be beaten. To help you on your search for the best store-bought veggie burgers, we rounded up just a few of our favorites.

Amy’s All American veggie burger is full of flavor.

Amy’s is a fan favorite for vegetarians and vegans alike as it’s free of dairy and lactose, and is kosher as well. The combination of walnuts, oats, peppers, and other veggies in this burger alongside mustard and black pepper make this a delicious veggie burger that will require little prep work on your part since even on its own, it’s flavorful.

Gardein's beefless burgers are full of protein.

If you’re immersed in the world of meatless burger options, you’ve undoubtedly heard of Gardein and their unique combination of wheat and soy protein to create a burger that actually tastes like a burger. As an added plus, these have 15 grams of protein, which means they keep you full longer than an option with less protein.

Amy’s California veggie burger is organic.

Another win for Amy’s is the California Veggie Burger. With more of a mushroom base (and a really minimal ingredients list), this makes a good go-to veggie burger, perfect for a light lunch. It comes in a "light in sodium" version, making it a rare find.

Senator John McCain, a US Navy hero and one of the nation's most influential Republicans, chose to forgo the medical treatment for advanced brain cancer, his family announced on August 24. It is the final chapter of a remarkable American life.

John McCain graduated from the Naval Academy in 1958.

John McCain hails from a storied military family.

His father, seen here as a rear admiral in 1961, would rise to the rank of admiral — like his own father — and lead US Pacific Command. 

McCain became a naval aviator and flew A-4 Skyhawks.

A-4 Skyhawks were US Navy carrier-based attack planes that flew some of the most dangerous missions in Vietnam. According to Naval History and Heritage Command, these subsonic jets were increasingly vulnerable to North Vietnam's air defenses by the mid-1960s and suffered the highest loss rate of any Navy plane in Vietnam. Thirty percent of the planes in McCain's squadron were battle casualties during the year he served.

On Oct. 26, 1967 McCain was on his twenty-third mission — a bombing mission over Hanoi. He took a calculated risk to attack his target at an altitude low enough to be struck by North Korea missiles, and managed to release his bombs right before his plane was struck.

The missile struck one of the A-4's wings. McCain bailed out at high speed, according to Naval History and Heritage Command, which broke both his arms, his right leg and knocked him unconscious.

• Earlier this year, Apple debuted a new website that will let you check the value of your old Apple products.
• Apple will give you store credit for working devices, or simply recycle them if they can't be resold. 
• Here's how it works. 

Over the years, I've collected a fair amount of older computers. Obsolete laptops, phones, and accessories are simply collecting dust and growing even more out of date in a series of drawers and boxes.

Given the fact that Apple seems likely to launch new iPhones and possibly laptops next month, which I will probably consider buying, I thought it was a good time to clear out some of my older gadgetry. 

But you can't just throw old electronics away in the trash. They contain lots of toxic materials that shouldn't end up in landfills. And sometimes, your old phones and laptops retain a little bit of value, and can be cleaned up and used again. 

I had an old iPhone 6 that I hadn't used in a year. I brought it into an Apple store without an appointment, and about 30 minutes later, I left with a $75 gift card to Apple. 

Here's how it works: 

SEE ALSO: 5 myths about iPhone battery life you might mistakenly believe — and what you should do instead

I started at Apple's website, which can estimate how much your old devices are worth.

Visit the site here. 

It guides you through and asks you a series of questions about your device — does it boot up? Is the screen cracked?

My iPhone 6 was in pretty good shape, so they gave me an estimated value of $75, which would be paid in an Apple gift card. The website offered to send me a shipping slip so I could mail my old iPhone in.

• There isn't a strong link between good spelling and intelligence, but that doesn't mean spelling doesn't matter.
• Proper spelling makes people perceive you as more intelligent and can increase your chances of getting a job.
• We compiled 27 of the most common spelling mistakes in the English language.

Science has proven that there isn't a strong link between spelling and intelligence.

"The verdict is clear," writes Marilyn vos Savant in "The Art of Spelling: The Method and the Madness.""One does not reliably predict the other."

But that doesn't mean people don't perceive it that way.

On the contrary, if you regularly make spelling mistakes, people are more likely to perceive you as less intelligent and judge your writing more harshly. In the professional world, spelling mistakes on a resume have the same detrimental effect as not having job experience.

So even though spelling is an accurate metric of brainpower, it still matters.

With that in mind, here are 27 of the most misspelled words in English, and how you can remember to get them right.

SEE ALSO: 11 words you probably didn't know were acronyms

DON'T MISS: 8 common words you probably didn't know came from TV shows

Tomorrow

"Often to my surprise, I find a lot of well-educated folks will spell 'tomorrow' as 'tommorrow' or 'tommorow,'" writes Quora user Kyle Arean-Raines.

Accommodate

One of the most commonly misspelled words in the English language, according to data culled from the Oxford English Corpus, "accommodate" has two C's and two M's.

Truly

"True" ends with an E, but when you turn it into an adverb, it becomes the five-letter "truly."

• To give IBM's marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place.
• That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness.
• To do this, Pearl aggregated data from numerous third-party marketing resources, and transforms it into charts and graphs that help marketers make more informed decisions.
• Pearl lets everyone see which teams are spending their dollars most efficiently. 

IBM Chief Marketing Officer Michelle Peluso is a strong believer in using data visualization to do better, smarter work.

With 5,500 marketers around the world, and an Agile workforce, it was important to her that people have a way to track how efficiently they are spending their marketing dollars, and a way to see how their work performs compared to that of their colleagues. 

"That kind of transparency and that kind of visualization compels action," Peluso told Business Insider.

To help reach this goal, Peluso turned to Ari Sheinkin, vice president of marketing analytics at IBM, to build a bespoke analytics platform that gives the marketers exactly what they need. 

That platform, known as Pearl, pulls data from popular marketing tools and puts it in one spot so that marketers can do all of their work from a single window. 

"I'm very passionate about making sure marketers are working in environments where it's very easy to do their work and [be] very productive," Peluso said. 

Pearl officially launched at IBM after Valentine's Day this year. Good marketers love to tell stories, so naturally the launch date was significant — a sign that the marketing team was "breaking up" with its older tool and moving on to something better. 

[How IBM transformed the way its marketers work]

The landing page, Top Sheet, was designed by IBM to show a summary of effectiveness for each marketing campaign throughout the company. It uses the visuals of circles to show progress on each project: Larger circles represent more successful campaigns. 

To figure out which team spends its marketing money most effectively, just look to see who has the biggest circle on the chart. 

That data is aggregated from a variety of third-party sources, including some of the most popular tools in marketing — including those from venture-backed startups like Lotame and Optimizely. What makes Pearl unique, though, is that all of the data is in one place, and gets represented visually in a way that makes it easy to compare across all those various data sources.

Currently, the Pearl platform is available exclusively to teams within IBM, but a spokesperson said that company hopes to commercialize it down the road.

These are the tools IBM uses to enhance its marketing: 

SEE ALSO: LiveRamp is one of Silicon Valley's most undervalued companies — and insiders think there could be a 'food fight' by potential acquirers

Lotame: a data management platform for audience data, which lets marketers personalize their outreach.

Optimizely: a customer experience optimization tool that lets marketers test out campaigns before going live.

HotJar: a tool that tells markets what users are interested in by tracking clicks, taps and scrolling behavior.

• Former porn star Stormy Daniels says she had an affair with President Donald Trump in 2006, a year after he married Melania Trump and just months after the first lady gave birth to Barron.
• On Tuesday, Trump's longtime lawyer Michael Cohen pleaded guilty to eight federal crimes, including making illegal contributions to the Trump campaign on the same day he facilitated a $130,000 payment to the porn star to keep her from speaking about the affair. 
• Trump has been plagued by allegations of affairs and sexual misconduct throughout his three marriages to Ivana Trump, Marla Maples, and Melania Trump. 
• Business Insider has created a timeline of exactly when these relationships, rumored affairs, and reported acts of sexual harassment and assault allegedly took place over the years. 

After months of speaking out about her alleged affair with President Donald Trump, Stormy Daniels says she is "vindicated" by Michael Cohen's guilty plea on Tuesday. 

Cohen, Trump's longtime lawyer, struck a deal with prosecutors to plead guilty to eight federal crimes. While Daniels was not mentioned by name, Cohen pleaded guilty to making illegal contributions to the Trump campaign on the same day he facilitated a $130,000 payment to the porn star to keep her from speaking about the affair. 

"Michael [Avenatti] and I are vindicated and we look forward to the apologies from the people who claimed we were wrong," Daniels, whose real name is Stephanie Clifford, told NBC News in a statement.

While Daniels has been in the limelight due to the Cohen's alleged payments, she isn't the only woman who claims to have had an affair with Trump while he was married. A former Playboy model says that she had an affair with Trump around the same period, and a number of women have accused the president of sexual harassment and assault during the years he has been married to Melania. (Trump denies these claims.) 

Here's a timeline that spells out when Trump's marriages started and ended, as well as alleged and confirmed affairs and accusations of sexual misconduct that reportedly occurred during these periods: 

SEE ALSO: Melania and Donald Trump broke protocol in an unusual way — and it could add to speculation about the state of their marriage

Melania Trump is not the president's first wife. That would be Ivana Trump, who married Donald Trump — then a young real estate developer — in 1977.

Ivana is the mother of Donald Jr., Ivanka (whose actual name is Ivana Marie), and Eric Trump. Ivana also worked to develop the Trump Organization as vice president of interior design.

Trump's reputation was tied to his "playboy" image, which came with rumors of affairs. According to one report, Trump tried to get Playboy magazine to run a "Girls of Trump" spread featuring his employees.

"He even tried to get Playboy to do a spread called 'The Girls of Trump,' wooing his most shapely staffers, including a former beauty queen secretary, into posing for the magazine with a sliding scale of offers on everything from full nude to breast to 'wet-lip' shots,"Wayne Barrett wrote in his 1991 book "Trump, The Greatest Show on Earth: The Deals, The Downfall, The Reinvention." 

Barrett continued: "It was all part of the rakish ethos of phony glamour that he consciously fostered, even to the extent of concealing from public view a very efficient secretary with a pimplish facial condition."

• With hot hits people can't stop talking about, like "Set It Up" and "To All the Boys I've Loved Before," Netflix is getting a lot of credit for saving the romantic comedy.
• But the rom-com has been very much alive on TV networks with shows mostly created by and starring women, including "The Mindy Project,""Jane the Virgin," and "Crazy Ex-Girlfriend."
• Without ambitious shows that subverted the formulaic genre while embracing it, rom-coms like "The Big Sick,""Crazy Rich Asians," and the Netflix originals wouldn't be here. 

With new movies gaining momentum in 2018 including "Set It Up" and "To All the Boys I've Loved Before," Netflix is getting a lot of credit for bringing back the romantic comedy. But the genre has been dominating the TV landscape for years, with shows created by and starring women. 

A staple in the film industry for decades, the romantic comedy slowly receded in the late 2000s and early 2010s.

Rom-coms were 1990s and 2000s culture, with at least one major release with a huge stars like Meg Ryan or Reese Witherspoon every few weeks. And that's because rom-coms were consistently solid at the box office. They were also wildly successful on DVD and cable, where many still play to this day — have you ever not stumbled upon a Kate Hudson and Matthew McConaughey movie on TBS?

But by 2010, rom-coms increasingly became less popular, both with critics and audiences. Since 2010, they went from nine major studio releases to zero in 2017. The last rom-com to earn over $100 million domestically at the box office was 2015's "Trainwreck." Before that, the most prominent rom-com studio films were 2011's "No Strings Attached" and "Friends With Benefits": two rom-coms with literally the same premise. 

But things have changed.

One of the most well-received movies of 2017 was indie rom-com "The Big Sick," which got an Oscar nomination for best original screenplay. And in 2018, chatter around the disappearance of the standard rom-com stirred around the release of Netflix's "Set It Up," a conventional and predictable rom-com updated for a modern, young audience (the most iconic scene involves pizza, which feels right for the times). And the same week that "Crazy Rich Asians" came to theaters, Netflix released another rom-com starring an Asian-American actress: "To All the Boys I've Loved Before."

Netflix saw the need for original rom-coms after noticing that its users rewatched (over and over) romantic comedies like “10 Things I Hate About You” and “The Wedding Planner” that were available on the service.

But other TV networks were keeping the rom-com alive before Netflix started making these movies, and they paved the way for rom-coms with a modern twist. This started quietly and with judgment during TV's golden age, when the best shows on TV included "Mad Men,""Breaking Bad," and the early seasons of "Game of Thrones."

These new shows that incorporated rom-com elements, spanning from 2011 to today, gave fresh angles to the genre — from "New Girl" to "The Mindy Project." They opened up opportunities for darker rom-com movies including "The Big Sick," as well as more formulaic, breezy ones like “Set It Up.”

While a need and want for diversity in film is one of the reasons “Crazy Rich Asians” has been so successful, it’s also the genre: after years of prestige dramas and superhero movies, people want to relax, laugh, and feel good about the future, and that’s what rom-coms are doing, thanks to a generation of creators (mostly women) that were inspired by the iconic ones from the 90s.  

People love rom-coms, but without these TV shows, they could have faded into obscurity as movie studios turned their backs. Or, if the genre did come back, they wouldn’t be as modern and revolutionary: We’d still have a father character who, like the one in “10 Things I Hate About You,” aggressively pushes chastity on his daughters, rather than the dad in “To All the Boys,” who awkwardly hands his daughter a manila envelope filled with condoms.

From "The Mindy Project" to "You're the Worst," here's all of the TV shows that were saving the romantic comedy on the small screen when the studios weren't making them for the big screen:

SEE ALSO: 7 great movies you can watch on Netflix this weekend

“New Girl” — Fox (2011-2018), created by Liz Meriweather

When “New Girl” premiered in 2011, it got a lukewarm reception. The feel-good, relentlessly charming, and positive comedy follows Jess Day (Zooey Deschanel), a bubbly and naive elementary school teacher who moves into a loft filled with men after she catches her boyfriend cheating on her.

As with many TV comedies, “New Girl” gained its momentum late into the first season as the show didn’t have to rely on Deschanel. Jess Day was a worthy lead, but she was also the magnet keeping a great group of even quirkier characters together.

The show’s rom-com feel relied on its "will they/won’t they" relationship between Jess and Nick Miller (Jake Johnson). While this was certainly influenced by other TV romances like Ross and Rachel ("Friends") and Sam and Diane ("Cheers"), the show was heavy on rom-com influences even though it wasn't trying. For example, it included silly side characters including an awkward musical-obsessed guy named Bearclaw (played by Josh Gad) and Sadie, a brutally honest lesbian OB/GYN played by June Diane Raphael. Rob Reiner, who directed movies including "The Princess Bride" and "When Harry Met Sally …" guest starred throughout the series as Jess Day’s dad.

“The Mindy Project” — Fox and Hulu (2012-2017), created by Mindy Kaling

Mindy Kaling is one of the true saviors of the romantic comedy. Kaling is not shy about her obsession with movies like “When Harry Met Sally ...” And her show, “The Mindy Project,” which premiered on FOX in 2012, was very forward with its love of the genre. Movies like “You’ve Got Mail” are, after all, one of the reasons why Kaling went into the entertainment business.

“The Mindy Project” pilot’s opening shot is a scene from “When Harry Met Sally ...” before there’s any shot of any character in the series, followed by clips from “You’ve Got Mail” and  “Notting Hill.” 

Over its six seasons, the series swapped characters and completely abandoned a lot of material in order to get better. But one thing stayed the same: Kaling’s aggressive obsession with rom-coms.

Much like "New Girl," which aired on the same network on the same night, "The Mindy Project" stuck with a "will they/won't they" relationship between Mindy Lahiri and Danny Castellano. And the show took a long, complicated journey to get to an ending that no 90-minute film could have accomplished. 

“You’re the Worst” — FXX (2014-Present), created by Stephen Falk

“You’re the Worst” is a cynic’s take on the rom-com. And it reflects the dating habits of millennials. It’s not about finding someone to marry: it’s about avoiding that.

“You’re the Worst,” which follows Gretchen and Jimmy, who meet at a wedding and have a one-night stand in the pilot, goes out of its way to demonstrate just how horrible its romantic leads are for each other. This is quite the opposite of what rom-coms do. And even if a rom-com tried to do this in film, it wouldn't have the time to invest as much as "You're the Worst" can with an episodic format. 

"You're the Worst" has enough time to give its sloppiest (in personality, not writing) characters some depth and humanity, including Gretchen's best friend Lindsay, who is one of the dumbest people on the planet but also a human being with feelings and desires. It also has time for an entire season dedicated to Gretchen's clinical depression, and time to dive into Edgar's (Jimmy's roommate) heroin addiction and PTSD. 

• Jeff Bezos, founder and CEO of Amazon, is the richest person alive.
• He's the first person in modern history to accumulate a fortune of over $100 billion.
• He spends his $150 billion fortune on real estate across the US, a $65 million Gulfstream Jet, and his space exploration company Blue Origin.

Jeff Bezos, founder and CEO of ecommerce giant Amazon, is the wealthiest person alive and the first person in modern history to accumulate a fortune of over $100 billion.

Bezos has an estimated net worth of $156 billion, according to Forbes, largely from his holdings in Amazon. From real estate to space travel, here's how Bezos spends his money.

SEE ALSO: The list of Amazon's 'important strategic partners' from the year it went public illustrates exactly how successful it's become

DON'T MISS: Jeff Bezos described the 4 qualities of a 'dreamy' business offering, and broke down exactly why projects like Prime have been so successful

Jeff Bezos founded Amazon, the source of much of his wealth, on July 5, 1994.

Source: Wikipedia

Bezos' parents were reportedly shocked that he would give up a cushy Wall Street job in order to sell books over the internet.

Source: "The Everything Store" via Business Insider

Bezos' parents eventually came around and invested about a quarter million dollars in the fledgling company, a stake that would be worth as much as $30 billion today.

Source: Bloomberg

• Beyoncé's net worth is estimated to be $355 million, according to Forbes, making her one of the world's highest-paid celebrities.
• Beyoncé has worked hard to build her wealth and she spends it lavishly.
• Her fortune goes to vacation, real estate, and transportation indulgences, as well multiple charities and causes.

Beyoncé is serious goals.

Not only does she have killer looks and a voice to match, she's one-half of a power couple, dominates the music industry, and embodies female empowerment. It also doesn't hurt that she has an estimated net worth of $355 million, according to Forbes. 

And after working hard to build that wealth, she knows how to spend it.

Queen Bey, as fans love to call her, is known to indulge in multimillion dollar mansions, luxurious vacations and yachting adventures, and beauty treatments. She's also an excellent gift giver, having gifted husband Jay-Z a private jet and a car, and giving daughter Blue Ivy a doll worth five figures on her birthday.

Beyoncé also spreads her wealth beyond her family, donating it far and wide, including to victims of natural disasters and to education.

Below, see how one of the world's highest-paid celebrities and one of the richest self-made women spends her fortune.

SEE ALSO: Taylor Swift is worth more than $300 million — see her bicoastal mansions, lavish vacations, and generous gifts to fans and friends

DON'T MISS: The Obamas are worth 30 times more than when they entered the White House in 2008 — here's how they spend their millions

Beyoncé currently has an estimated net worth of $355 million, thanks to her music, touring, and endorsements.

Source:Forbes

From 2016 to 2017, she earned $60 million, making her one of the world's highest-paid celebrities, according to Forbes.

Source:Forbes

A lot of this came from her Formation World Tour in 2016, which grossed a quarter of a billion dollars.

Source:Business Insider

Just as clothing fads come and go, the most popular styles of engagement rings have changed every decade over the past century. But some designs, on the other hand, have proven to be timeless.

Since 1920, emerald-cut stones have slipped in and out of fashion, Asscher diamonds — a step-cut stone shaped like a square— have surged in popularity, and round stones have remained a staple in the wedding world.

Below, take a closer look at how engagement ring trends have evolved over the years, according to a recent infographic created by jewelry buyer WP Diamonds.

In the 1920s, engagement rings featuring diamond halos became popular.

According to WP Diamonds, engagement rings with geometric shapes and sharp lines were popular in the 1920s, coinciding with the height of the Art Deco period. Emerald-cut and Asscher diamonds were especially common, and more extravagant rings were accentuated with diamond halos.

Engagement rings in the 1930s featured bands shaped like ribbons.

Engagement rings in the 1930s were "trying to evolve" from the Art Deco period, according to WP Diamonds' infographic. Single diamonds were often used as the centerpiece on bands shaped like ribbons or bows.

Round-cut diamonds were all the rage in the 1940s.

Round stones rose in popularity in the '40s thanks to De Beers' famous "Diamonds Are Forever" commercial. Rose-gold and yellow-gold bands also became common choices as World War II limited access to platinum in the US, according to WP Diamonds.

For a long time, Bernal Heights was the best kept secret in San Francisco real estate.

Short commutes into downtown, relatively affordable homes, and panoramic hilltop views made it a desirable place for artists, musicians, and tech workers to settle down.

But the residential enclave located south of the city's Mission District and Noe Valley has seen a surge in popularity in recent years, causing home prices to appreciate 111% over the past six years. The median sales price for a two-bedroom abode is $1.58 million.

In 2014, real-estate site Redfin named the north slope of Bernal Heights, an area that's densely packed with million-dollar homes, the hottest neighborhood in America based on increases in search traffic to local listings.

I spent an afternoon in Bernal Height's northern end to see what the buzz is about.

SEE ALSO: What it's like to live inside one of the iconic 'Painted Lady' homes in San Francisco

Bernal Heights has a small town feel while still being in a central part of San Francisco.

It sits south of the city's downtown and is bisected by Cortland Avenue, a main shopping strip populated by small markets, cafes, restaurants, and hair and nail salons.

I started my day north of Cortland at Café St. Jorge, a Portuguese-inspired coffee shop and restaurant where I found young people catching up with friends and working on laptops.