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We got an exclusive look at the pitch deck no-code spreadsheet startup Rows used to raise $16 million

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dashdash_founders

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No-code spreadsheet startup Rows has raised a $16 million Series B funding round led by Lakestar. 

Formerly known as Dashdash, Rows previously raised funding from Lakestar in March 2020 and says it has taken advantage of investor interest to continue scaling its product. "COVID-19 has accelerated our product because people working remotely want to feel more productive," Rows CEO Humberto Ayres Pereira told Insider.

Founded in 2016, Rows provides easy-to-use spreadsheets which the company believes will disrupt an industry dominated by Google Sheets and Microsoft Excel. The startup spent 2020 adding increased functionality to the platform and will continue to scale its offering as it launches its public beta today. Moving from its private beta to public helps bring some 10,000 customers from its waitlist onto the platform. 

Existing investors Accel and Cherry Ventures also joined the round which takes Rows to $25 million in overall funding. "It was quite an informal process," Pereira added. "We've worked with Lakestar for a while and they know the product conversations continued to scale up again after the March round."

Rows will use the funding to hire in more senior positions across its two offices in Porto and Berlin. Another key addition will be an increased focus on sharing. Pereira said that the ability to search for best-in-class spreadsheets would be key to strengthening the product's "community aspect" something he believes sets it apart from competitors where sharing options are limited. 

The product is currently free for smaller teams of up to 10 users but has a tiered pricing model for larger companies which allow unlimited integrations for $59 a month. 

"Humberto and Torben have really impressed us with their ambition to disrupt the market with a new spreadsheet paradigm that tackles the significant shortcomings of today's solutions," Stephen Nundy, partner at Lakestar, who will join Rows' board following the raise, said. "Data integrations are native, the collaboration experience is first class and the ability to share and publish your work as an application is unique and will create more 'Citizen developers' to emerge. This is essential to the growing needs of today's technology literate workforce."

Check out Rows' pitch deck below:

SEE ALSO: We asked Europe's biggest tech investors to pick the disruptive insurance startups they think will blow up in 2021. Here are the 26 they chose.

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Mutual funds are having their best start to a year in almost a decade. Goldman Sachs shares the 14 new stocks they love the most after analyzing $2.6 trillion of their holdings.

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traders happy

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With red-hot ETFs, individual stocks, SPACs, and cryptocurrencies grabbing all the headlines, it's hard to believe that mutual funds are making a comeback this year, but they really are, according to Goldman Sachs.

Goldman's portfolio strategy team, which analyzed the positioning of 507 stock mutual funds with $2.7 trillion in assets under management, said in a Monday research note that 57% of large-cap mutual funds have beaten their benchmarks year-to-date, marking their strongest start in almost a decade.

GS CHART

The team said these funds' highest-conviction stock holdings and factor exposures have contributed to their above-average relative returns this year as of February 12. 

In fact, since Pfizer announced the efficacy of its COVID-19 vaccine in early November, Goldman's basket of most overweight mutual fund positions (GSTHMFOW) has returned 15% so far, outperforming its basket of most underweight mutual fund positions (GSTHMFUW) by 6.5%.

In addition to high-conviction stock-picking, the outperformance of these funds is aided by their increased exposure to the value factor, which is at their highest level on record, Goldman said. 

On top of that, fund managers' rotation into cyclical sectors such as industrials, financials, and materials since the fourth quarter has also helped generate returns amid the reopening of the economy and continued rollout of vaccines.

To identify the most over- and under-weight positions of long-only mutual fund managers, Goldman analyzed $2.6 trillion of individual stock holdings from 443 large-cap core, growth, and value mutual funds.

Historically, the portfolio of most overweight mutual fund positions is comprised of 50 Russell 1000 stocks where the average large-cap core, growth, and value mutual fund is most overweight relative to a blended benchmark. 

With the recent rebalancing of the portfolio, the team has identified 14 new stocks favored by mutual fund managers. Goldman said these stocks can be used to "follow mutual fund preferences or to locate contrarian opportunities," but cautioned that they have a large-cap stock bias. 

For example, the overweight mutual fund positions basket has a median market cap of $66 billion, compared to the $14 billion median market cap for the Russell 1000 index. 

These stocks, along with their tickers, market caps, and average fund weights, are listed below in alphabetical order. 

SEE ALSO: A star fund manager specializing in Chinese small-cap stocks lays out the 3 key pillars driving the country's 'vicious cycle of innovation' — and shares the 3 sectors where she's finding long-term opportunities

1. Autodesk

Ticker: ADSK

Market cap: $67.30 billion 

Average fund weight: 0.3%

Source: Goldman Sachs



2. Ameriprise Financial

Ticker: AMP

Market cap: $26.54 billion 

Average fund weight: 0.1%

Source: Goldman Sachs



3. The Bank of New York Mellon

Ticker: BK

Market cap: $37.61 billion

Average fund weight: 0.2%

Source: Goldman Sachs



4. Crown Holdings

Ticker: CCK

Market cap: $13.64 billion

Average fund weight: 0.1%

Source: Goldman Sachs



5. Cisco Systems

Ticker: CSCO

Market cap: $193.24 billion 

Average fund weight: 0.6%

Source: Goldman Sachs



6. Fiserv

Ticker: FISV

Market cap: $74.83 billion 

Average fund weight: 0.3%

Source: Goldman Sachs



7. Liberty Media

Ticker: FWONA

Market cap: $9.4 billion 

Average fund weight: 0.1%

Source: Goldman Sachs



8. General Electric

Ticker: GE

Market cap: $105.63 billion 

Average fund weight: 0.4%

Source: Goldman Sachs



9. General Motors

Ticker: GM

Market cap: $75.92 billion 

Average fund weight: 0.2%

Source: Goldman Sachs



10. Johnson Controls International

Ticker: JCI

Market cap: $40.44 billion 

Average fund weight: 0.2%

Source: Goldman Sachs



11. KKR & Co.

Ticker: KKR

Market cap: $26.83 billion 

Average fund weight: 0.1%

Source: Goldman Sachs



12. Lululemon Athletica

Ticker: LULU

Market cap: $43.40 billion 

Average fund weight: 0.1%

Source: Goldman Sachs



13. Marvell Technology

Ticker: MRVL

Market cap: $34.85 billion 

Average fund weight: 0.1%

Source: Goldman Sachs



14. The Sherwin-Williams Co.

Ticker: SHW

Market cap: $65.26 billion 

Average fund weight: 0.2%

Source: Goldman Sachs



10 public relations firms that experts say are plum acquisition targets

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Holly Zheng, BlueFocus

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Public relations industry experts predict M&A will ramp up in 2021 as the economy improves.

PR firms are eyeing acquisitions in healthcare communications, which has been a consistent source of growth, as evidenced by financial communications firm ICR's acquisition of Westwick Partners in 2019.

Deals like BCW's 2018 acquisition of HZDG, which specializes in branding, advertising and digital, and W2O's 2021 acquisition of Swoop, a data analytics company, show agencies also have an appetite for digital expertise and data analytics to inform and measure their campaigns.

After the pandemic had a cooling effect on M&A in PR software in 2020, deals are likely to pick up in 2021, said Chris Porter, an associate at Burton-Taylor Consulting, which analyzes the media intelligence industry.

Insider asked seven PR industry executives and consultants which firms and software companies could be hot acquisition targets in 2021. To be clear, none of these people said these companies were actually in talks.

Most of these companies either declined to comment or said they weren't interested in a deal.

Below are 10 companies they named, listed in alphabetical order. Where available, their financial information is provided.

BlueFocus

Recent troubles at China-based marketing giant BlueFocus has jumpstarted chatter across the PR industry, with one insider saying its stagnant stock price makes it particularly ripe for acquisition.

Market headwinds forced BlueFocus to shelf its plans to list subsidiary Blue Impact on the New York Stock Exchange via a merger with a SPAC called Legacy.

BlueFocus continues to own Blue Impact, a 2,400-person group with international assets like PR firm Citizen Relations and creative agency We Are Social, according to ProvokeMedia.

BlueFocus recorded annual revenue of $329 million in 2019. Its clients include Samsung, P&G, and Tencent.



Brunswick Group

1,200-person Brunswick Group is one of the biggest financial communications agencies in the world, with $324 million annual revenue, according to PRovokeMedia.

But Brunswick has had a bruising few years, starting in 2017 with the exit of Steve Lipin, who built the firm's mergers and acquisitions practice. In 2018, women accused founder and chairman Alan Parker of allowing sexual harassment and bullying at nonprofit group Save the Children, where he served as chairman before resigning that year.

Brunswick declined to comment for this article.

However, the agency is clawing its way back, hiring prominent PR pros like Jonathan Doorley to revamp the mergers and acquisitions practice and CNBC's Nik Deogun as CEO of the Americas and US senior partner.

Industry experts say Brunswick Group could be an acquisition target because of its strong financial communications business and because Parker hasn't announced his personal plans.



Day One Agency

Six-year-old Day One bills itself as a "creative communications" firm, running campaigns that integrate social media, PR, and digital elements.

Along with an attractive client list, the company's creative strengths would be valuable to PR agencies looking to grow outside traditional communications.

It helped Motorola launch its Razr flip phone, using a short film starring "Ozark" actress Julia Garner, a virtual premier, and promoted social media posts, according to PRWeek.

Day One's other biggest clients include American Express, Chipotle, and Nike. It has offices in New York, Los Angeles, and Chicago and reported $24 million in revenue in 2020, a 13% year-over-year increase.

"We believe that by remaining independent, especially in today's quickly changing world, we're able to be nimble and move at the speed of culture — all qualities our growing team and established clients value," CEO and co-founder Josh Rosenberg told Insider.



Finsbury Glover Hering

WPP-owned Finsbury Glover Hering was formed in 2020 through a merger of the three eponymous agencies, creating a $200 million agency that employs almost 700 people.

Each of the three focuses on a different aspect of PR: Finsbury handles crisis and financial communications in the US; Glover Park Group is a public affairs firm founded by former Clinton and Gore aides; and Hering Schuppener is a financial communications firm that handles business in EMEA.

Insiders see Finsbury Glover Hering as an acquisition target because of this combination of services and its global scale.

Speculation about the agency's future was fueled by a Financial Times report that Roland Rudd approached WPP about buying back his business from the holding company in 2019.



Memo

PR startup Memo has won clients like Google and Walmart by pitching them precise measurement using data it obtains from publishers like Condé Nast, Forbes, and The Washington Post.

Memo has since started building on that service by packaging up the data with insights.

As marketers look to better measure the efficacy of their PR, Memo's data assets could make it attractive to investors and competitors. CEO Eddie Kim told Insider he's looking to raise funding in 2021.

The company has a headcount of 15 and growing, having recently hired Karlie Santucci as chief customer officer and Ashley Stires as VP of people.



Muck Rack

Muck Rack is seen as a perennial acquisition target because of its high growth rate and software.

Founded in 2011 as a database of journalists, the company has expanded to other services like media monitoring and distribution.

The 100-person company is profitable and has grown 60% year-over-year since its founding, with clients like Taco Bell, Pfizer, and JP Morgan Chase.



Newswire

Founded in 2004, press release distribution company Newswire is attracting the attention of prospective buyers after increasing revenue 59% in 2020 on subscriptions and user growth.

A chunk of that growth can be traced back to the August 2019 launch of an earned media offering that helps clients publish their press releases, measures performance, and generates sales leads and web traffic.

Larger competitors may want to acquire the company to bolster their tech offering, one insider said.



Ruder Finn

PR firm Ruder Finn spun off Finn Partners in 2011, keeping the social media and digital business that's considered its crown jewel.

That unit makes the $78-million Ruder Finn an attractive acquisition target, a former executive said. The firm is also the largest independent agency in China, surpassing even larger global players like Edelman, and it has a massive business in biotech and pharmaceuticals.

In recent years, Ruder Finn has acquired a number of businesses like marketing agency RLA Collective, internal communications firm SPI Group, video production house Osmosis Films, and PR firm Jacobstahl.



Sard Verbinnen & Co.

Sard Verbinnen & Co. sold a 40% stake to private equity firm Golden Gate Capital for $60 million in 2016.

The financial and crisis communications firm is approaching the five-year mark of that deal — the point when PE firms typically look for an exit — stirring chatter in the PR industry about possible buyers.

Since 2016, Sard has grown its headcount and revenues by more than 50%, opened new offices in Hong Kong and Washington, DC, made acquisitions, and expanded to public affairs and corporate governance.

A Sard insider said the firm sold to Golden Gate Capital because the private equity firm has a perpetual fund structure and Sard didn't want to be under pressure to exit in five years.



Walker Sands

The 137-person B2B marketing firm recorded more than $20 million in revenue in 2020. Its services include PR, creative, and demand generation and it has offices in Chicago, Seattle, and San Francisco.

One agency CEO said Walker Sands would provide a foothold for any firm that wanted to get into B2B PR, calling it a "big area of opportunity."

Walker Sands president Mike Santoro said the firm has no plans to be acquired. The firm got investment from private equity firm Stone-Goff in 2019 to open new offices and pursue acquisitions.

"We have an ambitious vision and anticipate making targeted acquisitions in the coming years," he said.



eBay salaries revealed: Here's how much designers, engineers, and accountants make at the e-commerce giant looking to fill hundreds of roles across the globe in 2021

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eBay headquarters in San Jose, California

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eBay is growing rapidly amid the pandemic. 

The e-commerce platform is currently hiring for about 400 positions across the globe, with over half of those openings based in the US. eBay said it currently employs more than 10,000 people worldwide.

In its fourth quarter earnings call with investors earlier this month, eBay reported that revenue was up 28% to $2.9 billion. For 2020 overall, eBay's revenue was up 19% to $10.3 billion.

Resale, in general, is having a moment this year. In fact, a June report from resale marketplace thredUp estimates that the total secondhand market — including resale and traditional thrift stores — is projected to reach $64 billion by the end of 2024, even as pandemic headwinds heavily disrupt much of the broader retail industry. The report also highlighted the acceleration of the resale sector, which is expected to grow fivefold over the next five years to $36 billion, while sales at retail clothing stores as a whole will shrink by 4% over the same period.

Insider analyzed the US Office of Foreign Labor Certification's 2020 disclosure data for permanent and temporary foreign workers to see how much eBay paid some employees for various roles in different categories. The Office of Foreign Labor Certification discloses salary data each year after US companies report how much base compensation workers are offered when filing paperwork for visas on behalf of current or prospective foreign workers.

For the US, eBay applied for 2,168 H-1B visas for these and other roles, many of which offer salaries around or above six figures. Most of these jobs listed in the US are based in the company's headquarters in San Jose, California.

An eBay spokesperson said the company has expanded its employee wellness, mental health, and child-care programs during the pandemic, as many employees continue to work from home.

"Working from home requires different equipment needs for employees, and we have supported our teams as they make this transition to creating home workspaces by providing payment to cover office equipment and other needs," the spokesperson said.

In some cases, eBay's tech salaries are on par with other tech-focused companies. For example, software engineers' base salaries at Amazon and Google are generally about $155,086 and $177,933, respectively, according to Glassdoor. At eBay, software engineers make an average of $164,535.

From software engineers to accountants, here are some of the annual salaries and salary ranges for different jobs at eBay.

SEE ALSO: ThredUp salaries revealed: Here's how much engineers, copywriters, directors, and more make at the resale company gunning for an IPO in 2021

Engineering roles

Like other e-commerce sites, eBay relies on a variety of engineers to keep the platform up-to-date and fully functional. 

Software engineer: average salary of $164,535

The average salary for a software engineer at eBay is about $164,535, according to a sample of 294 approved visa applications for the company. People with this title make between $110,000 and $252,000.

Hardware engineer: average salary of $113,000

The average salary for a hardware engineer is about $113,000, according to a sample of three approved visa applications for eBay. All three people with this title make $113,000.

Information security engineer: average salary of $141,960

The average salary for an information security engineer is about $141,960, according to a sample of eight approved visa applications for eBay. People with this title make between $130,968 and $159,337.

Network engineer: average salary of $117,451

The average salary for a network engineer is roughly $117,451, according to a sample of 10 approved visa applications for eBay. People with this title make between $111,718 and $121,405.

Research engineer: average salary of $145,600

The average salary for a research engineer is around $145,600, according to a sample of five approved visa applications for eBay. People with this title make between $123,000 and $165,000.



Design roles

eBay employs a variety of designers to construct a seamless user experience. Designers work on a variety of features for buyers and sellers on the platform and work to blend utility with a visually appealing interface.

Senior designer: average salary of $167,040

The average salary for a senior designer is about $167,040, according to a sample of two approved visa applications for eBay. Both people with this title make $167,040.

User interface designer: average salary of $154,483

The average salary for a user interface designer is about $154,483, according to a sample of two approved visa applications for eBay. People with this title make between $145,000 and 163,966.

Director of design research: salary of $228,777, according to one approved visa application.



Finance and accounting roles

Finance manager: average salary of $148,625

The average salary for a finance manager is about $148,625, according to a sample of two approved visa applications for eBay. Both people with this title make $148,625.

Accounting manager: average salary of $117,250

The average salary for an accounting manager is about $117,250, according to a sample of four approved visa applications for eBay. People with this title make between $103,500 and $132,000.

Tax accountant: average salary of $90,000

The average salary for a tax accountant is about $90,000, according to a sample of two approved visa applications for eBay. Both people with this title make $90,000.

Senior internal auditor: average salary of $105,000

The average salary for a senior internal auditor is about $105,000, according to a sample of two approved visa applications for eBay. Both people with this title make $105,000.

 



Manager and senior roles

Vice president/chief revenue officer: salary of $335,000, according to approved visa applications for eBay.

Manager of software development: average salary of $189,587

The average salary for a manager of software development is $189,587, according to a sample of 15 approved visa applications for eBay. People with this title make between $172,000 and $213,210.

Manager of risk management: average salary of $151,250

The average salary for a manager of risk management is about $151,250, according to a sample of four approved visa applications for eBay. People with this title make between $150,000 and $155,000.

Billing metrics and analytics manager: average salary of $132,547

The average salary for a billing metrics and analytics manager is about $132,547, according to a sample of two approved visa applications for eBay. Both people with this title make $132,547.

Manager of business analytics: average salary of $146,333

The average salary for a manager of business analytics is about $146,333, according to a sample of 10 approved visa applications for eBay. People with this title make between $134,192 and $160,000.

Lead product manager, technical: average salary of $206,610

The average salary for a lead product manager of technical is about $206,610, according to a sample of 10 approved visa applications for eBay. People with this title make between $202,527 and $220,000. According to a sample of 11 approved visa applications, senior product managers make an average of $163,876.



Other roles

Applied researcher: average salary of $167,535

The average salary for an applied researcher is about $167,535, according to a sample of seven approved visa applications for eBay. People with this title make between $161,476 and $171,401.

Data scientist: average salary of $128,877

The average salary for a data scientist is about $128,877, according to a sample of 21 approved visa applications for eBay. People with this title make between $100,000 and $150,000. According to another sample of two approved visa applications from eBay, senior data scientists make an average of $165,000. 

Legal counsel: average salary of $185,000

The average salary for legal counsel is about $185,000 according to a sample of three approved visa applications for eBay. All three people with this title make $185,000.

Risk analyst: average salary of $101,683

The average salary for a risk analyst is about $101,683, according to a sample of 10 approved visa applications for eBay. People with this title make between $94,600 and $110,000.



29 tech gadgets we use to boost our productivity and comfort when we work from home

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grovemade desk tray

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  • We've rounded up the best work-from-home tech you can get to set up your home office.
  • Our picks include a sharp computer monitor, a comfy keyboard and mouse, an effective webcam and 26 more essentials.
  • We've personally used all these items when we have worked from home over the years.
  • Read more: The best computer monitors of 2020

One of the biggest challenges of working from home is setting up a home office with the right tools, but once you've got everything in place, it's easier to get your work done.  

Even if you don't have a ton of space or a dedicated room to turn into a home office, you can still have a comfortable and productive work-from-home setup. All you need is a table, chair, and a few key pieces of tech. 

We've compiled this handy list of the best work-from-home tech to help you increase your productivity. The main tech essentials everyone needs to work remotely are reliable internet and a laptop, but we also recommend getting a monitor so you have a bigger screen to work from as well as a decent keyboard and mouse. With these gadgets, you'll feel much more comfortable working than you would if you had to squint over your small laptop screen all day. 

Beyond those main tech gadgets, you may also want to get a few more accessories, so we've added others that are enjoyable to have, including everything from headphones and speakers to webcams and smart speakers.

A wireless mouse for your home office

Logitech MX Master 3 wireless mouse

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Logitech MX Master 3 for Mac wireless mouse

MX Master 3 Wireless Laser Mouse for Mac (button)

Logitech's MX Master Wireless Mouse is our top pick for the best computer mouse for good reason. It has an ergonomic design that's comfortable to use for hours on end and you can customize the functions of its buttons and the speed of the scroll wheel. I've been using this mouse to work for several months now, and it's helped limit the amount of wrist and hand fatigue I feel at the end of the day. It's also wireless, so it's an excellent mouse to have in your home office setup. — Malarie Gokey, Deputy Editor



A strange-looking mouse that's worth the risk

Logitech MX Vertical Wireless Mouse

MX Vertical (button)

The Logitech MX Vertical looks odd, and feels even stranger when you put your hand on it. But after a few days, using it becomes second nature, and it's noticeably more comfortable than normal mice, especially if you use computers all day. I had an MX Vertical I left at BI's NYC office before the pandemic, and I ventured back into the city from the safety of my suburban home during the pandemic to get it back for my home setup. — Antonio Villas-Boas, Senior Reporter



Don't settle for a cheap, flimsy office mouse pad

Steelseries QCK Heavy Mousepad

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I initially wanted a larger, thick mouse pad for PC gaming, but I'd find it difficult to be productive without the Steelseries QCK Heavy mousepad. Indeed, it's about twice as thick and twice as large as a standard cheap office mousepad, the cloth feels premium and smooth, and it's washable. It gives you a lot more room to swing your mouse around comfortably, and it makes a surprisingly positive impact on your comfort without needing to spend very much. — Antonio Villas-Boas, Senior Reporter     



A good-looking desk pad

Grovemade Desk Pad

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When I first started working from home, I used a towel as a desk pad to protect my table from wear and tear. After a few months of that, I started looking into desk pads and found this one by Grovemade. It's made of natural linoleum with a cork backing to give it some cushion and prevent it from sliding around on the desk. You can also get it in wool or leather, but both of those options are more expensive. sizes range from small ($40+) to extra large ($90+).

I got a large linoleum desk pad in the blue color, and it makes my desk look great while also protecting it from stains, scratches, and other dangers. It cleans up easily, too with the swipe of a damp washcloth or a paper towel. The desk pad works as a mouse pad, too, if you don't want to get both.

I also got a desk organizer from Grovemade to keep my pens, sticky notes, and other desk accessories in order.— Malarie Gokey, Deputy Editor



A laptop stand

Twelve South Curve Laptop Stand

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I got a laptop stand about nine months into quarantine after using books and boxes and all sorts of odd things to hold up my laptop during video calls. This laptop stand from Twelve South is sturdy, matches my MacBook Pro's design, and keeps my laptop at the perfect height for video calls. It also helps prevent my laptop from overheating, thanks to its open bottom, which facilitates air and circulation. — Malarie Gokey, Deputy Editor



A cheap Bluetooth keyboard for your home office

Logitech K380 Multi-Device Bluetooth Keyboard

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I've been using Logitech's K380 Multi-Device Bluetooth Keyboard in the office for almost a full year. I like its compact design and I find the keys responsive for typing. I never use the numberpad on giant keyboards, so I prefer this no-frills option. It's wireless, too, so my small home office setup doesn't look cluttered by a bunch of cables. For about $30, it's an excellent affordable option. — Malarie Gokey, Deputy Editor



An ergonomic keyboard

Logitech Ergo K860

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If you plan to be desk-bound, an ergonomic keyboard is essential, and my favorite is the new Logitech Ergo K860. I have used many ergonomic keyboards for the past 25 years, and none have worked as well as this one. I like the elevated wrist support that keeps my hands and arms in proper typing position. The split keyboard does take some getting used to, but after a day, I found myself typing away with minimal typos. The keys are well positioned and require very little travel distance, which means less strain on your hands and wrists. It's wireless, so you can easily move it, and it supports up to three Bluetooth devices — I love the ability to switch between my MacBook Pro, iPhone, and iPad quickly. Since I started using this keyboard regularly, it has lessened my wrist pain. — Les Shu, Senior Guides Editor



Nothing beats a classic mechanical keyboard

Durgod Taurus K310 Mechanical Keyboard

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I used the Durgod Taurus K310 mechanical keyboard for typing, and I absolutely love it. It has a classic mechanical look and feel, and it's a dream to type on. I have the "Cherry MX Silent Red" switches on mine, which means it's very quiet for a mechanical keyboard, which are typically loud. It has the Windows logo on the Command key, but it's equally compatible with MacOS devices, too. I like having the number pad on my keyboards, but it's also available in a smaller option without the number pad called the Taurus K320. — Antonio Villas-Boas, Senior Reporter    



A foldable Bluetooth keyboard

Plugable Bluetooth Keyboard

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If you have limited space to work from home or you need to pack up your setup and take it with you, a foldable Bluetooth keyboard may be the answer. I've been using this full-size model from Plugable when I'm working from home unexpectedly. At the end of the day, I can easily fold it up and hide it away to regain access to my dining table. — Malarie Gokey, Deputy Editor



A gel wrist rest for your mouse

Kensington ErgoSoft Wrist Rest

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To limit wrist fatigue, I've been using Kensington's ErgoSoft Wrist Rest. It's essentially a small gel-filled wrist pad that you can position exactly where you need it. The sticky underside keeps it from shifting around on the table, but it's ideal to have the option to angle it or remove it as needed throughout the workday. — Malarie Gokey, Deputy Editor



A micro-bead mouse wrist rest to keep you RSI free

IMAK Cushion Ergobeads Wrist Rest

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I have a confession to make: I've been using the same Imak ErgoBeads wrist rest featured here for an undetermined amount of years. I've washed it regularly, of course, but let's just say it's not something I would let go of as a hand-me-down. This thing is the definition of computing comfort, in my opinion, and there are bundles that include a wrist rest for your keyboard. There's something about beads that perfectly contour to your wrist and feel like a down pillow underneath it. Don't make this tough time even worse with a repeated stress injury —  trust me, I know from experience. — Joe Osborne, Senior Tech Editor



A mousepad with a wrist rest to prevent RSIs

3M Precise Mouse Pad

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Look, there's enough to worry about much less a debilitating work injury preventing you from getting your work done. That's why we're recommending the 3M Precise Mouse Pad, because it's cheap, effective, and will keep your mouse hand comfortable with a wrist rest. Also, its tracking surface is designed for modern optical mice, so you're basically covered from every angle for less than $20. — Joe Osborne, Senior Technology Editor

 



An affordable smart speaker

Amazon Echo Dot

Echo Dot (4th Generation) (button)

My Echo Dot has become an essential desktop companion whenever I work from home. The affordable Alexa device is our top pick for best budget smart speaker, and it packs all of the same digital assistant features found on Amazon's more expensive Echo products into a compact, budget-friendly package. Sound quality can't compete with genuine stereo speakers, but the Echo Dot gets the job done for casual background listening while I work. It's also a convenient tool for setting alarms and reminders, getting quick answers to questions, and receiving news and weather updates. And best of all? Its reliable voice control means you never have to step away from your keyboard.  — Steven Cohen, Technology Editor



A smart display

Google Nest Hub

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I like to have a clock nearby when I'm working from home, because I am wont to lose track of time entirely. I also like to have music playing in the background. To address both of those needs, I set up the Google Nest Hub on my desk. Not only does it always show me the time, but it can also play music, do math for me, and answer any random questions I have while working. — Malarie Gokey, Deputy Editor



An affordable 27-inch monitor

27-inch Dell FreeSync Monitor

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Although you can get fancy 4K, curved monitors for hundreds or even thousands of dollars, there are also plenty of decent displays for $200 or less. This 27-inch Dell FreeSync Monitor has a full HD IPS LED screen that should be both big enough and high-res enough for most people's needs. It uses Dell's ComfortView tech to limit reflections, blue light, and other distractions. It's the monitor I have setup for working from home. — Malarie Gokey, Deputy Editor



An UltraWide monitor

LG 34WK650-W 34" 21:9 Monitor

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I had the pleasure of testing out LG's 34WK650-W 34" 21:9 monitor for a few months and it completely opened my eyes up to the benefits of an UltraWide display in a home office. Typically, I work with a 24-inch 16:10 Dell UltraSharp monitor, and it performs very well for most needs. There are times, however, when there's just not enough real estate available on the screen for all the applications I have open. With the UltraWide design of the LG 34WK650-W, however, it's basically like having two monitors in one. Organizing different windows around your screen is a breeze, allowing you to multitask like a pro. The monitor also packs in several advanced display features, like HDR and FreeSync, which make it a fine fit for entertainment and gaming when you're not working. — Steven Cohen, Technology Editor



A laptop that can be your WFH warrior for a long time

Google Pixelbook Go

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Acer Chromebook 15.6

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While many might scoff at $649 for a Chromebook, hold that thought until you take a peek at the Google Pixelbook Go's 1080p display, its excellent keyboard, sharp 1080p webcam, and spacious trackpad. For a combination of WFH-ready features such as these within similar aluminum-clad laptops, expect to pay at least $300 more. If you want to save even more, we'd suggest the Acer Chromebook 15, a $325 15-inch laptop with a 1080p screen and just enough performance and space to get you through this stint of working from home. — Joe Osborne, Senior Technology Editor



A desk for your new make-shift home office

Three Posts Lamantia Computer Desk

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Foundstone Black Desk

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Fully Jarvis Electric Adjustable Height Desk

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Parsons Desk

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Generally speaking, we recommend the Three Posts Lamantia Computer Desk as the best desk for its drawer space, dashing looks, and decent $220 price. However, those looking to save as much cash as possible without working on a box should take a look at the $107 Zipcode Design Folkston Desk. Finally, our favorite standing desk is the Fully Jarvis Electric Adjustable Height, which adjusts electronically to save your back. — Joe Osborne, Senior Technology Editor



A desk lamp

TaoTronics LED Desk Lamp

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Whether you're burning the midnight oil or just need extra illumination, this TaoTronics LED desk lamp can add some much needed light. The brightness is adjustable to suit your workspace, and it has a built-in Qi-wireless charger for recharging your phone. For more desk lamp options, check out our guide.  — Les Shu, Senior Guides Editor



A comfy office chair to plant your bottom

Knoll ReGeneration

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Space Seating Professional AirGrid

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It's entirely too easy to spend a fortune on an office chair, so while we can personally recommend the Knoll ReGeneration as it's the New York City Insider office's chair of choice, it's also more than $800 for individual pricing. So, may we suggest the far more approachable Space Seating Professional AirGrid? It's a fraction of the price at $175, and offers many similar comfort features. — Joe Osborne, Senior Technology Editor



A webcam for acing all of those video meetings

Logitech C920 Pro Computer Webcam 

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If you expect to be holding internal (and outgoing) video meetings for quite some time, and you aren't going for the above recommended laptop, then pick up the Logitech C920. This is a 1080p webcam with an excellent stand for laptops, monitors, and tripods. While this is a plug-and-play option, it's also equipped with enhanced controls and filters for power users. That's a lot of webcam for just under $50. — Joe Osborne, Senior Technology Editor



A surge protector and powerstrip

Anker Power Strip Surge Protector with 12 Outlets

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It never ceases to amaze me how many devices I need to plug in at my desk. I got this 12-outlet power strip and surge protector to help streamline all the cables I needed to plug in at my desk. It has room for my laptop charger, phone charger, router charger, smart display, my printer, my monitor, and more with room to spare. — Malarie Gokey, Deputy Editor



A USB or USB-C hub for all of your gear

Satechi Aluminum Multi-Port Adapter V2

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HooToo 6-in-1 USB-C Adapter

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Anker 10 Port 60W Data Hub

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If you have a work laptop or even a personal one released within the last two years, chances are that it has one or more USB-C ports. Naturally, chances are if you have a USB-C laptop you have plenty more gadgets and accessories that use traditional USB or some other more legacy form of connection. That's where the Satechi Aluminum Multi-Port Adapter V2 comes in with several ports and passthrough charging. It's also $80 generally, so something like the HooToo 6-in-1 USB-C Adapter could do just as well for less than half as much. For anyone still rocking straight USB ports, we suggest the Anker 10 Port 60W Data Hub for $43. — Joe Osborne, Senior Technology Editor



A pair of noise-cancelling headphones

Bose 700 Headphones

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Though working from home likely gives you the freedom to pump up the volume on your speakers, headphones can still come in handy in many home offices — especially noise-cancelling models like the Bose 700s. Perfect for tuning out potential distractions around the house, or intruding sounds from outside, the Bose 700s feature some of the best noise cancellation tech on the market. They're especially well-suited for use during important work calls since the mics can isolate your voice from background noises. The Bose 700s are also our pick for the most comfortable noise-cancelling headphones, so you can wear them throughout the workday without any problems. — Steven Cohen, Technology Editor      



A worthy alternative to Bose's noise-cancelling headphones

Sony WH-1000XM4 Noise Cancelling Headphones

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The Bose 700 are featured in this guide as ideal home office noise cancelling headsets. But I'd urge anyone to take a look at the Sony WH-1000XM4 noise cancelling headphones. They're slightly more comfortable than the Bose, in my opinion, and their customizable sound means I enjoy my music more than I do with the Bose, too. Noise cancelling is about as good, and they're $50 cheaper than the Bose, too. Plus, they dramatically reduce ambient noise for better phone calls, and there's no need to switch between your computer and your phone, as they can connect to both devices at the same time. — Antonio Villas-Boas, Senior Reporter



An affordable pair of desktop speakers

Logitech Z313 Speaker System

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Logitech is known for its reliable desktop speaker models, and the company's Z313 are our top pick when it comes to budget computer speakers. The system includes compact left and right speakers, along with a dedicated subwoofer for extra bass while listening to music throughout the workday. Though far from high-end, audio performance is solid for such an inexpensive system, making them a very affordable upgrade from integrated speakers on your monitor or laptop. — Steven Cohen, Technology Editor



A portable hard drive

Seagate BarraCuda Fast SSD

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If you have separate computers for work and home, an easy file sharing solution is to store on a portable hard drive, like Seagate's BarraCuda Fast SSD. In my previous years of testing hard drives, Seagate's are some of the more reliable ones I've used. This particular unit uses solid-state memory, which allows for fast read and write speeds (it can be used for gaming and productivity), and you can toss it inside a bag and not worry about damage to moving parts. The BarraCuda Fast SSD supports USB-C for fast transfer speeds of up to 540MB per second, but it's also compatible with older USB ports, albeit slower. — Les Shu, Senior Guides Editor



A conference speaker phone

Anker PowerConf Bluetooth Speakerphone

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Unless it's a quick call, I'm not a fan of using headsets or putting a phone against my ear for long hours. I also don't like terrible sounding speakers on my phone or laptop. The solution I've been using is the PowerConf Bluetooth Speakerphone from Anker. Yes, it's designed for group conferences, and it's portable, so you can take it on the road. But I like the sound quality it produces and that it has six microphones, so it can pick up my voice clearly regardless of where I am in the room. — Les Shu, Senior Guides Editor



A multifunction printer

Canon Pixma TR4520 Printer

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Whether you need to print, scan, copy, or even fax, the Canon Pixma TR4520 is an affordable all-in-one that does all those things. It's small enough that it doesn't take up a lot of space, and it has high-end features like two-sided printing and an automatic document feeder for multi-page scanning. For more affordable printer options, check out our guide. — Les Shu, Senior Guides Editor



The 15 biggest advertisers shopping for agencies right now, from Coca-Cola to Home Depot, and who could win the business

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Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.

But 2021 is expected to be an unusually active year for new business with accounts representing billions in ad spending expected to change hands.

Greg Paull, founder of R3 Worldwide, a consulting firm that oversees such reviews, said he expected renewed activity from industries like travel and tourism, which want to restart spending after being hard hit by the pandemic.

The Las Vegas Convention and Visitors Authority, for example, recently restarted its search for an agency after pausing the process nearly a year ago during the pandemic.

Below are 15 top accounts that are up for grabs, based on our own reporting and news accounts elsewhere, in order of estimated value to the winning agencies.

Unless otherwise noted, the companies did not respond to requests for comment.

Coca-Cola is the big prize at $4.2 billion, but most agencies will lose out.

Account: Coca-Cola

Estimated spend: $4.2 billion

The biggest account with the most ad dollars at stake is Coca-Cola, which plans to slash its budget by consolidating much of its ad business with fewer agencies.

Agencies including Wieden + Kennedy as well as holding companies WPP, Publicis, Dentsu, IPG, and MDC Partners are pitching to defend their business and grab a bigger slice of the pie. A Coca-Cola spokeswoman said the company plans to pick its new agencies by the end of 2021.

Ad Age, which first reported the news, said Coca-Cola spent $4.2 billion on paid advertising in 2019.



Home Depot is weighing ad giants Publicis and Omnicom.

Account: Home Depot

Estimated spend: $1.1 billion

The Home Depot continues its search for a new creative agency after firing The Richards Group in October after its founder, Stan Richards, made a racist remark that gained widespread media attention.

Reports say Omnicom's BBDO and Publicis Groupe's Leo Burnett are among the agencies competing for the business. The retailer also recently named Omnicom's OMD as its new media agency.

The Home Depot spent $1.1 billion on advertising in 2020, according to Ad Age's Datacenter.

A Home Depot spokesperson had no updates on its search.



Unilever is shaking up its US e-commerce business, and it could be a big loss for WPP.

Account: Unilever

Estimated spend: $900 million

CPG giant Unilever is looking for a new agency to handle its North American retail ad business in late 2020, several sources told Insider. The maker of brands like Dove, Lipton, and Ben & Jerry's will focus on e-commerce advertising, which has taken off during the pandemic.

Unilever is a critical client for advertising giant WPP, which is defending its business against competitors including IPG. An insider said the review came about because Unilever wanted to explore options outside WPP just as the company folded Geometry, the agency responsible for Unilever's US retail business, into its VMLY&R network. 

Unilever spent $900 million on marketing in North America in 2019, according to market-research firm Comvergence. A knowledgeable source said the retail part of the business would be worth $30 million in annual revenue to an agency.



It's down to the wire for the US Navy's massive, five-year ad contract.

Account: US Navy

Estimated spend: Five years, $457 million

The US Navy announced in December 2019 that it would review potential agencies when its contract ends in May. The winner will be tasked with helping Navy increase recruits through 2026 through work like events, targeted ad buys, and email marketing.

Federal government clients are some of the most lucrative in the ad industry, and IPG took WPP to court in 2015 after it lost a five-year, $457 million contract. Now, IPG hopes to win back the business — another potential five-year contract — and make up for losing the even larger Army account to Omnicom in 2018.

People with direct knowledge said WPP's VMLY&R and IPG's McCann are the two finalists in the pitch, which is set to wrap up in May. The Navy declined to comment.



Philips wants to send its $300 million advertising and PR business to a single holding company.

Account: Philips

Estimated spend: $300 million

Philips started looking for an agency for its $300 million global advertising, PR, and marketing business in January, and holding companies IPG, Dentsu, and WPP are competing for the account.

The company's ad and media buying is being handled by WPP-owned Ogilvy and Wavemaker, but people close to the business said Philips plans to consolidate all work with one holding company to save money. The pitch is expected to conclude in May.



MDC Partners is pulling out all the stops to save its Infiniti account.

Account: Infiniti

Estimated spend: $150 million

Nissan-owned Infiniti is shopping for an agency to handle its global creative advertising.

Infiniti last June started looking for a new creative agency, potentially dealing a major blow to its agency Crispin Porter Bogusky, which has already lost top execs and its second-largest client, Domino's Pizza, in recent months.

MDC Partners-owned Crispin has handled Infiniti's creative business since 2014. Also vying for the business are holding companies Dentsu, Cheil Worldwide, WPP, Omnicom, and Publicis. Infiniti expects to have an update in the next couple of months.

Comvergence estimates that Nissan spends $1.5 billion annually on global marketing across its brands; 10% of that total, or about $150 million, goes to Infiniti.



Cigna is consolidating its ad, media, and PR work.

Account: Cigna

Estimated spend: $150 million

Cigna aims to cut the number of agencies it uses to one for its global marketing business, meaning a potential loss for its current agencies IPG, Omnicom, and Edelman. The winning agency will control creative and digital advertising, media planning and buying, PR, brand strategy, and sponsorships. 

As one of the five largest US-based health insurance providers, Cigna is a crucial client.

Comvergence estimates Cigna spends $150 million on global marketing each year.



Chocolate maker Lindt will be a sweet prize for a holding company.

Account: Lindt & Sprüngli 

Estimated spend: $145 million

The maker of Ghirardelli and Russell Stover recently launched a review of its media-buying business for Europe, according to several people with direct knowledge who said it spends around $145 million per year on the continent.

The company wants to consolidate all the work with one holding company and centralize its business to compete with larger rivals like Mars, Nestle, and Mondelez. WPP, Dentsu, and Publicis previously had longstanding relationships with Lindt in the UK, Germany, and France, respectively. They're all vying for the business, according to people familiar with the situation, as are Havas and Omnicom, which recently won Lindt's business in China. Consulting firm ID Comms is running the review.

Lindt & Sprüngli declined to comment.



Ad giant Publicis is defending its $88 million Nestlé account in the UK.

Account: Nestlé

Estimated spend: $88 million

Nestléis searching for a new media agency for its ad planning and buying business in the UK and Ireland as it competes with rivals like Mars and Lindt.

Publicis-owned Zenith, which handles media for Nestlé brands KitKat and Nespresso, is competing to defend its business. According to Nielsen estimates, Nestlé spent 63 million euros, or $88 million, on paid ads in the UK in 2020.

Nestlé declined to comment.



Kaiser Permanente's $85 million ad business is up for grabs.

Account: Kaiser Permanente

Estimated spend: $85 million

Kaiser Permanente is shopping for agencies to handle its US advertising, media-buying, B2B, and digital experience work, according to people with direct knowledge and a leaked document reviewed by Insider. The outcome could spell a big loss for IPG, which has made Kaiser's ads for the past 17 years, and is expected to try and keep the business.

While many advertisers cut their budgets last year, Kaiser increased its spend, by around 20% to at least $85 million, according to Kantar.



JetBlue is looking for growth after getting slammed by the pandemic.

Account: JetBlue

Estimated spend: $66 million

JetBlue was one of the first in what's expected to be a wave of travel and hospitality brands reviewing their ad agencies in late 2020 and early 2021. Airlines lost an estimated $35 billion in 2020, and all brands, including smaller ones like JetBlue, are trying to attract customers while cutting costs.

JetBlue spent $66 million in advertising in 2019. But the airline industry slashed costs in 2020, and the winning agency will control a smaller budget; Comvergence estimates JetBlue spent as little as $4 million in 2020. It's unclear if IPG, which has had the business for 12 years, is pitching to keep its account.



TD Bank is reviewing its $22 million budget.

Account: TD Bank

Estimated spend: $22 million

TD Bank is reviewing its US and Canadian media and creative ad agencies, and that could mean a loss for Publicis Groupe, Havas Group, or Omnicom Group's TBWA\Chiat\Day.

Those agencies are pitching to defend and potentially grow their business, execs at these agencies said. One speculated that TD Bank was looking to consolidate its advertising with one or two agencies, going the way of others like Coke and Cigna.

TD Bank spent $22 million on paid media in the US in 2019, Kantar estimated.



ConEd is close to picking a new agency after dropping Havas.

Account: Con Edison

Estimated spend: $8.3 million

New York energy company Con Edison dropped its ad agency Havas— which handled its media and ad business since 2017 — and is expected to name a new agency in March.

The company started its search for a new creative and media agency around September, according to three people close to the situation. ConEd had hired a new head of branding and marketing last April, John Fredette, and the company has been building its own marketing team.

Havas did not pitch to defend the business. ConEd spent $8.3 million on measured media in the US in 2019, Kantar estimated.



Nutella is seeking an agency to grow its profile.

Account: Nutella

Estimated spend: Undetermined

In late 2020, Italian chocolate-maker Ferrero Group started searching for a new agency to promote the hazelnut spread Nutella around the world.

Ferrerro has shaken up the agencies it uses in recent months, moving its global ad-buying business from Omnicom to WPP and picking indie agency Terri & Sandy in the US. The winner of the ongoing pitch will create big-budget campaigns centered on holidays and other events.

Ferrero spent $22.6 million on marketing for Nutella in the US in 2019, according to market-research firm Kantar, but Insider could not determine the value of the current pitch.



Prudential is seeking an agency for the first time in a decade.

Account: Prudential

Estimated spend: Undetermined

Prudential is searching for a new agency for the first time in a decade.

The scope of the assignment is unclear, but people with knowledge said independent and big ad holding company-owned firms have been invited to pitch for the business after Prudential split with agency Droga5. This is another change for Prudential, which just hired a new CMO.

Prudential spent $53 million on advertising in 2019, excluding paid social campaigns, according to Kantar.



Meet the 16 executives in Google CEO Sundar Pichai's trusted inner circle who are leading the company's most critical businesses (GOOG, GOOGL)

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Google's former CEO Larry Page had the "L Team," an inner circle of trusted advisors which he consulted on major company decisions.

Sundar Pichai's team is called Google Leads, a broader group of 16 executives from across the company's most critical businesses, from search to education.

The group consists of product leaders as well as some of Pichai's most trusted confidants, some of whom have been with Google from the very early days and are now helping the CEO steer the company through a challenging period.

Based on conversations with sources, Business Insider has identified the 16 names that make up Google Leads.

The group typically meets once a week, but has been more engaged than usual during the pandemic, insiders say.

Meet Sundar Pichai's inner circle.

Thomas Kurian — Google Cloud CEO

Google has set 2023 as the deadline to overtake at least one of its major cloud rivals, Business Insider previously reported, and the pressure is on Cloud CEO Thomas Kurian to deliver. (A Google spokesperson denies the existence of this window: "Reports of these conversations are simply not accurate.")

The former Oracle executive was named as Google's new Cloud chief in November 2018. "You will see us competing much more aggressively," he said just several weeks into his tenure. And so far, Kurian appears to be delivering on that promise as he pushes Google's enterprise business to catch Amazon Web Services and Microsoft Azure.

Kurian succeeded Diane Greene, who insiders say had more of an engineering focus, and who reportedly left after tensions with other executives.

"Kurian is a move back to a sales-oriented culture at the top," said one person who worked with both Greene and Kurian. "That will probably help break through in markets that have been historically skeptical of Google within the enterprise."

Under Kurian, Cloud is targeting more products and services specific to certain industries, and the Cloud chief said deals over $50 million more than doubled in 2019. Google recently began breaking out Cloud earnings as a separate reporting segment – more evidence of how important this division is right now.

Fun fact: Thomas has a twin brother named George, who is the CEO of NetApp.



Ruth Porat — SVP and CFO of Google and Alphabet

In 2015, just months before the company morphed into Alphabet, Ruth Porat left financial firm Morgan Stanley to join Google as its new chief financial officer.

The timing of Porat's arrival was not a coincidence, and since the reorganization she has continued to serve as CFO for both Google and Alphabet, making her one of the most important figures inside the internet company's empire.

Porat's purview extends to Alphabet's so-called Other Bets — the hodgepodge of subsidiary businesses focused on autonomous driving, biotech, and drones, among other things — where she controls the purse strings and headcount of these efforts. 

Porat has introduced more fiscal discipline into the company over the years, and has reigned in some of the company's more indulgent money-bleeding projects. Not to mention that she's carefully guided Google through a pandemic, which proved to be a nasty bump for the company's business last summer as digital ad spend plummeted.



Kent Walker — SVP, global affairs and chief legal officer

As senior VP for Global Affairs and Google's Chief Legal Officer, Kent Walker is Google's top lawyer. 

Walker advises Google's leadership team on legal and policy issues that involve everything from company acquisitions to antitrust investigations. Bloomberg once called Walker "the most powerful person in tech you've never heard of." 

That might be about to change: Walker, along with a handful of outside lawyers, is now mounting Google's very public defense against a bombardment of antitrust lawsuits.

Before joining Google in 2006, the Stanford Law School graduate held top legal roles at eBay and at internet browser pioneer Netscape. In a strange twist of fate, he also did a five-year stint in the US Department of Justice.



Rick Osterloh — SVP, devices and services

For the past few years, Rick Osterloh has been attempting to wrangle Google's various hardware efforts – phones, laptops, wearables – into one cohesive vision. No easy task.

The former president of Motorola Mobility, who Google hired back in 2016 to lead its hardware division, has perhaps most notably helped grow Google's own brand of Pixel smartphones into a household name.

In 2018, Osterloh also took charge of Nest, once an independent company bought by Google and placed in a silo under Alphabet before it was absorbed back into the Google mothership.

The pressure is on for Osterloh to prove that Google deserves to be taken seriously as a hardware player, but some notable departures from the team over the last year and an uneven rollout of products suggest the group is still finding its groove.

Google is said to be working on its own processors for future Pixel phones and Chromebooks, which would feasibly allow Osterloh and his team to do better and more interesting things with the surrounding hardware.

Osterloh's own direct reports include Nest VP Rishi Chandra and Clay Bavor, who oversees Google's virtual and augmented reality products.

 



Prabhakar Raghavan — SVP, head of Search and Geo

Prabhakar Raghavan is Google's new head of Search, following an executive reshuffle earlier last year. Prabhakar previously led Google's ads and commerce team, and before that was in charge of G Suite in Google Cloud.

Search is Raghavan's bread and butter, but the reorganization puts Raghavan right at the top of the Google money tree, overseeing ads, Geo (which includes Maps and Google Earth), commerce and payments — and the voice-based Assistant product, too.

He also has a new team of direct reports, which includes Jerry Dischler, who now leads Google Ads, and new Geo leads Dane Glasgow and Elizabeth Reid.

Before Google, Raghavan founded Yahoo Labs and led the company's search strategy, not to mention that he's published various books and papers on the subject, including a book co-authored with Rajeev Motwani called "Randomized Algorithms."

Oh, and if you follow him on Twitter, don't expect him to be very active. His Twitter handle is an anagram for "I don't tweet."



Hiroshi Lockheimer — SVP, platforms and ecosystems

A founding member of the Android team, Lockheimer currently oversees Google's range of mobile products including Android, Chrome, Chrome OS, and Play.

He joined the company in 2006, after Google acquired Android, where he served as executive director and later VP of engineering. In 2015, Google's freshly minted CEO, Sundar Pichai, who once led Chrome and Chrome OS development himself, appointed Lockheimer as SVP of Google's mobile software efforts.

Insiders have described Lockheimer as having a "quiet strength" about him, calling him a well-respected leader in the company. Pichai's prior history working on Chrome means this is an area the Google chief is particularly close to.

Lockheimer is also leading the charge on a new OS called Fuchsia, an open-source sort-of-blend of Android and Chrome OS, which remains shrouded in much mystery.



Susan Wojcicki — YouTube CEO

Susan Wojcicki not only serves as YouTube's CEO, she's also a card-carrying member of the old-school Google club. In fact, it was Wojcicki's garage where Google founders Larry Page and Sergey Brin built their first office in 1998.

It was also Wojcicki who proposed Google buy YouTube in 2006, and now 15 years later the founders are surely glad they listened.

Wojcicki, who studied history and literature at Harvard University, has transformed YouTube into one of Google's biggest success stories.

And now that the company has started revealing YouTube's revenue, we can see just how successful it is. As YouTube continues to grow and eat up more TV ad spending, analysts highlight it as one of the most exciting parts of the business right now.

Check out our list of the 33 insiders who hold the most power at YouTube for more on the inner workings of Google's video business.



Lorraine Twohill — chief marketing officer

Lorraine Twohill joined Google in 2003 as the company's first marketing hire outside of the US, and quickly rose through the ranks to lead the company's marketing division.

Twohill, who also created Google's in-house advertising agency Creative Lab, has her own wide range of reports across Google products, from Search to Chrome.

"She's humanized Google with Super Bowl Sunday ads," wrote Business Insider in its list of the most innovative CMOs of 2020.

Throughout the COVID-19 pandemic, Twohill has worked with the World Health Organization and the Centers for Disease Control and Prevention to promote official health information across Google's products.



Fiona Cicconi – SVP, people operations & chief people officer

Fiona Cicconi is Google's new HR chief, and she certainly has her work cut out for her.

Previously AstraZeneca's chief human resource officer, Cicconi will now oversee Google's sprawling remote workforce, as well as rising worker tensions.

She replaces Eileen Naughton, who announced in early 2020 that she planned to step down before the end of the year. A Google spokesperson confirmed Cicconi reports directly to CEO Pichai.

The company has seen various flare-ups over the past year, which promise to keep Cicconi's hands full in 2021.

The year began with hundreds of employees forming the first Alphabet union, while the ousting of two senior ethical AI leaders continues to cause internal turmoil.

The company's commitment to diversity, equity and inclusion has also been thrown into question in recent months, and promises to be a big point of focus for Cicconi.

 



Ben Gomes — SVP, learning and education

Another early member of the company, Ben Gomes joined Google in 1999 where he was tasked with, among other things, scaling Google's 'PageRank' beyond 25 million pages.

Gomes has been described as Google's search czar. "I think of Ben as our diplomat," Marissa Mayer once said during her Google tenure. However, it wasn't until 2018 that Gomes was appointed head of Google's Search business.

Recently, Gomes has transitioned to a new role overseeing Google's education and learning products. Gomes is working to tie together the company's various efforts in that space, and has been behind Google's push to build up its Meet and Classroom products through the pandemic.

"Ben has always had a deep interest in education innovation, and we're excited to see him build on our work here," said CEO Sundar Pichai when announcing Gomes' new role last June.

Gomes remains a technical advisor on Search, assisting Prabhakar Raghavan, and continues to work closely with Google.org on corporate philanthropy, the company said.

 



Jen Fitzpatrick — SVP, core and corporate engineering

Jen Fitzpatrick, who joined Google via its internship program in 1999, was one of the first 30 employees at the company. She was also one of Google's first women engineers.

Fitzpatrick has led teams on Search, Google News, shopping, and AdWords. In 2014, she was appointed VP for Geo, overseeing the entire Google Maps business.

Last year, Fitzpatrick moved out of Geo to lead the company's core engineering teams, overseeing more than 8,000 employees.

"Jen's deep product knowledge and experience focusing on important areas such as privacy will set her up well to lead these teams," Pichai wrote in a memo announcing the move in June.

She continues to report directly to Pichai in her new capacity. Google engineering VP and company veteran Luiz André Barroso remain working in Core, and now report to Fitzpatrick.



Jeffrey Dean — Senior fellow, SVP of Research and Health

Jeffrey Dean is a Google Senior Fellow and leads the company's AI division. Another long-time employee, Dean has been with the company since 1999 and has earned a reputation for his exceptional coding talent. He joined Google's X lab in 2011 to work on deep neural networks.

That eventually led to the creation of Google Brain, the company's research group which lives in the company's wider Research group, which Dean oversees.

Dean was appointed the head of Google's entire AI division in 2018 during a leadership reshuffle, which spun AI into its own business. Within AI lives Google's Health group, which is using AI to drive many of its projects. David Feinberg, the head of Google Health, reports into Dean. 

"He is a mentor. He cares about people," said one Googler who worked with Dean on several projects. 

During college, Dean worked on the World Health Organization's Global Programme on AIDS, and continues to have a deep interest in the health sector.



Philipp Schindler — SVP, chief business officer

Google's chief business officer has been extremely busy over the past year, as the company has tried to fend off the effects of the COVID-19 pandemic.

Schindler, who joined Google in 2005, took the role of chief business officer when Google restructured itself under Alphabet in 2015. Not just the face of Google's advertising business, Schindler also weighs in on everything from Google News to the company's moonshots.

Schindler, who was born in Germany, is a veteran of the early dot-com days, having worked at AOL and CompuServe during the 1990s.

Expect Schindler to work more closely with Raghavan as he steers Google's search and advertising businesses.



Corey duBrowa — VP, global communications and public affairs

When it comes to Google's communications, the buck stops with Corey duBrowa. After stints shaping the PR strategy for Starbucks and Salesforce, duBrowa joined Alphabet in 2018 to help build the company's brand.

Corey duBrowa has a direct line to Pichai and wrangles a team of more than 200 staffers. Early on in his Google tenure, duBrowa introduced "objectives and key results" (OKRs) for the company communications team – something Pichai uses with his own direct reports.

"For years, Google was data-rich and analysis poor," duBrowa told listeners during an interview at a Holmes Report event last year. "We're in the process of building the kind of analytics engine and team to help us be more precise." 

And if you happen to come across Corey duBrowa's bylines in Rolling Stone and GQ, that's because he was also a music journalist in a past life.



Ben Smith — Google fellow

Like Jen Fitzpatrick, Ben Smith joined Google in 1999 through the company's internship program. He was so enamored with the company at the time that he left his graduate program to join Google's Search efforts full-time — and has remained with Google ever since.

Smith is a member of the old guard, and a technical advisor to the office of the CEO. While he's less in the public eye than other members of Pichai's squad, you might spot his name attached to the occasional company blog post.



Tom Oliveri — VP, CEO team

Tom Oliveri joined Google in 2005 where he worked on Google's first payment service, before transitioning to lead marketing for various Google products, eventually overseeing marketing for Chrome and Android in a VP role.

Oliveri is currently a VP of the CEO team and, insiders say, a particularly close confidant of Pichai's. Oliveri's reports include Jeff Markowitz, who joined Google as a leadership advisor in 2019.



British Airways has reportedly sent its most iconic jet since the Concorde to be scrapped. See inside the plane that shuttled VIP flyers between New York and London.

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British Airways Airbus A318 JFK Tour

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British Airways just dealt a blow to its premium customers as the airline is scrapping the all-business class aircraft formerly offered on the billion-dollar London-New York flagship route, Aviation Week reported.

The VIP-configured Airbus A318 aircraft was the only one of its kind in the British Airways fleet when its retirement was announced in July. The service boasted enhanced convenience and luxury to the business travelers that frequented the route and, with capacity for only 32 passengers, it was among the closest to a private jet in the airline world. 

British Airways used the service to solidify its place as the route's go-to premium carrier, replacing the Concorde as the crown jewel of the airline's transatlantic offering. The smaller and more exclusive A318 service catered to the airline's top spenders with a direct link between New York City and London's financial district by using London's City Airport instead of Heathrow or Gatwick Airports. 

It was also a bucket list flight for many aviation enthusiasts since the A318 was already itself a rare aircraft on which to fly, let alone on a transatlantic journey and in an all-business class configuration. But the aircraft is no longer in British Airways' fleet after being sent to be dismantled in the Netherlands, according to Aviation Week.

Take a look inside the most exclusive aircraft to connect New York and London since the Concorde.

SEE ALSO: I flew on 2 leading low-cost airlines to see what budget flying looks like in a pandemic and found some cheaper carriers are doing a better job keeping you safe than their full-cost competitors

DON'T MISS: Qantas and British Airways retired their Boeing 747 fleets after 50 years. Here are the jet's 12 coolest features that passengers will miss.

Most people traveling between New York and London on British Airways before the pandemic found themselves either flying on a Boeing 747-400...



Or Boeing 777-200.



The two make up the majority of flights flying the $1 billion route between the two economic hubs but most don't know about the third aircraft that flew British Airways' top clients: the Airbus A318.

Read More: These 10 global flight routes are where airlines made the most money in 2018 and 2019



The smallest member of the Airbus A320 family, the A318 was a commercial flop for Airbus that only saw a handful of customers, mostly in Europe.



The aircraft is out of production and though British Airways was among the last and smallest operators of the type, it made the aircraft an icon in transatlantic aviation by flying it between New York and London.



While the thought of flying on a short-haul aircraft across the Atlantic may seem unappealing, there's a catch to this aircraft in that it's configured in an all-business class configuration.



Only 32 seats make up that sole premium cabin that's spread out across eight rows.



And though small in size, this A318 had no shortage of comfort as all rows featured business class seats with fully lie-flat capabilities. These seats are not found on similar aircraft.



Amenities and features at each seat standard for business class included a plush pillow and blanket kit from The White Company....



Amenity kit from The White Company...



Foldable tray table...



Personal reading lamp...



Literature holder...



110v AC power outlet...



Coat hangar...



And adjustable headrest.



Apple iPads were also distributed in lieu of seat-back entertainment screens.



Each row also had multiple windows for better views of the crossing during the day.



Though the standard in business class is now enclosed private suites which the A318 didn't offer, a small divider separated the paired seats for an additional morsel of privacy.



Only three flight attendants serviced the passengers, providing a full business class meal service and drinks for the 3,000-nautical mile journey.



The seats were controlled via the armrest, with numerous customizable positions.



The lie-flat capability of the seats was ideal for the evening red-eye flight from New York to London, allowing business travelers to get a comfortable full night's rest and head straight to work or meetings the next morning.



British Airways frequently saw passengers arriving in New York and London only to return within the next 24 hours, with the near downtown-to-downtown service allowing for a quick and luxurious in-and-out of the world's top business centers.



While not the most modern business class product, the service as a whole made the Airbus A318 the aircraft of choice for those who could afford it when flying between London and New York.



And with only eight rows and 32 seats, the aircraft felt more like a private jet than a commercial airliner. Case in point, the flight before my visit in March 2020 only had five passengers on board.



As the aircraft couldn't make it from London to New York nonstop – even with the reduced passenger load – it made a stop in Shannon, Ireland for fuel, where it also cleared US Customs and Border Protection. A non-stop flight was offered in the opposite direction, however.



Upon landing in New York, passengers onboard BA1 arrived in the terminal as they would if it were a domestic flight, with no further passport checks required.



British Airways only had one A318 in its fleet at the time of its retirement, G-EUNA, which solely flew this route.



Designed with business travelers in mind, the aircraft flew every day of the week except Saturdays.



It was intended to fill the gap left by the Concorde in 2003, with the A318's first flight occurring in 2009.



G-EUNA flew the flag on British Airways' flagship route wearing either the flight number BA1 or BA2 – depending on which direction it was flying – for 11 years before the coronavirus pandemic ended its tenure permanently in July.



Though not as fast as Concorde, the service was nearly every bit as exclusive, earning the nickname "Concorde's baby sister."




9 essentials for staying healthy while traveling, from a sterilizer wand to a muscle stimulator to improve circulation

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  • Taking proper precautions while traveling is vital in helping prevent contracting a virus like COVID-19. 
  • Innovative tech like portable water filters or wand sterilizers can help make any trip a much safe experience.  
  • Below, we've rounded up 9 essentials everyone should pack in their suitcase or carry-on for healthy travel.
Table of Contents: Masthead Sticky

Travel isn't what it used to be. Not only has the pandemic severely restricted what has become the world's favorite pastime, but it's also changed the way we do it. 

How fast COVID-19 spread across the world has completely opened our eyes to how easily we can catch deadly viruses. Now, the mere thought of sitting on an airplane, rubbing elbows with 50 other people in a small space, or talking to a maskless stranger up close is the surest way to experience some heavy travel anxiety. 

Luckily for jet setters like you and I, we have this wonderful, ever-evolving thing called technology — and there are some brilliant innovations designed to allow us to adapt to this new normal. Thanks to new gadgets that are just as portable as they are effective, there are more ways than ever to protect ourselves and stay healthy while traveling

With the world partly opening back up and people starting to travel again, even though COVID-19 is still very much alive and kicking, these gadgets are more important than ever. Whether you need to hop on a plane for work, go home for the holidays, or take a quick yet much-needed vacation in one of the very few countries that welcome Americans at the moment, they are now essential additions to your packing list.

And although the following collection of gear works well for trying to keep healthy during the pandemic, they're not only intended for that purpose. Gadgets like LifeStraw's water filter, the PowerDot Duo 2.0, or even portable humidifiers are essential items that any traveler can benefit from packing along, whether COVID-19 still poses a risk or not.

Here are our picks best healthy travel essentials:

Best sterilizer

The Monos CleanPod UVC Wand Sterilizer allows you to effectively disinfect public spaces so you can stop using wipes that are bad for the environment.

Pros: Uses UV-C light, very lightweight, very portable, no warming up time, USB to USB-C charging, sleek design

Cons: More expensive than other wands, it takes time (at least 30 seconds) to sanitize

These days, sterilizing your airline seat area or table at a restaurant yourself feels like a necessity, and many have resorted to packing disinfectant wipes. The problem is, they're not exactly good for the environment. Most wipes block our sewage systems and pollute our oceans, and those eco-friendly alternatives could still increase your carbon footprint.

That's why sterilizing wands have become so popular as they're intended to be a more sustainable alternative to disinfecting. The problem is, many UV wands are either fake or ineffective because they don't produce the right type of UV light.

The Monos CleanPod UVC Wand Sterilizer, on the other hand, utilizes UV-C (ultraviolet C) wavelength, the type of UV light that has been proven effective in destroying viruses and bacteria

Obviously, I don't have the resources nor the experience to test just how effective it is. But, Monos released its own lab test result showing it kills 99% of Salmonella Typhimurium in just one minute. This wand is also very portable and lightweight – it almost feels like a toy when I hold it – as well as elegant-looking with a clean white chassis and gold-colored power switch. 

I found it a no-brainer to use as well. You only need to charge it, which takes about 2.5 hours, switch it on, then press the button to light up the LEDs and start sweeping. Best of all, there's no warm-up time, which means no waiting time.



Best portable humidifier

With a spill-proof water compartment, an angular spout, and quiet operation, the Hey Dewy Humidifier is the best portable humidifier out there.

Pros: Portable, container is spill-proof, angular nozzle, up to 10 hours of water capacity, has a night light, two spray modes, comes in three different colors

Cons: No battery, no hot steamer mode that would have been nice in cold weather situations

Humidifiers help reduce the risk of catching the flu – not only do many viruses and bacteria thrive in low humidity, but the cilia that help rid our sinuses of harmful pathogens aren't as efficient when they dry out. A humidifier solves both of these problems, keeping the air around you and your nasal passages moist. Plus, they're a godsend on long-haul flights and during winter when humidity drops to bothersome levels.

Unfortunately, most offerings aren't exactly suitcase-ready. Fortunately, more portable humidifiers are starting to become available, giving travelers more on-the-go options. 

I've tested quite a few of these, being a regular globetrotter myself. None of them, however, measure up to the Hey Dewy Humidifier. Light, portable, and available in three colors (including blush for the fun factor), there are a few things I love about it.

The spill-proof water compartment is certainly a major plus. I've used this slouched on the sofa or lying in bed. I even turned it upside down to see if the nozzle would drip, and I haven't experienced it spilling once. It's probably not completely spill-free, but the fact that I have yet to get wet while using it is a great sign. 

The angular nozzle, which directs the mist towards you, is also a terrific detail, as is the up to 10 continuous hours of water capacity. The night light and two spray modes are nifty little extras next to those.

It isn't battery-powered so you have to plug it in via USB, which is kind of inconvenient. However, with so many people owning power banks these days, and most planes, trains, and airports with easy access to power outlets, this isn't such a deal-breaker.



Best travel air purifier

CleanLight Air keeps your air purified by using UV-C rays and a medical grade filter to kill 99.99% of germs and bacteria. 

Pros: Uses medical grade H13 HEPA filter, uses UV-C light, covers 161 square feet, light and thin, portable enough to fit in a purse, has a USB charger for your phone

Cons: More than $100, can be loud even at low setting, not battery-powered

Air purifiers help minimize pollutants by removing harmful particles in the air like fungal spores, mold, bacteria, and viruses. Unfortunately, most air purifiers out there are too big to fit inside a suitcase. 

Luckily, there's KeySmart's CleanLight Air, which takes up a tiny space in your suitcase. It's smaller and lighter than most water bottles out there. In fact, it's smaller than the Hey Dewy Humidifier in diameter, and only about half an inch taller.

CleanLight Air uses a 360-degree H13 HEPA filter, which is considered medical grade, to trap 99.95% of particles that are 0.1 microns or bigger in diameter. It then sanitizes that filtered air with UV-C rays before it expels it back out into your space, eliminating any remaining pathogens. For something this light and small, that's impressive. 

This FCC-certified air purifier is supposed to be powerful enough to purify up to 161 square feet of space. To put that into perspective, the average US hotel room today is still 330 square feet, which means it can certainly purify a sizable amount of immediate space you're occupying.

Unfortunately, itI isn't battery-powered, but I just plug it into my smartphone power bank and it works every time. There's also the added perk that I can easily carry it around, whether I'm at the airport or, more likely these days, at the grocery store.

Just be forewarned, it's loud enough that I keep thinking it's my laptop that's making the sound, even at the low setting. Those who like white noise might appreciate it, but it's certainly bothered me enough to turn the device off when I know I'm about to fall asleep.



Best water-purifying bottle

The world's first water purification system in a bottle, the LARQ Bottle Self-Cleaning Water Bottle reduces your use of single-use plastics while ensuring that the water you're drinking is free of harmful contaminants.

Pros: Uses UV-C light, two purifying modes, up to 1 month of battery life, smart auto-purification, waterproof USB port, comes in five colors and two sizes, gorgeous design

Cons: Not going to be cheap, insulation could be better, not the lightest water bottle out there

People use a lot of single-use plastics when traveling. Unfortunately, not only are these disposable plastic containers one of the biggest enemies of marine animals and the environment, but a lot of bottled water sold in stores aren't purified. This means you could be drinking contaminated water, anyway. And, that's without mentioning the plastic particles you'll find in a lot of them.

The easy solution is reusable water bottles, but you can't always find clean water for consumption, especially when you're traveling around other countries. And, these water bottles themselves can be a breeding ground for bacteria if not properly washed.

That's why the LARQ Bottle Self-Cleaning Water Bottle is such an ingenious idea, and I cannot recommend it enough to fellow long-term travelers. Sleek and gorgeous-looking, they come in an attractive package. They even come in five different colors and two sizes. And, like most insulated water bottles out there, it can keep your water's temperature – for up to 24 hours when chilled, up to 12 hours when hot.

The best part about them is that they purify your water at a press of a button and every 2 hours. It uses UV-C LED technology, the same type of UV wavelength that the CleanLight Air and CleanPod UVC Wand Sterilizer use, to purify the water inside, ensuring that you have clean drinking water anytime you need a swig.

It also has an Adventure Mode with extra purification power (killing up to 99.9999% of bacteria and 99.99% of viruses). So, when you run out of clean water while hiking, you can fill it up with water from a stream or a river, and it'll be safe to drink within minutes – more specifically, three minutes on Adventure Mode and only one on Normal.

Another nice feature here is its battery life, which lasts up to a month so you don't have to keep charging. I was worried at first about its micro USB port on the bottle cap where the UV-C LED  and battery are, but as it turns out, it's thoughtfully waterproof so you can wash the outside without worrying about damaging it.



Best apparel with built-in filtration

The innovative G95 Bio gear keeps you warm while warding off pollution, allergens, and bacteria at the same time.

Pros: Have filtration protection built-in, surprisingly affordable for their multi-functionality, minimalist and stylish, cold weather options are comfy and warm

Cons: Neutral shades might disappoint color lovers, BioScarf might take a bit of wrangling to put on right the first few times

The best apparel these days are the ones that clothe you, protect you, and make you look good at the same time. Masks, for example, have gone from being those blue and white disposable options to something reusable that comes in a variety of different colors and patterns.

Meanwhile, the folks at G95 have taken this idea to an entirely new level. What's better than warm winter gear that protects you from the elements? G95's line of Bio gear, that's what. Each piece of clothing from this line has the company's proprietary particulate filtration protection — essentially, three layers of filtration material that work together to keep out 99% of all airborne contaminants 0.1 microns and larger — built-in.

That makes them much more effective than most masks other clothing companies are selling right now. Incidentally, it does have masks, aptly called BioShield, which I really like because they're light and spacious enough to let you breathe easier while still keeping you protected. They're also made with a nice weaved top layer that looks premium and classy.

However, for staying toasty in cold weather situations, I absolutely love its scarves and gaiters, christened BioScarf and BioGaiter respectively. Both have the particulate filtration protection built-in so they already serve as your face protection when you're in public places like airports and tourist areas, but the microfleece ones have kept me gloriously nice and comfy when it's nippy outside.

The scarves are excellent if you want to be able to take them off easily at a moment's notice, while the gaiters are a bit trickier to take off, especially if you want to keep your hair and make-up pristine. However, I do love how I can just put a BioGaiter on and not have to worry about adjusting it. And, it's super easy to pull it off your face when face protection isn't necessary and put it back on when it is.

Best yet, every single item in the G95 Bio line will look good on you. It even has a hoodie and a pullover with built-in face protections that minimalists will adore.



Best muscle stimulator for improved blood flow

Whether it's to speed up muscle recovery or get you through long-haul flights, the PowerDot 2.0 Duo is the perfect companion for helping your body feel its best.

Pros: Extremely portable, app is super easy to use, they really work, comes with a host of applications, fast and easy to set up, replacement pads are cheap

Cons: not cheap, you might need a mirror to set some programs up, pads need to be replaced after 25 uses

Deep vein thrombosis is real, and it can occur especially during long-haul flights when people are immobile for hours on end. People like me with a family history of blood clots are even more susceptible, which is why I always make it a point to stretch my legs every couple of hours when I'm on an 8-hour or more flight. And, that's on top of the fact that I also have poor circulation, and not ambulating makes my legs feel tingly and extremely uncomfortable.

This is why when someone introduced the PowerDot 2.0 Duo to me, I immediately jumped at the chance to see what it can do. This smart muscle recovery and performance tool is actually designed to help your muscles warm up pre-workout, recover faster post-workout, and increase their strength and endurance. However, it also comes with a host of other benefits.

I've used this awesome little kit not only when I'm sore from a particularly tough workout session, but also to get rid of shoulder knots after a long day of hunching over my laptop. More importantly for frequent flyers out there, it can be used to improve blood circulation and get you through long-haul flights. In fact, it even has a "Long Haul Flight" option in the app, which you use to guide you through and control its electric muscle stimulation programs.

If you don't know it already, better circulation leads to a healthier body and a more robust immune system, which in turn helps you fight off viruses and avoid potential diseases. Not to say, of course, that you shouldn't ambulate, work out, and eat healthy, but this muscle stimulator takes over when you can't – like when you're stuck in an uncomfortable seat on an airplane for a 12-hour flight, for example.

Plus, it'll get you ready for another exciting day of traveling. Put these on after a long day of exploring a city, and your legs, feet, and lower back will be back in tip-top shape the next day.



Best filtered mask you can sterilize

Silicone kitchen tools master GIR is making masks, and their Reusable Face Mask 2.0 is tested to 99.7% BFE and 95% PFE, keeping most pathogens out better than most cloth masks.

Pros: Dishwasher, oven and microwave safe, filters are 99.7% BFE and 95% PFE, comes in different colors, comes in three sizes, adjustable with included clip, comfortable and breathable, cheaper than other stylish cloth masks

Cons: Silicon on your face might cause you to breakout if you're super sensitive

During a pandemic, cloth masks are fine when you're not in close proximity with other people. However, when you're at the airport or worse, on an airplane with 50 other people for several hours, they're not enough to keep the more harmful pathogens away. This is why so many people have upgraded their cloth masks to more robust, filtered ones. 

I've tested quite a few masks in the recent months, from cloth ones and cloth masks with filters to silicon masks. I even have a couple of silicon maks that are designed in a way where they have this suction effect to keep them in place on your face. 

However, it's GIR's Reusable Face Mask 2.0 that's proven to be both comfortable and effective. If you're like me who has a bit of a harder time breathing under face protection, you'll appreciate the space this mask affords your nose and mouth. And, it comes in several different colors so you can buy a few, and mix and match with your wardrobe.

More importantly, however, this breathable mask is made of medical-grade, FDA- and LFGB-approved silicone that comes with a replaceable filter, which in turn is tested to be 99.7% and 95% effective in filtering out bacteria and particles respectively. That's certainly much more effective than any leopard mask you've purchased at Anthropologie.

This mask can be sterilized in a dishwasher, oven, or microwave for convenience. And, since it's made by GIR, you can count on these masks to not only last you a lifetime, but also be hypoallergenic as well as BPA and BPS free.



Best heating alternative

The Mighty Bliss Large Electric Heating Pad offers a quick heating solution in places where heating isn't as effective.

Pros: auto shutoff, large size, cheap, made of plush material, has several heat settings, rollable for packing

Cons: required a power outlet, not battery operated

Although we're used to central heating here in the US, space heaters are still the norm in other countries. I found this to be the case in places like New Zealand, as well as some areas in Europe. 

When staying in modern hotels, heating is certainly not going to be a problem. However, if you're staying in AirBnbs, older hotels, and hostels, you'll certainly run into a few that won't heat up the rooms enough to be comfortable. You're just expected to bundle up and hunker down, especially at night.

This type of situation might make you more susceptible to illnesses. Not only are some viruses more likely to spread during cold weather, but your immune system might not be as robust when your body temperature is lowered

Be ready with a portable heating pad if you're traipsing around colder places in the winter months. Something like the Mighty Bliss Large Electric Heating Pad will not just keep you warm and toasty when you're staying at a place where heating isn't on hand. It'll also soothe your tired muscles after you've been walking around all day. 

I use this particular one myself, and there are a few things I love about it. It's got three heat levels to choose from, and a nifty auto shutoff that comes in handy when you've fallen asleep before turning it off. It's also bigger than other regular heating pads, so it can cover more of your body. And, it has a soft, plush covering that's nice to touch. 

Sadly, this isn't dual voltage, so you can't use it in Europe, but something like the MaxKare Heat Pad is a terrific 220V option.



Best water filter

Simply put, the LifeStraw Personal Water Filter is a life-saving measure, and travelers shouldn't go without one.

Pros: Cheap, lasts a few years, no moving parts, no batteries required, extremely portable, super long shelf life when stored properly

Cons: It's a straw, not a water container, shorter shelf life in super warm regions

Backpackers and long-distance hikers swear by the LifeStraw Personal Water Filter, so while it may not come with "smart" features and a fun little app, it deserves a place on this list just for being a life-saver. Indeed, this is your lifeline when there's no clean drinking water anywhere, and your only option is to lap up that murky water from a nearby pond.

This nifty tool is said to remove 99.9999% of waterborne bacteria and 99.9% of waterborne protozoan parasites – not to mention, it filters particles 0.2 microns and larger. I've watched testers on YouTube fill it up with muddy water, and show how it delivers beautifully clear water on the other end, filtering out all the gunk and particles. That's without using any type of electric-powered technology – just a simple microfiltration membrane.

You won't even need to be out in the wilderness to use it. Even when you're traveling in many parts of South America and Africa where clean drinking water is harder to come by, this is one emergency tool you shouldn't go without. And, it's extremely portable – several times thinner and lighter than most water bottles out there with a filtration system – so you can just quickly slide it in your backpack pocket or wear it around your neck.

What's more, it won't cost you more than $20 and filters up to 1,000 gallons (4,000 liters), which is much, MUCH more than what an average person drinks in a year, so you're getting a whole lot of bang for your money.

Read our full review of the LifeStraw filter



30 companies that give back all year long — not just around the holidays

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companies that give back cotopaxi

Summary List Placement
  • Giving back is woven into the business and operations of these 30 companies. 
  • If you shop from the following brands, you're also supporting several charitable initiatives. 
  • Need more gift ideas? Check out our ultimate gift guide.

Aside from volunteering with or sending direct donations to nonprofits that make our world a better place, one way you can do your part throughout the year is to support businesses that give back. During these tumultuous times, giving back to those in need has never felt more urgent and necessary.

If you're gifting your loved ones, it'll only benefit more parties if you buy from companies with a social and environmental conscience. 

When you buy a gift from these 30 companies, you're also helping to plant a tree, improve livelihoods in underserved areas, save an animal, and more.

Shop at these 30 brands that give back all year long:

Blk & Bold

Shop gifts from Blk & Bold

Blk & Bold, a newly certified B-corporation, prides itself on prioritizing giving back as much as making a profit. The company donates 5% of its profits to supporting at-risk youth and works with over ten organizations with various missions to improve the lives of kids across the country.

Learn more about the initiative here.



Uncommon Goods

Shop gifts from Uncommon Goods

Combine unique and fun finds with giving back through Uncommon Goods' Better to Give program. Not only are you supporting small businesses by shopping with Uncommon Goods, but once you select a Better to Give partner, you'll also be supporting the causes most important to you. Uncommon Goods currently works with organizations that focus on issues including forest conservation, supporting those whose lives have been impacted by conflict and natural disasters, and more. 

Learn more about the initiative here.



Bookshop

Shop gifts from Bookshop

Bookshop allows customers to support local bookstores from afar by allowing readers to purchase books directly from their favorite bookstores. If you would like to support a specific bookstore, use Bookshop's store locator and your pick will receive 100% of the profit from the sale. Bookshop's mission is to support independent bookstores by connecting them with potential customers. 

Learn more about the initiative here.



Everlane

Shop gifts from The 100% Human Collection at Everlane

Everlane donates 10% from every purchase in this collection of tees, sweatshirts, face masks, and tote bags to the ACLU and has raised over $1 million to date. 

Learn more about the initiative on each individual product page in the collection



Bombas

Shop gifts from Bombas

Whether you'd like to gift athletic socks, hiking socks, or dress socks, Bombas has you — and the feet of someone in need — covered. For every pair purchased, it donates a specially-designed pair to a homeless shelter. It has donated more than 43 million pairs to more than 3,000 giving partners in the US. 

Learn more about the initiative here.



STATE Bags

Shop gifts from STATE Bags

When you buy a STATE bag, the company fills another with school supplies and gives it to a local student in need at a "Bag Drop" rally. It also shines a light on issues like mass incarceration, the Flint water crisis, and Black Lives Matter through its #WhatDoWeTellTheKids initiatives. 

Learn more about the initiative here.



Leesa

Shop gifts from Leesa

Leesa donates one mattress to a nonprofit for every 10 sold and has donated more than 37,000 mattresses so far. The gift of a better night's sleep for your recipient (plus someone in need) comes in the form of four different mattresses

Learn more about the initiative here.



AUrate

Shop gifts from AUrate

Fine jewelry startup AUrate finds beauty in honestly priced, ethically sourced gold jewelry— as well as the power of reading. Every year, it donates thousands of books to students in need in the US. 

Learn more about the initiative here.



Cotopaxi

Shop gifts from Cotopaxi

For colorful outdoor and travel gear they'll be proud to carry, shop at Cotopaxi, the B Corp that puts 1% of its yearly revenue toward grants to nonprofits making sustainable changes in poverty alleviation. So far, it has awarded 42 grants in six countries. 

Learn more about the initiative here.



Cuyana

Shop gifts from Cuyana

In line with its "Fewer, Better" philosophy, Cuyana encourages shoppers to clean out their closets by providing shipping labels to thredUP. Send in a box of high-quality apparel they no longer need, and they'll receive a credit to shop at Cuyana. When that credit is spent, Cuyana donates 5% of the profit to H.E.A.R.T. (Helping Ease Abuse Related Trauma). 

Learn more about the initiative here.



Skylar

Shop gifts from Skylar

Skylar is a natural, eco-friendly fragrance company that makes candles and perfume perfect for gifting. It donates a portion of proceeds and time to Step Up, a nonprofit dedicated to mentorship for girls. 

Learn more about the initiative here.



Thrive Market

Shop gift memberships from Thrive Market

Thrive Market, a place to shop natural and organic products for less, offers a one-for-one membership program. That means that every paid membership gives a free one to someone in need, like a low-income family, student, teacher, veteran, or first responder. 

Learn more about the initiative here.



Parachute

Shop gifts from Parachute

For every Venice percale bedding set sold at Parachute, it donates one malaria-prevention bed net in partnership with the UN Foundation's Nothing But Nets campaign. 

Learn more about the initiative here.



Causebox

Gift a subscription from Causebox

Causebox stands out among the bevy of beauty and accessories subscription boxes by only featuring socially conscious products and companies that give back. Its main areas of impact are women's empowerment, supporting disadvantaged producers, education and skill development, and poverty alleviation. The company itself also helps various charity partners raise funds and awareness. 

Learn more about the initiative here.



Wildfang

Shop gifts from Wildfang

Wildfang, a female-founded and women-run clothing and accessories brand, donates a percentage of profits from full-price goods to a rotating monthly charity. Charities have included Planned Parenthood, Black Girls Code, and Girls Inc.

Learn more about the initiative here.



JUDY

Shop gifts from JUDY

Judy's bright and expert-informed emergency preparedness kits empower you to get your safety plan in place. It just launched earlier in 2020 but plans on donating 1% of sales annually to the Los Angeles Fire Department Foundation, which provides essential equipment and training to supplement city resources. 

Learn more about the initiative here.



Love With Food by SnackNation

Gift a subscription from Love With Food by SnackNation

Better-for-you snack subscription service Love With Food by SnackNation nourishes both stomach and soul by donating at least one meal to a family in need — through Feeding America — for every snack box purchased. Thanks to its subscribers' healthy appetites for organic and all-natural snacks, it has donated over 1 million meals. 

Learn more about the initiative here.



ThirdLove

Shop gifts from ThirdLove

ThirdLove partners with Good360, I Support the Girls, and more organizations to donate its comfortable bras to women in need. It has donated more than $40 million of bras to date, and in the past, it has also donated a bra to a California wildfire victim for every bra purchased. 

Learn more about the initiative here.



Warby Parker

Shop gifts from Warby Parker

If this were like any other year, Warby Parker would distribute a pair of glasses for every pair sold in two different ways. The first helps train adults to administer basic eye exams and sell glasses for affordable prices, while the second gives vision care and glasses to students in need. Its partners include VisionSpring, the Department of Education in New York, and the Department of Health in Baltimore

Instead, Warby Parker has temporarily suspended glasses distribution due to the novel coronavirus pandemic. In the meantime, it's providing PPE and preventative health supplies to healthcare workers and communities in need for each pair of glasses purchased. 

Learn more about the initiative here.



Allbirds

Shop gifts from Allbirds

Lightly used shoes from this popular startup known for its use of unique materials are sent to Soles4Souls, a nonprofit that donates shoes to people who have been affected by disasters. 

Learn more about the initiative here.



United by Blue

Shop gifts from United By Blue

The conservation-minded outdoor brand pledges to remove one pound of trash from the planet's oceans and waterways for every product sold. It has removed more than 3.5 million pounds of trash through organized cleanups, while also using more responsible materials like recycled polyester in its products. 

Learn more about the initiative here.



Ethique

Shop gifts from Ethique

Gone are the days of wasteful plastic haircare and skincare bottles. Ethique packs the essential ingredients into a concentrated bar that's equivalent to three bottles of liquid shampoo, then donates 20% of profits to conservation, animal welfare, and environmental groups and "adopts" animals to pay for their care. It has worked with over 170 organizations worldwide and has ongoing partnerships with Rainforest Trust and HUHA, among others. 

Learn more about the initiative here.



Avocado Mattress

Shop gifts from Avocado Mattress

These eco-friendly mattresses are made from materials like natural latex harvested from sustainable tree-tapped sources and organic cotton. The company donates 1% of revenue to environmental nonprofits like Plastic Oceans International and Big Green

Learn more about the initiative here.



Tatcha

Shop gifts from Tatcha

Every purchase from this Japanese beauty-inspired brand helps fund girls' education. Tatcha's Beautiful Faces, Beautiful Future program with nonprofit Room to Read has funded more than 4.6 million days of school for girls in Asia and Africa.

Learn more about the initiative here.



Patagonia

Shop gifts from Patagonia

Since 1985, Patagonia has donated $89 million to hundreds of grassroots environmental groups. It also donates to nonprofits through its Employee Charity Match program, invests in socially and environmentally minded companies through its own venture capital fund, and donates new and used clothing. 

Learn more about the initiative here.



Yoobi

Shop gifts from Yoobi

Yoobi partners with the Kids In Need Foundation to donate a school supply to a classroom every time you buy one of its products. We're fans of its sturdy notebooks and weekly calendar planner pads. So far, it's donated supplies to more than 4 million students.  

Learn more about the initiative here.



KitNipBox

Gift a subscription from KitNipBox

Each month, this cat toy and treat subscription service donates a portion of proceeds and products to shelters, rescues, and other feline welfare causes. It supports more than 100 animal welfare organizations. 

Learn more about the initiative here.



BarkBox

Gift a subscription from BarkBox

BarkBox has thousands of rescue and shelter partners that benefit from each subscription purchased. Be on the lookout for custom codes from your favorite organization. When you use the code, BarkBox donates $25 to that rescue or shelter. 

Learn more about the initiative here.



Sand Cloud

Shop gifts from Sand Cloud

Anyone who loves spending time at the beach should be more invested in protecting marine life. Sand Cloud, which makes Turkish cotton beach towels, donates 10% of profits to organizations that protect and preserve beaches and oceans. 

Learn more about the initiative here.



Natori

Shop gifts from Natori

Natori's giving program is unique in that it's customizable and gives you the power to support a cause you care about. When you add one of its bras or lounge products to your cart, you can choose the nonprofit org that will receive 1% of your purchase. There's a whole directory of organizations but some featured ones include The Breast Cancer Research Foundation and the Equal Justice Initiative

Learn more about the initiative here.

 



The top 10 emerging destinations in the US for 2021, according to Vrbo — plus the best rentals to book for each

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emory, texas vrbo with a pool

Summary List Placement
  • Vrbo released its up-and-coming destination report for 2021 based on a survey of 8,000 participants.
  • Pandemic habits are continuing, with most travelers planning domestic road trips to outdoorsy locations.
  • Many of the top emerging destinations for 2021 are located in the South and Midwest.

According to a recent travel trend report released by Vrbo, many of the top travel habits of travelers in 2020 will be continuing throughout 2021. Travelers are continuing to take their own transportation, such as rental cars, to their destinations, with 59% saying they'll drive instead of fly for their next trip.

Travelers are also continuing to seek out more remote destinations with easy access to nature, with 61% planning to visit an outdoor destination to fish, camp, hike, or explore instead of heading to an urban vacation. The top travel destinations reflect this, with almost all of the top 10 options located in the South and Midwest where there's plenty of space for social distancing. In fact, of the top up-and-coming destinations on Vrbo's list, only one is in a coastal area.

According to Melanie Fish, Vrbo travel expert, "Vrbo's newest top emerging destinations align with shifts in travel behavior due to the pandemic." She adds, "Booking a Vrbo in these off-the-beaten-path locales means travelers can enjoy the privacy and comforts of home while reaping the mental health benefits of being in a new environment and spend quality time exploring places they may have otherwise overlooked."

The top 10 emerging destinations according to Vrbo are:

  1.     Emory, Texas
  2.     Smithville, Missouri
  3.     Slade, Kentucky
  4.     Outer Banks, North Carolina
  5.     Mannford, Oklahoma
  6.     Lafayette, Indiana
  7.     Water Valley, Mississippi
  8.     Fredericktown, Missouri
  9.     New Roads, Lousiana
  10.     Junction, Texas

Below, we detail these popular up-and-coming destinations among Vrbo users, as well as our top vacation rental picks to book in each region, all selected based on being well-located to the above emerging destinations, as well as well-reviewed listings with near-perfect 5.0 ratings from reviewers.

We also identified current COVID-19 cleaning policies for each property so you can rest easier, but be sure to check for up-to-date cancellation policies, too.

As always, bear in mind that even in more remote locales there's never a guarantee of safety right now. Always follow guidelines from the CDC, practice social distancing, wear masks in public areas, and wash hands frequently. Before booking, check for travel advisories and restrictions in your vacation destination, too. 

Here are Vrbo's top 10 emerging destinations, plus the best vacation rental to book for each.

Waterfront home in Emory, Texas, $364

Book this waterfront home starting from $364 a night

About a 90 minute drive straight west from the bustling urban center of Dallas brings you to the bucolic town of Emory, where you'll find stables, wineries, verdant state parks, and Lake Fork, a peaceful fishing, birding, and boating destination. 

Dive into the waterside setting at this Waterfront home with a private pool for an ideal lakeside getaway. The three-bedroom vacation rental is right on Lake Fork and offers a private fishing dock where you can angle for largemouth bass, crappie, and catfish. If you're not up for a dip in the lake, you can spend a sunny afternoon relaxing at the private pool. At the end of the day, enjoy the peaceful evening under the stars by the secluded outdoor fire pit. Or if there's a lakeside chill, head indoors to the spacious living room to get cozy around the indoor fireplace. 

Rating: 4.9

COVID safety: No policies are stated, but it's managed by Evolve, a rental property company with high cleanliness standards and 24/7 guest services.

See more of the best vacation rentals with private pools



Historic farmhouse in Smithville, Missouri, $268

Book this historic farmhouse starting from $268 a night

Located just 30 minutes north of Kansas City is the quiet town of Smithville and its eponymous lake popular for fishing, boating, and swimming. Surrounding the lake are scenic hiking trails as well as two 18-hole courses that comprise the Paradise Point Golf Complex. 

Stay overnight at a remodeled farmhouse in the nearby historic town of Liberty. The updated home has four bedrooms and an expansive outdoor area including a spacious yard, a deck with a charcoal grill, and as a unique touch, access to the on-site working horse farm and barn. Within a mile of the home are Martha Lafite Thompson Nature Sanctuary, Liberty Jail Church Historic Site, and the Jesse James Bank Museum.

Rating: 5

COVID-19 Safety: No policies stated, but it's managed by Evolve, a rental property company with high cleanliness standards and 24/7 guest services.  

See more of the best farm stay vacations in the US



Large family log cabin in Slade, Kentucky, $244

Book this family log cabin starting from $244 per night

Even if you've never heard of Slade before, you'll quickly see why it would be a popular emerging destination for a nature getaway. The Kentucky town is considered the gateway to the beautiful Red River Gorge, popular for kayaking and canoeing as well as some of the most notable rock climbing in the world. The Slade area is also home to one of the most popular state parks in Kentucky, Natural Bridge State Resort Park and its namesake sandstone arch. 

If you've ever wanted to stay in a real log cabin in the woods, your wilderness dreams can come true at this large family fun log cabin. The house is ideally situated to enjoy the natural setting, with an outdoor hot tub with incredible forest views, a swing and rockers on the spacious covered front porch, and a wood fire pit surrounded by Adirondack chairs where you can watch the stars come out at night. Inside, rustic meets modern with lots of open wood architecture along with a well-equipped kitchen and plenty of space to spread out.  

Rating: 4.8

COVID-19 safety: The listing notes that the property is cleaned with disinfectants and that there is contact-free check-in and check-out.



Spacious home close to the beach in Outer Banks, North Carolina, $300

Book this spacious beach home starting from $300 per night

While lakes get most of the love on the emerging destinations list, there is one spot that's a coastal delight for beach lovers: The Outer Banks. A 100-mile string of barrier islands off the coast of North Carolina, this area is the ultimate in serene social distancing beach vacations, with long stretches of sand known for for being crowd-free because of their remote location. 

To get a taste of everything the area has to offer, check out this beautiful house just steps from the beach. The four-bedroom home offers views of both the ocean and the Wright Brother National Monument and has an open floor plan with ample space for great family gatherings in addition to a separate game room with a pool table. Outside there's a refreshing private pool if you're not up for the short walk to the Atlantic. 

Rating: 4.8

COVID-19 safety: This listing follows industry health association SafeStay (AHLA - USA) recommendations.

See more of the best Outer Banks vacation rentals



Lakehouse in Mannford, Oklahoma, $225

Book this lakehouse starting from $225 per night

Located bout 30 minutes west of Tulsa, is Mannford, which sits along the banks of 26,000-acre Keystone Lake, known as the "Striped Bass Capital of the World". You don't have to fish to enjoy lake life here, since there's plenty of room to boat and swim if you're not an angler. 

The lake is also a relaxing spot to just watch the water, and for that peaceful activity, it's hard to beat this 20-acre, three-bedroom home. The waterfront listing boasts panoramic views of the lake. Inside, the great room is a highlight of the house, with a two-story vaulted ceiling and a wood-burning fireplace. Outside, a private nature trail decorated with colorful art installations leads around the property and down to the water.

Rating: 5

COVID-19 policy: No policies stated, but managed by Evolve, a rental property company with high cleanliness standards and 24/7 guest services.  



Rustic luxury estate, Lafayette, Indiana, $500

Book this rustic luxury estate starting from $500 per night

Nestled on the Wabash River across from Purdue University, Lafayette, in Tippecanoe County, is located 63 miles northwest of Indianapolis and 105 miles southeast of Chicago, making it an ideal getaway from the city. Although Lafayette made the Vrbo list, the majority of rental houses are located a bit north in the lakefront community of Lake Freeman, popular for swimming and water sports, especially water skiing. The town also offers old-school fun such as drive-in movies, miniature golf, and the Indiana Beach Amusement Park. 

One standout option here is this rustic luxury estate, a spectacular and expansive five-bedroom home nestled in a quiet cove on the waterfront of Lake Freeman. Though it's on the higher end of price, it sleeps up to 15 guests, making it an excellent value option for larger families or pods of friends traveling and quarantining together.

This is a home made for entertaining, with a great room with a floor-to-ceiling Wisconsin River Rock walled fireplace that opens to a 1,000 sq foot outdoor wrap-around deck that enables guests to easily relax, entertain and/or dine in both spaces simultaneously. The home also has a Leisure Kraft pontoon boat available to rent by the day to get out and explore the peaceful lake. 

Rating: 5

COVID-19 safety: There are no specific protocols noted, but reviews note that the home is "very clean."



Modern home on a private lake in Water Valley, Mississippi, $625

Book this modern home on a private lake starting from $625 per night

Tucked into the hills of north Mississippi, south of the university town of Oxford, Water Valley is an artsy enclave filled with boutique shops, galleries, and historic buildings with an old-fashioned charm that makes it a relaxing weekend retreat. It's also near quiet, family-family Lake Enid. 

Base yourself in the heart of the area at this serene and modern home in the Splinter Creek neighborhood. With privacy and remote locations being the ultimate luxury right now, this home earns its higher price point by boasting a private lake you'll have all to yourself.

The modern, three-bedroom lakefront house has a large screened-in porch and an outdoor kitchen. The house is located on a 10-acre lot, which is part of a larger 650-acre agri-hood development with hiking trails, and three private, stocked lakes that offer swimming, boating, and fishing just for the homes in the surrounding area.

Rating: 5

COVID-19 policies: This home follows industry health association SafeStay (AHLA - USA).



Log home in Fredericktown, Missouri, $260

Book this log home starting from $260 per night

Tucked into the foothills of the Ozark Mountains, Fredericktown is surrounded on three sides by the Mark Twain National Forest and sits at the base of the St Francois Mountains, making it a magnet for nature lovers, especially city dwellers from St. Louis, located about 75 miles north.  

The area also is home to a number of small wineries, and this gorgeous, five-bedroom log home is just one mile from the popular Chaumette Winery. The private and secluded log home is great for families who want plenty of space to spread out, especially if parents plan to work remotely and want dedicated workspace. A highlight of the house is the wrap-around porch that offers wide views of the surrounding landscape. Inside, the house boasts a plethora of thoughtful touches, such as fresh-picked flowers, handmade doorknobs, and exposed wood beams.

Rating: 4.9

COVID-19 policies: No policies noted, but reviews note that the property is "super clean."



River home with dock in New Roads, Louisiana, $270

Book this river home with dock starting from $270 per night

New Roads calls itself "the prettiest city on the water." What water is that? Well, it's tucked between the Mississippi Bayou and the False River, but that "false" river is really a 15-mile oxbow lake. No matter what you call the water, though, the historic town is certainly scenic and is a popular getaway from Baton Rouge, just 26 miles downstream. 

This river home is a peaceful retreat on the False River just south of New Roads in Oscar. The four-bedroom vacation rental offers access to a shared pier and dock just feet away from the patio, ideal for anglers and water lovers alike, along with a modern and airy 2,600-square-foot interior, complete with a fireplace, leather couches, and other cozy details. 

Rating: 4.9

COVID-19 policy: No policies stated, but it's managed by Evolve Vacation Rental, a premier host with high cleanliness standards.  



Charming ranch house in Junction, Texas, $109

Book this ranch house starting from $109 per night

In Texas Hill Country northwest of San Antonio, Junction offers a spot where the wildflowers bring carpets of color to the ground every spring, and year-round you can kayak, canoe, paddleboard, and tube along the South Llano River. 

This L&L River Haus is a charming farmhouse that has a historic designation as a Texas Century Ranch, meaning the property has been in the same family for at least 100 years. The interior is updated and comfortable, but there are charming touches to its roots all around, such as a wood stove, a tin-roof porch, and an outdoor water pump. Some more modern additions include a billiards table inside and a fire pit outside. The ranch is still active, and you'll be able to see horses and other wildlife around, enjoy spacious outdoor areas, and relax by the river.

Rating: 5

COVID-19 policy: The listing notes multiple disinfecting protocols, as well as contactless check-in and check-out.



Oatly just filed confidentially to IPO. Here are 8 other food companies that experts say could go public

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Summary List Placement

Plant-based startup Oatly is has taken a step toward becoming a public company.

The Swedish oat milk maker has filed confidentially for an IPO and hired investment banks to run the offering, the company said Tuesday. Reuters reported that the IPO could value Oatly at $5 billion, half of the $10 billion valuation Bloomberg reported earlier this month. The oat-milk brand has raised money privately from investors including Oprah Winfrey and Blackstone. 

But Oatly is far from the only food company eying the public markets. Several food brands are at or near the end of the typical private-financing road. As they look for new money to invest in the business and give investors a chance to cash out, an IPO might be an appealing option.

"If they need capital to invest in these things, then those are good reasons to go IPO," said Suresh Chaganti, a cofounder and the chief operating officer of VectorScient, which provides software to retailers and distributors. "But if they can afford the private investment, then they can avoid the distraction of an IPO."

Some companies in the broader consumer universe have already gone public this year, including Petco and Poshmark.

Insider asked food-industry experts which food companies were most likely to tap the public markets in the next year or so. In addition to Oatly, here are eight other companies that they pointed to:

This story was originally published on January 20, 2021, and updated on February 23, 2021. 

SEE ALSO: Poshmark is going public just as the resale market booms. Here's how much the company pays data analysts, engineers, product managers, and more

Impossible Foods

Beyond Meat will mark two years as a public company this May, but the other main player in plant-based meat is still private. 

Multiple experts Insider spoke with put Impossible at or near the top of their food companies to watch for an IPO. CEO and founder Pat Brown told Insider in October that Impossible didn't have immediate plans to go public, though he acknowledged that the company was likely to go through with an IPO sooner or later.

The plant-based-meat maker's motivations for listing include funding more research and development to take it into new products areas, Jake Matthews, a senior intelligence analyst at CB Insights, said.

Read more: Impossible Foods salaries revealed: Here's how much the plant-based company pays fermentation engineers, food scientists, and more 

Impossible also has big ambitions to expand internationally. Last fall, it launched its plant-based burgers at supermarkets in Hong Kong and Singapore, while hinting that mainland China was next on its list.

"Scaling successfully in a market like China is going to require Impossible Foods to navigate a pretty complex regulatory and cultural environment," Matthews said. That will "require resources and a fresh round of capital through an IPO and accessing the public markets," he added.



Oatly

CNBC initially reported that Oatly was planning an IPO for 2021 in January, citing people familiar with the company's plans. The company announced it had filed confidently on Tuesday.

The company has raised $328 million in funding so far, according to PitchBook. 

Oatly made its name with oat-based milk, but it has introduced new dairy-free products this year including cream cheese and whipping cream. In addition to retailers, Oatly also has a supply agreement with Starbucks.



Chobani

Chobani CEO and founder Hamdi Ulukaya has come out strongly against selling his company to a larger player in the food space. In 2018, he told Recode's Kara Swisher: "I've said no from day one."

But Ulukaya has been more open to taking the company public to expand. In the same interview, he told Swisher: "If that's going to give me tools to be able to, I definitely would."

The yogurt maker is reportedly taking early steps toward an IPO that would value the company at up to $10 billion, The Wall Street Journal reported Thursday. An offering could come later this year, the Journal said, citing people with knowledge of the matter.

Ulukaya stopped short of confirming the report, but he did say that an IPO "is definitely one exciting direction" to "fuel our ambitious plans, especially with oatmilk and plant-based products."

If Chobani went public, the yogurt maker would benefit from the name he built since its founding in 2005, Chaganti said.

"They have pretty good brand recognition," are broadly available in stores, and have capitalized on demand for healthier foods, he said.



Eat Just

Eat Just's business has shifted since its founding in 2011.

Initially, the company developed a variety of food products from baking mixes to salad dressings, all of which were plant-based. But after its products were pulled from some retailers' shelves and the company faced allegations that it inflated sales figures, Eat Just decided to focus instead on a mung-bean-based egg substitute and getting the world's first approval for lab-grown meat in Singapore.

Just Egg commands only a small amount in sales, said Michael La Kier, a principal at the consultancy What Brands Want LLC who formerly held multiple roles at Coca-Cola. But it could prove a lucrative investment for those who buy in the long term. Sales of plant-based foods grew 11% to $5 billion in 2019, according to the Good Food Institute. 

"Depending on your investment horizon, you could see this as a nice niche you could grow into a market segment," La Kier said of Eat Just's plant-based eggs.



Real Good Foods

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Real Good Foods makes frozen breakfast sandwiches, pizzas, and meal bowls. Its goal, La Kier said, is to offer healthier versions of what's already in the freezer section at grocers.

"They can give you a better breakfast" than Jimmy Dean, he said. The company's focus on healthier forms of protein could make it attractive to investors, La Kier added.

In October, Real Good named Gerard Law, formerly a vice president at the Icee maker J&J Snack Foods, as its CEO.



Califia Farms

Oatly focuses on a single grain and range of products for its plant-based alternatives. "Califia Farms, on the other hand, isn't necessarily as deeply rooted in a specific product category," CB Insights' Matthews said. 

The Los Angeles-based brand uses almond milk as well as oat milk for its creamers, butter, and other alternatives to animal-based products. Its latest funding round, a Series D in January 2020, raised $225 million.

Califia could raise even more in an IPO given investors' interest in companies that make the food supply chain more ethical and eco-friendly, Matthews said. Vital Farms is one example: The maker of pasture-raised eggs and butter went public in the summer.

"There's just a ton of investor appetite across food categories that lean into more ethical and sustainable agricultural practices," he said.



King Juice Company

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The maker of Calypso lemonade was acquired by the private-equity firm Mason Wells in 2017. Flavored lemonades have been key to the Milwaukee-based brand's success, with its growth challenging more established players.

"They just passed Lipton as the No. 2 shelf lemonade," La Kier said, adding that the company could be one to watch for an IPO or an acquisition.

Sales grew 40% at the brand during the first half of 2020, according to a statement from the company.



Apeel Sciences

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The California-based Apeel Sciences makes coatings that it says can triple the shelf life of fresh produce. The company has completed several funding rounds and raised $415 million, according to PitchBook.

Apeel pitches its technology as a method of reducing food waste, a goal that companies like FoodMaven and Imperfect Foods have also used to win investments, albeit with different approaches. 

The company's approach could be attractive to investors for that potential to cut waste and recover lost revenue.

"A science-based offering like that that could extend the shelf life of fresh produce will contribute greatly to combating the food waste crisis," Matthews said of Apeel.



Halsa Foods

Like Oatly, the California-based Halsa Foods is also betting on oat-based alternatives to dairy. Instead of milk, though, the company's focus is on oat-based yogurt. La Kier said the brand offered prospective investors another variant on the plant-based-dairy category. 

Founded in 2015, the company works with US dairy farmers to grow oats that can then be processed into its yogurt. Halsa is headquartered in the US, though its founders play up their Swedish roots and approach to making their products.

Halsa doesn't disclose sales figures as a private company, though its distribution includes Fairway in New York City and the delivery service Fresh Direct.

Among its board members are Gary Hirshberg, the cofounder and former CEO of the yogurt brand Stonyfield Organic, which itself was an upstart yogurt brand before it was acquired by the French food company Groupe Lactalis.



The 6 best gaming chairs of 2021

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  • A good gaming chair will support you and provide adjustable comfort for long gaming sessions.
  • We researched the best gaming chairs to suit different people, environments, and budgets.
  • The Secretlab Titan is our top pick for its comfort, adjustability, and durability.

A gaming chair used to be whatever you happened to use for gaming, but nowadays there's a whole category of purpose-built seats for playing video games. The best gaming chairs are solidly built, durable, and capable of withstanding occasional soda spills. They are also supremely comfortable and adjustable to accommodate your body and provide proper support as you shift positions.

We researched and tested to find the best gaming chairs and found options to suit different budgets and rooms, as well as choices to accommodate kids and big and tall gamers.

Here are our top picks for the best gaming chairs

The best gaming chair overall

Offering supreme adjustable comfort, real durability, and a classy look, the Secretlab Titan has everything you need in a gaming chair. 

Pros: Comfortable, durable, adjustable, 5-year warranty

Cons: The seat and back can get warm, assembly required

Secretlab makes ergonomic gaming chairs that combine affordability, comfort, and quality construction. With black polyurethane leather and golden logos, the Secretlab Titan is unmistakably a gaming chair, but the design is classy enough that it can blend into a home office. 

Comfort is a priority, so there's generous padding beneath the durable PU leather. A knob on the side of the Secretlab Titan provides adjustable lumbar support, instead of a cushion. The armrests are fully adjustable, so you can angle them to suit your position. The top of each armrest is padded and concave, which helps to keep your elbows in the right place. There's also a velour-covered memory foam pillow with a layer of cooling gel for your neck and head. 

The Secretlab Titan can also tilt and fully recline, with a lever to lock it in place, and the pneumatics enable easy height adjustment. The PU-coated wheels allow for smooth movement across different floors. 

You can customize many design elements, opting for fabric or leather, with different color combinations. There are special editions linked to esports, specific games, or even houses from "Game of Thrones."

All these features will be appreciated by gamers, but it's the $419 price that makes the Secretlab Titan so compelling. Secretlab keeps prices down by selling direct to consumers. While a fabric finish bumps the price to $449 and real leather makes it $699, these are still very competitive prices for what you get. 

We previously reviewed the Secretlab Omega and loved it, but the Titan offers some improvements and is designed to accommodate taller and heavier gamers. It's not suited for anyone under 5'9", but the Omega comes in a smaller size. An XL version of the Titan is rated for up to 6'10" and 390 pounds. 

This is a durable and thoughtfully designed gaming chair, and Secretlab offers a five-year warranty. 

Overall, the Secretlab Titan strikes the right balance between comfort, style, adjustability, durability, and price. This is the best gaming chair for most people.

Read our Secretlab Titan review



The best budget gaming chair

The GT Racing gaming chair offers padded comfort, adjustable support, and a colorful design without breaking the bank.

Pros: Affordable, some adjustable support

Cons: Can get uncomfortable after a while, prone to faults

If you need a seat that can carry you through hours of gaming but your budget is limited, then the GT Racing gaming chair could be ideal. With bucket style seats, covered in polyurethane leather, extra cushions, and logos all over, this gaming chair certainly looks the part. 

There's padding over the metal frame, so this is a reasonably comfortable chair to sit in for a few hours. More padding would be nice, and the raised sides and metal frame can make this chair uncomfortable after a couple of hours, especially for larger folks. While the height of the armrests and the seat can be adjusted, the armrests don't go as high as we'd like.

There's a removable headrest pillow, and you'll find a lumbar cushion on the back that you can slide up and down. A lever at the side enables you to recline the chair all the way back to a 170-degree angle. This chair also spins 360 degrees, and the wheels roll freely and quietly on hard floors or carpet.

The GT Racing chair starts from just $169.99, which makes it the cheapest option on our list by a distance. You can get red and black, blue and black, or plain black in the polyurethane covering. While it wipes clean easily, it can also get sweaty, and it's not something you want against your skin, so you may prefer to pay a little more for a fabric finish. 

While this chair feels reasonably sturdy and does a good job of emulating more expensive gaming chairs, you can feel the difference when you sit in it. This is a budget gaming chair, and the quality reflects that. We can't speak to longevity either. Online research reveals reports about different faults and parts of this chair breaking. Customer service looks to be good, but we have some concerns about long-term durability. Ultimately, although there are better gaming chairs, we can't find a superior option at this price.



The best office chair for gaming

The Steelcase Leap V2 eschews loud design in favor of functionality, so this is a fully adjustable chair that will blend in seamlessly with your office.

Pros: Fully adjustable, very durable, understated style

Cons: The seat and back can get warm, expensive

Most gaming chairs have a certain style, and it usually involves bucket seats designed to emulate sports cars. Vibrant patches of color and prominent logos are also common. If you're hunting for a great gaming chair that has to pull double duty as an office chair, then you probably don't want a garish seat that will catch people's eyes during video calls.

Our pick, which served as my office chair for more than a year, is the Steelcase Leap V2. It has a well-deserved place in our best office chairs guide. What sets it apart from the competition there and makes it especially suitable for gaming is the padding and adjustability. This is a chair that's comfortable enough to sit in all day for work and then sit in all night for gaming. Trust me; I do it far too often. 

The Steelcase Leap V2 is fully adjustable. It's designed to support your body whether you're leaning forward, sitting upright, slouching down, or reclining back with your feet up on the desk. There's fully adjustable lumbar support. You can tweak the resistance of the back, change the height and seat depth, and adjust the height and orientation of the armrests. It also spins through 360 degrees, and the wheels roll easily across carpeted or hard floors.

You can get the Steelcase Leap in a wide range of fabric or leather finishes in various colors, with or without the arms and headrest. You can get just the right look for your office, though some combinations are very pricey. 

It's a relatively expensive chair to buy new. If you buy directly from Steelcase, prices start at $880, though it does offer a lifetime warranty. On the other hand, this is a chair that's built to last, and if you shop around, you can find heavily discounted refurbished chairs with plenty of life left in them.

Read our full Steelcase Leap V2 review.



The best immersive gaming chair

With built-in sound and vibration, the X-Rocker Pro Series 2.1 fully immerses you in your chosen game world. 

Pros: Affordable, built-in sound and vibration, sturdy

Cons: Not suitable for taller gamers, needs to be plugged in, limited comfort

For those looking for a purpose-built gaming chair, there's the X-Rocker Pro Series 2.1. This curved, black, PU leather gaming chair offers reasonable comfort and support, but it's the built-in sound that sets it apart.

The X-Rocker Pro Series 2.1 features a pedestal for stability, enabling you to tilt and swivel. There's a cushioned headrest, lumbar support, and armrests, but this is not an adjustable chair. It's not the most comfortable gaming chair either, especially for taller or heavier gamers. We think this chair will work best for kids, teens, and smaller adults.

The built-in sound support is an unusual extra. It has two forward-facing speakers and a subwoofer inside, along with vibration motors that make for an immersive sound experience you can feel. It can also pair with devices via Bluetooth. Unfortunately, this does mean it needs to be plugged into an outlet. The sound should work wirelessly, but as it relies on RCA technology to connect to your system, it may require extra accessories, such as an HDMI Audio Extractor.

The X-Rocker Pro Series 2.1 delivers surprisingly decent sound, and the vibrations add an extra layer of experience to gaming sessions and movies. A panel on the right-hand side houses controls and various wired connections. Assembly is required, and you'll want help to do so. Once it's put together, the chair feels pretty sturdy. 

User reviews are mostly positive, with people praising the audio features, but there are also some negative reviews from taller and heavier gamers. If you're 5'10" and up, this gaming chair is definitely not for you. There's also a positive review at Lifewire.

Ultimately, the X-Rocker Pro Series 2.1 has a lot to offer for $250, but if you don't care about the sound features, you should check out a more comfortable, adjustable chair.



The best gaming chair for kids

The Arozzi Verona Junior offers classic gaming chair looks with adjustable support, but in a smaller package that's suitable for kids and smaller gamers.

Pros: Designed for kids and shorter gamers, adjustable, comfortable

Cons: 132-pound weight limit

If you're below a certain height, some gaming chairs are just never going to work for you. The Arozzi Verona Junior is built for kids and shorter gamers, offering comfort, adjustability, and durability in a typical racing seat style. The chair comes in a choice of four colors, and it's finished in PU leather that's very easy to wipe clean. 

It comes with foam padding and cushions for your head, as well as an adjustable lumbar support cushion. The armrests can also be moved up and down and rotated to different angles. You can set the chair to have some tilt if you want a rocking motion, and it reclines up to 165 degrees. The wheels allow for smooth travel across the floor.

There's a positive review of the Arozzi Verona Junior at PC Gamer. Choices for kids and shorter gamers are very limited, so the Arozzi Verona Junior fills a niche. Arozzi suggests a maximum height of 5'2" and a maximum weight of 130 pounds. It's a shame that the weight limit is so low, because this gaming chair would probably suit a lot of shorter, adult gamers.



The best wide gaming chair

The adjustable Corsair T2 Road Warrior is tall and wide for larger gamers or anyone who prefers a roomy seat.

Pros: Comfortable, durable, adjustable, smooth wheels

Cons: Quite firm, armrests can be wobbly

Known for its headsets, keyboards, cooling fans, and other essential gaming gear, Corsair also makes gaming chairs. The Corsair T2 Road Warrior caters to big and tall gamers, so it has a high seat back and a strong, steel frame that allows for a maximum weight of up to 300 pounds.

This is a classy-looking seat that comes in plain black or options that combine black with red, blue, yellow, or white highlights. It's shaped exactly like a car seat and is finished in perforated PU leather. While it is clearly a gaming chair, it won't look out of place in most home offices.

There are microfiber cushions for neck support and adjustable lumbar support. The armrests are also fully adjustable, so you can raise or lower them, slide them left or right, and swivel them for the angle that suits you best. Internal pneumatics afford easy height adjustment, and the chair reclines through 170 degrees. The rollerblade wheels finish off a smart design with the ability to coast smoothly across different floor types, though they're best suited to hard floors.

There are positive reviews of the Corsair T2 Road Warrior at IGN and KitGuru. While this is a roomy chair that feels very durable, it's also on the firm side, so not everyone will find it comfortable. It does also require some assembly, and Corsair offers a two-year warranty for the chair.

At $399.99, the Corsair T2 Road Warrior is a good choice for taller gamers or anyone seeking a wider seat. The racing style does mean this is firm and curves in at the sides to hug your body. If you need something really roomy and capable of supporting weights of up to 390 pounds, then we suggest you look at the $480 Secretlab Titan XL instead.



What we're looking forward to testing

As a fast-growing product category, new gaming chairs come onto the market all the time. These are the gaming chairs we hope to test over the next few months.

  • Herman Miller X Logitech G Embody Gaming Chair, from $1,495: A dream partnership between popular gaming peripheral manufacturer Logitech and office chair king Herman Miller is something to get excited about. The Embody Gaming Chair promises a research-based ergonomic design specifically for gamers. Extra thick seat padding and a layer of cooling foam in the back set this apart from your average gaming chair, but it is very expensive.
  • AndaSeat Fnatic Edition Gaming Chair, from $419.99: With a range of gaming chairs featuring a typical racing-seat style, AndaSeat is a popular choice for many gamers. Building on its reputation for affordable gaming chairs, AndaSeat is beginning to turn out a range of higher quality seats with price tags to match. The Fnatic appears to offer a good balance between adjustability and price.
  • Razer Iskur, from $499: One of the top gaming brands on the planet, Razer has created a gaming chair for the first time, the Iskur. This synthetic black leather beauty has Razer's signature green branding in the stitching with a prominent logo. The ergonomic design boasts an interesting, fully adjustable lumbar support system, thick foam padding, customizable armrests, and a memory foam cushion for your head. Sadly, it's currently out of stock. 


How to choose a gaming chair

With such a wide and growing choice of gaming chairs, it can be tricky to pick the perfect one. Here are a few of the important factors to keep in mind when you're shopping for a gaming chair.

Size: It's vital to find a gaming chair that's suited to your height and weight. You'll generally find a suggested range or maximum height and weight in the specs of each chair. Bear in mind that the ideal height and weight for a chair will likely be in the middle of the stated range. This is especially important if the chair isn't adjustable or has limited adjustability. Make sure you read reviews and see what people are saying about the sizing. If you can, it's always a good idea to try before you buy.

Adjustability: A good gaming chair will be fully adjustable, allowing you to tailor the chair to your body. Ideally, you should be able to adjust the seat height and the armrests and tilt and recline in the chair. The best chairs will also offer adjustable lumbar support and extras like seat depth adjustments, but these are often lacking in cheaper chairs. Bear in mind that you can always add a cushion for lumbar support, but make sure that you get one that can be strapped into the correct position. 

Material: The majority of gaming chairs are finished in polyurethane (PU) leather, but you can also find fabric finishes and real leather chairs, though they will be more expensive. Fake or real leather has the advantage of being easy to wipe clean but can lead to an uncomfortably sweaty back. Fabric tends to be more breathable but may stain more easily.

Style: You can get gaming chairs emblazoned with esports logos or styled after videogame characters, but if you're buying something for the home office it's a good idea to consider what the chair will look like during a business video call. Some options bridge the gap between traditional office chair and gaming chair. 

Our office chair guide also includes expert advice on the best way to sit and how to set up an ergonomic space.



Testing methodology

My gaming addiction stretches back nearly four decades to the days of the Atari 2600. I also spent eight years working in the game industry. I have a lot of experience playing games into the night, and I spent most of them in unsuitable chairs, as my back problems will attest. Nowadays, I take comfort and support more seriously, and I've tested out a lot of different gaming chairs over the years. 

For this guide, I gathered recommendations from game developers and hardcore gamers, pored over authoritative reviews, and read countless user reviews and forum discussions to identify the best gaming chairs. 

I tested our top pick, the Secretlab Titan, for several weeks to ensure it measures up to its reputation. I used the Steelcase Leap, picked as the best gaming chair for the office, for many months and it also features prominently in our best office chairs guide. I have also briefly tested our budget pick, the GT Racing gaming chair.



Stunning photos from NASA's new Mars rover reveal 200-foot cliffs, mysterious rocks, and a perfect touchdown

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NASA's Perseverance rover hasn't started roaming the red planet just yet, but its cameras have been busy at work.

A suite of ruggedized, off-the-shelf sports cameras captured unprecedented footage of the rover descending to Mars and landing in Jezero Crater on Thursday. Then the rover's science and navigation cameras began snapping away as soon as it was on the ground. The results are breathtaking.

So far, NASA has published more than 4,700 images from the rover, with many more to come.

"It's been a firehose of data," Justin Maki, a Perseverance imaging scientist and the chief of the instrument-operations team, said at a press conference on Monday.

The new photos reveal the sand dunes, rocks, and distant 200-foot-tall cliffs of the ancient lake bed where Perseverance now sits. It's the most hazardous terrain any Mars landing has targeted, but it's already paying off in unprecedented portraits of the red planet.

"I review images for Mars, like, every day. That's what I do. And when I saw these images come down, I have to say, I was truly amazed," Maki said. "I know it's been a tough year for everybody, and we're hoping that maybe these images will help brighten people's day."

SEE ALSO: For the first time, we have an audio recording from the surface of Mars — take a listen

DON'T MISS: NASA's Mars rover landed in the perfect place to hunt for alien fossils: an ancient lake bed called Jezero Crater

After landing Thursday, NASA's Perseverance rover immediately started beaming back thousands of photos of the red planet.



These include the first images of a rover landing on Mars. Five cameras captured more than 23,000 images during Perseverance's descent.

NASA has also released a three-minute video of the rover's descent and landing.



The cameras started recording as the capsule carrying the rover deployed a 70-foot-wide parachute to slow its fall through the Martian atmosphere.



Hidden in the parachute's pattern is binary computer code spelling out the message "Dare mighty things."



When the bottom panel of the capsule fell away, that exposed a camera on the bottom of the rover, which captured Jezero Crater below.



In this ancient lake bed, Perseverance is set to hunt for signs of ancient alien microbes that could be fossilized, especially along the river delta that once filled the crater with water.

Read more about Jezero Crater and its potential for alien life.



The color in all these images had to be corrected. Here's what they looked like before.



During the landing, the capsule dropped the rover, and then a jetpack attached to Perseverance's back fired its engines and flew to the landing site. There, it lowered the rover on 25-foot nylon cables.



As it approached, the jetpack's engines kicked up swirling clouds of dust on the Martian surface.



Then the jetpack released the rover and flew away to crash-land at a safe distance.



Before the dust settled, the rover was already beaming back its first photos from the Martian surface.



The first images revealed some very holey rocks that got NASA scientists excited. The rocks could be volcanic, or water could have tunneled through them.



Over the weekend, NASA engineers instructed Perseverance to deploy its mast. That gave a much better view of both the landscape and the rover.



The rover's Mastcam-Z camera, named for its powerful zoom lens, used a color wheel built into the rover to calibrate itself.



"We're going to get incredibly high-resolution photos from this imaging system," Maki said.



High on its mast, Perseverance's Navcam camera can see everything. It will help the rover drive.



To the west of the rover, the Navcam can see the cliffs of the river delta on the horizon. That's where the rover is headed.



The Perseverance team on Earth stitched six of those images together to create a 360-degree panorama.



NASA turned that panorama into a video that you can drag left and right to see the view from Perseverance's perspective.

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Toyota just started building a 175-acre smart city at the base of Mount Fuji in Japan. Photos offer a glimpse of what the 'Woven City' will look like.

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Toyota Motor Corporation started construction this week on a 175-acre smart city at the base of Japan's Mount Fuji, about 62 miles from Tokyo, the company announced Tuesday.

The city, which Toyota has dubbed the "Woven City," is expected to function as a testing ground for technologies like robotics, smart homes, and artificial intelligence. A starting population of about 360 inventors, senior citizens, and families with young children will test and develop these technologies.

These residents, who are expected to move into the Woven City within five years, will live in smart homes with in-home robotics systems to assist with daily living and sensor-based artificial intelligence to monitor health and take care of other basic needs, according to the company.

The eventual plan is for the city to house a population of more than 2,000 Toyota employees and their families, retired couples, retailers, and scientists. Toyota announced plans for the city last year at CES, the tech trade show in Las Vegas.

Here's what the 175-acre smart city is set to look like when it's finished.

SEE ALSO: Japan has appointed a 'Minister of Loneliness' after seeing suicide rates in the country increase for the first time in 11 years

DON'T MISS: Akon, the pop star behind hits like 'Smack That,' is masterminding a $6 billion smart city in Senegal backed by a shadowy investor. Inside Akon City, where life will be funded by 'Akoin' and the singer hopes to reinvent his legacy.

Toyota's planned 175-acre smart city will sit at the base of Mount Fuji in Japan, about 62 miles from Tokyo.

Called the "Woven City," the development will feature pedestrian streets "interwoven" with streets dedicated to self-driving cars, according to press materials. The city is expected to be fully sustainable, powered by hydrogen fuel cells. 

The Woven City will function as a testing ground for technologies like robotics, smart homes, and artificial intelligence, according to the company.

Toyota officially started construction on the city in a groundbreaking ceremony on Tuesday, the company announced. The city is set to be built on the site of one of Toyota's former manufacturing plants called Higashi-Fuji.



Toyota plans to send about 360 people to live in the Woven City to start. From there, it intends to gradually grow the population to more than 2,000.

The first residents will be a group of roughly 360 inventors, senior citizens, and young families with children, according to the company. These residents will move in within five years, a Toyota spokesperson told Insider last year.

Toyota has not yet revealed how these first residents will be chosen, and a spokesperson did not immediately respond to Insider's request for more details.

Eventually, the Woven City is expected to be home to more than 2,000 Toyota employees and their families, retired couples, retailers, visiting scientists, and industry partners.



Residents will live in homes outfitted with in-home robotics technology as well as sensor-based artificial intelligence to monitor their health and take care of their basic needs.

Despite the planned high-tech homes, Toyota says that promoting human connection is a major theme of the city but has not released specifics on how it plans to encourage this. 



Press materials indicate that the planned city will feature multiple parks and a large central plaza for social gatherings.

Bjarke Ingels, the famed Danish architect behind high-profile projects such as 2 World Trade Center in New York City and Google's California and London headquarters, is responsible for the city's design.



Buildings are to be made mostly of wood to minimize the carbon footprint.

Rooftops are slated to be covered in photo-voltaic panels to generate solar power and hydrogen fuel cell power.

Toyota says it plans to integrate nature throughout the city with native vegetation and hydroponics, a method of growing plants without soil.



The city will be designed with three different types of streets: one for self-driving vehicles, one for pedestrians using personal mobility devices like bikes, and one for pedestrians only.

These three types of streets will form an "organic grid pattern" to help test autonomy, according to Toyota.

There will also be one underground road used for transporting goods. 



A fleet of Toyota's self-driving electric vehicles, called e-Palettes, will be used for transportation, deliveries, and mobile retail throughout the city.

Toyota has not yet disclosed an estimated completion date or estimated total cost for building the Woven City. 



The Woven City joins a slew of similar smart city projects across Japan, some of which are also spearheaded by major companies.

In 2014, electronic appliance company Panasonic opened a smart city in Japan's Kanagawa Prefecture called the Fujisawa Sustainable Smart Town, per Tokyo Esque, a market research agency. The city is still under construction with completion expected in 2022, but more than 2,000 people live there now, according to Panasonic.

Accenture, an American-Irish consulting company, is teaming up with the University of Aizu on smart city projects in the town of Aizuwakamatsu with the goal of better using artificial intelligence in public services, the company announced in July 2020.

Local governments made more than 50 proposals for smart cities in Japan in 2020, but only a handful of those were approved, according to Tokyo Esque.

As Linda Poon reported for Bloomberg last year, critics say smart city developers should focus on the human aspect of the projects, not just the technology.

"If it's not started from a human-centric perspective, from the bottom up as opposed to from the top down, these aren't real cities," John Jung, founder of the Intelligent Community Forum think tank, told Bloomberg in January 2020. "They're not designed to get [people] to know each other."




Media veterans like Joanna Coles are betting big on SPACs. Here are 11 media-focused blank-check companies to watch.

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Media SPACS: Reid Hoffman, Joanna Coles, Kevin Mayer

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A growing number of execs and investors are looking to cash in on media through special-purpose acquisition companies.

SPACs are blank-check companies set up to acquire and take companies public, often with less scrutiny, cost and time than a traditional initial public offering. SPACs have been viewed critically by some as riskier for investors, but they have boomed over the past year.

Some $82.8 billion was raised by 248 SPACs in 2020, up from the $13.6 billion raised by just 59 SPACs the prior year, according to J.P. Morgan Asset Management.

While the bulk of SPACs have focused on areas like technology or healthcare, media companies are getting into the space, too. Big names like Dish co-founder Charlie Ergen, LinkedIn founder Reid Hoffman, Group Nine founder Ben Lerer and former Hearst chief content officer Joanna Coles are spearheading SPACs focused on acquiring media companies. And media companies like Playboy and CuriosityStream have recently gone public through SPACs.

"You have to be a big and credible name to be able to raise institutional capital to do it," said Chris Cunningham, founder of investment firm C2 Ventures. "A SPAC has to be tied to a healthy business."

Insider spoke to a handful of experts including executives, consultants, analysts, and bankers to identify 11 media-focused SPACs that are worth watching this year.

This article was first published on January 25 and was updated on February 24 to include new details about the latest SPACs led by Joanna Coles and Jonathan Ledecky.

Ascendant Digital Acquisition Corp.

IPO price: $414 million

Ascendant Digital Acquisition Corp is led by longtime tech and entertainment executive Mark Gerhard, who is perhaps best known as the former CEO of UK games developer and publisher Jagex, owner of the free online multiplayer roleplay game RuneScape. He also previously ran AI firm PlayFusion and serves as vice chairman of the board at TIGA.org, a trade association for the games industry.

Ascendant Digital Acquisition Corp is looking for businesses that it considers part of the "attention economy," including digital entertainment, film and television, music and e-sports firms. The SPAC is specifically interested in companies with intellectual property that can potentially be used for franchises and companies that have strong customer retention.

"The attention economy ecosystem is highly fragmented with hundreds of content owners and creators, publishing and distribution platforms and other companies providing enabling technologies and services to other industry participants and consumers, many of which are privately owned," the SPAC says on its website.

Its leadership also includes Riaan Hodgson, another former Jagex exec; and David Gomberg, who cofounded Playfusion with Gerhard and Hodgson.



Conx Acquisition Corp.

IPO price: $750 million

Conx Acquisition Corp was formed by wireless exec and billionaire Charlie Ergen, the cofounder and chairman of Dish. He stepped down as CEO of Dish in 2017 and oversees the company's long-term business development as chairman.

"[Ergen] really knows what he's doing with combining media, telecoms and technology ... the full stack," said Igor Shoifot, investment partner at TMT Investments, a publicly traded investment firm. "[Conx] can create a tremendous media conglomerate."

The SPAC is targeting tech, media and telecommunication companies that can tap into the group's expertise. In its S-1, Conx Acquisition Corp. cites the growth of 5G technology as an opportunity.

Longtime Dish employee Jason Kiser serves as the SPAC's CEO and director.



Falcon Capital Acquisition

IPO price: $345 million

Falcon Capital Acquisition is led by Alan Mnuchin, a longtime media banker who has worked at Ariliam Group, Bear Stearns, and Goldman Sachs. He formed the investment firm AGM Partners in 2003, which  handled $80 million in transactions.

Mnuchin is the brother of former US Treasury Secretary and hedge fund manager Steven Mnuchin. His father Robert Mnuchin is a former long-time Goldman Sachs exec.

Mnuchin's SPAC is focused on "media, digital media and consumer technology, interactive entertainment and related industries," according to its S-1.

Falcon Capital Acquisition's team also includes CFO Saif Rahman, who is managing director at Ariliam Group; and director Jeff Sagansky, a Hollywood executive who also heads the Flying Eagle Acquisition Corp. SPAC that took mobile gaming firm Skillz public in December 2020.



Forest Road Acquisition Corp.

IPO price: $300 million

A group of top entertainment and media execs including former Elliott Management COO Keith Horn, former Disney COO Tom Staggs, former TikTok CEO and Disney exec Kevin Mayer are behind the Forest Road SPAC, which was formed through entertainment finance firm Forest Road last year.

The SPAC is hunting for media, tech, and telecom companies.

When the SPAC started trading in November, Zachary Tarica, Forest Road CEO and chairman and chief investment officer of the SPAC, told Deadline that it had been contacted by more than 50 companies. Forest Road Acquisition Corp's targets include companies with intellectual property and firms changing consumer behavior, according to its S-1.

"They have got a real shot," said Michael Kassan, CEO of strategic advisory and business development firm MediaLink. "People like Kevin Mayer and Tom Staggs are brilliant operators and deal guys — Keith Horn, similarly, relative to his experience at Elliott."

The team's advisors and directors also include former NBA star-turned-investor Shaquille O'Neal, human rights advocate Martin Luther King Jr. III, and Salil Mehta, who has served as an executive at media companies including Fox, NBCUniversal and Disney.



Group Nine Acquisition Corp.

IPO price: $230 million

Discovery-backed Group Nine Media formed a SPAC earlier in January to raise money and acquire other digital media companies. Group Nine Media's sites include Thrillist, NowThis, and the Dodo.

Group Nine Media CEO and chairman Ben Lerer is also leading Group Nine Acquisition Corp. Lerer is also a managing partner at venture capital firm Hippeau Ventures that he founded with his father Kenneth Lerer. Group Nine Media's president and director Brian Sugar and CFO Sean Macnew also are on the SPAC's management team.

Read more: 10 digital media companies that are hot acquisition targets, including TheSkimm and FuboTV

Group Nine Acquisition Corp. plans to buy Group Nine Media while acquiring another company in "the digital media and adjacent industries," according to its S-1 filing. That could include companies in social media, e-commerce, events, digital publishing, or marketing.

Ana Milicevic, principal and cofounder at Sparrow Advisers, said that Group Nine's SPAC could be a way for Group Nine to build a holding company that rivals legacy media brands and magazine publishers.

"I see SPACs as a new twist on what a holding company should be, with the ability to raise the right amount of money and fund the right operational strategy," she said.

With venture capital investors cooling on the digital media sector, SPACs can offer companies in the space an alternative access to funds to help them gain more scale, faster.

"The Group Nine SPAC is to say, 'We believe these digital publishers need far more scale to work, therefore we are going to look for merger partners'," said Terence Kawaja, CEO of investment bank LUMA Partners. "They already have the strategy and are using the SPAC as a vehicle to execute ... If I'm an investor, I get a lot more comfort out of knowing what that's likely to look like."



Northern Star Investment Corp III and IV

IPO Price: $300 million and $300 million

Northern Star Investment Corp III and IV are, as the names would suggest, the third and fourth SPACs formed by media executive Joanna Coles and SPAC veteran Jonathan Ledecky. Their first, Northern Star Acquisitions Corp, went public in November. It announced a $1.6 billion deal to take pet subscription service Barbox public the following month. In February, Northern Star Investment Corp II agreed to merge with Apex Clearing, valuing the fintech company at $4.7 billion.

Coles is a well-known media executive who previously served as chief content officer at Hearst. She's currently an executive producer on Freeform and Hulu TV series "The Bold Type" and sits on the boards of Snap, Sonos, Blue Mistral, and Density Software.

"I would make a bet where Joanna is involved," said MediaLink's Kassan.

Ledecky, meanwhile, is the co-owner of NHL franchise the New York Islanders and has also been involved with other SPACs including Pivotal Acquisition Corp and Endeavor Acquisition Corp.

Northern Star Investment Corp III is on the hunt for businesses in the "direct-to-consumer and digitally-disruptive e-commerce spaces," according to the SPAC's S-1, filed earlier in February. The S-1 states the SPAC is also on the lookout for companies which "create, produce, own, distribute and/or market content, products and services or facilitate the sharing economy. Northern Star Investment Corp IV also states it's targeting similar companies. 

"Growth in these sectors has been driven by new technologies, the expansion of emerging markets, and new consumption habits lead by Millennials and 'Gen Z' who value experiences as much as "stuff," health over wealth and transparency in how something is produced," both SPACs state in their S-1s.



Liberty Media Acquisition Corp.

IPO price: $500 million

U.S. billionaire John Malone is known as the "cable cowboy" from being a frenetic dealmaker in media and telecoms. Now his Liberty empire has a SPAC to pursue even more deals (though Malone won't actually play a direct role).

Liberty Media's current portfolio includes The Formula One Group, Braves Group (owner of the MLB team the Atlanta Braves), and Liberty SiriusXM Group, which includes its holdings in Live Nation.

The SPAC, led by Liberty Media president and chief executive officer Greg Maffei, is searching for a company in the "media, digital media, music, entertainment, communications, telecommunications and technology industries," according to its S-1 filing.

Alongside Maffei, the SPAC will be led by other senior Liberty Media execs. 

"There are live events, in particular ones around motorsports, that could be attractive," Maffei said in April 2020, many months before the SPAC was announced, as reported by Motorsport.com



Oyster Enterprises Acquisition Corp.

IPO price: $200 million

Hedgefund exec turned newspaper baron Heath Freeman runs Alden Global Capital, the finance firm that has acquired around 200 newspapers including The Chicago Tribune, The Denver Post, and The New York Daily News. Alden has been criticized by editorial staff at its newspapers for its sharp and painful cost-cutting. Columbia Journalism Review described Alden last year as "the most feared owner in American journalism."

Freeman's newest venture is the SPAC Oyster Enterprises Acquisition Corp., which aims to invest in technology, media, financial services, real estate, consumer products, industrials, hospitality and entertainment companies.

Eric Peckham, Techcrunch's former media critic who now runs the Monetizing Media newsletter, speculated that the SPAC is a way for Freeman to raise more money for newspaper acquisitions.

 

 



Reinvent Technology Partners

IPO Price: $600 million (and $200 million for Reinvent Z)

Famed Silicon Valley entrepreneurs and investors Reid Hoffman and Mark Pincus are the brains behind Reinvent Technology Partners.

Hoffman, the billionaire founder of LinkedIn, and Pincus, founder of social-gaming company Zynga, launched their $600 million SPAC in August 2020 with the aim of finding a unicorn tech startup to invest in.

"We believe this disconnect between the quantity of scaled technology companies and the number of those companies that actually go public each year has created an attractive backlog of potential targets for our blank-check company," the prospectus said.

The pair went on to form another SPAC, Reinvent Technology Partners Z, in November. The second, smaller SPAC similarly is targeting businesses in technology.

"Mark and the team know the inner workings of their industry on all levels and understand the roles played by different components of the ecosystem," said TMT Investment's investment partner Igor Shoifot. "They would have lots of fun, and not much trouble, identifying the missing — and most wanted — pieces of the puzzle."

Hoffman in particular, through his experience at LinkedIn and PayPal — and later at venture capital firm Greylock — understands both sides of the industry, Shoifot added.

"[Hoffman] will not only find the right fit, so important in SPAC business, but also knows how to scale up businesses at a dizzying pace," said Shoifot.



Spinning Eagle

IPO price: $1.5 billion

Spinning Eagle is the seventh SPAC set up by former CBS Entertainment president Jeff Sgansky and former MGM CEO Harry Sloan. Prior SPACs from the pair of Hollywood executives have taken companies including fantasy sports betting platform DraftKings and esports platform Skillz public.

"Harry [Sloan] and Jeff Sagansky ... wrote the book on this," said MediaLink's Kassan.

Spinning Eagle says in filings with the SEC that while its combination target "will not be limited to a particular industry, sector, or geographic region" it intends to capitalize on its management team's "established global relationships and operating experience," suggesting a media or entertainment-related merger would be the most obvious candidate.

Spinning Eagle also said that if it doesn't spend all the money it has raised on merger deals, it might use some of the funds to launch yet another new SPAC.



Supernova Partners Acquisition

IPO price: $402.5 million

Serial entrepreneur and investor Spencer Rascoff, the co-founder of tech companies Zillow and Hotwire.com, is behind Supernova Partners, which is seeking to acquire a company in the tech space. 

The SPAC is co-chaired by Alexander Klabin, Sotheby's Financial Services executive chairman and led by tech M&A expert Robert Reid, formerly a senior managing director at Blackstone, who is now Supernova's CEO.

Supernova says on its website it is looking to partner "with an advantaged growth company that benefits from thematic shifts and tech-enabled trends."

The Information reported earlier in January that Supernova had held discussions with BuzzFeed, citing people familiar with the situation.

A spokeswoman for BuzzFeed declined to comment on The Information's report at the time.

"Billions of investment dollars are sitting on the sidelines now, aggressively chasing and competing for content-driven opportunities that can be presented to a frothy and liquid public market increasingly driven by new tech-driven platforms like Robinhood," Peter Csathy, founder of advisory Creatv Media, told Insider in December. "Robinhood feeds off young, inexperienced investors, and BuzzFeed is precisely the type of high profile youth-driven brand that logically could take advantage of these trends."  



JPMorgan says buy these 40 stocks set to soar as bond yields make a surprising jump higher

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Traders work on the floor of the New York Stock Exchange (NYSE) on November 20, 2019 in New York City

Summary List Placement

Contrary to many on Wall Street, JPMorgan strategist Mislav Matejka says that bond yields have scope to move higher — and this won't necessarily hurt equities.

Some investors are forecasting lower-for-longer interest rates, arguing that with US and German bond yields hovering near multi-month highs, there is not much further they can go. 

However, with the economy reopening following vaccine rollouts, there is potential for "overshooting given pent-up demand and continued fiscal support," said Matejka, JPMorgan's head of global and European equity strategy, in a note published Monday. He forecasts a 1.45% yield for the US 10-year note by year-end. On Wednesday, the 10-year yield climbed to 1.396%, its highest year-to-date.

A common misconception is that as yields rise, stocks have to fall. But the stock market will tolerate rising rates, Matejka said, adding that since last March's crash, equities advanced on the days when bond yields were up.

UST10yr

It's not just evident in the short-term, but also historically, Matejka noted.

Even pre-COVID, equities performed well with the 10-year yield around 2%. Admittedly, company valuation multiples were lower than at present, but JPMorgan argues that the current positive growth and earnings backdrop will support equities.

This relationship between stocks and bonds should stay consistent while the 10-year yield is below 2%, especially considering the expansive central bank bond-buying programs. Therefore, during this growth phase of the economic cycle there is unlikely to be a derating of the equity market, he said.

As earnings are usually positive in the aftermath of an economic downturn, EPS momentum should also remain strong and support equity valuations, the firm added.

Moreover, the gap between equity dividend rates and government bond yields — known as the yield gap — doesn't look stretched.

"Bond yields would need to move up by 100-200bp in order to erase the equity attractiveness," Matejka added.

A more important factor for equities is what drives bond yields higher, rather than the levels themselves, Matejka said. Rising bond yields will be supportive of equity valuations so long as rate hikes reflect economic acceleration or optimism. For example, if a sell-off of Treasuries is caused by a so-called 'taper tantrum', whereby investors dump bonds on fears that central banks are slowing down purchases, this would be negative for stocks — at least in the short-term.

However, the current rise in yields is positive, JPMorgan noted, reflecting investor optimism for both economic growth and policy as more COVID-19 vaccines get administered.

Financials and other cyclical sectors like autos, industrials and materials will be the key beneficiaries of rising yields, because of their close correlation to bond yields. Whereas, pharma and staples could face a re-rating, the firm said.

These are the 40 stocks that have the most to gain due to their positive correlation to bond yields, according to JPMorgan:

1. BNP Paribas

TickerEPA: BNP
Sector: Financials
Market cap:€60.16 billion


Source: JPMorgan



2. Societe Generale

TickerEPA: GLE
Sector: Financials
Market cap:€16.95 billion


Source: JPMorgan



3. Credit Agricole

TickerEPA: GLE
Sector: Financials
Market cap:€32.96 billion


Source: JPMorgan



4. Renault

TickerEPA: RNO
Sector: Discretionary
Market cap: €11.18 billion


Source: JPMorgan



5. UniCredit

TickerBIT: UCG
Sector: Financials
Market cap: €18.59 billion


Source: JPMorgan



6. Arcelormittal

TickerAMS: MT
Sector: Materials
Market cap:€21.33 billion


Source: JPMorgan



7. CNH Industrial

TickerBIT: CNHI
Sector: Industrials
Market cap: €16.80 billion

Source: JPMorgan



8. Commerzbank

TickerETR: CBK
Sector: Financials
Market cap: €6.67 billion

Source: JPMorgan



9. Credit Suisse Group

TickerSWX: CSGN
Sector: Financials
Market cap:€30.87 billion


Source: JPMorgan



10. AXA

TickerEPA: CS
Sector: Financials
Market cap:€47.88 billion


Source: JPMorgan



11. AEGON

TickerAMS: AGN
Sector: Financials
Market cap: €8.31 billion

Source: JPMorgan



12. Voestalpine

TickerVIE: VOE
Sector: Materials
Market cap:€5.81 billion


Source: JPMorgan



13. Deutsche Bank

TickerETR: DBK
Sector: Financials
Market cap:€19.69 billion


Source: JPMorgan



14. Banco Santander

TickerLON: BNC
Sector: Financials
Market cap: £44.41 billion

Source: JPMorgan



15. ING Groep

TickerAMS: INGA
Sector: Financials
Market cap: €34.85 billion


Source: JPMorgan



16. Julius Bae Gruppe

TickerSWX: BAER
Sector: Financials
Market cap: $13.60 billion


Source: JPMorgan



17. Erste Group Bank

TickerVIE: EBS
Sector: Financials
Market cap: €11.36 billion


Source: JPMorgan



18. Adecco Group

TickerSWX: ADEN
Sector: Industrials
Market cap: €10.49 billion

Source: JPMorgan



19. Randstad

TickerAMS: RAND
Sector: Industrials
Market cap:€10.13 billion


Source: JPMorgan



20. KBC Group

TickerEBR: KBC
Sector: Financials
Market cap:€23.40 billion


Source: JPMorgan



21. Evraz

TickerLON: EVR
Sector: Materials
Market cap:£8.16 billion


Source: JPMorgan



22. NN Group

TickerAMS: NN
Sector: Financials
Market cap:€12.13 billion


Source: JPMorgan



23. Porsche

TickerETR: PAH3
Sector: Discretionary
Market cap:9.70 billion


Source: JPMorgan



24. UBS Group

TickerSWX: UBSG
Sector: Financials
Market cap: €60.06 billion


Source: JPMorgan



25. Intesa SanPaolo

TickerBIT: ISP
Sector: Financials
Market cap: €41.14 billion


Source: JPMorgan



26. Faurecia

TickerEPA: EO
Sector: Discretionary
Market cap:€6.43 billion


Source: JPMorgan



27. Raiffeisen Bank Intl.

TickerVIE: RBI
Sector: Financials
Market cap:€5.64 billion


Source: JPMorgan



28. Exor ORD

TickerBIT: EXO
Sector: Financials
Market cap: €15.94 billion

Source: JPMorgan



29. BASF

TickerETR: BAS
Sector: Materials
Market cap: €62.53 billion


Source: JPMorgan



30. Natixis

TickerEPA: KN
Sector: Financials
Market cap:€12.85 billion


Source: JPMorgan



31.Barclays

TickerLON: BARC
Sector: Financials
Market cap: €26.70 billion


Source: JPMorgan



32. ABB LTD

TickerSWX: ABBN
Sector: Industrials
Market cap:€58.67 billion


Source: JPMorgan



33. STMicroElectronics

TickerEPA: STM
Sector: IT
Market cap:€31.6 billion


Source: JPMorgan



34. DNB

TickerNO: DNB
Sector: Financials
Market cap: $30.91 billion

Source: JPMorgan



35.Siemens

TickerETR: SIE
Sector: Industrials
Market cap: €112.99 billion


Source: JPMorgan



36. Daimler

TickerETR: DAI
Sector: Discretionary
Market cap:€71.68 billion


Source: JPMorgan



37. Tenaris

TickerNYSE: TS
Sector: Energy
Market cap:$10.35 billion


Source: JPMorgan



38. HSBC Holdings

TickerLON: HSBA
Sector: Financials
Market cap:£86.35 billion


Source: JPMorgan



39. Rio Tinto

TickerASX: RIO
Sector: Materials
Market cap: $36.03 billion
Source: JPMorgan



40. Arkema

TickerEPA: AKE
Sector: Materials
Market cap:€6.94 billion


Source: JPMorgan



'The Office' star Brian Baumgartner made over $1 million on Cameo last year. Here were the 10 most-booked talent on the celeb shout-out app in 2020.

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Cameo

Summary List Placement

Cameo, a platform that lets fans buy personalized messages from thousands of celebrities, actors, musicians, artists, and influencers, has skyrocketed in popularity during the pandemic.

In 2020, the company earned $100 million, and Cameo said it used 75% of that to pay out talent.

The platform's top earner last year was Brian Baumgartner (who played Kevin on "The Office"). He earned over $1 million in Cameo bookings in 2020, Cameo CEO Steven Galanis said on The New York Times' Sway podcast.

The platform launched in 2017, and it offers fans the option to purchase a short personalized pre-recorded video, message a celebrity directly, or book a 10-minute live Zoom call. The celebrities set their own rates for a Cameo video appearance, and prices range from as low as $1 to $5, to $500, or even $2,500.

The most requested talent to join Cameo who is not currently on the platform is YouTube and TikTok star David Dobrik, Galanis said.

"We've been working at him,"Galanis told The New York Times. "But frankly, he makes so much money doing other stuff that it's not there. And as I mentioned earlier, we've really found product market fit so far with people who are more famous than rich."

Cameo shared data with Insider on the most-booked celebs on the platform in 2020. More than 10,000 new celebs joined the platform in 2020, and Cameo's talent base is currently growing at a rate of one new talent joining every hour, the company said. 

The top 10 Cameo creators are listed below in order of least to most booked:

10. Chuck Norris

Actor Chuck Norris wishes fans a "Happy Birthday" through Cameo, or reads a short motivational message. He responds to requests within 24 hours.

Video request: $450

Chat: $2.99 



9. James Buckley

Comedian James Buckley will wish your friend a "Happy Birthday," or congratulate a married couple through Cameo. He responds within 5 days of a request. 

Video request: $55

Chat: $3.99



8. Big Ed

Reality TV star Big Ed, who is known for appearing in 90 Day Fiancé, will dance around, wear costumes, and give relationship advice to fans who purchase a personalized video.

Ed responds within 22 hours of a request, and he also offers the option for fans to book a 10-minute Zoom call with him for $199.

Video request: $69

Chat: $4.99



7. Sonja Morgan

Real Housewives of New York City star Sonja Morgan wishes her fans a "Happy Birthday" on Cameo from her Manhattan townhouse. 

She takes 4 days to respond to a request. Fans can also book a 10-minute Zoom call with Morgan for $500.

Video request: $99

Chat: $2.99



6. Carole Baskin

Carole Baskin, the big-cat rights activist who rose to fame with the Netflix docuseries "Tiger King," sings for fans on Cameo and has sent pep talks.

She typically responds to a request in 21 hours and fans can also book a 10-minute Zoom call with Baskin for $999.

Video request: $299

Chat: $19.99



5. Chris Harrison

Former host of "The Bachelor," Chris Harrison, was charging $350 for a Cameo request, but he recently turned off requests following a Feb. 13 Instagram post stating that would be "stepping aside" from the show "for a period of time."

He recently came under fire for defending a current contestant's former photos that she acknowledged were "racist."



4. Gilbert Gottfried

Voice actor Gilbert Gottfried has roasted fans on Cameo, and wished fans "Happy Birthday."

He responds to requests within 1 hour and fans can also book a 10-minute Zoom call with Gottfried for $500.

Video request: $150

Chat: $9.99



3. Snoop Dogg

Rapper Snoop Dogg has sent fans encouragement and wished them a "Happy Birthday."

His Cameo is currently unavailable for booking.

In the past, he's charged upwards of $1,200 for a video request. 



2. Brett Favre

Former NFL quarterback Brett Favre has wished fans a "Happy Birthday" through Cameo, and recorded inspirational messages to be played at company meetings.

Video request: $400

 



1. Brian Baumgartner

Brian Baumgartner, known for his role as Kevin on "The Office," is Cameo's top earner. 

He responds to requests within 7 days, and he told OK Magazine that he was skeptical of the platform at first, but added that since he's joined the platform has been great.

Video request: $195

 



CPG giants like Procter & Gamble and Mars are on the hunt for the next DTC breakout company. Here's what 4 execs say they're looking for.

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Procter & Gamble p&g cincinnati

Summary List Placement

Consumer giants like Procter & Gamble and Mars are good at marketing big brands internationally, keeping lengthy supply chains humming and striking deals with retailers, restaurants, and other clients. 

But historically, developing new products and brands from scratch hasn't been as easy. That's led many of these companies to set up venture arms, startup accelerators, and similar outfits with the mission of finding the next big thing in food, personal care, or other consumer categories.

Functioning as venture capitalists, the executives leading these shops are continuing to review startup pitches and make investments in startups they like, even as coronavirus makes the job of getting to know executive teams harder. 

For founders, networking and making pitches via Zoom, Skype or phone has made knowing what to say even more essential. While many CPGs use their venture arms to find their next new product, they aren't all created equal when it comes to which areas they're most interested in or which funding round they're looking to be part of. 

Business Insider chatted with the leaders of four venture capital and innovation divisions at major CPG companies. Here are their top tips for anyone planning to pitch them:

Leonid Sudakov, president, Kinship (Mars Petcare)

What it is: Kinship is the venture arm of Mars Petcare. President Leonid Sudakov and his team work with founders who have a range of pet-relate ideas, from food to healthcare.

How it invests: Kinship manages the $100 million Companion Fund, which invests in startups that have reached a Series A round or higher. Its Leap Venture Studio provides seed funding for earlier stage startups, and its Pet Project program gives founders with an idea $15,000 to start their businesses.

How to wow them: Among the many pitches that Sudakov has reviewed in his roughly year-and-a-half as head of Kinship, the pet-focused venture shop at Mars, one presentation stands out.

The startup focused on cat care, an underserved area in an industry where many founders create products and services for dogs. But there was one problem: "At the end of it, you ask around the founding team: 'Who actually is a cat owner?' and none of them are," he said. 

The experience illustrates a key quality that Sudakov and Kinship look for in the founders it works with: "Fundamentally, we are looking for people that have a specific personal passion in this area," Sudakov told Business Insider. 

"Unless you're obsessed about what pets needs or what pet parents' needs are, it's very difficult to have resilience to go through all the hoops of launching a new business," he added.

Mars has several decades of experience in pet food, making brands including Pedigree and Iams. But Sudakov said Kinship is increasingly taking the company into new areas of petcare. Key areas where it's looking to do work with startups include telehealth services for pets, content and information that pet parents can access when they encounter problems, and data and diagnostic services.

Companies that Kinship has invested in include Lacuna Diagnostics, which offers fast diagnostic services for veterinarians, as well as Pet Plate, which sells human-grade dog food through subscriptions. 



Leigh Radford, senior vice president and general manager, P&G Ventures

What it is: The innovation arm of P&G, which makes Gillette, Pampers, and Tide, among other home and personal care brands

How it invests: P&G Ventures makes seed investments in early-stage companies and entrepreneurs, but it also works with even more nascent startups through innovation contests.

How to wow them: P&G Ventures takes a different approach than other venture or innovation funds, Leigh Radford, senior vice president and general manager, told Business Insider. 

Many of the founders it works with come to Radford and her team with little more than an idea. "I don't think even some of our partners even know they're startups in the traditional sense," she said.

That might be good news for founders who are just getting their ideas off the ground. But Radford says there's one thing she still looks for when reviewing pitches: a "moat," or the original technology, formulas or other property that distinguishes a brand from competitors and isn't easily replicated.

"You need to have strong, superior technologies where consumers notice a difference and come back," she said. "You want retention. You want to build a billion-dollar brand."

It's a tall order for such early-stage startups, but Radford adds that P&G Venture's deep bench of mentors and CPG experts, many drawn directly from the company, help entrepreneurs take early steps toward that goal. 

"We are more of a hands-on partnership model," Radford said. Startups should be "clear on where their strengths are and the opportunities where they would look for P&G's help."

So far, P&G Ventures has invested in or worked with companies including Bodewell, which makes skincare products to treat eczema, and Healium, a virtual reality app meant to relieve stress. The newest cohort for its innovation contest includes a startup that uses light therapy to treat allergies as well as a company making food packaging that preserves food by removing moisture from the air.



Tom Allison, head of investment strategy and M&A at ZX Ventures (AB InBev)

What it is: The innovation arm of AB InBev, which makes beers including Corona, Leffe and Modelo

How it invests: ZX focuses on companies raising Series A or B funding rounds.

How to wow them: "The first and most important thing for us is the people, and investing in founders that dream really big," said Tom Allison, head of investment strategy and M&A at ZX Ventures. "So much of it comes back to that vision and the ability for the founder to connect with the consumer."

That means finding new opportunities in the beverage industry for AB InBev, which deals mostly today in beer but wants to diversify into other areas.

An instructive example is Kitu Life, the company behind Super Coffee, Allison said. ZX Ventures invested in the company after realizing that its founders were offering something that didn't exist among coffee beverages: a mix of caffeine and protein that can function as a breakfast or snack on its own.

"If I'm a consumer thinking 'Do I go and spend $4 at Starbucks for a coffee plus $3 for a muffin or something else I'm going to eat, or can I just spend $2.50 or $3 for a Super Coffee and get a higher quality protein and the same amount of caffeine,' that's a compelling consumer proposition," Allison said. AB InBev now distributes Super Coffee around the US.

ZX Ventures has also invested in host of craft beer brands as well as technology platforms and retailers, such as British liquor seller Master of Malt.



Bill Pescatello, founder and managing partner, Evolv Ventures (Kraft Heinz)

What it is: The venture arm of Kraft Heinz, maker of Oscar Mayer meats and Planters peanuts

How it invests: The $100 million fund writes checks that are generally between $2 million and $5 million to companies that are in Series A, B or C funding rounds.

How to wow them: Evolv's startups have the chance to work directly with Kraft Heinz's teams and solve problems for the world's fifth-largest food company, Evolv Founder and Managing Partner Bill Pescatello told Business Insider. Consequently, startups should come ready to collaborate. "I really value the expertise that we have in-house," he said.

For Pescatello, startups have to strike a balance between bringing new technology to the table and demonstrating that they've done their homework on the food industry.

Evolv is looking to work with "technology-enabled businesses" in areas like automation as well as sales and marketing technology. And founders who have built careers outside of the food world are an asset, Pescatello added, since they bring new perspectives to a relatively staid industry. 

But bringing that perspective to the table still requires learning about food. At the very least, he said, startup leadership teams should include people who know the industry and can fill in knowledge gaps. "You'd be very foolish if you didn't surround yourself with experts who know that area," he told Business Insider.

Companies that Evolv has invested in so far include micro fulfillment platform Fabric and farm-to-table delivery service GrubMarket.

 

Do you have a tip you want to share? Contact Alex Bitter via email (abitter@businessinsider.com) or encrypted messaging app Signal (808-854-4501).



7 fitness M&A deals experts are watching out for this year, as the way Americans work out is forever changed

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Tempo Barbell Lunge

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The year 2021 is already shaping up to be a pivotal one for the rapidly evolving fitness industry. 

With more virtual exercise programs and at-home fitness products on the market than ever before, the pandemic has drastically changed the way Americans workout. And experts say that connected fitness is here to stay. Some companies like Peloton have emerged as early leaders of the new fitness era— closing its banner 2020 year with a major $420 million acquisition of Precor.  

Though many predict brick-and-mortar gyms and studios will not become obsolete, those companies may soon enter a period of consolidation to account for closures and bankruptcies during the pandemic, while also adding digital services to keep up with today's fitness landscape. 

"What you saw happen in retail is exactly what's happening in fitness on the bricks and mortar side: lots of consolidation while the industry goes through this period of shifting to digital and a hybridization of offerings," Bryan O'Rourke, a fitness analyst and board member with the International Health Racquet and Sportsclub Association, told Insider. 

We spoke with several fitness industry experts, including O'Rourke — ranging from market researchers and venture capital to marketing gurus — about possible M&A activity to look out for 2021. Here's what they had to say. 

SEE ALSO: From Peloton to Classpass, meet the 17 digital fitness executives who are transforming the way Americans workout as the pandemic reshapes the exercise industry

Apple could acquire Peloton.

According to Jake Matthews, senior intelligence analyst at CB Insights, there may be a future in which Apple sets its sights on Peloton, as it continues to grow its technology empire and expand further into the fitness realm after launching Apple Fitness Plus in December 2020. 

"The Peloton brand is more Apple-like than really any other brand in the world," Matthews said. "If you watch the first five seconds of the new promotional video for the Peloton Bike plus, you would think that you were about to watch a video for the new iPhone. The brands are really similar in a lot of different ways."

Ultimately, Matthews said it would be a mutually beneficial merger that would help Peloton bolster production thanks to the "operational excellence and scale of a company like Apple," while allowing Apple to tap into Peloton's loyal user base to grow its subscription business. 

"Both Apple and Peloton have already laid the groundwork for integrating the two companies," he said. "Acquiring Peloton would give Apple a base of loyal, really highly engaged customers — who honestly are already Apple customers — that they could transition to Apple Fitness Plus and the Apple One bundle to help catalyze the growth of their subscription business."



Peloton might also buy up more brands as it continues to build out its own portfolio.

As Peloton looks to expand its offerings beyond its popular stationary bicycle and treadmill, Claude Zdanow — CEO of marketing agency holding company Stadiumred Group — said it may look to acquire other buzzy connected fitness startups to widen its roster of workouts. 

"I don't have a crystal ball, but if I were to guess I would think that Peloton would make some moves to buy up more brands," Zdanow told Insider. "They've done very well, the stock is through the roof, and they have the ability to offer more to their clients if they had more at home machines. I could see them buying a company similar to Mirror to further diversify." 

Mirror, the high-tech at-home fitness startup that operates as a wall mirror upon which users can stream workout classes, was purchased by Lululemon in June 2020 for $500 million.



Athlon Acquisition may buy several fitness brands as the SPAC trend hits the fitness industry.

Avery Spear, data analyst at Renaissance Capital, a provider of IPO-focused exchange traded funds, told Insider to expect to see the special purpose acquisition company (SPAC) trend hit the fitness industry. 

Specifically, Spear cited Athlon Acquisition — a new health and wellness focused SPAC created by Causeway Media Partners — as one to watch. The company filed its initial public offering in December with plans to focus "on businesses in the health, wellness, and fitness sectors and the products, devices, applications, and technology driving growth within these verticals," according to its S-1 Prospectus filed with the SEC.

"SPACS definitely are another viable route for these companies that maybe can't go public via a traditional IPO right now, but still want access to public markets," Spear told Insider. 

 



GoodLife Fitness could acquire 24 Hour Fitness.

Though 24 Hour Fitness filed for bankruptcy in June 2020, announcing plans to close more than 130 gyms across the US, the company may get a second wind with help from its neighbors up north. 

O'Rourke, the fitness analyst and board member of the International Health Racquet and Sportsclub Association, said he foresees a company like Good Life Fitness in Canada merging with 24 hour Fitness in an effort to expand business operations in the US. In addition to the companies having similar operating styles, O'Rourke said there are existing relationships with executives across the two companies which could lend itself to a fruitful merger. 

"There's a lot of alignment on their board, so I could see it happening," O'Rourke told Insider. "They have similarly aligned operations and some shared leadership and DNA. Plus allocating overhead costs across a much wider spectrum would hopefully help them obtain financial backing." 

Zdanow of Stadiumred Group similarly anticipated that large fitness companies may start banding together as the pandemic continues to wreak havoc on American businesses. 

"The smaller mom and pops will sadly be most affected, but I would not be surprised if we see some joining of forces for some of the nationwide chains," he said. "Especially ones that can leverage the real estate they have to offer more services than what they offer now."



Meanwhile, UK-based PureGym could consider a bid for a US fitness chain.

Beyond consolidation in North America, O'Rourke hypothesized possible international mergers, such as PureGym Limited — a chain of no frills health clubs based in the UK but owned by US-based venture capital firm Leonard Green & Partners — purchasing one of the beleaguered US chains. 

"I can see a cross-border transaction," O'Rourke said. "I could see PureGym acquiring in the US or acquiring parts of a chain in the US. I can see a number of those kinds of transactions happening on the bricks and mortar side."

 



Nautilus may merge with a major manufacturer like Core Health & Fitness.

Following in the footsteps of Peloton's acquisition of Precor, multiple experts suggested a possible merger for Nautilus Inc., parent company of Bowflex, Schwinn, Universal, and its namesake Nautilus brand. 

O'Rourke said he could see Nautilus fully merging with Core Health & Fitness, an exercise equipment manufacturer, which already commercially produces its Schwinn and Nautilus brand products. 

Likewise, Sucharita Kodali, vice president and the principal analyst at Forrester, echoed O'Rourke and said Nautilus may be a hot commodity moving into 2021. 

"From my vantage point, given the success of Peloton, we've seen Nautilus do well also," Kodali wrote in an email to Insider. "They could be a target for someone if it's not too overpriced."

 



After Lululemon's acquisition of Mirror, activewear competitors like Nike may look to cut a deal with connected fitness companies like Tempo.

After Lululemon's successful acquisition of Mirror, Matthews of CB Insights said to expect a similar acquisition from a major sportswear brand. Matthews hypothesized that Nike may purchase a company like connected home fitness brand Tempo.

"I would expect to see another buyer of connected fitness equipment from the apparel, sportswear, or athleisure space," Matthews told Insider. "Lululemon last March acquired Mirror and I think the markets responded really well to that acquisition."

The key for a company like Nike is to select a connected fitness company with users that match its own core demographic, Matthews said. While Tempo may not come cheap — its products start at $1,995 — it's aesthetic and target audience aligns with the young, athletic, and affluent Nike shopper. 

Additionally, he said the pairing could help Nike build out its existing fitness programs like Nike Training Club by finding ways to "further monetize those consumers and really strengthen the value proposition."

"Nike has really been on a path toward digitization and vertical integration through their direct to consumer strategy," he said. "A piece of connected fitness equipment, similar to what Lululemon has done with Mirror, would really help Nike and reinforce its strategic narrative around digital and direct to consumer."

 

 

 

 



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