LONDON — You may assume that the most luxurious and expensive hotel suites in the world are impossible to book or are filled with VIP guests and celebrities. However, this isn't the case.
Online booking site Suiteness gives members access to reserve over 20,000 of the most exclusive — and expensive — hotel suites in top cities around the world, including London, Las Vegas, New York, and Los Angeles.
The company teams up with hand-picked hotel partners, such as the Four Seasons, Park Hyatt, and Shangri-La, with over half of the rooms exclusively available to Suiteness.
CEO Robbie Bhathal told Business Insider that luxury hotels usually don't offer their most exclusive seats to deal-centric booking websites, making Suiteness unique, as it operates as a sign-in members-only platform so that the hotels "know it's the right type of customer."
"Hotels don't want to give them the next level up — it's like putting a Toyota dealership next to a Porsche dealership," he said.
He added that Suiteness is targeting young families, special occasion bookings, "people with higher disposable income, or those who would rather spend an extra £100 to £150 a night to get something where you can be all together."
According to TechCrunch, most hotel suites are only occupied about 20% of the time, meaning Suiteness has access to luxury suites that most people didn't even know existed, or were possible to book.
"We've grown tenfold over the last year," Bhathal said. "We're really trying to create something in a market that's not existing right now. We're onto something unique and we want to build it the right way."
We tested out the service for a one night stay in London to see if the suite life is really worth the splurge.
Scroll down to see what it's like to use Suiteness to stay like a star in one of the world's most luxurious hotel suites, complete with a butler and private concierge.
This is one of over 20,000 rooms you can book on Suiteness, the booking site that only deals with hotel suites, and allows you to access some of the most exclusive — and expensive — ones in the world.
CEO Robbie Bhathal launched the company in 2014 alongside co-founder Kyle Killion (previously of the Geek Squad and Yelp) in an effort to find a solution for families with children looking for a place to stay together while still maintaning a high quality standard.
"We found so much demand for this type of room," CEO Robbie Bhathal told Business Insider. "There are a lot of five bedroom houses or hotel rooms with a king or queen bed, but we wanted more than that."
We tried it out in London to see how the experience compares to a normal hotel stay.
In December 2015 the company announced $1 million in funding led by Structure Capital, the first investor in Uber, which allowed them to land big partnerships and expand around the world.
“It’s our mission to make booking a suite as easy as getting an Uber," Killion has previously said.
After creating a free account on the members only site, there were a number of options — from junior suite to penthouse, £300 to £6,550 — available at a range of top hotels in London, presented in both a visual and map format.
A new member joins the site every three minutes, and the company plans to double the number of cities it operates in over the next 12 to 18 months.
Bhathal said the company works with "a specifc sub group"— luxury — so that their hotel partners feel they can control their brand, and get data on relevant customers so they can serve them better.
See the rest of the story at Business Insider